Nani Anderson is a UI/UX designer and commercial photographer based in South Florida. She has extensive experience in graphic design, photography, and product design. Her background includes roles managing creative departments, designing mobile apps and websites, conducting user research, and photographing for publications and sports teams. She aims to create pleasing user experiences through strategic design and emotional appeal.
MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses.
MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses.
iFactory and Infomous teamed up to deliver this virtual workshop as part of the FutureM Conference in Boston.
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In a digital landscape that evolves every moment, it is crucial to communicate information clearly and effectively through visual design. We'll take a look at brand modules, infographics and interface innovations and showcase how (and how not!) to combine compelling content with smart and visually appealing design.
Presenters were Alen Yen, iFactory President/Creative Director; Jeremy Perkins, iFactory Art Director; and Paolo Gaudiano, Icosystem President and Chief Technology Officer.
www.ifactory.com
www.infomous.com
Digital marketing Vs Graphic Design Fundamentals - Importance of personal bra...mohammed swalih
A workshop for Graphic designers for knowing the importance of Digital marketing and getting to know the important tools that help to design better. It also covers the importance of #PersonalBranding as an Artist.
Search marketing has become one of the largest and most cost- effective ways of reaching consumers. On July 31st, a|muse hosted a thought leadership series called Level Up focusing on ways to brand your company on search engines.
Hi, I'm Abi Jones. I'm also an interaction designer. I figured that checking out a visual resume would be a lot more fun than reading my Linkedin profile, so here you go!
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
Creative Spark is an innovative full service digital agency with a specialisation in digital strategy, content marketing, social media and web, mobile and app development.
Rise of the Robots: How well can machines measure UX? | Search Leeds 2019 | A...Stickyeyes
As UX becomes an increasingly important online metric, Andy will look at how well machines (including Google) can actually measure the experience of a user. He’ll discuss the advantages, but also the dangers of relying on (easy to measure) factors like bounce rate or time on site. And he’ll also share his tips on getting the best of both worlds – machine measured UX with harder to measure human UX insights. We imagine there may also be quite a few Terminator references!
Presenter: Andy Duke, Head of Design and Development, Stickyeyes
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
The Age of Emotional and Experience DesignDenise Jacobs
The web is finally coming of age with respect to increasing sophistication of the structure and presentation of visual information, the standardization of technologies to more easily create and display this information, physical devices that make this information easily accessible, and finally growing social connectivity.
User Experience Branding - Bill Beard - UXScotland 2015Bill Beard
Why do certain products create passionate users while others struggle to gain traction? Is it Design? Usability? Simplicity? No. It's branding. Branding isn't just the purview of the marketing team anymore. In today's crowded marketplace, making a product that works - or even works well - is no longer good enough. User Experience Branding is a process that helps build loyal customers and brand ambassadors by leveraging the emotional value of our brand and incorporating it into our user experience.
User Experience Branding helps organizations - particularly those using Lean and Agile - more effectively and efficiently develop, build, maintain and, most of all, evolve brands to navigate ever-changing marketplaces.
This tutorial is for anyone involved or interested in UX, at any experience level, including creative directors, designers and product managers.
This session will cover the role of emotion within the decision-making process and how influencing a user's emotions during a product experience translates to brand loyalty. I'll explain the fundamentals and purpose behind branding, why it has changed, and why we need to focus on it more when designing experiences. I'll also demonstrate, with examples, how certain product organizations stay ahead of their competition by curating their brand.
Finally, I'll offer some quick tips for building your brand through your product, called Branding Moments, designed for Lean/Agile teams to execute swiftly, that they can start implementing immediately.
iFactory and Infomous teamed up to deliver this virtual workshop as part of the FutureM Conference in Boston.
---
In a digital landscape that evolves every moment, it is crucial to communicate information clearly and effectively through visual design. We'll take a look at brand modules, infographics and interface innovations and showcase how (and how not!) to combine compelling content with smart and visually appealing design.
Presenters were Alen Yen, iFactory President/Creative Director; Jeremy Perkins, iFactory Art Director; and Paolo Gaudiano, Icosystem President and Chief Technology Officer.
www.ifactory.com
www.infomous.com
Digital marketing Vs Graphic Design Fundamentals - Importance of personal bra...mohammed swalih
A workshop for Graphic designers for knowing the importance of Digital marketing and getting to know the important tools that help to design better. It also covers the importance of #PersonalBranding as an Artist.
