A study on Modi's use of Social media

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Index Project Content
CHAPTER-1 .............................................................................3
INTRODUCTION .........................................................................3
CHAPTER-2 .............................................................................5
MODI PROFILE ..........................................................................5
POLITICAL ANTIQUITY OF MODI...............................................6
CASE DETAILS ―A STUDY ON MODI’S USE OF SOCIAL MEDIA‖ .9
Case .......................................................................................9
Case content...........................................................................9
CASE STUDY...........................................................................10
HOW SOCIAL MEDIA PLAYED IMPERATIVE ROLE IN
NARENDRA MODI'S HISTORIC POLITICAL WIN?... ..10
Twitter .................................................................................16
Facebook..............................................................................16
SOCIAL MEDIA CONNECT WITH NARENDRA MODI .................18
Picking the Right Tools to Connect .....................................18
Making of ―Digital Brand‖ Narendra Modi.........................20
COMPONENTS OF DIGITAL BRAND NARENDRA MODI.............22

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CHAPTER-3 ...........................................................................24
RESEARCH METHODOLOGY ....................................................24
STATEMENT OF PROBLEM .......................................................25
Difficulties of Building Digital Brand Narendra Modi........25
NEED OF STUDY......................................................................26
OBJECTIVES OF STUDY ...........................................................27
Objectives of Study..............................................................27
CHAPTER-4 ...........................................................................28
DATA ANALYSIS.....................................................................28
CHAPTER 5 ...........................................................................30
OBSERVATION/FINDINGS........................................................30
Social Network Imperative Role in Narendra Modi's ..........30
VIEWS.....................................................................................33
BIBLIOGRAPHY .......................................................................35
METHODS USED TO ACCOMPLISH OBJECTIVES:.....35

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Chapter-1
Introduction
This project is a study on the Mr. Narendra Modi’s (the Prime minister of India)
usage of social media and his brand creation.
Indian Prime Minister Narendra Modi and his web-based social networking
flunkies have made him one the world's driving legislator’s web based amid his
two years in office with more than 20 million supporters on his Twitter account
and another 34 million likes on Facebook — he has a practically uncommon online
nearness.
Mr. Modi hasn't been unassuming about achieving his own objectives. His most
prominent tweet of all time– "India has won!" with more than 84,000 retweets and
54,000 preferences, came as his Bharatiya Janata Party won in the nation's general
decision, influencing him to executive.
One of the administration's needs fundamental is to get more Indians associated
with the web.

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New Delhi's new program, "Advanced India", brings together data and
correspondence innovation (ICT) activities under one umbrella. The advanced
india activity has seen some critical victories.
It has associated each of the 250,000 gram panchayats(local authoritative groups of
towns) with fiber optic links, built up wifi towns and brilliant urban communities
and made an environment for Aadhar, India's national biometric recognizable proof
framework.
It has additionally empowered electronic keeping money through Mobile payment.
The whole study is based on the strategy and the use of social network / media and
a brief introduction of Narendra Modi and his Marketing strategy and gigs of his
implementation and publicity of his work and connection with the world .

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Chapter-2
Modi profile
Name Narendra Damodardas Modi
Political leader designated as “INDIAN PRIME MINISTER”
Member of Bharathiya Janata Party
Elected in year 2014 MAY 26th
Web site http://www.narendramodi.in/
Official Govt.Web site http://www.pmindia.gov.in/en/

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Political Antiquity of Modi
Narendra Damodardas Modi, conceived 17 September 1950 is an Indian lawmaker
who is the fourteenth and current Prime Minister of India, in office since May
2014.
He was the Chief Minister of Gujarat from 2001 to 2014, and is the Member of
Parliament for Varanasi. Modi, an individual from the Bharatiya Janata Party
(BJP), is a Hindu patriot and individual from the conservative Rashtriya
Swayamsevak Sangh (RSS).
Destined to a Gujarati family in Vadnagar, Modi helped his dad offer tea as a
youngster, and later ran his own particular slow down. He was acquainted with the
RSS at eight years old, starting a long relationship with the association
He cleared out home in the wake of moving on from school, halfway as a result of
a masterminded marriage which he dismissed.
Modi went around India for a long time, and went to various religious focuses. He
came back to Gujarat and moved to Ahmedabad in 1969 or 1970.

