The US Department of Health and Human Services wanted to raise awareness of lupus, which disproportionately affects women of color. ARC Media Group created an interactive website called "Lupus Diaries" allowing women to share their personal stories and experiences with the disease. This fostered a sense of community and open discussion. The campaign was highly successful, receiving over 10 million visits and $9 million in donated media, with users spending an average of 9 minutes on the site.

1. 2010 CAPABILITIES
CONFIDENTIAL
2140 chapman avenue
suite 200
orange, ca 92868
p: 714.453.9030 f: 714.455.7757
www.arcmediasolutions.com

2. agency profile
ESTABLISHED 2004
OWNERSHIP Will Campbell - Creative Director
Danilo Roque - Director of Interactive Operations
LOCATIONS Orange County
2140 Chapman Avenue, Suite 200
Orange, California 92868
P: 714.453.9030 F: 714.455.7757
Hollywood
5358 Melrose Avenue, West Building
Hollywood, California 90038
P: 323.960.4091 F: 323.960.4081
2

3. fundamentals
POSITIONING
In a world where Internet technology and e-lifestyles are standard, the need for atypical, non-
conventional, captivating messages has become increasingly important. As consumers are becoming
constantly overwhelmed with seemingly limitless technological advancements, the ability to stand out
now, more than ever, requires the imagination, discipline, and insight to apply the capabilities of the
future, today.
VISION
Created and poised to deliver above the cliché methods of interactive marketing, ARC Media Group
persistently pushes the creative media envelope and maintains an unyielding commitment to navigate
uncharted and off the map marketing territory.
PHILOSOPHY
Residence to an elite group of thinkers this production house is built on a foundation of great ideas,
natural talent, extraordinary skill, and “A” class business practices. ARC Media prides itself in its self-
motivation and dedication to providing innovative, creative, functionally sound, high quality interactive
solutions on schedule and within budget.
KEY STRENGTHS
We offer an array of core competencies— Creative, Strategy, Technology, Development, Measurement,
Interactive Search Marketing, Advertising Operations and Social Media.
INDUSTRY EXPERIENCE
Automotive, Banking, Enterainment, Sports, Pharmaceutical, Government, Insurance, Health &
Wellnes, Retail, Real Estate, Social Media, Technology.
3

4. services
SUMMARY OF SERVICES
Digital Strategy
Advertising Strategy
Creative Development
Technology Consulting
Mobile/WAP Technology
Media Strategy & Planning
Media Buying & Management
Brand Management & Strategic Consulting
Online Marketing Research & Strategy
Online Marketing Production
Social Media
Web Development and Production
Information Architecture & Wireframing
System Architecture & Engineering
Application/Widget/ Rich Media Development and Production
Rich Media Hosting
eCommerce Strategy and Development
E-mail Marketing
Event Strategy
Brand Identity
Logo Design
Brand/Product Naming
3D Design and Animation
Vertical Brand Integration
Retail Design
Data Analytics
Search Engine Marketing and Optimization
4

5. key strengths
STRATEGY
An exceptional level of digital intelligence shows up for our clients as improved effectiveness and
overall achievement. The assessment of business goals, challenges, research, and current brand value,
juxtaposed with digital insight and best practices is our composition for creating sound and innovative
strategies.
With experience in brand, product, social, commerce, media and a range of other objectives, our
consultants successfully and consistently maximize opportunity with new perspectives, and high
performing recommendations within the digital and interactive space.
CREATIVE
Steering clear of “assembly line design” we take an individualized approach to each project with
the understanding that each and every client engagement is a unique opportunity to pursue newer,
creative, cutting-edge design and development solutions. It is not only with passion, excitement and a
standard of perfection that our designers approach each project, but with the attitude and confidence
required to reach new levels in online marketing and design.
TECHNOLOGY
At the core of our deployments are the sophisticated backend technologies crafted by our
constantly forward thinking development team. From micro-sites, to rich internet applications to
critical information systems, we build powerful and intuitive tools and software. Our developers,
programmers, and designers possess expert level proficiencies in a broad range of client side and
server side languages and platforms. With detailed attention dedicated to information architecture,
specification, responsiveness, versatility, and scalability, along with a rigorous QA process, our
technological solutions enable better efficiency, improved results, and an overall enhanced user
experience – no matter the purpose.
Technical Capabilities (partial list)
• CSS • Ruby • SQL • Linux
• JQuery • RoR • MySQL • Windows
• ASP.NET (C# and VB) • Classic ASP • Flash • Maya
• PHP • DHTML / XHTML • Action Script 2 • Drupal
• CoCo • HTML • Action Script 3 • Joomla
• Java Script • JSP • XML • Wordpress
5