Search marketing has become one of the largest and most cost- effective ways of reaching consumers. On July 31st, a|muse hosted a thought leadership series called Level Up focusing on ways to brand your company on search engines.
Hi, I'm Abi Jones. I'm also an interaction designer. I figured that checking out a visual resume would be a lot more fun than reading my Linkedin profile, so here you go!
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
Creative Spark is an innovative full service digital agency with a specialisation in digital strategy, content marketing, social media and web, mobile and app development.
Rise of the Robots: How well can machines measure UX? | Search Leeds 2019 | A...Stickyeyes
As UX becomes an increasingly important online metric, Andy will look at how well machines (including Google) can actually measure the experience of a user. He’ll discuss the advantages, but also the dangers of relying on (easy to measure) factors like bounce rate or time on site. And he’ll also share his tips on getting the best of both worlds – machine measured UX with harder to measure human UX insights. We imagine there may also be quite a few Terminator references!
Presenter: Andy Duke, Head of Design and Development, Stickyeyes
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
The Age of Emotional and Experience DesignDenise Jacobs
The web is finally coming of age with respect to increasing sophistication of the structure and presentation of visual information, the standardization of technologies to more easily create and display this information, physical devices that make this information easily accessible, and finally growing social connectivity.
User Experience Branding - Bill Beard - UXScotland 2015Bill Beard
Why do certain products create passionate users while others struggle to gain traction? Is it Design? Usability? Simplicity? No. It's branding. Branding isn't just the purview of the marketing team anymore. In today's crowded marketplace, making a product that works - or even works well - is no longer good enough. User Experience Branding is a process that helps build loyal customers and brand ambassadors by leveraging the emotional value of our brand and incorporating it into our user experience.
User Experience Branding helps organizations - particularly those using Lean and Agile - more effectively and efficiently develop, build, maintain and, most of all, evolve brands to navigate ever-changing marketplaces.
This tutorial is for anyone involved or interested in UX, at any experience level, including creative directors, designers and product managers.
This session will cover the role of emotion within the decision-making process and how influencing a user's emotions during a product experience translates to brand loyalty. I'll explain the fundamentals and purpose behind branding, why it has changed, and why we need to focus on it more when designing experiences. I'll also demonstrate, with examples, how certain product organizations stay ahead of their competition by curating their brand.
Finally, I'll offer some quick tips for building your brand through your product, called Branding Moments, designed for Lean/Agile teams to execute swiftly, that they can start implementing immediately.
UXPA 2013 Annual Conference - Thursday, July 11, 2013 11:00am - 12:00pm ET by Amanda Davis, Lydia Sankey
Practitioners of user experience are concerned with designing interfaces that are user-friendly and make products more desirable for consumers. Current research methods are used to identify shortcomings in interactions to limit negative and frustrating experiences. Practitioners can move beyond usability to enhanced and appropriate user experiences by studying the emotional impact of the situation, domain and design of interactions. Understanding user emotional response to interfaces can move user-friendly interactions to experiences that support user satisfaction. Practitioners can use the methods described in this paper to better study the emotions experienced during different types of interactions.
What do you want your users to do? Great design means getting people to do what you want when they use your app. To accomplish this, the app must be useful, usable and DESIRABLE. This session will focus on how to use emotional design to engage, delight and ultimately drive users to reach the product’s objective.
Emotional Strategy for Balanced UX DesignMike Donahue
** Updated: 3/27/2014 - the content is mostly the same, simply reordered to improve the flow and the end has been changed to include what I feel is powerful and compelling example what happens when you begin your design with emotional outcomes in mind.
Emotions are arguably the most powerful of human motivators and yet most design projects lack an implicit strategy to use or target them as part of the overall experience design. A truly fulfilling experience is one that balances our logical and emotional needs and wants.
When an experience only satisfies the logical side of our mind we're often left with little feeling of connection to the experience. When an experience only speaks to our emotional side we're often left second guessing our choice because we can't rationally explain our choice to ourselves or others.
A balanced experience that satisfies both parts of our mind are the ones that create deep and lasting connections. These are the experiences that build loyalty with customers creating lasting relationships that survive even the worst of times.
In order to use emotions as both a targeted outcome for the experience and as a strategy to achieve that outcome we must first understand how have an experience. The 4 Stages of Accomplishing Goals provides this insight into HOW we experience everything. These 4 stages are the same for every person, they happen every time, and happen in the same order.