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In 1971 he turned into an all-day specialist for the RSS. Amid the highly sensitive
situation forced the nation over in 1975, Modi was compelled to seek total
isolation.
The RSS allocated him to the BJP in 1985, and he held a few positions inside the
gathering chain of importance until 2001, ascending to the rank of general
secretary.
Modi was delegated Chief Minister of Gujarat in 2001, because of Keshubhai
Patel's fizzling wellbeing and poor open picture following the quake in Bhuj.
Modi was chosen to the administrative get together before long. His organization
has been considered complicit in the 2002 Gujarat riots, or generally censured for
its treatment of it, despite the fact that a court found no confirmation to indict
Modi.
His strategies as boss priest, credited with empowering financial development,
have gotten praise.
His organization has been reprimanded for neglecting to fundamentally enhance
wellbeing, neediness, and training files in the state.

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Modi drove the BJP in the 2014 general race, which gave the gathering a greater
part in the Lok Sabha, the first run through a solitary gathering had accomplished
this since 1984. Modi himself was chosen to parliament from Varanasi.
Since taking office, Modi's organization has endeavored to bring remote direct
venture up in the Indian economy, expanded spending on framework, and lessened
spending on medicinal services and social welfare programs.
Modi has endeavored to enhance effectiveness in the administration, and brought
together power through the annulment of the arranging commission.
He has started a prominent sanitation crusade, and debilitated or nullified
ecological and work laws. Credited with building a political realignment towards
conservative legislative issues, Modi remains a figure of discussion locally and
globally finished his Hindu patriot convictions and his part amid the 2002 Gujarat
riots, refered to as proof of an exclusionary social motivation.

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Case Details ―A study on Modi’s use of Social
media‖
Case : Modi’s use of Social Media ―Case category: Digital Marketing‖
Case content
 Tactics of narendra modi with social media
 Marketing strategy of narendra modi buy using social media
 Background of Narendra Modi
 How Social media will play important role
 Impact of Publicity regards to Narendra modi win
 Analysis of Social Media
 Six Marketing strategy of Narendra modi
 Aims of Narendra Modi Social media campaign

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Case Study
Narendra Modi is a standout amongst the most well-known lawmakers via web-
based networking media.
He joined Facebook and Twitter in 2009 and turned into the principal lawmaker to
utilize Google Plus.
Narendra Modi with roughly 1.3 million+ adherents on Facebook page and 3.42
million+ supporters on Twitter, He additionally has a YouTube channel which has
achieved the 15,000 characteristic of supporters and has more than 1500
recordings.
HOW SOCIAL MEDIA PLAYED IMPERATIVE ROLE IN
NARENDRA MODI'S HISTORIC POLITICAL WIN?...
Each resident over the world realizes that Narendra Modi is a government official
and Prime Minister of the India. However, not very many individuals realize that
he is among most refreshed tech nerd in India, who predict the energy of
innovation or advanced media then he was boss Minister of Gujarat. Also, on
account of him normal man could wind up noticeably mindful about the Digital
media. Furthermore to associate with all the more Fresh Graduates he commenced

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Digital India conspires so more youth could go ahead this greatest majority rule
government.
From that point forward the advanced stages have appeared in India, a few or just
couple of organizations utilized these stages to offer their items and
administrations. Despite the fact that use of advanced media surprisingly done in
late broad decision by visionary head administrator Narendra Modi.
With the progression of time and achievement in races stimulated certain inquiries
in the mind of the prevalent advertisers or promoting Gurus that has Narendra
Modi got huge achievement as a result of successfully utilization of computerized
media?
Research done by preeminent Psychologist says that through computerized media
he could pass on his message unmistakably. At the end of the day online
networking stages encourage him convey his message to expansive individuals and
easily.
We should discover How Prime Minister Narender Modi effectively drove his
gathering amid race crusade carefully

