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“ Narendra Damodardas Modi ” : Journey from a Chaiwala to the PM of India
Early Years 
Golden 
Decade as 
Gujarat CM 
 Born on 17th September 1950 to a family of grocers 
 Third of six children born to Damodardas Mulchand Modi and his wife 
Heeraben 
 As a child and as a teenager, he ran a tea stall with his brother near a bus 
terminus 
 Completed his schooling in Vadnagar in 1967 
 At the age of eight, Modi came in contact with RSS 
 Modi was married by the time he was 17, keeping with the traditions of 
Ghanchi Caste 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance 
 At 17, left home & went to Ramakrishna Mission ashram in Rajkot and 
then to the Belur Math near Kolkata 
 Then he went to Guwahati and later joined another ashram set up 
by Swami Vivekananda in Almora, in the Himalayan foothills 
 Again worked in a tea stall run by his uncle where he again came in 
contact with Lakshmanrao Inamdar who was then based at Hedgewar 
Bhavan, the RSS headquarters in the city.
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance 
 Became a full–time pracharak (campaigner) of the RSS in 1970 
 Became a member of the RSS after the Indo-Pakistani War of 1971. 
 received some RSS training in Nagpur and given charge of ABVP in Gujarat. 
 In 1975-77, Modi went underground to evade arrest during the Emergency 
 Occasionally disguised as a Sikh, saint, elderly man etc. 
 printed and sent booklets against the central government to Delhi 
 organised agitations and covert distribution of the Sangh's pamphlets
Early Political Life
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance 
 Also participated in the movement against the Emergency 
under Jayaprakash Narayan 
 During this period he wrote a book titled Sangharsh ma Gujarat (Gujarat's 
struggle) in Gujarati which chronicles events, anecdotes as well as his 
personal experiences 
 The RSS assigned Modi to the BJP in 1985 
 In 1988, Modi was elected as organising secretary of BJP's Gujarat 
unit, marking his formal entry into mainstream politics 
 Modi rose to prominence after organising Murli Manohar Joshi's 
Kanyakumari-Srinagar Ekta yatra (Journey for Unity) in 1991
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance
People Said: ‘ Gujarat is over now- it 
will take at least 20 years to get back 
from the loses caused to industries ‘ 
But, Narendra Modi along with 5.5 Cr 
Gujarati people proved everybody 
wrong..
NaMo Government in gujarat was about to tear apart.. 
Law & Order was in no mood to leave Modi without any charges… 
But, things changed dramatically…
Modi won the first assembly election 
with majority… 
Leaving all the trauma aside, this man chose the path of ‘Development’…
“ Vibrant Gujarat ”
Kite Festival 
Kite Fliers from more than 40 
countries take part in it every 
year, made the local festival 
globally acknowledged.
Navratri Festival- even SRK, Deepika, Katrina, Kareena and Salman dances on local tunes..
Ahmedabad River Front
You’re stupid if you’re not in Gujarat…. – RATAN TATA
And, Gujarat CM snatched away landmark ‘TATA Nano’ project from west bengal
Acknowledged globally for his ‘Gujarat Model of Development’
Introduced a whole new 
concept of addressing political 
rallies- 
MODI in 3D Hologram : created 
the required buzz
MODI stood by his supporters, 
and kicked out all his oppositions..
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance 
BJP Lost 2009 National Elections
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance 
Who will be the Next PM candidate for National Elections 2014 ?
And, suddenly one face came 
upon the national front..
A Leader with Power and Passion 
A Mass Leader 
Visionary Thinking 
 Eyes focused on the stars, feet firmly on the ground
Obsessed with Development 
Scientific approach to problem solving 
Separating Administration from Politics
An objective decision maker 
All inclusive growth
Nothing for himself 
Understanding the pulse of the people
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance 
Modi Declared as BJP’s PM candidate
The NaMo Campaign 
15th September 2013, when Narendra Modi addressed his 
1st rally in Haryana till 10th May 2014 in Ballia, UP
Why did his Rallies Stand out ? 
