Evaluation of my final music video
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The document provides an evaluation of a music video produced by the author for their final project. It received positive feedback overall but required overcoming challenges like their original band pulling out. The author is happy with the eye-catching and effective final product, which shows off their editing and camera skills. They summarize how their previous work helped provide skills for this project and discuss how they developed conventions through creative location and style choices to suit the manic song.
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Media question 2
- The document discusses the creation of a star image for an artist named Jack Avery through a music video and ancillary products.
- Jack is portrayed as down-to-earth and using music to cope with difficulties in his upbringing. He is shown looking directly at the camera to connect emotionally with audiences.
- The music video and ancillary materials showcase Jack's passion for music through depictions of him playing guitar and being in music-focused locations and situations.
Evaluation
1) The document discusses the appearance of rappers in music videos and how this depends on their level of fame and budget. Unknown rappers typically wear casual clothing while famous rappers wear expensive jewelry.
2) It describes the creator's music video, which featured their rapper in simple clothes to portray an unknown artist. They aimed to make a narrative video but had to modify this due to limited funds and equipment.
3) Audience feedback was generally positive and helped improve aspects like reducing lip syncing. Research involved analyzing successful music videos online and planning filming dates based on weather forecasts.
Question one
The document analyzes the music video created by the author and their group. They tried to be original but also follow some conventions of the genre. Shots were chosen to highlight aspects of codes and conventions seen in music videos by Mary J Blige & Ludacris and Justin Bieber. Locations like a skate park and home were used to tell the story and contrast the artist's background with his current motivation and independence. Key shots and decisions are described in detail to analyze how the group challenged conventions through aspects like delayed revealing of the artist and using grayscale to denote flashbacks.
EVALUATION. Q1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation Question Three
In what ways does your media product use, develop or challenge forms and conventions of real media products?
EVALUATION. Q1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation q1
The document discusses several conventions and influences that are relevant to creating a music video for a pop song. It outlines that generic conventions demonstrated in other music videos include a love story narrative, use of effects in editing, daytime bright colors, and multiple locations. However, the document challenges including dance scenes since the song is slow-paced. The relationship between lyrics and visuals is usually illustrative, amplifying, or contradicting. Influences on visuals include close-ups of the artist, smooth camera movements, and synchronization to the music's tempo. The demands of the record label, like Decca, include many close-ups and presenting the artist in a mature way without explicit content.
question 4
Our music video for the song "Three Tree Town" by the indie artist James Lorell both follows and challenges conventions of the indie genre. We followed conventions by using close-up shots of the artist singing and playing guitar, simple editing with fade transitions, and incorporating the guitar as a focal point. However, we also challenged conventions by having equal focus on performance and narrative scenes, including more context about the artist's personal life through the narrative, and having more elaborate mise-en-scene and long shots during the narrative portions of the video. Overall, we aimed to be largely consistent with expectations of the indie genre while also making our video more interesting through some unconventional elements.
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Media question 2
- The document discusses the creation of a star image for an artist named Jack Avery through a music video and ancillary products.
- Jack is portrayed as down-to-earth and using music to cope with difficulties in his upbringing. He is shown looking directly at the camera to connect emotionally with audiences.
- The music video and ancillary materials showcase Jack's passion for music through depictions of him playing guitar and being in music-focused locations and situations.
Evaluation
1) The document discusses the appearance of rappers in music videos and how this depends on their level of fame and budget. Unknown rappers typically wear casual clothing while famous rappers wear expensive jewelry.
2) It describes the creator's music video, which featured their rapper in simple clothes to portray an unknown artist. They aimed to make a narrative video but had to modify this due to limited funds and equipment.
3) Audience feedback was generally positive and helped improve aspects like reducing lip syncing. Research involved analyzing successful music videos online and planning filming dates based on weather forecasts.
Question one
The document analyzes the music video created by the author and their group. They tried to be original but also follow some conventions of the genre. Shots were chosen to highlight aspects of codes and conventions seen in music videos by Mary J Blige & Ludacris and Justin Bieber. Locations like a skate park and home were used to tell the story and contrast the artist's background with his current motivation and independence. Key shots and decisions are described in detail to analyze how the group challenged conventions through aspects like delayed revealing of the artist and using grayscale to denote flashbacks.