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Narendra Modi with his group was very dynamic via web-based networking media
since 2009, however as BJP announced him as Prime Ministerial competitor,
upsurge utilization of computerized media was seen.
In sixteenth general decisions about 814 million of 125 crore masses were
qualified to vote. Keeping in mind the end goal to contact immense mass or
potential voters, every one of the channels of advanced media and additionally
disconnected medium were utilized so that could be refined to more voters.
Moreover, in order to get support of lower wage gathering and ranchers Narendra
Modi and his group started programs like Chai Pe Charcha through live
cooperation.

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Social networking assumed Imperative Role in Narendra
Modi's
Additionally, keeping in mind the end goal to increase the voter base site named
India272.com, namonumber.com was propelled. On Facebook page" I bolster
Narendra Modi" had turned out to be extremely prominent in the midst of
individuals.
Alongside ensure that vast quantities of individuals go over with Modi's mobilizes
and addresses whatsapp number 07820078200 was likewise propelled to help up
the crusade.

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What in truth digital Marketing has improved the situation of Modi?
What was the part of online networking in bringing or making him a PM of India?
Through online networking Narendra Modi's rivals could realize that much help he
has of open, and this help injected positive vitality and energy among his
companions.
Thus begrudges disheartened seeing this kind of excitement among open about
Modi.
Promoting Gurus like Sam Balsara, Piyush Pandey and Prasoon Joshi were the
ones who made snappy mottos like "Janta Maaf Nahi Karege", "Hurt Din Anne
Wale hai".
These catchphrases ended up noticeably popular via web-based networking media
also. Also, "Abdominal muscle ki Baar Modi Sarkar"had turn into a slogan of BJP
too.

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Social Media anticipated Imperative Role in Narendra Modi's
Facebook Page "I bolster Narendra Modi" has around 8million preferences, and
motto "har modi ghar modi" became famous online crosswise over web-based
social networking stages.
Through online networking he not just revealed the terrible doings of congress
government yet in addition made voters mindful about their voting rights. Also,
through advanced media he made individuals mindful about the improvement that
was done in Gujarat.
In addition, as computerized media is a two way correspondence in order to keep
open drew in he used to answer on their remarks.
In any case, Narendra Modi has been viewed as a dynamic man, who wishes to
acquire most recent innovation in India. That is the reason he was upheld by urban
class populace. A urban populace which utilizes innovation the most stretched out
help to him. Also, support and love was found regarding likes, shares, remarks,
retweet and so on.
He saw early that these races were gigantically impacted by youth in this way
entire of his technique in like manner arranged and actualized. Also, youth who

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was looking for, for example, sort of pioneer, and through web-based social
networking each other could interface and in addition connect with easily.
This is surprisingly that Indian races were battled as presidential race of United
States of America. Narendra Modi's showcasing system made a cooperative energy
as well as stunned overwhelming promoting Gurus and savants of over the world.
Nearness of Narendra Modi on Various Social Media Platforms
Twitter
Narendra Modi has third biggest supporters on twitter after Amitabh Bachan and
Shahrukh Khan. At show he has around 13.7 million supporters. Just his voice
keeps a great deal of weight whether it is on online stage twitter or disconnected.
Amid decisions he influences most extreme utilization of this stage to connect with
focus to masses. Most vital thing being focused on vigorously by rivals he didn't
hinder a solitary individual for restricting him via web-based networking media.
Facebook

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Narendra Modi has got more than 29million likes on his page and most interesting
thing you may have found on his FB page is that each post is composed in English
rather than Hindi. For the most part he communicates in Hindi yet however to
attach youth utilize English.
BJP has fathomably arranged different crusades for online networking and also
executed effectively via web-based networking media. All conceivable advanced
stages were utilized to persuade individuals to vote in favor of the gathering.
Most basic thing about Modi's crusade is that his group kept up consistency all
through decisions while contenders of Narendra Modi surrendered in the midst of a
race battles. #Namo has turned into an easily recognized name or a name for which
individuals needed to influence him to win.