At the rally in Visakhapatnam
His Interviews that went viral over FB,Twitter
And, the D-Day arrived: 16th May,2014
The Magical figure of 300+ : ‘Purn Bahumat’ 
BJP: 282 NDA: 336
The 15th Prime Minister of India: 
Narendra Damodardas Modi
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance 
Narendra Modi in comparison 
with other global leaders
Margaret Thatcher 
 Baroness Margaret Thatcher, the 
'Iron Lady', was the first female 
British Prime Minister 
 The longest serving PM over the 
150 years period in Britain. 
 In 1979, the Conservative Party 
won the General Election and 
Thatcher became PM 
 The Conservatives went on to 
win the 1983 election by an 
overwhelming majority, helped 
by a divided opposition.
Narendra Modi 
• Born to a family of grocers belonging to 
the oil-presser community. 
• At the age of eight, Modi came in 
contact with RSS and later he was given 
charge of Sangh's student wing. 
• Modi has a large challenge to start with: 
a messy economy. In a leftist country 
like India, Modi may start out 
moderately but may become more 
radical as he shows signs of political 
capital to change the country.His 
success will depend largely on picking 
the right players for his team, especially 
the right finance minister. 
Margaret Thatcher 
• Margaret Thatcher’s father, a 
shopkeeper. 
• Roberts became President of the Oxford 
University Conservative Association in 
1946. She was influenced at university 
by political works such as Friedrich von 
Hayek's The Road to Serfdom(1944) 
• Her first 2 years in office were not easy - 
unemployment was very high, but the 
economy gradually showed 
improvement. She brought more of her 
supporters into the Cabinet 
Like Great Britain’s Margaret Thatcher, Modi is attempting to use economic 
messaging about decentralization, small government, and development to restore 
India’s economic standing and to court foreign investment.
Ronald Reagan 
• He was the 40th President of the 
United States (1981–89), and served as 
the 33rd Governor of California (1967– 
75) prior to his presidency. 
• He was re-elected in a landslide in 1984, 
proclaiming that it was "Morning in 
America".
Ronald Reagan 
• Reagan was big on defense. So is Modi. His latest budget opened the 
market to allow for 49% foreign ownership of Indian defense 
contractors. 
• Reagan’s other trait, cutting bureaucracy, “trickled down” to Modi from 
across the seas. Modi has been streamlining government since he 
stepped into office, reducing government positions in hopes to reduce 
waste and the amount of time it takes to approve large infrastructure 
projects. India needs that.
Deng Xiaoping 
• Chinese communist leader, who 
was the most powerful figure in the 
People’s Republic of China from the 
late 1970s until his death in 1997 
• Became a leading political and 
military organizer in the Jiangxi 
Soviet, an autonomous communist 
enclave in southwestern China that 
had been established by Mao 
Zedong
Deng Xiaoping 
• My Deng Xiaoping analogy is based on three or four reasons. 
Firstly, Modi represents a decisive break from dynasty rule like 
Deng Xiaoping broke with the madness of Mao Zedong 
ideology. Other two things that make me to think further on 
this are Modi’s decisiveness, pragmatic approach and the 
obsession to get things done like the Chinese reformist leader. 
Also, what strikes me as a parallel between the two is the kind 
of long-term horizon for their countries. Of course, the other 
parallel is that both of them have baggage.