EVALUATION. Q1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation Question Three
In what ways does your media product use, develop or challenge forms and conventions of real media products?
EVALUATION. Q1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation q1
The document discusses several conventions and influences that are relevant to creating a music video for a pop song. It outlines that generic conventions demonstrated in other music videos include a love story narrative, use of effects in editing, daytime bright colors, and multiple locations. However, the document challenges including dance scenes since the song is slow-paced. The relationship between lyrics and visuals is usually illustrative, amplifying, or contradicting. Influences on visuals include close-ups of the artist, smooth camera movements, and synchronization to the music's tempo. The demands of the record label, like Decca, include many close-ups and presenting the artist in a mature way without explicit content.
question 4
Our music video for the song "Three Tree Town" by the indie artist James Lorell both follows and challenges conventions of the indie genre. We followed conventions by using close-up shots of the artist singing and playing guitar, simple editing with fade transitions, and incorporating the guitar as a focal point. However, we also challenged conventions by having equal focus on performance and narrative scenes, including more context about the artist's personal life through the narrative, and having more elaborate mise-en-scene and long shots during the narrative portions of the video. Overall, we aimed to be largely consistent with expectations of the indie genre while also making our video more interesting through some unconventional elements.
Question One
The document discusses how the media product challenges conventions of real music videos. It summarizes that the media product challenges conventions by having natural, simplistic locations rather than expensive, exotic locations typically seen in R&B music videos. It also develops conventions by incorporating elements from 1990s music videos, such as having the artist perform against colored backgrounds, while keeping conventions like slow-paced editing.
Eval task 11
The document discusses various forms and conventions used in music videos, including camera shots, editing techniques, costumes, props, lighting, and locations to convey meaning and move the narrative. It also examines how these same conventions are applied to other media forms like a digital album cover and website to create cohesion across products and represent the artist as a genuine, organic musician working to achieve success.
Music anaylsis 1
This music video is for Justin Bieber's song "Sorry". It features a group of female dancers performing an upbeat dance routine. The video was directed by Parris Goebel and choreographed to match the tropical house style of the song. It uses bright lighting and colorful costumes to create an energetic atmosphere for the dancing. Through continuity editing, the video syncs the dance moves to the rhythm and lyrics of the song. However, unlike many artist videos, it does not feature close-ups of Bieber himself.
Presentation1
1. The media product conforms to conventions of the R&B genre through its narrative of a couple facing relationship struggles, drawing inspiration from the "No Air" music video.
2. It develops conventions through further incorporating the song title into scenes and using fading techniques to clearly associate with the song's theme.
3. Camerawork like close-ups and different shots portray the artist's emotions, conforming to typical techniques in R&B videos while the toned-down star persona challenges expectations of revealing clothing and focus on the artist's performance over dancing.
Pitch
This document discusses plans for a music video for the song "Stressed Out" by Twenty One Pilots. It will feature two actors performing in two unusual locations - a garage filled with random items and a woodland area with a strange tent. Shots will include one actor rapping and the other appearing in jump cuts in trees. The products - music video, Digipak, and magazine ad - will have a consistent style, imagery, typography, and color scheme to clearly link them as a campaign. Potential issues that could arise include difficulty coordinating the various shots and maintaining a coherent narrative or message across products.
Evaulation question
The document discusses how the author effectively used mise-en-scene, or visual elements and continuity, across their main music video project and ancillary tasks like magazine ads and CD covers. Key elements of mise-en-scene that provided continuity included the rock star-style clothing and accessories of the artist featured, as well as locations like a pub that conveyed the feel of being a carefree teenager. The author believes these visual elements tied their various projects together well but could consider simplifying the CD cover design to better represent the chosen song.
Q1 Continued
The document discusses the creative choices made in producing an indie music video. It aimed to conform to indie music video conventions like focusing on the artist's appearance and performance, while also adding some unique elements like natural lighting and a mix of narrative and performance shots to stand out. The goal was to attract indie fans by being familiar yet interesting.
