1. Leveraging
Disruptive
Fundraising
Technology
Mark Organ, CEO of
@markorgan; Tweet #disruptive$

2. About Influitive
Influitive helps B2B
marketers recruit,
mobilize and
recognize an army of
advocates that outsell
their best sales reps.
Who we are:
Founded in 2010 vv
HQ in Toronto, San Francisco
Private, VC backed, >$11M
raised

3. I Have Raised Money In Many Forms
OVER 100
Shareholders
OVER $40M
vv
Raised
OVER 12
Rounds

4. #1 Critical Ingredient for Startup Success
à Founders and Investors
CONVICTION

5. How to get Conviction?
HARD WORK
v
DEEP
KNOWLEDGE

6. NO SHORTCUTS

7. Bootstrappin’
CUSTOMERS
FUND YOU

8. How to Bootstrap Your Business
1 CONVICTION
2 MICRONICHE
3 SERVICIZE
4 HIGH PRICES
5 SYSTEMATIC SCALE

9. Raising Money – Some tips
1 CONVICTION
2 BEAUTIFUL STORY
3 A. B. P. (ALWAYS BE PITCHING)
4 GET FEEDBACK & CONNECTIONS
5 FIRM, BUT COACHABLE

10. Raising Money: Convertibles
GREAT FOR EARLY ROUNDS
Assume Cap & Discount
Rolling Closes Many Investors Dislike
Variable Terms Options Unpriced
Low Cost More Dilutive
(if progress is SLOW)
Less Dilutive
(if progress is FAST)

11. Raising Money: VC / Series A/B
Long Lead Time
Herd-like Behaviour
Loss of Control
Overhead to Manage
$ $ $, $ $ $ ,$ $ $
Intros & recruiting
help

12. Disruptive Trends in Fundraising:
The Great Blurring
STAGE: A and SEED
GEOGRAPHY: SF/SV, Northeast, R.O.W
ACTORS: ANGEL, SUPERANGEL & VC

13. AngelList: Disruptive Fundraising Machine

14. AngelList: Disruptive Fundraising Machine

15. AngelList: Disruptive Fundraising Machine

16. Crushing it On AngelList
IT’S ‘LAUNCHY’: All systems go!
NEED A POSSE: Advisors, early
investors, and recommenders
STYLE COUNTS: Design, pizzazz

17. Putting It All Together
How to Raise Money in 2013
Founders
$25K-$100K

18. Putting It All Together
How to Raise Money in 2013
Start talking to microVC
and quality angels
Friends, Family, Fools
F $250K-$500K
Convertible

19. Putting It All Together
How to Raise Money in 2013
Seed Preferred
~$2M
FFF
Seed Convert
F ~$250K-$1M

20. Putting It All Together
How to Raise Money in 2013
Seed Preferred Series A/B
~$2M $4M - $10M
FFF
Seed Convert
F ~$250K-$1M

21. Thanks For Your Attention!
QUESTIONS?
@markorgan
#disruptive$