This document provides an overview of e-commerce and related topics. It begins with definitions of marketing and commerce, then discusses the history of the internet and how it has evolved. Next, it defines different types of e-commerce (B2B, B2C, C2C, C2B) and explores forces shaping e-commerce such as digitalization, customization, and new intermediaries. The document also covers benefits and challenges of e-commerce, as well as strategies for traditional businesses transitioning to e-commerce models.
The document discusses different categories and approaches to e-commerce, including business-to-business, business-to-consumer, peer-to-peer, and consumer-to-business models. It also examines classic strategic planning approaches as well as new views like the sense and respond paradigm and strategy as rules. The chapter seeks to provide a framework for understanding e-commerce and the roles and challenges facing senior e-commerce managers.
This document provides an introduction to e-commerce, including definitions, types, and benefits. E-commerce is defined as the use of computing and communication technologies to conduct business transactions online. It has several benefits over traditional commerce like reduced costs, expanded markets, and increased customer access. The main types of e-commerce are business-to-consumer, business-to-business, consumer-to-consumer, and business-to-government. Forces driving the growth of e-commerce include economic factors, improved marketing/customer interaction, and advancing technologies.
The document provides an overview of e-commerce, including definitions, types, history and driving forces. It defines e-commerce as the use of digital technologies to conduct business transactions online. The document outlines the major types of e-commerce like B2C, B2B, C2C and discusses the phases of development from the early 1990s to the present. The key driving forces behind the growth of e-commerce are also summarized such as digital convergence, availability anywhere at any time, organizational changes and demand for customized products.
E-commerce involves the buying and selling of products and services over the Internet. It provides several advantages such as cost savings, increased efficiency, and access to a global market. However, it also poses challenges such as lack of trust, lack of understanding between departments, and resistance to change. When evaluating hardware, software and services for e-commerce, factors like quality, cost, flexibility, security and documentation should be considered. Standards like ISO/IEC 9126 define key quality characteristics for software.
E-commerce involves direct selling of goods and services over the internet, agent services and research and development. E-commerce ventures target niche as well as broad customers. Examples of companies targeting niche customer’s includejbmountainbikes.com and southwest.com
The Digital economy's next Top e-Business ModelIan Miles
The document discusses the evolution of digital economies and business models over time, from mainframes in the 1960s to ubiquitous mobile services today. It also discusses the boom in business model thinking and mentions in the 1990s and 2000s due to the rise of e-business and dot-com bubble. Additionally, the document outlines some of the key elements of business models, including value propositions, key resources, key activities and processes, customer relationships, channels, customer segments, and revenue streams.
This document discusses different types of business models, including traditional models centered around a core product or service and newer internet-based models. It defines business models and strategies. Key internet business models described include brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility models. The document also discusses business-to-business (B2B) models like extranets and B2B marketplaces, as well as business-to-consumer (B2C) models like direct sellers, intermediaries, and community-based models. Challenges of implementing strategies and models online are also summarized.
The document discusses different types of business models that can be used in the network economy. It begins by explaining that while old economy businesses focused on what business they were in, new network economy businesses must focus on their business model. It then defines the key components of a business model as the business concept, capabilities, and value returned to stakeholders.
The document goes on to classify different types of business models, including producers, distributors, and portals. It distinguishes focused distributors based on whether they assume inventory control and complete transactions. It also outlines infrastructure-based business models like infrastructure producers and distributors. In the end, it discusses approaches for evolving business models like expanding, enhancing, extending or exiting areas of the
The document discusses different categories and approaches to e-commerce, including business-to-business, business-to-consumer, peer-to-peer, and consumer-to-business models. It also examines classic strategic planning approaches as well as new views like the sense and respond paradigm and strategy as rules. The chapter seeks to provide a framework for understanding e-commerce and the roles and challenges facing senior e-commerce managers.
This document provides an introduction to e-commerce, including definitions, types, and benefits. E-commerce is defined as the use of computing and communication technologies to conduct business transactions online. It has several benefits over traditional commerce like reduced costs, expanded markets, and increased customer access. The main types of e-commerce are business-to-consumer, business-to-business, consumer-to-consumer, and business-to-government. Forces driving the growth of e-commerce include economic factors, improved marketing/customer interaction, and advancing technologies.
The document provides an overview of e-commerce, including definitions, types, history and driving forces. It defines e-commerce as the use of digital technologies to conduct business transactions online. The document outlines the major types of e-commerce like B2C, B2B, C2C and discusses the phases of development from the early 1990s to the present. The key driving forces behind the growth of e-commerce are also summarized such as digital convergence, availability anywhere at any time, organizational changes and demand for customized products.
E-commerce involves the buying and selling of products and services over the Internet. It provides several advantages such as cost savings, increased efficiency, and access to a global market. However, it also poses challenges such as lack of trust, lack of understanding between departments, and resistance to change. When evaluating hardware, software and services for e-commerce, factors like quality, cost, flexibility, security and documentation should be considered. Standards like ISO/IEC 9126 define key quality characteristics for software.
E-commerce involves direct selling of goods and services over the internet, agent services and research and development. E-commerce ventures target niche as well as broad customers. Examples of companies targeting niche customer’s includejbmountainbikes.com and southwest.com
The Digital economy's next Top e-Business ModelIan Miles
The document discusses the evolution of digital economies and business models over time, from mainframes in the 1960s to ubiquitous mobile services today. It also discusses the boom in business model thinking and mentions in the 1990s and 2000s due to the rise of e-business and dot-com bubble. Additionally, the document outlines some of the key elements of business models, including value propositions, key resources, key activities and processes, customer relationships, channels, customer segments, and revenue streams.
This document discusses different types of business models, including traditional models centered around a core product or service and newer internet-based models. It defines business models and strategies. Key internet business models described include brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility models. The document also discusses business-to-business (B2B) models like extranets and B2B marketplaces, as well as business-to-consumer (B2C) models like direct sellers, intermediaries, and community-based models. Challenges of implementing strategies and models online are also summarized.
The document discusses different types of business models that can be used in the network economy. It begins by explaining that while old economy businesses focused on what business they were in, new network economy businesses must focus on their business model. It then defines the key components of a business model as the business concept, capabilities, and value returned to stakeholders.
The document goes on to classify different types of business models, including producers, distributors, and portals. It distinguishes focused distributors based on whether they assume inventory control and complete transactions. It also outlines infrastructure-based business models like infrastructure producers and distributors. In the end, it discusses approaches for evolving business models like expanding, enhancing, extending or exiting areas of the
The document provides an overview of e-commerce, including definitions and explanations of key terms. It discusses traditional commerce and how e-commerce differs, focusing on how electronic networks like the internet enable firms and individuals to conduct business. The document also outlines several e-commerce models (B2B, B2C, etc.), advantages and disadvantages, and how e-commerce has impacted organizational structures and human resource management practices through digital transformation.
The document discusses the benefits of electronic business (e-business) and information technology. It defines e-business and e-commerce, outlines the objectives of an e-business course, and describes various types and applications of e-business including business-to-business, business-to-consumer, and inter-organizational systems. It also summarizes the benefits of e-business for organizations, consumers, and society such as reduced costs, increased market reach, improved customer service, and more choices for consumers.
Đây là chiếc loa mang tính di động siêu nhỏ gọn cho âm thanh vòm 360 độ trung thực, với hình dáng quả táo độc đáo, loa có thể xoay và mở thêm không gian tạo tiếng bass siêu trầm. Loa có 5 màu để lựa chọn và tự động đổi màu đèn LED khi nghe nhạc.