Media evaluation question 2
The document summarizes the process of creating a music video for a pop song. It discusses researching pop artists like Rihanna and Beyonce to understand conventions of the genre. Key conventions included close-ups of the artist's body and facial expressions to look desirable. The group chose to feature a female solo artist singing about love and relationships. Andrew Goodwin's music video theories guided the project, such as demonstrating genre characteristics and relating lyrics to visuals. The group aimed to get close-ups of the artist as Goodwin and record labels desire, and included an intertextual reference to Black Swan. The only convention challenged was using black and white instead of color.
Andrew Goodwin’s Theory
Andrew Goodwin identifies 5 key aspects of music videos that should be analyzed:
1) Thought beats - how the visuals represent the sound and structure of the song.
2) Narrative and performance - how the story and artist's performance engage the audience and increase authenticity.
3) Star image - how the video develops the artist's persona over multiple videos.
4) Relation of visuals to song - how the visuals illustrate, repeat, or ignore the lyrics and genre.
5) Technical aspects - how camera work, editing, lighting, and effects enhance the mood and emphasize moments in the song.
Goodwins conventions template
Kanye West's "Through the Wire" music video effectively illustrates the story told in the song's lyrics through its visuals. As the video progresses, it becomes clear that Kanye is rapping about his car accident and injuries, such as the metal wire in his mouth. Scenes depicting a corkboard of memories and Polaroids show his journey from the accident to recovering in the studio. The music and visuals also sync up precisely to create a smooth narrative flow. While some elements like the corkboard challenge rap conventions, others like the male in a jersey reinforce typical iconography of the genre. Close-ups of Kanye's face and injuries portray the personal nature of his experience and story.
Media Evaluation
The document summarizes the evaluation of a media product created by Libby Rowe. It discusses several key points:
- The media product challenged conventions by using unconventional props and twisting elements out of proportion to be extravagant and artistic. It also used juxtaposition to match the artist's actions to changes in the music.
- Feedback was generally positive but suggested adding cuts to one longer scene. The creators took this feedback and edited the scene accordingly.
- New media technologies were used throughout the construction, from the initial planning stages to the final evaluation. This included filming with cameras and editing footage in Final Cut Pro.
Research into a music video director
Ethan Lader is an internationally renowned music video director known for his unique visual style and imagination. He has directed multiple Billboard #1 singles and award-nominated music videos for major artists like Bruno Mars, B.o.B., and Mariah Carey. Lader's videos are constantly aired on major music television channels and he has also directed commercials for Disney. He strives to adapt his directing style to each artist in order to best represent them through creative visual storytelling inspired by their lyrics and music.
Goodwintheory
This document provides an analysis of the music video for "Matters At All" by the band Kids in Glass Houses based on William Goodwin's theory of music video analysis. It discusses how the video demonstrates genre characteristics through both performance shots and narrative elements. It analyzes the relationships between the lyrics, music, and visuals, finding them to be generally illustrative and amplifying. Close-ups of the artist are used frequently as demanded by record labels to introduce the band and sell their image.
Andrew Goodwin's Codes and Conventions of Music Videos
A powerpoint exploring the codes and conventions in music videos that Andrew Goodwin talks about, and how they convey meaning to an audience.
Question 1 for evaluation
1) The document discusses how the media product approaches, develops, and challenges conventions of real R&B media products.
2) It begins with research on R&B music videos, albums, and ads to determine conventions like performance-based versus narrative styles.
3) The created music video for "Me & You" by Cassie aims to be performance-based per R&B conventions, focusing on singing and dancing without a story, as informed by research.
Evaluation Task 1
This document discusses conventions in the bass house music genre. It analyzes conventions used in music videos, album artwork, and websites for bass house artists. Key conventions discussed include abstract, jungle-themed visuals with dark lighting and colors; a lack of clear narrative or identified main artist in music videos; and a focus on promoting new music releases over the artist's image. Examples are given of how the student's own music video, album artwork, and website design incorporated these bass house conventions based on an analysis of artists like Bonobo.
