Things that are making regular giving programs flourish.
Covering budgeting, channel opportunities, communications planning, growing value, measurement and retention
In June 2016, the international HQ of a global NGO hired me to help develop a presentation about online fundraising for their board. There was no short term rush, but it foresaw that in a few years it might be at risk if its large institutional funders stopped or reduced their contribution. Online fundraising was seen an an option it needed to explore.
The preferred approach was to experiment with online fundraising models until it had the evidence and expertise to make a better judgement on how viable it was. These slides are the input to that presentation - not the presentation itself!
This was developed based on the input from individuals I contacted and from the ECF (eCampaigning Forum) community. This unbranded version of the slides also removes any reference to the commissioning organisation.
What makes regular giving (monthly giving) programs flourish.
*long range plans & budgets
*beck end, ongoing and channel management
* proposition development
* and more
Accelerate Your Acquisition: How to Rise Above the Noise and Activate the Don...Pursuant
As a fundraiser, you know the answer to the question, “Do we have enough donors?” is always the same thing: No.
We live in a world that is noisier than ever. The average person sees more than 3,000 ads per day. The cost of getting someone’s attention has never been higher.
Added to the competition for minds and dollars is the reality that average donor attrition hovers at 55%.
How can you beat the numbers and implement a strategy that will not only attract supporters to your cause, but keep them coming back year after year?
In June 2016, the international HQ of a global NGO hired me to help develop a presentation about online fundraising for their board. There was no short term rush, but it foresaw that in a few years it might be at risk if its large institutional funders stopped or reduced their contribution. Online fundraising was seen an an option it needed to explore.
The preferred approach was to experiment with online fundraising models until it had the evidence and expertise to make a better judgement on how viable it was. These slides are the input to that presentation - not the presentation itself!
This was developed based on the input from individuals I contacted and from the ECF (eCampaigning Forum) community. This unbranded version of the slides also removes any reference to the commissioning organisation.
What makes regular giving (monthly giving) programs flourish.
*long range plans & budgets
*beck end, ongoing and channel management
* proposition development
* and more
Accelerate Your Acquisition: How to Rise Above the Noise and Activate the Don...Pursuant
As a fundraiser, you know the answer to the question, “Do we have enough donors?” is always the same thing: No.
We live in a world that is noisier than ever. The average person sees more than 3,000 ads per day. The cost of getting someone’s attention has never been higher.
Added to the competition for minds and dollars is the reality that average donor attrition hovers at 55%.
How can you beat the numbers and implement a strategy that will not only attract supporters to your cause, but keep them coming back year after year?
Saying "Thanks!" Instead of Asking "Please?" Jann Schultz
Presented by Jann Schultz, AVP Donor Services, Operation Smile and Stacey Baxter, USA Retention and Engagement Director, Compassion International, July 2013. Two organizations with very different acquisition strategies review the results of their welcome and acknowledgement programs, sharing how thanking donors on a regular basis and expressing gratitude without an ask for a gift is an important piece of the donor relationship puzzle.
How to Avoid Fundraising’s Quiet Killer: Donor AttritionAggregage
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
Annual Giving Campaign: Acquiring, Renewing, and Upgrading DonorsChris LeBrun, CFRE
This presentation looks at the basics of an annual giving fundraising campaign, specifically how to acquire new donors, retain them year to year, and increase their annual giving.
I gave this presentation on September 10, 2008 at the Detroit Fundraising Summit (Wayne State University), sponsored by Center for Non-Profit Success.