The 4 Stages of Accomplishing Goals also explains where, when and how emotions impact and influence our resulting experience. We'll learn not only how we experience everything but also WHY we choose to accomplish some goals and not others. Once we're clear on the 4 stages we can make emotions a strategic part of building a balanced user experience.
Ideas and practices for regularly gathering sources of inspiration, eliminating blocks to more easily access creative states, prolong them, and leverage their power to develop and execute great work.
Emergent UX: Seducing the Six Minds - IXDA-NYCJohn Whalen
Presented in New York at IXDA-NYC 03-20-2015
Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the right methods at their disposal to be successful. Our team has increasingly been asked to support these innovators and their teams to create exceptional User Experience Designs and gain organizational support of the process.
Emergent UX is a process we use to (1) deeply understand the users’ currently unmet needs on a cognitive, behavioral and emotional level, (2) create an open platform for innovation using the best of User-Centered Design, Design Thinking, and Lean Startup, and (3) gather critical insights about stakeholders and harness persuasive psychology to positively align the team on goals, ultimately nurturing both the product and the team behind it.
Trends are moving towards the emergence of site customization based on user state. We will cover practical development examples on using user interest and identity data mining techniques to be able to determine the emotional ease, frustration levels, and intention of users, and customize the user experience based on that.
10 minute talk at the Smartmobil 2014.
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Either a designer plans it or not, each and every app will have some kind of character, a personality that will trigger emotional reactions of it's users.
Emotional Design practices in User Experience and User Interface Design.
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thomasfogarasy.com
Version 2.0 of Emotion Driven Design (an earlier talk)
Are we getting the intended emotional response we set out to achieve? In this seminar, we explore the powerful effects of emotion-driven design on human behavior.
Our decisions are based off of 10% logic and 90% emotion. Reversal Theory helps us understand how we constantly change from being «goal focused» to «explorative» and how we need to design for both of these states of mind.
Through methods and examples, we gain a greater understanding for how we create engaging experiences and long term commitments by focusing on emotional design.
Are we getting the intended emotional response we set out to achieve? In this seminar, we explore the powerful effects of emotion-driven design on human behavior.
Our decisions are based off of 10% logic and 90% emotion. Reversal Theory helps us understand how we constantly change from being «goal focused» to «explorative» and how we need to design for both of these states of mind.
Through methods and examples, we gain a greater understanding for how we create engaging experiences and long term commitments by focusing on emotional design.
For all of the hype around “user experience” it often feels like we struggle with what it means to actually craft an experience. We build and ship products that are perfectly fine. We make things that are usable, attractive, responsive, reliable and whatever else has come to be expected. And yet, there’s something missing. Something intangible. It’s not obvious what’s missing, until we contrast our own work against other mediums more established than our own: Film. Game design. Storytelling. Advertising… These mediums know how to make us feel, in deep and profound ways. So how do we do the same? Are there processes we can change, or things we can do to create memorable and meaningful experiences? And who has reached this level of emotional engagement? In this session, Stephen P. Anderson will explore the subtle, but critical ways we can level up our work, bringing a depth and richness to the experiences we shape.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
Usability vs. User Experience: What's the difference?Domain7
What's the difference between usability and user experience? Is there one? Check out Domain7's quick, handy guide—for designers, developers, and clients alike! Learn more: http://www.domain7.com/blog
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
Current resume for Ruth Caspary as of 7/9/15. I am a Marketing Artist and provide both creative and technical support. Excellent team player and manager.
Digital Yalo Agency and Creative Overview - October 2014Arnold Huffman
Digital Yalo is a digital agency skilled in marketing strategy, design & user experience, and content ideation & creation. Our drive is to entertain your audiences using elements of film, art, music and sports to focus their attention on your brand and your products. We deliver these entertaining experiences for web, commerce, social, mobile and a wide range of campaigns (including search, paid, retargeting, and email).