Evaluation question 1
The document discusses conventions for music videos, digipaks, and album posters. It analyzes conventions outlined by Goodwin and Archer for elements that should be included in music videos, such as relating the visuals to the lyrics and song. It discusses how the student's music video incorporated many conventions, such as using a narrative that relates to the song lyrics, but adapted some conventions, like portraying the artist in a negative way to fit the narrative. It also analyzes conventions for digipaks, such as including exclusive content and photos of the artist, and discusses how the student followed conventions by using a similar style to the artist's other albums. Finally, it discusses conventions for album posters, such as including the artist name
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3) The lyrics do not focus exclusively on love like pop music, and the band is portrayed seriously rather than happily, challenging pop conventions but using conventions of indie styles.
4) Technically, the video uses natural lighting and editing rather than special effects, and the setting is simpleMise En-Scene Planning
The document outlines the mise-en-scene plan for an indie music video for the song "Everywhere I Go" by Lissie. The video will feature the artist Cerys having fun with friends in locations around London like Camden and an arcade to convey her personality. A stalker character played by Blixa Aguerreberry will represent the lurking danger mentioned in the song by stalking Cerys without showing his face. Cerys will wear simple indie-style clothing like mom jeans, jacket, and natural makeup and hair to develop her image for the audience.
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Audience Research For Video Ideas
The document discusses audience research for a music video for a heavy metal band. The target audience wants the video to include a narrative focused on the band, live performance footage, equal focus on all band members, and scenes besides just performance. They also want the video to be in color and deviate from mainstream conventions with a clear representation of the band's image. Suggested locations for filming include abandoned warehouses, dilapidated buildings, and outdoor industrial areas that convey a mood of decay.
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Question One
The document discusses how the media product challenges conventions of real music videos. It summarizes that the media product challenges conventions by having natural, simplistic locations rather than expensive, exotic locations typically seen in R&B music videos. It also develops conventions by incorporating elements from 1990s music videos, such as having the artist perform against colored backgrounds, while keeping conventions like slow-paced editing.
Eval task 11
The document discusses various forms and conventions used in music videos, including camera shots, editing techniques, costumes, props, lighting, and locations to convey meaning and move the narrative. It also examines how these same conventions are applied to other media forms like a digital album cover and website to create cohesion across products and represent the artist as a genuine, organic musician working to achieve success.
Music anaylsis 1
This music video is for Justin Bieber's song "Sorry". It features a group of female dancers performing an upbeat dance routine. The video was directed by Parris Goebel and choreographed to match the tropical house style of the song. It uses bright lighting and colorful costumes to create an energetic atmosphere for the dancing. Through continuity editing, the video syncs the dance moves to the rhythm and lyrics of the song. However, unlike many artist videos, it does not feature close-ups of Bieber himself.
Presentation1
1. The media product conforms to conventions of the R&B genre through its narrative of a couple facing relationship struggles, drawing inspiration from the "No Air" music video.
2. It develops conventions through further incorporating the song title into scenes and using fading techniques to clearly associate with the song's theme.
3. Camerawork like close-ups and different shots portray the artist's emotions, conforming to typical techniques in R&B videos while the toned-down star persona challenges expectations of revealing clothing and focus on the artist's performance over dancing.
Pitch
This document discusses plans for a music video for the song "Stressed Out" by Twenty One Pilots. It will feature two actors performing in two unusual locations - a garage filled with random items and a woodland area with a strange tent. Shots will include one actor rapping and the other appearing in jump cuts in trees. The products - music video, Digipak, and magazine ad - will have a consistent style, imagery, typography, and color scheme to clearly link them as a campaign. Potential issues that could arise include difficulty coordinating the various shots and maintaining a coherent narrative or message across products.
Evaulation question
The document discusses how the author effectively used mise-en-scene, or visual elements and continuity, across their main music video project and ancillary tasks like magazine ads and CD covers. Key elements of mise-en-scene that provided continuity included the rock star-style clothing and accessories of the artist featured, as well as locations like a pub that conveyed the feel of being a carefree teenager. The author believes these visual elements tied their various projects together well but could consider simplifying the CD cover design to better represent the chosen song.