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance 
 Android App- narendramodi.in 
 Twitter handle-@narendramodi – 6.04m followers 
 YouTube- Narendra Modi- 177,341 subscribers 
 Facebook- 20,876,160 likes 
 Website- www.narendramodi.in 
 Blog
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance 
PM Narendra Modi Becomes Third Most Followed World Leader on Twitter
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance
Early Years 
Golden 
Decade as 
Gujarat CM 
CM to PM 
NaMo 
Charisma 
Branding 
&Fashion 
Icon 
Youth & E-Governance
A ray of hope for Indian Economy
Long Live NaMo
CREDITS 
Kashyap Shah 
Ashutosh Gurtoo 
Snehdeepsingh Kalsi 
Bilash Ranjan Dash 
N.Supreet 
Premna Suzanne Jacob

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Narendra Damodardas Modi : From CM to PM

  • 1. “ Narendra Damodardas Modi ” : Journey from a Chaiwala to the PM of India
  • 2. Early Years Golden Decade as Gujarat CM  Born on 17th September 1950 to a family of grocers  Third of six children born to Damodardas Mulchand Modi and his wife Heeraben  As a child and as a teenager, he ran a tea stall with his brother near a bus terminus  Completed his schooling in Vadnagar in 1967  At the age of eight, Modi came in contact with RSS  Modi was married by the time he was 17, keeping with the traditions of Ghanchi Caste CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance
  • 3. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance  At 17, left home & went to Ramakrishna Mission ashram in Rajkot and then to the Belur Math near Kolkata  Then he went to Guwahati and later joined another ashram set up by Swami Vivekananda in Almora, in the Himalayan foothills  Again worked in a tea stall run by his uncle where he again came in contact with Lakshmanrao Inamdar who was then based at Hedgewar Bhavan, the RSS headquarters in the city.
  • 4. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance  Became a full–time pracharak (campaigner) of the RSS in 1970  Became a member of the RSS after the Indo-Pakistani War of 1971.  received some RSS training in Nagpur and given charge of ABVP in Gujarat.  In 1975-77, Modi went underground to evade arrest during the Emergency  Occasionally disguised as a Sikh, saint, elderly man etc.  printed and sent booklets against the central government to Delhi  organised agitations and covert distribution of the Sangh's pamphlets
  • 6. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance  Also participated in the movement against the Emergency under Jayaprakash Narayan  During this period he wrote a book titled Sangharsh ma Gujarat (Gujarat's struggle) in Gujarati which chronicles events, anecdotes as well as his personal experiences  The RSS assigned Modi to the BJP in 1985  In 1988, Modi was elected as organising secretary of BJP's Gujarat unit, marking his formal entry into mainstream politics  Modi rose to prominence after organising Murli Manohar Joshi's Kanyakumari-Srinagar Ekta yatra (Journey for Unity) in 1991
  • 7. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance
  • 8. People Said: ‘ Gujarat is over now- it will take at least 20 years to get back from the loses caused to industries ‘ But, Narendra Modi along with 5.5 Cr Gujarati people proved everybody wrong..
  • 9.
  • 10. NaMo Government in gujarat was about to tear apart.. Law & Order was in no mood to leave Modi without any charges… But, things changed dramatically…
  • 11.
  • 12. Modi won the first assembly election with majority… Leaving all the trauma aside, this man chose the path of ‘Development’…
  • 14.
  • 15. Kite Festival Kite Fliers from more than 40 countries take part in it every year, made the local festival globally acknowledged.
  • 16. Navratri Festival- even SRK, Deepika, Katrina, Kareena and Salman dances on local tunes..
  • 17.
  • 18.
  • 20. You’re stupid if you’re not in Gujarat…. – RATAN TATA
  • 21. And, Gujarat CM snatched away landmark ‘TATA Nano’ project from west bengal
  • 22.
  • 23.
  • 24. Acknowledged globally for his ‘Gujarat Model of Development’
  • 25. Introduced a whole new concept of addressing political rallies- MODI in 3D Hologram : created the required buzz
  • 26.
  • 27. MODI stood by his supporters, and kicked out all his oppositions..
  • 28.
  • 29. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance
  • 30. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance BJP Lost 2009 National Elections
  • 31. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance Who will be the Next PM candidate for National Elections 2014 ?
  • 32. And, suddenly one face came upon the national front..
  • 33. A Leader with Power and Passion A Mass Leader Visionary Thinking  Eyes focused on the stars, feet firmly on the ground
  • 34. Obsessed with Development Scientific approach to problem solving Separating Administration from Politics
  • 35. An objective decision maker All inclusive growth
  • 36. Nothing for himself Understanding the pulse of the people
  • 37.