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Social Media Connect with Narendra Modi
Picking the Right Tools to Connect
Narendra Modi has tainted the advantages of Digital marketing to advance his
image picture and spread the political messages by methods for the different
advanced promoting and informal organizations. Advanced advertising helped him
acquire straightforwardness as it helped him connect with voters around political
basic leadership forms. The computerized showcasing has likewise help discover
Narendra Modi 's see on topical subjects and on his political battles, memoir,
program, correspondence writing, interests, photographs and recordings
transferred.
Official Site: Create a customized content affair for every site guest
Computerized Marketing: Create a ROI situated advanced involvement with the
assistance of Display Ads, Video Streaming, Native Ads, and so forth.
Web-based social networking: Create an exceedingly drew in web-based social
networking background.

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Email and SMS: Deliver individualized informing all through each progression in
the client lifecycle
Portable Campaigns: Give clients profoundly significant communications – in
store, in application, and in a hurry
Examination: It is essential to utilize an exceedingly affect investigation instrument
which tracks ROI and execution at each phase of battle.
CRM: Connect information, circulate bits of knowledge, and computerize
cooperations over the greater part of your showcasing innovation

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Making of ―Digital Brand‖ Narendra Modi
Social network Marketing takes a shot at one key idea – Interact and interface like
genuine individuals. The most astute move by the gathering was – advancing
Narendra Modi's name and obvious face wherever on different stages as opposed
to BJP. They guaranteed a solid online nearness crosswise over web-based social
networking channels – Facebook, Twitter, Google+, and YouTube to keep their
voters associated.
Narendra Modi's site and blog narendramodi.in is all around planned and online
networking coordinated.
Email and SMS was utilized successfully to profiled database for data sharing,
gifts and engagement,
Facebook: 17.9 million devotees of Narendra Modi could track each move amid
the crusade on facebook.
Twitter: 4.85 Million dynamic supporters of NaMo. After Obama, he is presently a
standout amongst the most took after legislators on Twitter.

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Google+: 1.4 Million dynamic supporters of NaMo is presently a standout amongst
the most took after legislators on Twitter.
YouTube: .16 million supporters and 18 million Views of 3400+ transferred
recordings of addresses and meetings.
The group utilized viable computerized advertising apparatuses to investigate
engagement, and notions to get adequacy.

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Components of Digital Brand Narendra Modi
Modi's progress from a lawmaker to a brand has been deliberately outlined. The
marking group adequately dealt with changing the brand picture from a solid
Hindu patriot to India's most prevalent prime ecclesiastical competitor. Be that as it
may, Modi did not dispose of his Hindu hardliner picture totally. He wore his
saffron hues with satisfaction yet did not give it a chance to lead his discussion.
Achievement mantra: Combination of Thinking, Being Desirous, Stabile and
Hardworking

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 Daring person, Never thinking back, not sorry, independent, solid,
proficient, and moving person.
 Changing impediments into circumstance
 Sheer duty in whatever he does
 Effectively made an impression of being a genuine, solid and submitted
pioneer.
 Ace strategist, Long Term Planning and Clear Focus
 Responsibility towards improvement of welfare society

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Chapter-3
Research Methodology
Research can be defined as the search for knowledge or as any systematic
investigation with an open mind, to establish novel facts, usually using a scientific
method, the primary purpose for applied research is discovering, interpreting and
the development of methods and systems for the advancement of human
knowledge on a wide variety of scientific matters of our world and the universe.
Sampling Design
Sample design is the method in which the sample size is selected. This
sample is based on simple random sampling method and this sample will be
selected with the various Sources of secondary data form Industries.
METHODS USED TO ACCOMPLISH OBJECTIVES:
The information for the study will be extracted through Internet from secondary
source of data. The resources include articles, magazines, newspapers (Economic
times, Times of India, American Express) and websites.