6. key strengths
SOCIAL MEDIA
Social media is media designed to be interpreted through social interaction, created using highly
accessible and scalable web techniques. Social media uses Internet and web-based technologies to
transform broadcast media into social media dialogues. We support the democratization of knowledge
and information, transforming people from content consumers into content producers.
Arc Media Group has the expertise to help guide you through the “Attention Age” – we can deliver:
Lifestyle concepts, slogans, and statements with a high memory retention, that excite others to repeat.
Digital media with ‘sharing’, syndication, or search algorithm technologies (includes internet and mobile
devices) designed to be re-distributed.
ANALYTICS
A critical component of our approach is found in our ability to measure the performance of a campaign,
understand the data we retrieve, and adjust quickly, when needed, to the implications. Through metrics
and analytics, we pave a two-way street of communication, knowing how consumers are responding to
online media with regard to value, intent, consideration, interaction, and satisfaction.
Most companies today understand the importance of online metrics. However, the successful
integration of an analytics model and the maximization of results are rarely achieved. At ARC Media
Group, our approach goes far beyond the collection of data and documenting web stats or click-thru
rates. Knowing what to measure, and what it means, we formulate clear methods of understanding
engagement based on project goals, while identifying key opportunities and threats throughout the
process. The end result is increased qualified conversions for your bottom line – whatever that may be.
SEARCH MARKETING
Search Engine Marketing (SEM) is the process of increasing the volume of targeted search visitors to
your website by placement in search engine results - organic or paid. SEM is currently one of the most
cost-effective forms of marketing in business. That being said, search engine optimization is constantly
changing. Our expert programmers and consultants develop custom web applications and integrate
thorough search tactics that produce top search engine rankings in the light of an evolving system of
relevance. It is scientifically as well as artistically that we address Information Architecture, Metadata,
Content Assembly, Paid Search Efforts, Link Building, and Keyword Selection to create high and relevant
rankings, ultimately increasing conversion rates and ROI.
6

7. key personnel
WILL CAMPBELL With over 10 years of experience in creative development including pro-
Creative Director duction, quality control and project management, Will brings an intense
understanding of creative expression, consumer behavior, and market
relevance. Having played an integral role in the creative solutions to such
companies as Universal Music Group, and Buena Vista Pictures, Will has
been noted for his strategic ingenuity, and quick problem solving ability.
Shortly after receiving his Bachelors’ Degree in Economics from Occiden-
tal College (May 1998), Will jumped into the corporate arena as a quality
control specialist and later quality control supervisor for Fidelity National
Tax Service. In developing critical information solutions for Fidelity, Will
most notably played a lead role in upgrading the company’s main infor-
mation and interactive system. From managing quality control systems to
structuring major affiliate deals, his experience is vast and diverse. With
account experience including American Honda, Universal Music Group,
Buena Vista Pictures, Wells Fargo, Muse Communications, and Honda,
among others, Will’s business acumen and key insights pilot the strategic
process. As adventurous with his hobbies as he is in his work, Will enjoys
scuba diving, off-roading and skiing.
DANILO ROQUE Danilo, “D”, oversees all interactive operations from inception to launch,
Director of Interactive front end to back end ensuring the successful, timely delivery of each
Operations project. D has successfully meshed client’s goals with his experience,
skill, and passion for progressive design and development. His sense of
creativity is overwhelming, as his insight relating to design technology is
superb. A graduate of the UCLA School of Design and Media Arts, Danilo
possesses the technical wherewithal to support his creative ambition,
and is hands on as a developer. His exciting design history includes rich
media design solutions for Sony, XBOX, and Interscope Records. Prior to
co-founding ARC Media, D was a senior flash designer at Universal Pic-
tures. In his spare time, he enjoys snowboarding, volleyball, and making
short films.
7

8. key personnel
HONG LE As Senior Developer, Hong is the technical muscle behind the Muse
Director of Technology interactive solutions. Hong created and sold his first social network for
$300k at the age of 18. A lengthy skill set along with an exceptional
understanding of software processes make Hong one of the most
talented and innovative coders in the industry. As product manager
/ senior engineer for the global online powerhouse YAHOO!, Hong
developed and integrated innovative tools and applications which
brought measurable productivity increases. With account experience on
Wells Fargo, American Honda, Farmers Insurance Group and Codeblack,
Hong’s technological fitness and innovation are outstanding and have
been proven time and time again. Although Hong rarely has any spare
time he enjoys honing his excellent photography skills whenever he gets
a chance.
HENRI DUONG Henri Duong is a Web Monetization Specialist. Prior to joining Arc Media
Director of Strategy Group, Henri co-founded the social network aggregate technology
platform SocialURL.com. Henri started his journey in 2002 as an online
media buyer for Irvine based Mindset Interactive. As a critical resource
for Mindset, Henri created the network division for the company, ASN.
com where he achieved over $5million in new advertising revenues
in less than 6 months. In 2005, Mindset Interactive & ASN.com were
purchased by Broadspring, Corp. for $35 Million, at which time Henri was
VP of Media. Alongside his extraordinary instinct for developing digital
revenue strategies, Henri’s expertise and knowledge of digital media
principles and social currency continuously deliver increased reach and
revenue for clients. As Director of Online Video and Social Community,
Henri helped grow the Santa Monica based music social network
TagWorld.com to 3 million members setting up its 2007 acquisiton by
MTV Networks. Now serving as Director of Strategy for ARC Media Group,
Henri’s primary responsibility is analyzing data, crafting media buying
plans, creating revenue strategies, implementing and growing online
reach for clients.
8