Learning Outcomes
-Making a case for donor relations in the quest to renew first-time supporters
-Introducing key terms you need to know
-Defining the value of relationship building
-Identifying steps to a strong donor relations program
-Providing names and sources for more information
Membership Marketing for Botanical Gardens, Acquiring and Servicing members with direct mail, telemarketing, social media, digital marketing, two successful garden case studies
Natural philanthropy: How the natural origins of donor motivations drive powe...Russell James
Charitable giving is not a modern invention of the industrialized world. It is a natural behavior as old as humankind. In this presentation, Professor James reviews scientific research from a range of disciplines to uncover the natural origins of philanthropy and translates these scientific concepts into effective fundraising strategies. Be prepared to see how theory and science can produce powerful, practical, real-world fundraising success.
https://bloomerang.co/resources/webinars/
Andrew Olsen, CFRE will distill what makes Mid-level donors and giving unique, and how successful organizations are maximizing giving from Mid-level supporters.
Why cash is not king in fundraising: Results from 1 million nonprofit tax ret...Russell James
This research tracks the fundraising growth of hundreds of thousands of nonprofit organizations from 2010 through 2016 to identify what predicts current and long-term fundraising growth. A key predictor is whether the nonprofit effectively pursues gifts of assets (e.g., stocks, bonds, real estate) rather than gifts of cash. This presentation reviews these comprehensive results, investigates the psychological and practical aspects of why gifts of assets are so critical for high-growth fundraising, and discusses strategies for effectively pursuing these important gifts.
Saying "Thanks!" Instead of Asking "Please?" Jann Schultz
Presented by Jann Schultz, AVP Donor Services, Operation Smile and Stacey Baxter, USA Retention and Engagement Director, Compassion International, July 2013. Two organizations with very different acquisition strategies review the results of their welcome and acknowledgement programs, sharing how thanking donors on a regular basis and expressing gratitude without an ask for a gift is an important piece of the donor relationship puzzle.
How to Avoid Fundraising’s Quiet Killer: Donor AttritionAggregage
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
Annual Giving Campaign: Acquiring, Renewing, and Upgrading DonorsChris LeBrun, CFRE
This presentation looks at the basics of an annual giving fundraising campaign, specifically how to acquire new donors, retain them year to year, and increase their annual giving.
I gave this presentation on September 10, 2008 at the Detroit Fundraising Summit (Wayne State University), sponsored by Center for Non-Profit Success.
Learning Outcomes
-Making a case for donor relations in the quest to renew first-time supporters
-Introducing key terms you need to know
-Defining the value of relationship building
-Identifying steps to a strong donor relations program
-Providing names and sources for more information
Membership Marketing for Botanical Gardens, Acquiring and Servicing members with direct mail, telemarketing, social media, digital marketing, two successful garden case studies
Natural philanthropy: How the natural origins of donor motivations drive powe...Russell James
Charitable giving is not a modern invention of the industrialized world. It is a natural behavior as old as humankind. In this presentation, Professor James reviews scientific research from a range of disciplines to uncover the natural origins of philanthropy and translates these scientific concepts into effective fundraising strategies. Be prepared to see how theory and science can produce powerful, practical, real-world fundraising success.
https://bloomerang.co/resources/webinars/
Andrew Olsen, CFRE will distill what makes Mid-level donors and giving unique, and how successful organizations are maximizing giving from Mid-level supporters.
Why cash is not king in fundraising: Results from 1 million nonprofit tax ret...Russell James
This research tracks the fundraising growth of hundreds of thousands of nonprofit organizations from 2010 through 2016 to identify what predicts current and long-term fundraising growth. A key predictor is whether the nonprofit effectively pursues gifts of assets (e.g., stocks, bonds, real estate) rather than gifts of cash. This presentation reviews these comprehensive results, investigates the psychological and practical aspects of why gifts of assets are so critical for high-growth fundraising, and discusses strategies for effectively pursuing these important gifts.
Презентація є невід'ємним додатком до уроку за темою "Історія народу в пісні" для 5 класу. №9 І СЕМЕСТР. Підготувала вчитель музичного мистецтва Кривчунської ЗОШ І-ІІІ ст Жашківського р-у, Черкаської обл., Джемесюк В.А.