Giá : 170.000đ Tặng adaptor charge trị giá 20.000đ
Bảo hành 03 tháng
Màu sắc : 5 màu
E-business refers to conducting business through electronic means and digital technologies. It involves using information systems like CRM, ERP, DMS within a company and also connecting with external partners through e-commerce, supply chain management and e-procurement systems. While e-business provides benefits of improved efficiency and reduced costs, it also brings security concerns around privacy, data integrity, authentication and access control that companies aim to address through techniques like encryption, firewalls, backups and digital signatures.
This document discusses developing an e-business strategy. It explains that e-business requires integrating business strategy, applications, and technology. It outlines a three-step process for moving into e-business: developing an e-business strategy, formulating an e-blueprint for how customer value will be created, and tactical execution. The document focuses on the first step of strategy formulation, explaining three approaches and providing questions to consider regarding customers, value, competition, and capabilities. It emphasizes building an understanding of trends through knowledge gathering.
This document discusses e-commerce and provides learning objectives for chapter 5. It covers electronic commerce concepts like business-to-consumer, business-to-business, and consumer-to-consumer applications. It also discusses e-commerce technologies, categories, essential architecture, payment processes, auctions, developing and managing web stores, and advertising methods. The key topics covered are the major applications and categories of e-commerce, essential e-commerce system processes, and factors for success in e-commerce.
The document discusses e-business applications and information systems. It defines an information system as any organized combination of people, hardware, software, communications networks, and data resources that stores, retrieves, transforms, and disseminates information in an organization. It also discusses types of information technologies including computer hardware, software, telecommunications networks, and data resource management technologies. The document then defines e-business as the use of internet technologies to empower business processes, electronic commerce, and enterprise collaboration within and between organizations. It provides definitions and concepts regarding electronic commerce organizations and where electronic commerce is conducted.
E-business refers to conducting business over the internet and integrating internet technologies into various business processes. It allows companies to attract and retain customers, streamline supply chains, automate processes, and make better business decisions using data analytics. To be an e-business requires integrating various applications like e-commerce websites, supply chain management, CRM, and ERP. The integration of these applications and business processes both within and across companies is key to realizing the benefits of e-business. E-business trends indicate it will continue growing globally and revolutionizing how companies interact with customers and partners.
This v is presented by USEP's BSCS student Alvin Mark U. Cabeliño under Mr. ND Arquillano as a partial fulfilment for Elective 4 -E-Commerce It talks about Introduction to E-commerce.
This document provides an overview of e-business models and concepts. It compares e-commerce and e-business, describing the four main e-business models: business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer. Specific models like e-shops, e-malls, and online auctions are defined. Benefits and challenges of e-business are outlined. The document also briefly discusses mashups and includes opening case study questions.
This document defines key terms related to e-business and e-commerce such as electronic business, electronic commerce, and computer-mediated networks. It also discusses how e-business can benefit organizations through increased productivity, selection, and information availability. Examples are given of how companies like Cisco, Nike, and Dell have implemented e-business applications. The concluding sections outline strategies for implementing e-commerce and improving e-business operations.
This document provides an overview of e-business and e-commerce. It defines e-business as the digital enablement of transactions and processes within a firm using information systems under the firm's control. E-business applications primarily involve applying digital technologies to internal business processes. E-commerce refers specifically to commercial activities involving an exchange of value over the internet. The document outlines different types of e-business models including business-to-consumer, business-to-business, and consumer-to-consumer, as well as technology-based models like peer-to-peer and mobile commerce. It also discusses the benefits, limitations, and key aspects of e-business and e-commerce.
The internet economy business models and strategies slideshareVille Saarikoski
Slides from a course I teach titled "The Internet Economy - Business Models and Strategies" 20 hrs of classroom interaction. During class students read 3 HBR articles, build a business model canvas BMX, view the BMC through theories and discuss how to create and shape new emerging industries
1. This chapter defines electronic commerce and describes its various categories. It outlines the content and framework of EC and discusses the major types of EC transactions.
2. The digital revolution and changing business environment are described as key drivers of the growth of EC. Pressure from markets, society, and technology are pushing organizations to adopt EC strategies.
3. The benefits of EC to organizations, consumers, and society are discussed, along with some limitations of EC. Common EC business models and how EC can help organizations respond to environmental pressures are also summarized.
This document discusses business models and business plans. It explains that a business plan is meant to convince investors, while a business model is a shared mental model that guides a business. The document outlines elements of a business model framework including vision, value proposition, market reach, activities and resources. It then describes an exercise for workshop participants to design business models for potential e-business opportunities.
- E-commerce is changing the banking industry by allowing customers to access services online and reducing costs. This includes services like bill payment and transferring funds.
- Banks are facing new competition and changing customer needs and demands for services like 24/7 access. They are turning to technology and online banking to reduce costs while improving customer service.
- Factors like increasing computer literacy and awareness of online banking options have led to greater success of e-banking over time compared to earlier attempts. Management must address challenges to provide high quality customized online services.
This chapter discusses emerging modes of business such as e-business and business process outsourcing. It begins by defining e-business as conducting business using computer networks, distinguishing it from traditional business. The chapter then explains the scope of e-business, including B2B (business to business), B2C (business to consumer), and intra-business components. It discusses benefits of e-business such as expanded markets and cost reductions. The chapter contrasts e-business with traditional business and identifies major advantages and limitations of the electronic mode. It concludes by emphasizing that these emerging modes are new ways of conducting the same underlying business activities through technology and outsourcing.
The document discusses different types of e-business models including B2C, B2B, C2B, and C2C. It then provides details on each model type, examples of companies that use each model, and how they generate revenue. The document also proposes an e-business architectural framework consisting of interaction management, trust and access, and business process integration frameworks to define protocols and enable assembly of components.
The document discusses various components of business models including value propositions, value clusters, resource systems, and revenue models. It provides examples of how companies like Marketwatch.com and 1-800-Flowers structure these components in their business models. Key aspects covered include specifying target customer segments, core benefits, and the resources and partnerships that support delivering those benefits. Revenue models discussed include advertising, licensing fees, and subscriptions.
1. The document discusses Charles Schwab's framework for diagnosing market opportunities and developing its business model, focusing on segmentation, capabilities, and offerings.
2. Key elements of Schwab's strategy included needs-based customer segmentation, developing an innovative technology-driven resource system, and creating a value proposition of lower prices, superior service, and educational resources.
3. Schwab's implementation focused on building its brand through superior customer service, a best-in-class IT infrastructure, and delivering on its promise of an improved investing experience through technology.
Formulating Your E-commerce Marketing StrategySavaş Şakar
Formulating Your E-Commerce Marketing Strategy discusses how to develop an effective e-commerce marketing strategy. It begins with establishing a business mission, objectives, and marketing objectives in a hierarchical structure. It then discusses determining e-commerce marketing strategy based on traditional marketing objectives as well as market-related technology issues. The document provides examples and tips for elements of an e-commerce strategy such as market segmentation, information products, site design, advertising, customer service, and pricing.
The document provides an overview of e-commerce, including definitions and explanations of key terms. It discusses traditional commerce and how e-commerce differs, focusing on how electronic networks like the internet enable firms and individuals to conduct business. The document also outlines several e-commerce models (B2B, B2C, etc.), advantages and disadvantages, and how e-commerce has impacted organizational structures and human resource management practices through digital transformation.
The document discusses the benefits of electronic business (e-business) and information technology. It defines e-business and e-commerce, outlines the objectives of an e-business course, and describes various types and applications of e-business including business-to-business, business-to-consumer, and inter-organizational systems. It also summarizes the benefits of e-business for organizations, consumers, and society such as reduced costs, increased market reach, improved customer service, and more choices for consumers.