Q1 Continued
The document discusses the creative choices made in producing an indie music video. It aimed to conform to indie music video conventions like focusing on the artist's appearance and performance, while also adding some unique elements like natural lighting and a mix of narrative and performance shots to stand out. The goal was to attract indie fans by being familiar yet interesting.
Media evaluation question 2
The document summarizes the process of creating a music video for a pop song. It discusses researching pop artists like Rihanna and Beyonce to understand conventions of the genre. Key conventions included close-ups of the artist's body and facial expressions to look desirable. The group chose to feature a female solo artist singing about love and relationships. Andrew Goodwin's music video theories guided the project, such as demonstrating genre characteristics and relating lyrics to visuals. The group aimed to get close-ups of the artist as Goodwin and record labels desire, and included an intertextual reference to Black Swan. The only convention challenged was using black and white instead of color.
Andrew Goodwin’s Theory
Andrew Goodwin identifies 5 key aspects of music videos that should be analyzed:
1) Thought beats - how the visuals represent the sound and structure of the song.
2) Narrative and performance - how the story and artist's performance engage the audience and increase authenticity.
3) Star image - how the video develops the artist's persona over multiple videos.
4) Relation of visuals to song - how the visuals illustrate, repeat, or ignore the lyrics and genre.
5) Technical aspects - how camera work, editing, lighting, and effects enhance the mood and emphasize moments in the song.
Goodwins conventions template
Kanye West's "Through the Wire" music video effectively illustrates the story told in the song's lyrics through its visuals. As the video progresses, it becomes clear that Kanye is rapping about his car accident and injuries, such as the metal wire in his mouth. Scenes depicting a corkboard of memories and Polaroids show his journey from the accident to recovering in the studio. The music and visuals also sync up precisely to create a smooth narrative flow. While some elements like the corkboard challenge rap conventions, others like the male in a jersey reinforce typical iconography of the genre. Close-ups of Kanye's face and injuries portray the personal nature of his experience and story.
Media Evaluation
The document summarizes the evaluation of a media product created by Libby Rowe. It discusses several key points:
- The media product challenged conventions by using unconventional props and twisting elements out of proportion to be extravagant and artistic. It also used juxtaposition to match the artist's actions to changes in the music.
- Feedback was generally positive but suggested adding cuts to one longer scene. The creators took this feedback and edited the scene accordingly.
- New media technologies were used throughout the construction, from the initial planning stages to the final evaluation. This included filming with cameras and editing footage in Final Cut Pro.
Research into a music video director
Ethan Lader is an internationally renowned music video director known for his unique visual style and imagination. He has directed multiple Billboard #1 singles and award-nominated music videos for major artists like Bruno Mars, B.o.B., and Mariah Carey. Lader's videos are constantly aired on major music television channels and he has also directed commercials for Disney. He strives to adapt his directing style to each artist in order to best represent them through creative visual storytelling inspired by their lyrics and music.
Goodwintheory
This document provides an analysis of the music video for "Matters At All" by the band Kids in Glass Houses based on William Goodwin's theory of music video analysis. It discusses how the video demonstrates genre characteristics through both performance shots and narrative elements. It analyzes the relationships between the lyrics, music, and visuals, finding them to be generally illustrative and amplifying. Close-ups of the artist are used frequently as demanded by record labels to introduce the band and sell their image.
Andrew Goodwin's Codes and Conventions of Music Videos
A powerpoint exploring the codes and conventions in music videos that Andrew Goodwin talks about, and how they convey meaning to an audience.
Question 1 for evaluation
1) The document discusses how the media product approaches, develops, and challenges conventions of real R&B media products.
2) It begins with research on R&B music videos, albums, and ads to determine conventions like performance-based versus narrative styles.
3) The created music video for "Me & You" by Cassie aims to be performance-based per R&B conventions, focusing on singing and dancing without a story, as informed by research.