Free 2 Worship Concert, a periodic concert organized by The True Worshippers, a team led by Kayode and Moji Olusoji, powered by Anointed Music Series. Here are picures of Kayode Olusoji ministering in August 2015 Edition
Presentación que utilice para acompañar mi charla sobre gamificación en el meetup de Video Game Army Madrid. A continuación dejo la descripción del evento:
"En esta charla vamos a hablar sobre la gamificación, ese extraño palabro que últimamente se ve tan ligado al sector de los videojuegos pero que muchas veces se mal entiende, o peor, se reduce a su mínimo exponente: puntos,medallas y rankings. Nuestro objetivo será presentar una visión general sobre la misma, intentando dar una definición de qué es y qué no es la gamificación, cuál es su estado en la actualidad, cómo se puede diseñar un sistema gamificado, con qué herramientas contamos para ayudarnos, qué problemas podemos encontrarnos al intentar ponerlo en marcha más allá del papel...
Como llevar a cabo esta tarea es toda una aventura, tanto para el ponente como para los valientes participantes de este meetup, toda la charla estará gamificada e hilada alrededor del camino del héroe de George Campbell. De esta forma, podréis experimentar en vuestras propias carnes una pizca del poder de la gamificación. ¿Una charla sobre gamificación gamificada? No, no es un trabalenguas, tiramos la casa por la ventana ;)"
Im Sommersemester 2016 habe ich an der Johannes-Kepler-Universität Linz (OÖ) einmal mehr die Lehrveranstaltung 'Verträge im Web' abgehalten.
Sie finden hier den dritten Foliensatz zu der LVA. Thema dieser Einheit war eine Auffrischung der Bestimmungen zu allgemeinen Geschäftsbedingungen (AGB) sowie eine genauere Behandlung des E-Commercegesetz (ECG) sowie des Fernabsatzgesetzes (FAGG). Im 7. Kapitel finden Sie überdies Hinweise zum internationalen Privatrecht (IPR) und den anzuwendenden Gesetzen bzw. Verordnungen.
How To Double Your Appeal Income Philippine FinalSean Triner
Uncover the all important seven steps that will help you develop a perfect direct mail pack. Understand how to execute these tactics and help your organisation potentially double the appeal income on your next mail appeal.
Direct marketing case studies that revealed “Gold nugget” learnings for bette...Fiona McPhee
In direct marketing & fundraising testing can help us learn, improve, refine and excel. This session explored some of the 'gold nugget' findings from over 12 years of testing in individual giving fundraising across hundreds of campaigns and programs.
If you run an individual giving program, use direct mail, telephone fundraising or digital to raise funds there will be some ideas and learnings for you.
Love your donors - Developing Donor CareFiona McPhee
Donor care can be proactive and reactive. This session looked at both sides of the fence covering:
* a framework for managing the reactive side - responding to your donors when they contact you so you are building stronger relationships
* ideas for proactive donor care you can test to increase your donor retention and understanding of your donors
In an environment of declining retention rates, standing out from the crowd will take excellent donor care. Knowing how to assess your current level of care, identify gaps and opportunities and make changes to focus on your donors and not your organisation can be challenging. This session looked at frameworks and ideas to start making positive change.
Presented by Jann Schultz, AVP Donor Services, Operation Smile and Angel Aloma, Executive Director, Food for the Poor, July 2013. Learn proven strategies from our experts to optimize long term value of your direct response donors by moving them up the giving pyramid. Utilizing case studies, this presentation will offer proven concepts regarding development of donor pathways, messaging and offer development and highly personalized contact strategies to optimize donor value.
10 Take-Aways To Improve Or Kick Start Your Symbolic Giving Programhjc
It's the perfect time to introduce, or improve, your symbolic giving campaign for this holiday! This exciting session will explore how organizations of all sizes can take advantage of the growing demand of donors - young and old - to make symbolic gifts.
Many people call symbolic giving the 'Oprah-facation' way of giving. This session will feature tons of real examples and results to help you better understand how symbolic giving can work for you - whether you are a large or small organisation.