Đây là chiếc loa mang tính di động siêu nhỏ gọn cho âm thanh vòm 360 độ trung thực, với hình dáng quả táo độc đáo, loa có thể xoay và mở thêm không gian tạo tiếng bass siêu trầm. Loa có 5 màu để lựa chọn và tự động đổi màu đèn LED khi nghe nhạc.
Giá : 170.000đ Tặng adaptor charge trị giá 20.000đ
Bảo hành 03 tháng
Màu sắc : 5 màu
E-business refers to conducting business through electronic means and digital technologies. It involves using information systems like CRM, ERP, DMS within a company and also connecting with external partners through e-commerce, supply chain management and e-procurement systems. While e-business provides benefits of improved efficiency and reduced costs, it also brings security concerns around privacy, data integrity, authentication and access control that companies aim to address through techniques like encryption, firewalls, backups and digital signatures.
This document discusses developing an e-business strategy. It explains that e-business requires integrating business strategy, applications, and technology. It outlines a three-step process for moving into e-business: developing an e-business strategy, formulating an e-blueprint for how customer value will be created, and tactical execution. The document focuses on the first step of strategy formulation, explaining three approaches and providing questions to consider regarding customers, value, competition, and capabilities. It emphasizes building an understanding of trends through knowledge gathering.
This document discusses e-commerce and provides learning objectives for chapter 5. It covers electronic commerce concepts like business-to-consumer, business-to-business, and consumer-to-consumer applications. It also discusses e-commerce technologies, categories, essential architecture, payment processes, auctions, developing and managing web stores, and advertising methods. The key topics covered are the major applications and categories of e-commerce, essential e-commerce system processes, and factors for success in e-commerce.
The document discusses e-business applications and information systems. It defines an information system as any organized combination of people, hardware, software, communications networks, and data resources that stores, retrieves, transforms, and disseminates information in an organization. It also discusses types of information technologies including computer hardware, software, telecommunications networks, and data resource management technologies. The document then defines e-business as the use of internet technologies to empower business processes, electronic commerce, and enterprise collaboration within and between organizations. It provides definitions and concepts regarding electronic commerce organizations and where electronic commerce is conducted.
E-business refers to conducting business over the internet and integrating internet technologies into various business processes. It allows companies to attract and retain customers, streamline supply chains, automate processes, and make better business decisions using data analytics. To be an e-business requires integrating various applications like e-commerce websites, supply chain management, CRM, and ERP. The integration of these applications and business processes both within and across companies is key to realizing the benefits of e-business. E-business trends indicate it will continue growing globally and revolutionizing how companies interact with customers and partners.
This v is presented by USEP's BSCS student Alvin Mark U. Cabeliño under Mr. ND Arquillano as a partial fulfilment for Elective 4 -E-Commerce It talks about Introduction to E-commerce.
This document provides an overview of e-business models and concepts. It compares e-commerce and e-business, describing the four main e-business models: business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer. Specific models like e-shops, e-malls, and online auctions are defined. Benefits and challenges of e-business are outlined. The document also briefly discusses mashups and includes opening case study questions.
This document defines key terms related to e-business and e-commerce such as electronic business, electronic commerce, and computer-mediated networks. It also discusses how e-business can benefit organizations through increased productivity, selection, and information availability. Examples are given of how companies like Cisco, Nike, and Dell have implemented e-business applications. The concluding sections outline strategies for implementing e-commerce and improving e-business operations.
This document provides an overview of e-business and e-commerce. It defines e-business as the digital enablement of transactions and processes within a firm using information systems under the firm's control. E-business applications primarily involve applying digital technologies to internal business processes. E-commerce refers specifically to commercial activities involving an exchange of value over the internet. The document outlines different types of e-business models including business-to-consumer, business-to-business, and consumer-to-consumer, as well as technology-based models like peer-to-peer and mobile commerce. It also discusses the benefits, limitations, and key aspects of e-business and e-commerce.
The internet economy business models and strategies slideshareVille Saarikoski
Slides from a course I teach titled "The Internet Economy - Business Models and Strategies" 20 hrs of classroom interaction. During class students read 3 HBR articles, build a business model canvas BMX, view the BMC through theories and discuss how to create and shape new emerging industries
1. This chapter defines electronic commerce and describes its various categories. It outlines the content and framework of EC and discusses the major types of EC transactions.
2. The digital revolution and changing business environment are described as key drivers of the growth of EC. Pressure from markets, society, and technology are pushing organizations to adopt EC strategies.
3. The benefits of EC to organizations, consumers, and society are discussed, along with some limitations of EC. Common EC business models and how EC can help organizations respond to environmental pressures are also summarized.
This document discusses business models and business plans. It explains that a business plan is meant to convince investors, while a business model is a shared mental model that guides a business. The document outlines elements of a business model framework including vision, value proposition, market reach, activities and resources. It then describes an exercise for workshop participants to design business models for potential e-business opportunities.
- E-commerce is changing the banking industry by allowing customers to access services online and reducing costs. This includes services like bill payment and transferring funds.
- Banks are facing new competition and changing customer needs and demands for services like 24/7 access. They are turning to technology and online banking to reduce costs while improving customer service.
- Factors like increasing computer literacy and awareness of online banking options have led to greater success of e-banking over time compared to earlier attempts. Management must address challenges to provide high quality customized online services.
This chapter discusses emerging modes of business such as e-business and business process outsourcing. It begins by defining e-business as conducting business using computer networks, distinguishing it from traditional business. The chapter then explains the scope of e-business, including B2B (business to business), B2C (business to consumer), and intra-business components. It discusses benefits of e-business such as expanded markets and cost reductions. The chapter contrasts e-business with traditional business and identifies major advantages and limitations of the electronic mode. It concludes by emphasizing that these emerging modes are new ways of conducting the same underlying business activities through technology and outsourcing.
The document discusses different types of e-business models including B2C, B2B, C2B, and C2C. It then provides details on each model type, examples of companies that use each model, and how they generate revenue. The document also proposes an e-business architectural framework consisting of interaction management, trust and access, and business process integration frameworks to define protocols and enable assembly of components.
The document discusses various components of business models including value propositions, value clusters, resource systems, and revenue models. It provides examples of how companies like Marketwatch.com and 1-800-Flowers structure these components in their business models. Key aspects covered include specifying target customer segments, core benefits, and the resources and partnerships that support delivering those benefits. Revenue models discussed include advertising, licensing fees, and subscriptions.
1. The document discusses Charles Schwab's framework for diagnosing market opportunities and developing its business model, focusing on segmentation, capabilities, and offerings.
2. Key elements of Schwab's strategy included needs-based customer segmentation, developing an innovative technology-driven resource system, and creating a value proposition of lower prices, superior service, and educational resources.
3. Schwab's implementation focused on building its brand through superior customer service, a best-in-class IT infrastructure, and delivering on its promise of an improved investing experience through technology.
Formulating Your E-commerce Marketing StrategySavaş Şakar
Formulating Your E-Commerce Marketing Strategy discusses how to develop an effective e-commerce marketing strategy. It begins with establishing a business mission, objectives, and marketing objectives in a hierarchical structure. It then discusses determining e-commerce marketing strategy based on traditional marketing objectives as well as market-related technology issues. The document provides examples and tips for elements of an e-commerce strategy such as market segmentation, information products, site design, advertising, customer service, and pricing.