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Statement of problem
Difficulties of Building Digital Brand Narendra Modi
Narendra Modi has been viewed as Gujarat's Brand Ambassador. Individuals share
their encounters and stories that advance Gujarat as a brand. He found a way to
mark himself outside Gujarat even before he chose to move past the state yet the
adventure of marking Modi was difficult.
The advanced group of Narendra Modi has finish thought of web promoting and
has totally used each part of it to wind up noticeably well-known on the Digital
Marketing.
Three-time Gujarat boss pastor was a territorial brand attempting to go national.
63-year-old was trying to associate with the young considering that the current
year's race had right around 150 million first-time voters.
Hindi and Gujarati talking territorial legislator attempting additionally to interface
with the urban, white collar class group of onlookers that is ending up more
politically cognizant
The corrupt of the 2002 against Muslim mobs in Gujarat and picture of Hindu
hardliner.

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Need of Study
Aims of Narendra Modi Digital Media Campaign
Indian lawmakers have for the most part been haughty about showcasing
themselves. They have additionally been troublesome items to be marked. In the
current races numerous effective boss priests like Nitish Kumar and J. Jayalalithaa
did not wander out of their home states to mark themselves, Modi did, and he
wandered out with animosity. He influenced his animosity to appear to be
definitive and thus alluring.
Acknowledgment of Narendra Modi, as a brand for state crowd as well as for
national group of onlookers Controlling and overseeing emphatically how he is
anticipated. Work on anticipating him as face of advancement and development.
also, working towards building up a common picture.
The advancement battles intends to cross market his accomplishments on a state
and national level.
Plan extraordinary crusades with concentrate on state also national decisions Work
adequately to counter restriction's promotion battles in a planned way.

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Objectives of Study
Narendra Modi is a standout amongst the most well-known lawmakers via web-
based networking media.
He joined Facebook and Twitter in 2009 and turned into the principal lawmaker to
utilize Google Plus.
Narendra Modi with roughly 1.3 million+ adherents on Facebook page and 3.42
million+ supporters on Twitter, He additionally has a YouTube channel which has
achieved the 15,000 characteristic of supporters and has more than 1500
recordings.
Objectives of Study
To study how modi used social media for campaigning.
To understand how social media helped in the victory of modi for the prime
ministerial election.
To study how effective social media campaigning’s are compared to other
mediums. To study the role of social media in providing service to the society

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Chapter-4
Data Analysis

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Analysis of the substance of tweets from four stages between February 2009 and
February 2015 reveals insight into how Modi's online networking message has
changed after some time. Youth and Development were reliable subjects in all
stages. Hinduism topic – alluding to "Hindutva" or Hindu welcome, practices,
celebration and Gods – was prevailing in the initial two stages yet drops off
essentially prompting 2014 general decisions.
Regarding word tally, say of "Gujarat" decays after the initial two stages, implying
Modi's change from a provincial government official to a national one, In the third
stage, race encourages and political encounter overwhelm.

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Chapter 5
Observation/Findings
Social Network Imperative Role in Narendra Modi's
Youtube
Narendra Modi's youtube channel has around 254611 endorsers and he continually
transfers recordings in regards to any occasion. Amid races he continued
transferring recordings of his mobilizes for watchers.
Google Plus
Google in addition, online networking stage where Narendra Modi appreciates
2,749,196 devotees and 352,183,305 perspectives and at exhibit likewise he
presents late happenings on stay associated with huge populace.On every one of
these stages he records his most profound feelings about the arrangements and
worry about the world strategies and destitution.