  • 38. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance Modi Declared as BJP’s PM candidate
  • 39. The NaMo Campaign 15th September 2013, when Narendra Modi addressed his 1st rally in Haryana till 10th May 2014 in Ballia, UP
  • 40. Why did his Rallies Stand out ? At the rally in Visakhapatnam
  • 41. His Interviews that went viral over FB,Twitter
  • 42. And, the D-Day arrived: 16th May,2014
  • 43. The Magical figure of 300+ : ‘Purn Bahumat’ BJP: 282 NDA: 336
  • 44. The 15th Prime Minister of India: Narendra Damodardas Modi
  • 45. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance Narendra Modi in comparison with other global leaders
  • 46. Margaret Thatcher  Baroness Margaret Thatcher, the 'Iron Lady', was the first female British Prime Minister  The longest serving PM over the 150 years period in Britain.  In 1979, the Conservative Party won the General Election and Thatcher became PM  The Conservatives went on to win the 1983 election by an overwhelming majority, helped by a divided opposition.
  • 47. Narendra Modi • Born to a family of grocers belonging to the oil-presser community. • At the age of eight, Modi came in contact with RSS and later he was given charge of Sangh's student wing. • Modi has a large challenge to start with: a messy economy. In a leftist country like India, Modi may start out moderately but may become more radical as he shows signs of political capital to change the country.His success will depend largely on picking the right players for his team, especially the right finance minister. Margaret Thatcher • Margaret Thatcher’s father, a shopkeeper. • Roberts became President of the Oxford University Conservative Association in 1946. She was influenced at university by political works such as Friedrich von Hayek's The Road to Serfdom(1944) • Her first 2 years in office were not easy - unemployment was very high, but the economy gradually showed improvement. She brought more of her supporters into the Cabinet Like Great Britain’s Margaret Thatcher, Modi is attempting to use economic messaging about decentralization, small government, and development to restore India’s economic standing and to court foreign investment.
  • 48. Ronald Reagan • He was the 40th President of the United States (1981–89), and served as the 33rd Governor of California (1967– 75) prior to his presidency. • He was re-elected in a landslide in 1984, proclaiming that it was "Morning in America".
  • 49. Ronald Reagan • Reagan was big on defense. So is Modi. His latest budget opened the market to allow for 49% foreign ownership of Indian defense contractors. • Reagan’s other trait, cutting bureaucracy, “trickled down” to Modi from across the seas. Modi has been streamlining government since he stepped into office, reducing government positions in hopes to reduce waste and the amount of time it takes to approve large infrastructure projects. India needs that.
  • 50. Deng Xiaoping • Chinese communist leader, who was the most powerful figure in the People’s Republic of China from the late 1970s until his death in 1997 • Became a leading political and military organizer in the Jiangxi Soviet, an autonomous communist enclave in southwestern China that had been established by Mao Zedong
  • 51. Deng Xiaoping • My Deng Xiaoping analogy is based on three or four reasons. Firstly, Modi represents a decisive break from dynasty rule like Deng Xiaoping broke with the madness of Mao Zedong ideology. Other two things that make me to think further on this are Modi’s decisiveness, pragmatic approach and the obsession to get things done like the Chinese reformist leader. Also, what strikes me as a parallel between the two is the kind of long-term horizon for their countries. Of course, the other parallel is that both of them have baggage.
  • 52. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance
  • 53. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance
  • 54. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance  Android App- narendramodi.in  Twitter handle-@narendramodi – 6.04m followers  YouTube- Narendra Modi- 177,341 subscribers  Facebook- 20,876,160 likes  Website- www.narendramodi.in  Blog
  • 55. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance PM Narendra Modi Becomes Third Most Followed World Leader on Twitter
  • 56. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance
  • 57. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance
  • 58. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance
  • 59. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance
  • 60. Early Years Golden Decade as Gujarat CM CM to PM NaMo Charisma Branding &Fashion Icon Youth & E-Governance
  • 61. A ray of hope for Indian Economy
  • 63. CREDITS Kashyap Shah Ashutosh Gurtoo Snehdeepsingh Kalsi Bilash Ranjan Dash N.Supreet Premna Suzanne Jacob