This project report provides an overview of e-commerce. It defines e-commerce and discusses its history and types. It examines e-commerce from the perspectives of buyers and sellers. The report also outlines the benefits and challenges of e-commerce, reviews common applications and security issues, and summarizes key components of an e-commerce system.
Here in this Presentation you will find about the "use of internet as marketing medium"
and types of internet marketing with complete data and analysis .....
I hope, it will be helpful
This document is a minor project report submitted by Irfan Ali, roll number 3166516, to fulfill the requirements of a Bachelor of Business Administration (BBA) degree from Radha Krishna Institute of Technology & Management in Simbhaoli, Hapur, India. The report is on the topic of e-commerce and includes an acknowledgment, declaration, index, and sections on defining e-commerce, the history and process of e-commerce, types of e-commerce like B2B and B2C, and the scope and impact of e-commerce.
This project report discusses electronic commerce (e-commerce). It defines e-commerce as business conducted over electronic networks like the internet. The report explains how e-commerce allows companies to establish online market presence and provides advantages for both businesses and consumers. It outlines the scope of e-commerce and lists the 10 best e-commerce companies in India, concluding that e-commerce has evolved to enable faster transactions through advanced internet technologies.
The document discusses online commerce and e-commerce. It outlines pros and cons of online shopping for both consumers and businesses. Some benefits include lower prices, convenience, and increased market reach globally. However, consumers cannot physically examine products and have slower problem resolution. Businesses have increased costs from 24/7 operations and competition lowering prices. The document asks questions about why consumers are turning to online shopping and how customers determine where to purchase items online based on factors like price, security, and recommendations.
This document provides an outline and overview of e-commerce. It defines e-commerce as business conducted electronically over the internet. The outline includes sections on e-commerce features like global reach, richness, and interactivity. It also discusses internet business models, types of e-commerce like B2C and B2B, advantages like low costs and 24/7 access, and disadvantages like quality concerns.
Commerce involves the exchange of goods and services between entities. E-commerce refers specifically to commerce conducted electronically over computer networks like the Internet. It allows buyers and sellers to connect directly, reducing costs. While traditional commerce involves manufacturers, distributors, wholesalers and retailers before reaching customers, e-commerce can connect businesses and consumers directly. The main types of e-commerce are business-to-business, business-to-consumer, business-to-employee, and consumer-to-consumer.
The document provides an overview of e-commerce, defining it as the process of buying and selling goods and services over the internet. It discusses the history of e-commerce from the 1970s to today. It also outlines the major categories of e-commerce including business-to-consumer, business-to-business, and consumer-to-consumer. Finally, it discusses the benefits of e-commerce for both organizations and consumers as well as examples of business applications and some interesting statistics.
Introduction to Digital e-marketing managementVIRUPAKSHA GOUD
This document provides an introduction to e-marketing, including definitions and explanations of key concepts:
1) E-business is conducting business operations over the internet, both internally and externally, through technologies like websites, email, and e-commerce. E-marketing is one part of an organization's e-business activities.
2) E-marketing encompasses more than just websites - it also includes tools like search engine marketing, email, online newsletters, and social media. The internet gives marketers opportunities to engage with customers, partners, and other stakeholders.
3) As technologies evolve from Web 1.0 to 2.0 to 3.0, the focus shifts from simply connecting people to networks,
1 Basic E-Commerce Concepts for it 2ndt yearjaved75
This document provides an overview of basic e-commerce concepts, including defining internet commerce, reasons for participating in internet commerce, key properties of the internet, and strategic, business, and technology issues related to internet commerce. It introduces the Commerce Value Chain (CVC) model and describes its components, including attracting customers, interacting with customers, acting on customer instructions, and reacting to customer requests.
1 Basic E-Commerce Concepts.ppt for businessajjenniferaj
Introduction
Example of an e-commerce store
Defining the term “Internet commerce”
Why participating in Internet commerce?
Key properties of the Internet
Strategic issues in Internet commerce
Business issues in Internet commerce
Technology issues in Internet commerce
The Commerce Value Chain (CVC)
Introducing the CVC
Components of the CVC
Building customer relationships with Internet commerce
Marketing on the Internet
Doing business internationally
The legal environment
The document discusses e-commerce, including what it is, its growth and types. Some key points:
- E-commerce is the buying and selling of goods and services online, and can be B2B, B2C, C2C or C2B. It has grown significantly since the 1990s.
- Mobile commerce is also growing rapidly though still a small part of overall e-commerce. Advantages include convenience and large product selections, while disadvantages include limited customer service and inability to see products physically.
- There are unique features of e-commerce like ubiquity, global reach, universal standards and personalization/customization. Functions include search optimization, customer service and monitoring KPIs
The document discusses key concepts relating to electronic commerce including defining electronic commerce and electronic business. It categorizes different types of e-commerce transactions and organizations. The dominant business models that emerged are described as well as common revenue models. Emerging trends in technology such as web 2.0 and social media are also summarized.
This document provides an overview of information technology and its role in business. It discusses how IT helps companies respond to various pressures and gain competitive advantages. Specifically, it describes how IT supports organizational responses to market pressures like competition, technology pressures like innovation, and societal pressures like regulations. It also defines strategic information systems and competitive advantage, and introduces Porter's five forces model for analyzing competitiveness.
The document provides an overview of telecommunications and networking concepts. It discusses key topics like network components, client-server networking, peer-to-peer networking, digital vs analog signals, wireless technologies, fiber optics, satellites, the internet, intranets, extranets, middleware, open systems, internet applications, and the business value of telecommunications networks. It also includes two case studies on public Wi-Fi access and a small company implementing a secure network.
This document provides an overview of basic e-commerce concepts, including defining internet commerce, reasons for participating in e-commerce, key properties of the internet, strategic and business issues related to e-commerce, technology issues, and the commerce value chain (CVC). It outlines the CVC components of attracting customers through marketing, interacting with customers through catalogs and sales, acting on customer instructions by processing orders and payments, and reacting to customer requests through customer service.
This document provides an overview of electronic commerce (e-commerce). It begins with definitions of e-commerce and related terms like electronic data interchange and electronic funds transfer. It then discusses various categories of e-commerce like business-to-business, business-to-consumer, and consumer-to-consumer models. The document outlines advantages and disadvantages as well as threats of e-commerce. It also covers features of e-commerce systems and different types of networks that can enable e-commerce. In closing, it briefly discusses the growth of e-commerce in India and provides some examples of major e-commerce companies.
1. The document discusses the concepts of marketing, e-marketing, e-business, and e-commerce in the context of how information technology is transforming traditional marketing approaches.
2. E-marketing applies a broad range of information technologies to transform marketing strategies to create more customer value, efficiently plan and execute marketing activities, and create exchanges that satisfy customer objectives.
3. The Internet and related digital technologies have changed marketing in critical ways such as shifting power to buyers, fragmenting mass markets, reducing the impact of distance and time, and making knowledge/database management a key focus alongside the interdisciplinary field of marketing technology.
What is E-commerce; it's features,advantages & disadvantages;origin and phases of development; the Business Models; the E-commerce process; Payment systems and its security; Legal aspects; Real Examples-Amazon, Alibaba, eBay, Flipkart; Stats.& Figures for Indian GDP
This document provides an overview of electronic and mobile commerce. It defines e-commerce and m-commerce, describes different types of e-commerce transactions including B2B, B2C, and C2C. It also outlines a multistage model for how e-commerce transactions occur and discusses some key challenges of e-commerce/m-commerce like security, intellectual property theft, and lack of internet access. Additionally, it provides examples of e-commerce/m-commerce applications in different industries and discusses strategies for developing a successful e-commerce presence.