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However with the guide of computerized media or online networking, main role of
the Narendra Modi was to connect with huge target group of onlookers or voters
with their message and vision. What's more, without utilizing innovation or
advanced media it was unrealistic for any individual or gathering to go over with
enormous voters in limited ability to focus time.
Thus the part of advanced advertising may not be neglected today.
Online networking assumed Imperative Role in Narendra Modi's
Advantages that Narendra Modi Reaped From a Perfect Social Media Marketing
Planning:
 PM could valve around 12 CRs first time voters
 United past voters of the gathering
 Spread out gathering's approaches in the midst of open
 Create confidence in people about the gathering's concept of development
 Inspire youth to take an interest and to make distinction

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Digital showcasing as well as he had utilized advertising and publicizing so as to
make cooperative energy. What's more, as a result of ubiquity of Narendra Modi
via web-based networking media, BJP engaged vote as well as to give.
Practically every hash label identified with Narendra Modi and BJP drifted till
decision comes about were not pronounced.
With the exhaustive Digitalized showcasing methodology of Narendra Modi a few
colleges or business colleges have joined contextual analysis of Narendra Modi
promoting systems keeping in mind the end goal to render understudies a view that
how advanced advertising may make so huge effect.

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Views
A current report by analysts, distributed in the Economic and Political Weekly,
gives bits of knowledge into how Prime Minister Narendra Modi's online picture
was developed and advanced after some time.
By examining information from @narendramodi Twitter handle – official record of
Modi–specialists found that a mix of precisely created tweets and vital followbacks
to other Twitter accounts helped Modi fabricate an intense online brand.
Whom did Modi take after till the general decision?
As of May 2014, Modi took after 1043 Twitter accounts, which were ordered
under various heads in view of open data gave in their record portrayal. It was
discovered that the biggest class had a place with laypersons, which constituted 41
for each penny of the records. Such a conduct is a special case to the control as
most lawmakers utilize Twitter as a restricted device for broadcasting data
following just open figures and news media.
As per the creators, Modi's correspondence to the layman and BJP Karyakartas (12
for every penny) implies an invitation to take action. The most widely recognized
modifiers in these laypersons account depictions were "glad", "patriot", "Hindu"

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and "enthusiastic". 14 for every penny of records being taken after were of BJP
legislators. Various big name accounts were additionally trailed by Modi.
Talking with The Hindu, Arvind Gupta, Head of BJP's IT Cell, said - "As I would
like to think, the Prime Minister does not see online networking as a restricted
communicate medium.
He utilizes this to tune in, get input, draw in and get a feeling of the inclination of
the adolescent and wide decent variety of Indians who have taken to online
networking bigly.
The Prime Minister's take after archive is just a reflection on getting a feeling of
the inclination via web-based networking media over a cross-area of voices."

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Bibliography
METHODS USED TO ACCOMPLISH
OBJECTIVES:
The information for the study will be extracted through Internet from secondary
source of data. The resources include articles, magazines, newspapers (Economic
times, Times of India, American Express) and websites.
 https://en.wikipedia.org/wiki/Narendra_Modi
 www.thehindu.com
 http://economictimes.indiatimes.com/news/politics-and-nation/use-social-
media-for-public-welfare-not-for-self-praise-pm-narendra-
modi/articleshow/58336964.cms
 http://theconversation.com/narendra-modi-indias-social-media-star-
struggles-to-get-government-online-73656
 https://blogs.wsj.com/briefly/2016/05/27/5-secrets-of-narendra-modis-
social-media-magic/
 http://www.indianexpress.com/article/india/narendra-modi-speaks-at-11th-
civil-services-day-be-enablers-instead-of-regulators-pm-tells-babus-
4622113/

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 https://www.nytimes.com/2014/09/26/upshot/narendra-modi-the-social-
media-politician.html