Mindfruit is a Kyiv-based digital marketing agency founded in 2007 that provides programming, design, media services, and consulting. They have 44 specialists with 5 years of experience on average and have worked on over 2,000 campaigns. Their services include web development, visual design, SEO, online media analysis, reputation management, and more. They presented case studies on projects they developed for clients in various industries.

1. MINDFRUIT SUPPLIER
Agency Presentation
Selected Works & Case Studies

2. Who we are?
Kyiv based digital agency (founded in 2007): programming, design, multimedia, media-
services, consulting, strategic planning etc.
44 best specialists in Ukraine with 5-years average
experience in digital advertising
We are one of the largest Ukrainian agencies by media-
turnover (holding 10% of Ukrainian Internet-media market. According to AdCoalition researches http://
www.adcoalition.org.ua/ru/reitingi/2009/internet)
Already accomplished over 2 000 e-campaigns

3. Our Clients

4. Key People
Managing Director Strategy Director Creative Director
Roman Havrysh Victor Dubrovin Vladimir Pashkovsky
More than 7 years 6+ years experience of Popular Ukrainian
experience in digital client service. Gain most of underground DJ and music
marketing. experience at EURO RSCG producer. On of his tracks
Kiev. awarded “Tune of the
Guest lecturer at Kyiv- Month” by MIXMAG.
Mohyla Business School on Worked for such clients as:
e-marketing. Swedbank, TNK-BP, Meanwhile he’s developing
Kyivstar, Sony-Ericsson etc. every single creative
Lead the agency from the concept for Brainberry.
very beginning.

5. Our services
User Interface Development/Analysis Web Development
We pay great attention to the ways users consume We are always trying to find the most efficient way to
information through the site. We believe interfaces should deliver our products. That’s why we are now using Ruby
be build on concepts of ease, efficiency, memorability and on Rails platform for web-sites development. This
enjoyment. In our work we use an eye-tracking system to platform allows us to make projects even faster and the
analyze and test user-interfaces for the better cost for the projects even lower.
understanding of user behavior.
As Tim O’Reilly once said: “Ruby on Rails is a
breakthrough in lowering the barriers of entry to
programming. Powerful web applications that formerly
Visual Design Development might have taken weeks or months to develop can be
We are very careful concerning design as it serves two produced in a matter of days.” We always give heavy
major objectives: help users to navigate and get consideration to interoperability, accessibility, and
appropriate experience ,as well as deliver you brand scalability, we look to ensure compatible and consistent
identity and positioning. performance across platforms and browsers.
Brand integrity is very important to the success of any
message. If your brand already has a strong presence in Web-site analytics
your market, we will carefully study your brand-book or
We engage with our clients to help them understand
guide-lines to better understand and get better
current user behavior, trends and site performance, and
involvement with it. On the other hand, if you don’t have
provide solutions which encompass the full life-cycle of
any brand-book/guide-lines yet, we can help there, too.
successful analysis: goal identification and
measurement of success, system integration and
implementation (whether 3rd party or bespoke),
SEO reporting and ongoing adaptation.
Search is the cornerstone of the web. How can we
make you more findable? We define an approach that
works not only for initial deployment and launch, but
also provides a platform for flexibility and adjustment
as the search landscape changes.

6. Our services
Online Media Analysis Reputation Management
By Qualitative and Quantitive Analysis of all mentions of Based on results of Media Analysis and Your PR-needs,
the Brand in Social Media and Google, we can let You we develop and implement online-strategy, that makes
know What, Where, When and How Often users are opinion leaders, TOP-rated users and guerilla-users
talking about You and Your competitors in the Web. spread hidden PR-messages in trust-based online
environments and improve Your reputation.
Viral Content Seeding Online Community Building
We take a “seed” (viral video, photo, audio or even What can be better, than a group of people, loyal to You,
widget) and put in on fertile “ground” (blogs, forums, talking about You in certain online-environment and
Twitter, social networks, video-hostings, etc.) Then we spreading information about You “outside” this
add some “water” (buzz-support of viral content) and all environment? We will build such environment for your
You have to do - is to see your virus growing and target audience, engage users in it, manage it and make it
spreading around the Web. grow.
Buzz Marketing Promo and Contests
Buzz - is what users actively talking about. We can make Users likes online-contests. It`s perfect tool to build deep
You become an object of such “buzz” - that will increase interaction with target audience, increase loyalty of
awareness of You among users and involve them in existing consumers, inform users about new products,
online-conversation with You. initiate trial purchases and rise public awareness. We can
plan, organize and manage contest in a “right way” - so it
could breed Buzz or even Viral-effect in the Web.

7. Shake
Shake is a popular Ukrainian cocktail drink (the leader in a
segment of low alcohol drinks). Main task for the new branded
web site was to deliver restyled image based on concept
“dance/night/lights”. We tried to emphasize the concept by
adding alternative navigation feature - drawing the direction of
navigation with neon lights. Users and client found it very
entertaining to play with such navigation. Users are also
welcome to download lots of unique branded content such as
ringtones/wallpapers/video-clips etc.
CLIENT
New Products Group
RELEASE DATE
September 7, 2009
TECHOLOGIES
Flash 10
Action Script 3
Similar Projects
Jacobs 3in1
Our client Kraft Ukraine launched
3-months promo campaign for
the Jacobs 3in1 coffee mixes.