1. nani ink
n}{Dedicated to creating a pleasurable user experience
through striking design, emotional appeal and effective
product solutions.
functional
PRODUCTS MADE pretty
2. (502) 553.9705
Nani.Lk.Anderson gmail.com
NANI ANDERSON
}
GRAPHICS, DESIGN +
IMAGING EXPERIENCE:
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Typography
Vector Design
Color Imaging
Digital SLR Photography
(Canon EOS 7d)
Large Format Printing
Commercial Publishing
Magazine + Print Layout
Website + Landing Pg Design
Wordpress
Responsive Design
RESEARCH + PROFILING
+ ANALYTICS:
Touch Poll Interactive
SEMrush, Berush or Esri
Google Analytics
Alexa
Corporation Wiki
Focus Groups
Webinars
Mobile Geo-fencing
LocationTracking (xAd)
CRA
Social Media Insights
Info Graphics
SkuVault
Consumer Reports
Annual Census
PROTOTYPING +
PRODUCT DESIGN + DEV:
Storyboarding
Wire-framing
Fluid UI + Just-In Mind
Experience Simulation
InVision
Video Production + Editing
Final Cut Pro + After Effects
Interactive Presentation
Prezi
Daqri 4D - Augmented Reality
Digital Architectural Rendering
IOS + Android Design
VOIP (Twilio)
Call Center QA Evaluation
Google Glass
Art Director - Multaply | MyFreeApp | RabbitResponseApp | SirviApp | mHealth
UI/UX Design Specialist + Product Analyst
Fort Lauderdale, FL (2014 - Present)
• Coordinate & implement the strategic rollout of multiple mobile app projects to utilize
proven user-friendly methodology in terms of research, design & development.
• Research target demographic consumers & monitor their mobile behavioral trends
• Incorporate user needs, intuitive features & visual direction of interface behavior
• Create screen mockups + blueprints of the interface functional layout, website pg
flow & social media campaign platform, navigation maps, written specifications
• Enhance customer satisfaction & loyalty by improving usability, ease of navigation &
enjoyment provided in the interaction between a customer & the product
• Incorporate design elements & visual direction to positively impact the overall user
experience while interacting with IT systems & incorporating aspects of psychology
• Effectively communicate strengths + weaknesses of dysfunctional systems
• Maintain brand consistency throughout the visual systems, mobily & online, including
cross-platform media channels.
Co-Founder/Art Director - PowerON Enterprises LLC.
UI/UX Design, Photography, Social Media Marketing
Hollywood, FL (2015 - Present)
• We are a full service multi-media, design and development agency dedicated to creating
& managing all aspects of your business, whether enhancing your public image or
capturing personal experiences.
• Web Design, Custom Software Development, Mobile APP Design & Development
• Professional Photography, Graphic Design & Social Media Marketing
Founder + CEO - Nanink Photography & Design
Commercial Photography + Graphic Design + Campaign Marketing
Hollywood, FL (2010 - Present)
• Dedicated to facilitating a gateway to the trending world, we are a full service creative
studio encompassing the visual realm of branding, graphic design and photography
• Photo: fashion, events, performances, products, real estate, portraits, weddings, animals,
travel
• Graphics: marketing materials, logo & business card design, brochures, billboards, print
ads, tradeshow displays, publication, catalogue layouts, car wraps, etc.
Outdoor/Kayaking Field Instructor - Blue Moon Outdoor Center
Oletta River State Park, North Miami, FL - 2015
• Coastal Kayaking, SUP, CanoeTouring, Safety and Rescue, Adaptive Paddling,
• Spearheaded digital marketing, tour & retail sales, scheduling events & coordinating with
staff. Managed trip logistics, restocking first aid, boat/equipment maintenance, distribution
of educational material, weather patterns, routeing trips & visitor demographics analyst
for 2nd largest public park in South Florida.
• Guided private lessons, group eco-tours, children’s birthday parties, summer camps,
special needs groups, corporate tours and featured night tours reaching 150+ people.
Producer + Co-Host - Community News & Review Radio
Radio Personality + UI Design + Graphics
Miami, FL (2010 - 2014)
• Scripted entertaining and creative relevant content for Friday Shows. Co-hosted for
radio show, Community News & Review, broadcast by iHeart Radio & Clear Channel
Communications, on 1230 WBTZ & WIOD
• Recorded show during ON AIR Segments for social media platforms
• Redesigned logo,App Interface & branding materials
IU/UX + GRAPHIC DESIGN
COMMERCIAL PHOTOGRAPHY
IMAGE BRANDING
2224 Grant Street #5 • Hollywood, FL 33020 @NaninkPhoto + @NaninkPhotoDesign
3. Assistant Art Director - Ambit Advertising & Public Relations Agency
Fort Lauderdale, FL (2012 - 2013)
• Formulated and executed creative visual concepts through graphic design and
photography. Assisted in developing integrated marketing campaigns for brands,
organizations, events and products across a myriad of marketing channels.