This document provides an overview of e-marketing, including its past, present, and future. In the past (Web 1.0), organizations created content that users consumed. Today (Web 2.0), users are also content producers through social media and user-generated content. The future (Web 3.0) may include artificial intelligence and seamless social networking. E-marketing strategies have shifted power from sellers to buyers and require engaging users through content marketing, social media, and other inbound tactics. The internet provides opportunities for global reach, personalization, and measurable results but also challenges like media fragmentation.
This document provides an overview of e-marketing, including its past, present, and future. In the past (Web 1.0), the internet was used to create and distribute content to consumers. Today (Web 2.0), the power has shifted to consumers, who produce and share content via social media. The future (Web 3.0) may include artificial intelligence and seamless social networking. The document also discusses e-marketing strategies, models, metrics and provides examples to illustrate concepts like balanced scorecards. It outlines the e-marketing planning process and types of plans like napkin plans and venture capital plans.
This document provides an overview of electronic commerce. It defines electronic commerce and distinguishes between electronic markets and inter-organizational systems. The benefits of electronic commerce are described for organizations, consumers, and society, while also noting some technical and non-technical limitations. Driving forces behind the widespread adoption of electronic commerce are discussed, including business pressures from competition and new technologies. Major changes to organizations and business models expected due to electronic commerce are also outlined.
Cisco plays a key role in internet infrastructure by manufacturing networking equipment like routers and switches. The internet works through these devices routing data between servers which store files accessed by other computers. It is managed through various organizations that oversee standards and operations rather than a single entity. The World Wide Web operates using HTTP and HTML protocols, with web pages distinguished by features like hyperlinks and multimedia. Domain names help simplify internet addressing through systems like ICANN which oversees domain registration by companies.
Cisco plays a key role in internet infrastructure by manufacturing networking equipment like routers and switches. The internet works through these devices routing data between servers which store files accessed by other computers. It is managed through various organizations that oversee standards and operations rather than a single entity. The World Wide Web operates using HTTP and HTML protocols, with web pages distinguished by features like hyperlinks and multimedia. Domain names help simplify internet addressing through systems like ICANN which oversees domain registration by companies.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
2. 2
Agenda
Marketing
Commerce
History of Internet
Computer, Networks
Intro to E-commerce
History of E-commerce
WWW
What is E-commerce
Forces shaping E-commerce
E-commerce today
Categories of E-commerce
What is a web based business
E-commerce marketing strategies
Setting up for E-marketing (online)
Benefits of E-commerce
Strategy Formulation
Business Model
3. 3
Definition of Marketing
Philip Kotler
– Social and Managerial process by which
individuals and groups obtain what they need
and want through creating, offering, and
exchanging products of value with others.
This definition rests on the following core
concepts: needs, wants, demands, products, value,
cost and satisfaction, exchange and transactions,
relationships and networks, markets, marketers and
prospects.
4. 4
Definition (cont)
Needs – exist in biology they are not
created by marketers – i.e. shelter, food,
clothing, safety, belonging, esteem
Wants – Need food want hamburger, fries,
coke.
Desire – Wants for specific products
backed by an ability and willingness to buy
them
5. 5
Definition of Commerce
The exchange of goods and services for
money
Consists of:
Buyers - these are people with money who
want to purchase a good or service.
Sellers - these are the people who offer
goods and services to buyers.
Producers - these are the people who
create the products and services that sellers
offer to buyers.
6. 6
Elements of Commerce
You need a Product or service to sell
You need a Place from which to sell the products
You need to figure out a way to get people to
come to your place.
You need a way to accept orders.
You also need a way to accept money.
You need a way to deliver the product or service,
often known as fulfillment.
Sometimes customers do not like what they buy,
so you need a way to accept returns.
You need a customer service and technical
support department to assist customers with
products.
7. 7
History of The Internet
Started as a US government project in
1969.
The purpose was to create a net that can
function even if one center is destroyed in
a military attack.
- “Hub and spokes” can be useless if the hub is
destroyed.
- Network can continue to be functional even if
some nodes are destroyed, as long as
information can pass through other nodes.
Effective in 1971 with computers on both
coasts of the US.
8. 8
In the 1980´s
Personal computers or terminals were
connected to a server.
The server was a mainframe, or connected
to a mainframe computer.
The mainframe was connected to another
mainframe of the company in another
location via dedicated lines.
Only large companies could afford the
expense and investment in equipment.
9. 9
Today
Connections across countries and
continents made through dedicated fast
lines.
A company may have one local network
(LAN) in NY, which is connected to the
Internet through a Regional network.
Well established in N.A., Europe and
certain Asian countries
10. 10
Computer classifications
Mainframes:
- term for very large computers
- used to handle large amount of data or
complex processes
- main advantage is reliability
Midrange:
- medium sized, less expensive and smaller
- usually a server
Micro-computer:
- work stations with computing capabilities
- single-users systems linked to form a network
11. 11
What is a network
Series of points or nodes interconnected by
communication paths
Node is a connection point for transmitting
data
Network can interconnect with other
networks to form global networks
12. 12
Benefits of a network
Facilitates resource sharing
Provides reliability
Cost effective
Provide a powerful medium across
geographical divide
13. 14
Geographical Distance
Local area network (LAN): small area,
share a single server
Metropolitan area network (MAN): a
wider network, can bridge several LAN’s
Wide area network (WAN): a broader area
covered, can include several MAN’s
Internet: a network of networks that covers
the entire globe
14. 16
Internet addressing system
Internet uses TCP/IP, therefore every computer on the
Internet has an IP address
IP address is numerical, separated by dots
Works with DNS:
- com: for commercial purposes
- net: for Internet Service Providers
- org: for non-profit, non-commercial groups
- gov: reserved for government
- mil: reserved for military
- int: reserved for international organizations
15. 17
Assimilation of Technology
Technology first adopted to increase
efficiency – doing the same tasks faster
e.g. word processing instead of typing
Technology next adopted to increase
effectiveness – doing tasks not only faster
but better e.g. spreadsheets transformed
finance and accounting (as well as science
and other fields)
16. 18
Introduction to E-commerce
E-Commerce, Web, Networks, Internet
The evolution of new businesses
The adoption of Brick and Mortar
companies to the new economy
Market failures and economic explanations
for the new economy
17. 19
History of E-commerce
EC applications first
developed in the early
1970s
- Electronic funds
transfer (EFT)
Limited to:
- Large corporations
- Financial institutions
- A few other daring
businesses
18. 22
E-Commerce Mechanisms
Transformation of economic activity into
digital media
- Exchange information, content, agreements,
and services among parties that are connected
to through the Internet.
Enables new ways of creating, delivering
and capturing value to customers.
- Availability
- Convenience
19. 23
World Wide Web (WWW)
World Wide Web (Web):
- A collection of documents that reside on computers,
and that can be accessed by other computers on the
Internet.
Multimedia documents:
- Text
- Images
- Sounds
- Drawings
- Video
Hypertext:
- Links to other documents
- Can begin execution of a program
20. 24
Web Browsers
Computer programs that can:
- Display Web documents
- Follow links
- Execute other programs
- Enhance applications such as real-time audio
or video
Netscape and Internet Explorer
The Microsoft legal trouble due to the
Explorer.
21. 25
Web Servers
Computers that run server software.
A server waits for request to arrive from a
user.
- The request is typically for a document.
The server sends (serves) the document to
the requesting computer.
Sometimes the server allows a user to fill
in information on a document, and the then
transfers the information to another
program or a server.