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
Excerpt from a recent webinar run by seantriner.com
Middle-Value donor stewardship: three easy steps to make your mid-value donors feels like the VIPs they really are
The elements of building a successful fundraising strategy
*Fundraising in context
*New Zealand's individual giving market
* Strategy options
* Critical success factors
Maximising retention and securing ongoing gifts.
Optimising life time value of donors
* effective stewardship
* securing second and ongoing gifts
* upgrade and conversion opportunities
Inspiring donors and prospects to give more and more oftenFiona McPhee
The seven simple steps to revolutionise your direct mail fundraising program
* Best kept secrets
* Tried and tested approaches
* New Development
* Campaign examples
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
7. New RG Recruits - by year and channel
0
100 K
200 K
300 K
200620062006200620062006
200720072007200720072007
200820082008200820082008
200920092009200920092009
201020102010201020102010
201120112011201120112011
201220122012201220122012
201320132013201320132013
201420142014201420142014
Recruits
Direct Mail Face to Face Media Online Other Phone
9. Silent (1925-
1945)
Boomers
(1946-1964)
The sandwich
generation
The love
generation
The Depression
generation
The me generation
The Beat
generation
Trailing-edge
boomers
The beatniks The hippies
The lost generation
Breakthrough
generation
Boomers:
•Grew up with a placid childhood which
inspired their revolution
•In the 60’s they had goals of freedom,
idealism, self expression and being socially
conscious.
•By the 80’s they had jobs, families and were
becoming demanding consumers.
•Today they have come to grips with an
ethnically diverse world, their mid-life crisis,
are feeling nostalgic.
Silent:
•Financial insecurity meant people had fewer
children – so it was a smaller generation
•As children they worked very hard and kept
quiet
•They grew up in conditions complicated by
war and economic depression
•This increased their need for achievement,
power and status
10. Generation X
(1964-1979)
Generation M
(Y) (1980-2000)
Slackers Google generation
The twenty/thirty
somethings
The MySpace
generation
The generation after
The MyPod
generation
Leading-edge
boomers
iGeneration
The gap generation
The corporation
generation
Gen X:
•Grew up in the 80’s with economic strain,
AIDS, divorce & working mums
•They were also the first true tech
generation
•In the 90’s they created You Tube & My
Space for the next generation to use
•Dealt with the inheritance of racial strife,
homelessness
•They mistrust institutions, reject rules,
dislike authority but know how to work
together
Gen Y:
•Bought up as the most child centric
generation
•Highly tech literate
•Used to being in a tribe/group
•Juggle multiple interests all the time.
11. Classic Mail responsive
Less likely to move
Likely to give additional gifts via DM or TM
More likely to leave a bequest
Attrition: 5% - 50% in Yr 1
Newbies Phone responsive
Highly mobile
Tech savvy
Will upgrade but less likely to make
additional gifts in traditional ways
Attrition: 30% - 58% in Yr 1
16. Regular Giving Pledge BQ rate - by
recruitment channel
0%
1%
2%
DirectMail
Other
Media
Phone
Online
FacetoFace
ConfirmedBequestRate
Conf BQ Penetration Active Regular Givers
0
100 K
200 K
300 K
400 K
500 K
ActiveRGDonors
23. 23
$0
$2
$4
$6
$8
$10
$12
$14
$16
$18
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Millions
Cash Regular Gift
PFBM10WWF_AU_IncomeSummary_v4.xlsm
The consequences of this
reduction in acquisition can be
seen in 2008 - 2010, but WWF
kept some activities going.
The consequences of this
reduction in acquisition can be
seen in 2008 - 2010, but WWF
kept some activities going.