• Communicated brand consistency throughout all platforms. -Traditional & Digital Design
• Oversaw Production Life-Cycle: vendor coordination, printing processes, photo shoots,
digital imaging, illustration, typography editing, etc. Presented visual deliverables to senior
creative personnel and clients. Remained current on industry trends and technology.
Creative Director - Socialite Magazine + New Russian Yellow Pages
Hallandale, FL (2009 - 2014)
• Managed the Creative Department of this international Russian-American Magazine, and
graphically designed the publication's layout and company ads, while regulating editorial
content. Graphically Designed Print & Web Banner Ads, Created Templated Magazine
Layout, Oversaw Publishing Process, Color Imaging Proofs & Distribution of Publication
• Photographed brands, products and commercial property represented by the magazine.
• Orchestrated high-end events and fund-raisers, while coordinating with other affiliations
in the industry of fashion, art and design.
• Facilitated integrated media content with our social media expert.
Lead Photographer - SharpShooter Imaging Miami Heat NBA Team
Miami, FL (2011) SharpshooterImaging.com
• Photographed NBA fans during Miami Heat home games while leveraging the power
of social media providing more engaging guest experiences while reducing overhead,
increasing revenue for SharpShooter’s partners, and increasing exposure for the AAA
venue.
Sales Rep + Product Design Consultant - Emerson/ClosetMaid
Hollywood, (2011 - 2012)
• Designed custom cabinetry/shelving designs for customers in Home Depot’s leading sales
location (Southeastern Region). Responsible for creating powerpoint presentations each
month demonstrating personal sales goals and customer feedback of the Closetmaid
brand, including illustrated sketches, completed digital designs, consumer’s testimonials and
photographs of installations.
• Trained Home Depot associates on Closetmaid product knowledge, how to streamline
Closetmaid.com design software, and to obtain/document feedback from customers.
Int’l Backpacking Instructor - Costa Rica Ventures, Moondance Adventures
Costa Rica (June - Aug 2008)
Field Staff, Backpacking Instructor - Wellsprings Adventure Camp
Canton, NC (Jun - Aug 2007)
• Worked for Wellspring Camps is the nation’s leading provider of health & wellness camps
for children, teens, young adults & families. Enforced the scientific approach to weight loss
is giving boys and girls ages 10 to 26 the inspiration, education and tools to change their
lifestyle for the better.
• Organized, managed, and co-lead summer campers with special dietary needs, ages 9-24
on regimented backpacking trips, white water rafting excursions, zip line adventures and
other physical activities along the Blue Ridge Mountain Range, while teaching hard skills,
logistics, LNT policies & behavior management.
Graphic Designer - Underground Design
Lexington, Ky (2009 - 2009)
• Designed graphics for branding & advertising local businesses in Lexington & Louisville.
Graphic Designer - The Kentucky Kernel Newspaper
Lexington, Ky (2009 - 2009)
• Designed advertisements for a variety of clientele individually & collaboratively.
Product Package & Label Design
Stone & Metal Fabrication
Metal Welder
Armature Creation
3D Modeling
Molds & Cast Creation
Vehicle Wraps
PROJECT MANAGEMENT
+ DATA STORAGE:
Strategy Development
Salesforce
Atlassian Jira,
Evernote
Google Drive & Docs
GoToMeeting
Join.Me
Remote Device Access
FTP Server
Hightail, Dropbox or iCloud
SOCIAL MEDIA +
MARKETING + AFFILIATES:
A/BTesting
Inbound Marketing
Mobile Advertising
Media Rich Ads
Push Notifications + SMS
E-Mail Marketing
Mailchimp + Constant Contact
HubSpot
Vocus or Cision
Social Media Mgmt + Automation
Onlywire
Social Media Developer API
Google Adwords
Affiliate Program Integration
Commission Junction
Sqoot + HasOffers
LED + Billboard Display (The Box)
Radio Broadcasting
Clear Channel Communications
Traditional Advertising
Media Buy
FORMAL EDUCATION:
Nova Southeastern University
Davie, FL Jan - Apr 2011
Minor Focus - Biology
University of Kentucky
Lexington, KY 2005 - 2009
Bachelors of Fine Arts
Minor Focuses
Marketing + Biology
2224 Grant Street #5 • Hollywood, FL 33020 @NaninkPhoto + @NaninkPhotoDesign