22. 27
WWW and Internet
The World Wide Web (WWW) is not the
Internet
Access to the Internet doesn’t mean you
have e-commerce
WWW works in HTTP
Web pages works in HTML
Web browser provide access to
information on the WWW
23. 28
What is E-commerce
Distributing, buying, selling and marketing
products and services over electronic systems
E-business for commercial transactions
Involves supply chain management, e-marketing,
online marketing, EDI
Uses electronic technology such as:
- Internet
- Extranet/Intranet
- Protocols
25. 30
Forces Shaping the Digital Age
Digitalization &
Connectivity
– Intranets : connect people
within a company.
– Extranets : connect a
company with its suppliers,
distributors, and outside
partners.
– Internet : connects users
around the world.
Internet Explosion
– Explosive worldwide
growth forms the heart of
the New Economy.
– Increasing numbers of
users each month.
– Companies must adopt
Internet technology or risk
being left behind.
26. 31
Definitions
Internet:
- A collection of computers that speak a common
language – protocol
Intranet:
- Private version of the Internet
- Main purpose to share company information
and computing resources among employees
Extranet:
- Private network that users outside the company
can access
- Requires security and privacy
- Collaborate with other companies
27. 32
Forces Shaping the Digital Age
New Types of Intermediaries:
– Direct selling via the Internet bypassed
existing intermediaries (disintermediation).
– “Brick-and-mortar” firms became “click-and-
mortar” companies.
– As a result, some “click-only” companies have
failed.
28. 33
Forces Shaping the Digital Age
Customization and Customerization:
– With customization, the company custom
designs the market offering for the customer.
– With customerization, the customer designs
the market offering and the company makes it.
29. 34
E-commerce as the Networked
Economy
Create value largely through gathering, synthesizing and
distribution of information
Formulate strategies that make management of the enterprise
and technology convergent
Compete in real time rather than in “cycle time”
Operate in a world characterized by low barriers to entry,
near-zero variable costs of operation and shifting
competition
Organize resources around the demand side rather than
supply side
Manage better relationships with customers through
technology
30. 35
E-commerce Today
The Internet is the perfect vehicle for e-
commerce because of its open standards and
structure.
No other methodology or technology has proven
to work as well as the Internet for distributing
information and bringing people together.
It’s cheap and relatively easy to use it as a
medium for connecting customers, suppliers, and
employees of a firm.
No other mechanism has been created that allow
organizations to reach out to anyone and
everyone like the Internet.
31. 36
E-commerce Today
The Internet allows big businesses to act like
small ones and small businesses to act big.
The challenge to businesses is to make
transactions not just cheaper and easier for
themselves but also easier and more convenient
for customers and suppliers.
It’s more than just posting a nice looking Web
site with lots of cute animations and expecting
customers and suppliers to figure it out
Web-based solutions must be easier to use and
more convenient than traditional methods if a
company hopes to attract and keep customers.
32. 37
Four Categories of E-Commerce
B2B
B2C
C2B
C2CConsumers
Business
And selling
to...
Business originating from...
Business Consumers
33. 38
Distinct Categories of E-Commerce
Business to Business (B2B) refers to the full spectrum of e-
commerce that can occur between two organizations.
This includes purchasing and procurement, supplier
management, inventory management, channel management,
sales activities, payment management &service and support.
Examples: FreeMarkets, Dell and General Electric
Business to Consumer (B2C) refers to exchanges between
business and consumers, activities tracked are consumer
search, frequently asked questions and service and support.
Examples: Amazon, Yahoo and Charles Schwab & Co
34. 39
Distinct Categories of E-Commerce
(cont’d)
Peer to Peer (C2C) exchanges involve transactions
between and among consumers. These can include third
party involvement, as in the case of the auction website
Ebay.
Examples: Owners.com, Craiglist, Monster
Consumer to Business (C2B) involves when
consumers band together to present themselves as a
buyer in group.
Example: www.planetfeedback.com
35. 40
Convergence of e-Commerce Categories
Business originating from…
Business Consumers
AndSellingto…
ConsumersBusiness
Publishers order
paper supplies from
paper companies
Amazon orders
from publishers
Consumers search
out sellers, offers
and initiate
purchases from
Amazon
Consumers resell
copies on eBay
Consumers buy
thousands of Harry
Potter books from
Amazon
36. 41
What is a web-based business
Business that uses the WWW to fulfill it’s
business process
Four basic business processes:
- information dissemination
- data capture
- promotions and marketing
- transacting with stakeholders
Business objectives interact with web based
applications
37. 46
Key Drivers of E-commerce
Technological – degree of advancement of
telecommunications infrastructure
Political – role of government, creating
legislation, funding and support
Social – IT skills, education and training of
users
Economic – general wealth and
commercial health of the nation
38. 47
Key Drivers of E-business
Organizational culture- attitudes to R&D,
willingness to innovate and use technology
Commercial benefits- impact on financial
performance of the firm
Skilled/committed workforce- willing and able to
implement and use new technology
Requirements of customers/suppliers- in terms of
product and service
Competition- stay ahead of or keep up with
competitors
39. 48
Appeal of E-commerce
Lower transaction costs - if an e-commerce site is
implemented well, the web can significantly
lower both order-taking costs up front and
customer service costs
Larger purchases per transaction - Amazon offers
a feature that no normal store offers
Integration into the business cycle
People can shop in different ways. The ability to
build an order over several days
– The ability to configure products and see actual prices
– The ability to easily build complicated custom orders
– The ability to compare prices between multiple
vendors easily
– The ability to search large catalogs easily
Larger catalogs
Improved customer interactions - company.
40. 49
Limitations of E-commerce
To organizations: lack of security, reliability,
standards, changing technology, pressure to
innovate, competition, old vs. new technology
To consumers: equipment costs, access costs,
knowledge, lack of privacy for personal data,
relationship replacement
To society: less human interaction, social
division, reliance on technology, wasted
resources, JIT manufacturing
41. 50
Technical limitations
There is a lack of universally accepted standards
for quality, security, and reliability
The telecommunications bandwidth is
insufficient
Software development tools are still evolving
There are difficulties in integrating the Internet
and EC software with some existing (especially
legacy) applications and databases.
Special Web servers in addition to the network
servers are needed (added cost).
Internet accessibility is still expensive and/or
inconvenient
43. 52
Old Economy Firms
Brick and Mortar companies need to adopt
to the new economy
- Create a new Internet company.
- Create a new subsidiary.
- Invest in an Internet competitor.
- Buy the technology from a consultant.
- Work with other firms to create an exchange.
- Integrate with suppliers and or customers.
44. 53
Old Economy Firms
Failure of old economy companies to
adopt may result in:
- Loss of market share.
- Inability to meet new economy
competitors´prices.
- Reduced profits and cash flows.
- Inability to raise new financing.
- Loss of control in an acquisition by a new
economy firm.
45. 54
Business Opportunity
The Internet revolutionized ways of doing
business
Entrepreneurs found ways to exploit
market failures and earn economic rents
New businesses were created that were not
feasible earlier
The new economy poses threats to old
economy firms that do not wish to adapt
The transformation is still in process. The
evolution continues
46. 55
Benefits and Challenges of E-commerce
Benefits
Persistent connection with customers
New value for customers
Access to new customers
Scalability
Challenges
Cannibalization
Channel conflict
Customer confusion
Investor confusion
47. 56
Front end systems
Direct user interface with business processes
Accessible via WWW
Front-end systems:
- e-CRM
- e-marketing
- e-services
- e-marketplace
- e-auction
48. 57
Marketing Strategy in the Digital Age
Requires a new model for marketing strategy
and practice
Some suggest that all buying and selling will
eventually be done electronically
Companies need to retain old skills and
practices but add new competencies
49. 58
E-Business in the Digital Age
Involves the use of electronic platforms to
conduct company business.