24. 0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
2005 2006 2007 2008 2009 2010 2011 2012
Cash Regular Gift
PFBM10_Analysis_ALL_v2.xlsm
CCIA was more vulnerable – smaller,
with a newer program than WWF or
Oxfam, the reduction in acquisition…
CCIA was more vulnerable – smaller,
with a newer program than WWF or
Oxfam, the reduction in acquisition…
25. $0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Millions
Cash Regular Gift
PFBM10CCIA_IncomeSummary_v4.xlsm
Invested
in
acquisition
&
RG
Reduced investment in
acq
Invested
in
acquisition
…. Had a much more profound
impact on the bottom line. An
older program like WWF’s would
be more resilient to a couple of
years reduced acquisition
…. Had a much more profound
impact on the bottom line. An
older program like WWF’s would
be more resilient to a couple of
years reduced acquisition
44. Critical factors
1. Proposition, proposition, proposition
2. Getting the landing page right
https://www.youtube.com/watch?v=n18L-Ns57F
1. Planning to run long-term campaigns
1. 6 week trial might give you your proof of
concept
2. 6 months will give you insight
47. Priority - Phase 1 Priority - Phase 1 Priority - Phase 1 Priority - Phase 1 Priority - Phase 1 Priority - Phase 1
MANDATORY MANDATORY MANDATORY MANDATORY MANDATORY MANDATORY
Stage SIGNUP WELCOME JOURNEY
Communication title
Thank you and welcome
email
Supporter Details Leadership Thank You Mission moment Get involved Introductory eNews
Communication #
Timeframe 0 Day 3 Day 5 Week 3 Week 6 Week 13
Channel/s Email Email Email (video) Email (picture/video) Email
Overview
Instant recognition of action
taken and welcome
Delivering high quality
supporter service and care
Personal and heartfelt thank
you from leadership
Child voice focused story to
generate emotional reward
Cross-promote other actions
to take in support of mission
Transition to ongoing
supporter communications
Donor response objective
Real-time acknowledgement
of action taken
Validation of successful
transaction and sign-up
Experience emotional reward
for action taken
Positive supporter service
experience
Establish relationship and
trust
Overcome remorse and
cognitive dissonance
Shared values, beliefs and
mission to make a difference
Recreate original emotional
connection
Reinforce donation impact
Reinforce donation impact
via focus on a single child
Demonstrate effectiveness
Build donor-beneficiary
connection
Reinforce organisational trust
Increase understanding of
organisation and activities
Inspire to take additional
steps to support
Understand the ongoing
communications and how
they'll be kept updated and
informed
Organisational objective
Easy, seamless and engaging
sign-up experience
Create great first impression
Start relationship
Reinforce product name and
proposition
Friendly and and efficient
supporter services
Introduce main contact and
offer proxy contacts
Open-up two way
communications
Drive self-identity belief
through product and brand
positioning
Build relationship through
shared values and mission
Establish 'voice' of
organisation
Reinforce product and key
beneficiary group/s
Demonstrate donation 'at
work'
Deepen relationship
Increase # supporters
engaged in multiple actions
Set clear expectations for
supporters
Increase eNews open rates
and engagement
How should Donor feel?
Acknowledged, Excited,
Enthusiastic
Valued, Respected
Affinity, Appreciated, Proud,
Gratified of self worth
Powerful, Uplifted, Inspired to do more Informed, Appreciated
Prominent Value(s)
expressed
Passion, Optimism Respect, Responsibility Trust, Determination Achievement Effective
Impactful; Expert;
Appreciative
Case Study / Story N/A
Video reel showcase of
'children in crisis' being
helped
Case study - TBC N/A
Signatory Supporter Services Supporter Services CEO CEO Supporter Services Supporter Services
49. Low Value – sub $10
• There is no evidence
that sending anything to
low value (Sub $10 per
month) regular givers is
worthwhile
• Test it
• Try to upgrade (test)
• Tax Receipt Donor Care
Mid to High Value
•Common practice is something
every month
•Multi channel
•Planned story – that’s about the
donor NOT you
•Includes other support and
interaction opportunities:
•Upgrade
•Cash
•Survey / feedback / comment
•Advocacy
•Tax Receipt Donor Care
50. 1. Always thank for the RG
1. Reinforce the proposition / impact the
donor is having
2. Recognise the RG relationships before
suggesting more opportunities