Evaluation Task 1
This document discusses conventions in the bass house music genre. It analyzes conventions used in music videos, album artwork, and websites for bass house artists. Key conventions discussed include abstract, jungle-themed visuals with dark lighting and colors; a lack of clear narrative or identified main artist in music videos; and a focus on promoting new music releases over the artist's image. Examples are given of how the student's own music video, album artwork, and website design incorporated these bass house conventions based on an analysis of artists like Bonobo.
Evaluation question 1
The document discusses conventions for music videos, digipaks, and album posters. It analyzes conventions outlined by Goodwin and Archer for elements that should be included in music videos, such as relating the visuals to the lyrics and song. It discusses how the student's music video incorporated many conventions, such as using a narrative that relates to the song lyrics, but adapted some conventions, like portraying the artist in a negative way to fit the narrative. It also analyzes conventions for digipaks, such as including exclusive content and photos of the artist, and discusses how the student followed conventions by using a similar style to the artist's other albums. Finally, it discusses conventions for album posters, such as including the artist name
how our product challenge, develop or use the conventions of real media music...
how our product challenge, develop or use the conventions of real media music...kristinadubrovskaya97
Our music video uses conventions of indie music videos in several ways:
1) The band is dressed in old-fashioned costumes from the 1920s-1930s rather than stylish mainstream outfits, challenging conventions of pop music videos but developing conventions of indie videos.
2) The band members are middle-aged males, oriented towards a niche audience rather than teenagers, again challenging pop conventions but using conventions of indie genres.
3) The lyrics do not focus exclusively on love like pop music, and the band is portrayed seriously rather than happily, challenging pop conventions but using conventions of indie styles.
4) Technically, the video uses natural lighting and editing rather than special effects, and the setting is simpleMise En-Scene Planning
The document outlines the mise-en-scene plan for an indie music video for the song "Everywhere I Go" by Lissie. The video will feature the artist Cerys having fun with friends in locations around London like Camden and an arcade to convey her personality. A stalker character played by Blixa Aguerreberry will represent the lurking danger mentioned in the song by stalking Cerys without showing his face. Cerys will wear simple indie-style clothing like mom jeans, jacket, and natural makeup and hair to develop her image for the audience.
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Andrew Goodwin's Codes and Conventions of Music Videos
Andrew Goodwin's Codes and Conventions of Music Videos
how our product challenge, develop or use the conventions of real media music...
how our product challenge, develop or use the conventions of real media music...
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Audience Research For Video Ideas
The document discusses audience research for a music video for a heavy metal band. The target audience wants the video to include a narrative focused on the band, live performance footage, equal focus on all band members, and scenes besides just performance. They also want the video to be in color and deviate from mainstream conventions with a clear representation of the band's image. Suggested locations for filming include abandoned warehouses, dilapidated buildings, and outdoor industrial areas that convey a mood of decay.
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Task 14
The document provides research on youth subcultures and current fashion trends to inform the styling of a music video for the band The Howl Project. It discusses how youth subcultures are defined by distinct styles, behaviors, and interests reflected in clothing, hairstyles, music genres and gathering places. The genre of The Howl Project is described as mainly indie with some punk influences. The styling of the music video is planned to be in black and white, set in an urban location like a parking garage, and feature casual indie-inspired fashion to match both the band's personal tastes and message of their song.
Ideas For Video
Filming a live performance can capture the band's energy but has challenges like only getting one take of the song. Staging a live performance where the band performs to a prerecorded track in front of an audience allows more control over lighting, movements, and retakes. When filming a staged live performance, it's important to get a wide master shot of the full band performing the full song, along with tighter shots of individual band members and crowd reaction shots.
Health And Safety
The document discusses health and safety risks and precautions for shooting a video outdoors in winter conditions. It identifies risks such as falling over in snow and ice, getting too cold, tripping on twigs and branches, slipping on wet leaves, and running into trees. Precautions taken included walking and running safely, dressing warmly and taking breaks, being near a building with first aid, and clearing an area for close-up shots.