– Web sites for selling and customer relations
– Intranets for within-company communication
– Extranets connecting with major suppliers and
distributors
50. 59
E-Commerce in the Digital Age
More specific than e-business.
Involves buying and selling processes
supported by electronic means, primarily
the Internet.
Includes:
– e-marketing
– e-purchasing (e-procurement)
51. 60
E-commerce vs. E-business
E-commerce is about doing business
electronically
E-commerce conducting financial
transactions electronically
E-business is conducting business on the
Internet
E-business is the transformation of
business processes through the Internet
52. 61
E-Marketing in the Digital Age
The marketing side of e-commerce.
Includes efforts to communicate about,
promote, and sell products and services over
the Internet.
E-purchasing is the buying side of e-
commerce.
– It consists of companies purchasing goods,
services, and information from online suppliers.
55. 64
Reasons for dot.com Failures
Poor research or planning.
Relied on spin and hype instead of
marketing strategies.
Spent too heavily on brand identities.
Devoted too much effort to acquiring new
customers instead of building loyalty.
56. 65
Click-and-Mortar Companies
Most established companies resisted adding Web
sites because of the potential for channel conflict
and cannibalization.
Many are now doing better than click-only
companies.
Reasons:
– Trusted brand names and more resources
– Large customer bases
– More knowledge and experience
– Good relationships with suppliers
– Can offer customers more options
58. 67
Setting up for E-Marketing
Corporate websites
– Build goodwill and
relationships; generate
excitement
Marketing websites
– Engage consumers
and attempt to influence
purchase
Website design
– 7 C’s of effective website
design
Options
Creating websites
Placing online ads and
promotions
Creating or using Web
communities
Using E-mail
60. 69
The 7C’s of Website design
Context
Site’s layout and design
Commerce
Site’s capabilities to enable
commercial transactions
Connection
Degree site is linked to other
sites
Communication
The ways sites enable site-to-
user communication or two-way
communication
Customization
Site’s ability to self-tailor to
different users or to allow users
to personalize the site
Community
The ways sites enable user-to-
user communication
Content
Text, pictures, sound and video
that web pages contain
61. 70
Fit and Reinforcement of Cs
Context Content Community Customization Communication Connection Commerce
Business Model
Consistent Reinforcement
Individually Supporting Fit
62. 71
Online forms of ads and
promotions
– Banner ads/tickers
– Skyscrapers
– Interstitials
– Content sponsorships
– Microsites
– Viral marketing
Future of online ads
Creating websites
Placing online ads
and promotions
Creating or using
Web communities
Using E-mail
Setting up for E-Marketing
Options
63. 72
Web Advertising
Banner ads: allows for more targeted advertising
Pop-up ads: pop-under ads are displayed in a separate
browser window beneath your main browser window
and remain there until you close them
Skyscrapers: An advertisement on a Web site that is
vertically oriented on the page and larger than the
typical banner ad
This is a pop-up ad
Click here to close me
64. 73
Web Advertising
Interstitials: are usually full-page ads displayed while a user is
in transit from one page to another, triggered by code included in the
link
65. 74
Web Advertising
Content Sponsorship: are sites that pay for placement in search
results on keywords that are relevant to their business
The upper: This is the part of the shoe that wraps around and over the top of the foot. It may be made of leather or a synthetic material that is lighter and
breathable (to reduce heat from inside the running shoe). The tongue of the upper should be padded to cushion the top of the foot against the pressure from the
laces. Often, at the back of the running shoe, the upper is padded to prevent rubbing and irritation against the achilles tendon.
The heel counter: This is a firm and inflexible cup which is built into the upper of running shoes and surrounds the heel. It is usually very firm so that it can control
motion of the rearfoot.
Post or footbridge: This is the firm material in the midsole which increases stability along the inner side (arch side; medial side) of the running shoe.
67. 76
Viral Marketing
Gillette used viral marketing to
introduce the 3-bladed Venus
razor for women, greatly
expanding the audience reached
by its “Reveal the Goddess in
You” truck tour and beach-site
promotions.
68. 77
Web communities allow
members with special
interests to exchange views
– Social communities
– Work-related
communities
Marketers find well-
defined demographics and
shared interests useful when
marketing
Creating websites
Placing online ads
and promotions
Creating or using
Web communities
Using E-mail
Setting up for E-Marketing
Options
69. 78
E-mail marketing
– Key tool for B2B and
B2C marketing
– Clutter is a problem
– Enriched forms of
e-mail attempt to
break through clutter
– Spam is a problem
Creating websites
Placing online ads and
promotions
Creating or using Web
communities
Using E-mail
Setting up for E-Marketing
Options
70. 79
Benefits of E-commerce
To consumers: 24/7 access, more choices, price
comparisons, improved delivery, competition
To organizations: International marketplace
(global reach), cost savings, customization,
reduced inventories, digitization of
products/services
To society: flexible working practices, connects
people, delivery of public services
71. 80
Benefits to Consumers
Convenience
Buying is easy and private
Provides greater product access and selection
Provides access to comparative information
Buying is interactive and immediate
72. 81
Benefits to Organizations
Powerful tool for building customer relationships
Can reduce costs
Can increase speed and efficiency
Offers greater flexibility in offers and programs
Is a truly global medium
73. 82
Benefits to Society
More individuals can work from home
Benefits less affluent people
Third world countries gain access
Facilitates delivery of public services
74. 83
Discussion Questions
What features do you look for on a
Web site that you feel make the site
appealing?
What are your major concerns about
making online purchases?
What types of things can an online
retailer do to create a more secure
buying environment?