8. Jacobs 3in1
Our client Kraft Ukraine launched 3-months promo campaign
for the Jacobs 3in1 coffee mixes. We where asked to develop
the on-line concept which will help to deliver the message:
“Fill the life with communication”. To meet the task we
developed the idea of interactive e-card which users where
invited to send to their friends. The messages where delivered
by the funny and friendly 3D-animated coffee sticks taking
their speeches as in comedy shows.
CLIENT
Kraft Foods
RELEASE DATE
May 4, 2009
TECHOLOGIES
Flash 10
Action Script 3
Similar Projects
Shake
Shake is a popular Ukrainian
cocktail drink (the leader in a
segment of low alcohol drinks).
Main task for the new branded
web site was to deliver restyled
image based on concept “dance/
night/lights”.

9. Viasat
The project for our client - one of the leading satellite TV
providers in Ukraine and Europe - Viasat. Main goal of the
project was to analyze user needs and behavior and rebuild
web-site (change user interface, design and code) in order to
increase sales. Important parts of the project were also
integration with CRM system and on-line payment module.
CLIENT
Vision TV
RELEASE DATE
October 1, 2009
TECHOLOGIES
Html/css
Ajax
Ruby on Rails
Flash 9
Action Script 3

10. Camel
Leading tobacco brand Camel approached us with an idea to
change the way they normally communicated with consumers.
They wanted to start delivering not only the brand messages,
but some real value to consumers. shows.
As the solution we proposed to launch unique internet-
magazine which will cover topics interesting for the audience
and representing brand values as well: travel, arts, music. E-
magazine has also some social-media features: users may
register, leave comments, share their stories in blogs,
experience interesting places in the world.
CLIENT
JTI Ukraine
RELEASE DATE
September 18, 2009
TECHOLOGIES
Html/css
Ajax
Ruby on Rails
Flash 9
Action Script 3

11. MTS DJ Parade
We love music as well as our client MTS (one of the leading
mobile operators in Ukraine) does. Thats why they initiated the
nation-wide DJs battle and asked us to support such event
on-line.
We created the web-site where all the participants (DJs) where
asked to upload their mixes. Visitors could also vote for the
mixes, leave comments and share the content with other
friends. We have also integrated this site with twitter-profile
and ran social-media campaign for it. In two weeks there
where more than 15 000 registered users and more than 450
DJs participating in the battle.
CLIENT
MTS
RELEASE DATE
August 10, 2009
TECHOLOGIES
Html/css
Ajax
Ruby on Rails
Flash 9
Action Script 3

12. PARK DRIVE
Internet commerce in Ukraine is now beginning to develop
pretty fast. Lot’s of new initiatives appears. As well as our
client Parkdrive - the unique for the Ukrainian market e-shop
for a used cars. This project includes some sort of CRM
solution, e-shop module, finance reporting system. It is the
only IT solution our client uses to run it’s business. The
cornerstones for the project where usability and SEO - in order
to bring people to the site and to ensure they get what they
want just in a seconds.
CLIENT
PARK DRIVE
RELEASE DATE
August 17, 2009
TECHOLOGIES
Html/css
Ajax
Ruby on Rails
Similar Projects
YOHO
We sometimes do projects just
to help groups of people do
right things.

13. YOHO
We sometimes do projects just to help groups of people do
right things. Initiative group of young people approached us
with the need to create a portal for apartment rent in Kyiv
(Ukraine) for those who don’t have extra money to spend on
the realtor services. The idea was to bring apartment owners
and those who seeks for apartment to rent in one place. We
tried to make the project as simple and transparent as the idea
is.
RELEASE DATE
July 12, 2009
TECHOLOGIES
Html/css
Ajax
Ruby on Rails
Similar Projects
PARK DRIVE
Internet commerce in Ukraine
is now beginning to develop
pretty fast. Lot’s of new
initiatives appears. As well as
our client Parkdrive - the
unique for the Ukrainian
market e-shop for a used cars.

14. REHAU
German brand REHAU is a leading manufacturer of the
window systems in Ukraine. We where asked to develop a
web-site targeted on different users groups: homeowners,
developers, architects and dealers to better meet their needs.
We created a web-site where users could find useful tips
concerning window installation, info on special software for
architects, rich product gallery with detailed descriptions,
special forms of contact for every group.
RELEASE DATE
April 28, 2008
TECHOLOGIES
Html/css
Ajax
Ruby on Rails
Flash 9
Action Script 3

15. Cases Case-studies
Cases
viral content seeding

16. Cases Case-studies
Cases
viral content seeding
CLIENT”S FEEDBACK

17. Cases Case-studies
Cases
viral content seeding
CLIENT”S FEEDBACK

18. Case-studies
viral content seeding

19. Cases Case-studies
Cases
viral content seeding

20. Banners. Selected works
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21. Banners. Selected works
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22. Thank for your attention!
Contact us:
Roman Havrysh Managing Director
mobile: +380 50 462 6664
phone: +380 44 585 74 23
roman.havrysh@brainberry.com.ua
www.brainberry.ua
MINDFRUIT SUPPLIER