Cast And Crew List
This document lists the cast and crew for a project. It includes three directors: Casey Brown, Brittany Matlock, and Erika Sullivan. The sole artist listed is Elliot Page.
Kiss
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Howl Project (Our Band)
The document provides information about the indie band Howl Project. It details their formation in 2007, development over the years which included numerous live performances and releasing their first demo. It notes they are based in Norwich, UK and that their music has been described as "A grudge fight between Wire and KC & The Sunshine Band in Patti Smith's loft." The band remains active, having recorded an EP in 2009 and signing with the record label Tweet Woof Tweet Records.
Indie Culture
Indie culture originated in the music and film industries as a way for independent artists to create outside of the mainstream. It focused on individuality and anti-conformity. Over time, as indie music and fashion grew more popular among youth, elements of indie culture were adopted into mainstream culture. Now in the 21st century, what used to be indie styles in music, fashion, and self-expression have widely permeated mainstream youth culture, challenging the definition of "indie" as non-conformist and unique.
Task 11 And 12
Johan Renck is a Swedish music video director known for his diverse work with artists across many genres. Some of his most notable music videos include "Hung Up" by Madonna and "Black Coffee" by All Saints. Renck's videos are unique for each artist and use a variety of techniques - they may be shot on low budgets outside like The Libertines video or in controlled studio settings like Kylie Minogue's "Love at First Sight." Regardless of budget or location, Renck aims to craft videos that authentically represent the artist and their music through creative direction, lighting, camerawork, and editing styles. This document analyses several of Renck's music videos and discusses how his versatile approach could inspire
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1) The music video challenges conventions of dubstep videos by including a narrative storyline, while also using some genre conventions like visual effects.
2) The digipack and ancillary materials complement the music video by continuing its themes of a dark, urban atmosphere in Soho through use of similar colors, locations, and props depicted in the video.
3) The combination of the music video and ancillary texts is effective as they maintain a consistent brand and mood through visual continuity between the products.
Question 1
The document discusses how a music video project used and developed several conventions of real music videos. It analyzes the use of conventions like genre, star identification, voyeurism, lyrics and visuals, and location. It provides examples of how the project incorporated these conventions and drew inspiration from other music videos. However, it did not include the conventions of inter-textual references and star iconography, challenging those conventions.
Evaluation media
The document discusses a music video project for a dubstep remix of Professor Green's song "Jungle". It summarizes how the video challenged conventions of the dubstep genre by including a narrative storyline in addition to artist performance shots. Feedback indicated that most of the target audience appreciated the narrative approach. The document also discusses how the ancillary materials like the digipack complemented the video's themes and visual style. Technologies like YouTube, Final Cut Pro, and digital cameras were used in the research, planning, production and evaluation stages.
Question 1
The document discusses conventions used in a student music video project based on Andrew Goodwin's seven conventions for music videos. It describes how the video incorporated conventions of genre, star identification, voyeurism, lyrics and visuals, and locations to tell the story of two lovers. It also discusses challenges to conventions like not including inter-textual references or following all conventions. Inspiration was drawn from music videos by Lana Del Rey, Florence and the Machine, and Ed Sheeran that also challenged conventions.
Evaluation question 1
Our music video uses and develops several forms and conventions of real music videos:
1) It tells a narrative story through its lyrics and visuals like other narrative music videos.
2) It includes some close-ups of the artist but fewer than typical, unintentionally challenging that convention.
3) The lyrics and visuals are well-matched, following the key convention of relating the two.
Personal evaluation
The document provides a personal evaluation of a music video the author created called "Away". It discusses how the music video both uses conventions of typical music videos, such as an artist lip syncing, but also challenges conventions through original shot angles, quick cuts, and unique transitions. The author aimed to capture the obscure trip-hop genre of the song through a visual style that presented the artist alone to match the lyrics about feeling distant. Feedback helped the author improve the pacing and ending. A range of media technologies were used in planning, producing, and promoting the music video, as well as creating a website and digital packaging to further develop the artist's imagery and themes.
