This document discusses disruptive trends in fundraising technology. It provides tips on raising money at different stages from friends and family rounds to later venture capital rounds. Some key points made include leveraging platforms like AngelList to raise money, focusing on conviction and a beautiful story to attract investors, and emphasizing customer funding to bootstrap a business in the early stages. The document emphasizes there are no shortcuts and founders must work hard to develop deep knowledge and gain experience over multiple fundraising rounds.

1. Leveraging
Disruptive
Fundraising
Technology
Mark Organ, CEO of
@markorgan; Tweet #disruptive$

2. About Influitive
Influitive helps B2B
marketers recruit,
mobilize and
recognize an army of
advocates that outsell
their best sales reps.
Who we are:
Founded in 2010 vv
HQ in Toronto, San Francisco
Private, VC backed, >$11M
raised

3. I Have Raised Money In Many Forms
OVER 100
Shareholders
OVER $40M
vv
Raised
OVER 12
Rounds

4. #1 Critical Ingredient for Startup Success
à Founders and Investors
CONVICTION

5. How to get Conviction?
HARD WORK
v
DEEP
KNOWLEDGE

6. NO SHORTCUTS

7. Bootstrappin’
CUSTOMERS
FUND YOU

8. How to Bootstrap Your Business
1 CONVICTION
2 MICRONICHE
3 SERVICIZE
4 HIGH PRICES
5 SYSTEMATIC SCALE

9. Raising Money – Some tips
1 CONVICTION
2 BEAUTIFUL STORY
3 A. B. P. (ALWAYS BE PITCHING)
4 GET FEEDBACK & CONNECTIONS
5 FIRM, BUT COACHABLE

10. Raising Money: Convertibles
GREAT FOR EARLY ROUNDS
Assume Cap & Discount
Rolling Closes Many Investors Dislike
Variable Terms Options Unpriced
Low Cost More Dilutive
(if progress is SLOW)
Less Dilutive
(if progress is FAST)

11. Raising Money: VC / Series A/B
Long Lead Time
Herd-like Behaviour
Loss of Control
Overhead to Manage
$ $ $, $ $ $ ,$ $ $
Intros & recruiting
help

12. Disruptive Trends in Fundraising:
The Great Blurring
STAGE: A and SEED
GEOGRAPHY: SF/SV, Northeast, R.O.W
ACTORS: ANGEL, SUPERANGEL & VC

13. AngelList: Disruptive Fundraising Machine

14. AngelList: Disruptive Fundraising Machine

15. AngelList: Disruptive Fundraising Machine

16. Crushing it On AngelList
IT’S ‘LAUNCHY’: All systems go!
NEED A POSSE: Advisors, early
investors, and recommenders
STYLE COUNTS: Design, pizzazz

17. Putting It All Together
How to Raise Money in 2013
Founders
$25K-$100K

18. Putting It All Together
How to Raise Money in 2013
Start talking to microVC
and quality angels
Friends, Family, Fools
F $250K-$500K
Convertible

19. Putting It All Together
How to Raise Money in 2013
Seed Preferred
~$2M
FFF
Seed Convert
F ~$250K-$1M

20. Putting It All Together
How to Raise Money in 2013
Seed Preferred Series A/B
~$2M $4M - $10M
FFF
Seed Convert
F ~$250K-$1M

21. Thanks For Your Attention!
QUESTIONS?
@markorgan
#disruptive$