75. 84
Online Ads and Promotion
Forms of online advertising & promotion:
– Banner ads & tickers (move across the screen)
– Skyscrapers (tall, skinny ads at the side of a page)
– Rectangles (boxes that are larger than a banner)
– Interstitials (pop up between changes on Web site)
– Content sponsorships (sponsoring special content)
– Microsites (limited areas paid for by an external
company)
– Viral marketing (Internet version of word-of-mouth)
76. 85
Business Pressures
The term business environment refers to
the social, economic, legal,
technological, and political actions that
affect business activities
Business pressures are divided into the
following categories:
- Market (economic)
- Societal
- Technological
78. 87
Organizational Responses
Strategic systems
- Provide organizations with strategic advantages, enabling
them to:
Increase their market share
Better negotiate with their suppliers
Prevent competitors from entering into their territory
Continuous improvement efforts
- Many companies continuously conduct programs to
improve:
Productivity
Quality
Customer service
Business process reengineering (BPR)
- Strong business pressures may require a radical change
- Such an effort is referred to as business process
reengineering (BPR)
79. 88
Organizational Responses
Business alliances
- Alliances with other companies, even competitors, can be
beneficial
- Virtual corporation—electronically supported temporary
joint venture
Special organization for a specific
Time-limited mission
Electronic markets
- Optimize trading efficiency
- Enable their members to compete globally
- Require the collaboration of the different companies and
competitors
80. 89
Organizational Responses
Reduction in cycle time and time to market
- Cycle time reduction—shortening the time it
takes for a business to complete a productive
activity from its beginning to end
- Extremely important for increasing
productivity and competitiveness
- Extranet-based applications expedite steps in
the process of product or service development,
testing, and implementation
81. 90
Strategy Formulation
Porter’s three generic strategies for
business:
- focus
- low cost leadership
- differentiation
Differentiation in the new e-commerce
sector is the key to success
82. 91
Classic Framework for Strategy Management
Mission
Goals
Implementation
Control and
Monitoring
Strategy
Formulation
•Corporate
•Business-unit
•Functional
•Operating
External
Analysis
Internal
(Company)
Analysis
83. 92
E-commerce and Organizations
Organizations that undertake e-commerce do so
from two possible starting points:
- new online organizations
- traditional established organizations
Factors for success:
- first-mover advantage
- differentiation in the marketplace
- flexibility and agility in the electronic
marketspace
84. 93
Seven dimensions of E-commerce Strategy
Four positional factors
•Technology: goal must be
understood within its’ market and
industry
•Market: must determine its’ target
market and whether it is still
open to new entrants
•Service: must know its’
customer’s expectations
•Brand: must understand if it has
the ability to create a strong
brand
Three bonding factors
•Leadership: vision of CEO for e-
commerce
•Infrastructure: technology
support for new model of
business
•Organizational Learning: does
the organization support internal
learning
85. 94
Technology Leadership
Involves more than hardware and software
Seven major areas:
- strategy: focus upon alignment and planning
- structure: focus upon becoming an e-organization
- systems: technology integration
- staffing: developing a strong pool of skills
- skills: developing the necessary knowledge
- style: add value to customers
- shared values: must build value to the organization
86. 95
Service Leadership
Established strategies of customer still apply
Internet service strength derived from providing
additional information to the customer
Internet provides a low-cost, high-quality
service channel with a global reach
Call centre strategy must be defined
E-mail interface channel must be defined
87. 96
Brand Leadership
Branding strength comes from being a first
mover
Brand reinforcement is a continuous task
Brand positioning can be defined using the
Internet service value chain
Brand followers need to reposition as
quickly and effectively as possible
Four brand
88. 97
Developing a Winning E-strategy
Ensure that the project is backed by senior management
Develop a strategy before a Web presence
Develop a strategy by focusing on technology,
branding, marketing and service
Identify and use knowledge in the organization
Strategy must add value for customers and must change
as the requirements of the customers change
89. 98
The Three Approaches to Strategy
Position approach: “Where should we be vs. our
competition?”
Resources approach: “what resources should we
possess?”
Simple rules approach: “What processes should we
follow?”
90. 99
Three Approaches to Strategy
Position Resources Simple Rules
Strategic Logic
Strategic Steps
Strategic Question
Source of Advantage
Works Best In
Duration of
Advantage
Risk
Performance Goal
• Establish position • Leverage resources • Pursue opportunities
• Identify an attractive
market
• Locate a defensible
position
• Fortify and defend
• Establish a vision
• Build resources
•Leverage across markets
• Jump into the confusion
•Keep moving
•Seize opportunities
•Finish strong
• Where should we be? • What should we be? • How should we proceed?
• Unique, valuable position
with tightly integrated
activity system
• Unique, valuable,
inimitable resources
• Key processes and
unique simple rules
• Slowly changing, well-
structured markets
• Moderately changing,
well structured markets
• Sustained
• It will be too difficult to
alter position as conditions
change
• Sustained • Unpredictable
• Company will be too slow
to build new resources as
conditions change
• Managers will be too
tentative in executing on
promising opportunities
• Profitability • Long-term dominance • Growth
• Rapidly changing,
ambiguous markets
92. 101
Business Models
A method of doing business by which a
company can generate revenue to sustain
itself
Spells out where the company is positioned
in the value chain
Business models are a component of a
business plan or a business case
93. 102
Business Plans & Business Cases
Business plan:
- A written document
that identifies the
business goals and
outlines the plan of
how to achieve them
Business case:
- A written document
that is used by
managers to garner
funding for specific
applications or
projects; its major
emphasis is the
justification for a
specific investment
94. 103
The Content of a Business Plan
Mission statement and
company description
The management team
The market and the
customers
The industry and
competition
The specifics of the
products and/or services
Marketing and sales
plan
Operations plan
Financial projections
and plans
Risk analysis
Technology analysis
95. 104
Structure of Business Models
All business models must specify their
revenue model (the description of how the
company or an E-commerce project will
earn revenue)
Value proposition is the description of the
benefits a company can derive from using
EC
Revenue sources are
- Transaction fees
- Subscription fees
- Advertisement fees
- Affiliate fees
- Sales
- Other models
96. 105
Business Models in E-commerce
Method of doing business
Well-planned model gives a competitive
advantage
Impacts on sustainability and growth
Three areas:
- value stream
- revenue stream
- logistical stream
97. 106
Transaction costs
Cost of providing some good or service through
the market
Effects of e-commerce and the internet that
impacts the business model
Searching for an obtaining information
Participating in a market
Policing and enforcing transactions
Bargaining and decision costs
Actual cost of buying or selling the product
98. 107
Value Stream
Create long-term sustainability
Benefit for business stakeholders
Can be achieved in four ways:
- creation/participation in an e-marketplace
- creation/participation of virtual communities
- additional value offers
- exploitation of offers
99. 108
Creation/participation in an e-marketplace
Reduce transaction costs directly/indirectly
Economics of e-market similar to traditional market
Can be setup by supplier/buyer or run independently
Buyer value:
- reduced costs
- improved service
- convenience
Supplier value:
- reduced costs
- differentiation
- reduced lead time
101. 110
Additional value offers
Value is added by improving product mix
Through association or partnership
Can be achieved with minimum costs
Can be integrated into the host sites
102. 111
Exploitation of offers
E-commerce/Internet economy founded on
information
Value can be added by using this information
Target customers demographically
Can bridge the uncertainty gap
Can post RFP’s
103. 112
Revenue Stream
Short-term realization of value proposition
Direct:
- cost reduction
- free offerings of service/products
- pricing strategies
Indirect:
- internet advertising
- selling customer information
- joining affiliate programs
104. 113
Logistical stream
Examines organization restructure to
deliver value added and revenue streams
Issues such as:
- organizational culture
- pre/post restructuring
- implementing information
- communication and training
- reward systems for motivation
105. 115
Kinds of business models
Brokerage: market makers bring together
buyer and sellers
Advertising: web advertising providing
advertising messages
Infomediary: collecting and disseminating
information
106. 116
Assessing a business model
Can be assessed by looking at the
marketing strategy
Can also be assessed by technology
- imitation
- complementary assets
Financial measures
Competitor benchmarking
Market analysis
107. 117
Traditional vs. New Business
Models
Traditional New Business
Production Mass Personalized
Manufactures push Customer Pull
Distribution Middleman Direct
Communications Closed Open
Finance Slow Fast
Difficult Easier
Markets Local Global
Mass Niche
Assets Physical Virtual
109. 119
Consumer Decision Process — Flower Example
Flowers
Disposal
Loyalty
Satisfaction
Purchase Decision
Evaluation of Alternatives
Information Search
Problem - Recognition
Pre-Purchase
Purchase
Post-
Purchase
Need recognition, potentially triggered by a
holiday, anniversary or everyday events
Search for ideas and offerings, including:
– Available on-line and off-line stores
– Gift ideas and recommendations
– Advice on selection style and match
Evaluation of alternatives along a number of
dimensions, such as price, appeal, availability, etc.
Purchase decision
Message selection (medium and content)
Post-sales support
– Order tracking
– Customer service
Education on flowers and decoration
Post sales perks
110. 120
Metrics
Response times
Site availability
Download times
Timeliness
Security and privacy
On-time order
fulfillment
Return policy
Navigability
Measures of performance; may be quantitative
or qualitative
Metrics: If it moves, measure it!