BlueSkyStudios Pitch
The group chose the song "Not With Haste" by Mumford and Sons for their music video because it has a good musical progression that matches a storyline and shows varied pacing. The style of the video will be an emotional narrative that shows an old man looking through a photo album of memories of his last Christmas with his wife, who has since passed away. Flashbacks will show the man and his wife together during Christmas in the past. The visual style was influenced by the opening of the Pixar film "Up" and will feature fading the wife in and out of shots. For their ancillary tasks, the group will create a digipack and website, using consistent colors and fonts to create synergy across the projects
Evaluation media
The document discusses how the media product challenged conventions of dubstep music videos. Research found dubstep videos lacked storylines and had flashing lights and quick cuts. The product developed these techniques but also included a storyline. Feedback was positive about the video and ancillary materials flowing together through similar colors, themes and images. Audiences recommended reducing fade to black effects. Technologies like YouTube, Final Cut Pro and Photoshop were used for research, editing and designing ancillary materials.
Evaluation media
Our music video challenged conventions of dubstep videos by including a storyline. We developed some genre conventions like effects. Audience feedback was mostly positive, praising editing and flow. However, some said we overused fade to black effects and one shot was too shaky. They felt our ancillary texts like the digipack effectively reflected the video without watching it.
Media q 1
The document discusses how the creator of a music video, print advert, and CD case incorporated both redundant and entropic elements in their media products to appeal to their target genre and audience. Redundant elements that followed genre conventions included setting the video in the quirky town of Ludlow, having the artist play guitar and dress casually, and using bright bold fonts. Entropic elements that provided originality included fast-cutting shots, still images like a glue stick, and black and white photos with colorful fonts. The goal was to draw in the audience with familiar elements while also providing surprises through differences.
Evaluation media
The document discusses the production of a music video for a dubstep remix of Professor Green's song "Jungle". It summarizes how the video challenged conventions of the dubstep genre by including a storyline, and developed some conventions through the use of editing techniques and effects. Feedback indicated that the video flowed well and location was well chosen, though some felt there were too many fade-to-black effects. Ancillary materials like the album packaging effectively captured the themes and style of the video. Various media technologies were used in researching, planning, shooting and editing the project.
Media q 1
Our group created a music video, print ad, and CD case for an artist. We aimed to make the products suitable for the quirky, vintage genre. The music video included redundant elements typical of the genre, like focusing on the artist's performance and using a rural setting. We also included some unexpected, entropic elements like cut scenes and props. Feedback guided us to improve the video by adding more performance elements. The print and CD designs balanced redundant features drawing in the audience with entropic elements like unusual color combinations. Overall, the products used repetition familiar to the genre while also including differences to engage audiences.
Evaluation Question 1
Our group created a music video, print ad, and CD case for an artist. We aimed to make the products suitable for the quirky, vintage genre. The music video included redundant elements typical of the genre, like focusing on the artist's performance and using a rural setting. We also included some unexpected elements, like lyrics on cards, for originality. Feedback guided changes like adding more performance scenes and switching artists. The final products balanced redundant and unexpected elements to engage the target audience.
Evaluation media
The document discusses how the group's music video for Professor Green's "Jungle" as a dubstep remix challenged conventions of typical dubstep videos by including a storyline while also developing some conventions through the use of editing techniques and effects. Feedback on the video and ancillary materials like the digipack was generally positive about how well they flowed together and suited the genre. The group used various media technologies at different stages of production from online research to filming and editing software.
Evaluation media
The document discusses how the group's music video for Professor Green's "Jungle" as a dubstep remix challenged conventions of typical dubstep videos by including a storyline while also developing some conventions through the use of editing techniques and effects. Feedback on the video and ancillary materials like the digipack was generally positive about how well they flowed together and suited the genre. The group used various media technologies at different stages of production from online research to filming and editing software.
Evaluation media
The document discusses how the group's music video for Professor Green's "Jungle" as a dubstep remix challenged conventions of typical dubstep videos by including a storyline while also developing some conventions through the use of editing techniques and effects. Feedback on the video and ancillary materials like the digipack was generally positive about how well they flowed together and suited the genre. The group used various media technologies at different stages of production from online research to filming and editing software.
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