9. american honda
CAMPAIGN SOLUTION
Rhymes & Reasons Arc Media Group engaged Urban consumers
rhymesandreasons.honda.com with an online video web series titled “Honda:
Rhymes & Reasons” that featured up and
coming hip-hop artist Mickey Factz. His style
SITUATION/CHALLENGE
and positive message in his music had similar
American Honda needed to find a new way to
brand equity with Honda’s style and sensibility.
reach the “Urban” trend setting consumers in
The “Webisode” allowed the Honda Accord
the digital space. The digital space offered a
to fit organically into Mickey’s lifestyle and
new opportunity and challenge for American
effectively pulled the Urban Consumers into a
Honda. They realized the online world had
digital experience.
fragmented audiences and they needed experts
who knew how to reach the hard to reach
“Urban” trend setting consumers online. RESULTS
• More than 40,000 unique visitors monthly
• More than 86,000 pageviews monthly
OPPORTUNITY
• More than 300,000 friends, followers across
Leverage Arc Media Group’s real connection
social networks.
with the “Urban” consumers and trend setters
• Media click thru rates exceeding .40
online. Utilize our expertise and American
compared to industry averages of .05
Honda’s corporate messaging and adjusting the
• iphone represents 8% of viewers.
“Power of Dreams” to the Urban Consumers.
• Positive commenting exceeds 80%
TARGET & KEY OBJECTIVES
18-34 Male skew PARTNERS
Create Buzz • Muse Communications
Deepen Engagement • Complex
Drive Conversations
9

10. american honda
WEBSITE:
homepage music gallery
HD video page image gallery
10

11. american honda
TELEVISION:
30 second television commercial
PRINT:
“ME EvERYDaY” “truthfully, wherever i go, i will never
sTYle Guide
forget this place: this is where it started”
BY MiCkeY FACTZ
shown with rear wing spoiler, 18” wheels, under Body-Colored kit, and remote engine starter 2010 Accord Coupe eX-l, Automatic with navi
sTYle
THAT MAkes
NEW YORK CITY
SIlvER lININg OpTICIaNS
lOS aNgElES
CINESpaCE
pHIlaDElpHIa
UBIQ
aTlaNTa
THE FlYINg BISCUIT CaFE
WaSHINgTON DC
MaJOR
sense
Hip-hop artist Mickey Factz will
tell you that you don’t need to be
a jet-setter to appreciate the finer 100 THoMpson sT. 6356 HollYwood Blvd. 1509 wAlnuT sT. 1655 MClendon Ave. 1426 wisConsin Ave. nw
things in life. Just jump in your new York, nY HollYwood, CA pHilAdelpHiA, pA ATlAnTA, GA wAsHinGTon, dC
silverliningopticians.com cinespace.info ubiqlife.com flyingbiscuit.com majordc.com
Honda Accord and hit the road to
enjoy these stylish, yet sensible A unique selection of independent Combining the worlds of film, food, This specialty sneaker store features lots of rockin’ regulars and righteous A “sole” searching sneaker
contemporary brands with the and nightlife, Cinespace is a mix of an upper-level gallery space for rolls at the casual Flying Biscuit — fiend’s mecca; only a handful of
spots for shopping, relaxing, and largest unused vintage eyewear passions all under one roof. temporary pop-up shops hosting easily the best breakfast in town. stores can step to Major.
getting your grub on. Buckle up! collection in new York. various brand collabs.
rhymesandreasons.honda.com
2 page “style guide” print spread
11

12. american honda
MOBILE:
custom iphone destination
ONLINE MEDIA:
300x250, 728x90, 160x600 flash rich media units
12

13. u.s. department of health & human services
CAMPAIGN SOLUTION
National Lupus Awareness ARC Media Group developed the interactive
couldihavelupus.gov web campaign “ Lupus Diaries”. The delivery
included an interactive website leveraging the
power of community and sharing amongst the
SITUATION/CHALLENGE
target. The website included an opportunity
The US Department of Health and Human
for women to share stories of how lupus has
Services needed to raise awareness to reach
impacted their lives or the lives of people
the Urban mainstream America online. Lupus
they know. Including a personal diary blog,
is most prevalent in African American, Hispanic
and an open discussion forum proved to be
and Asian women. Many women who suffer
tremendously successful.
the symptoms wait to consider the possibility
that they might have lupus. Early diagnosis of
the disease is important in it’s treatment and RESULTS
therefore, getting symptomatic women to ask As of September 2009:
the question “Could I Have Lupus?” would be • Total cumulative website visits reached
important, while increasing overall visibility of 10,950,455
the disease and the best ways to seek answers. • Average length of session reached 9:04
contrasted with an industry average of less
than 2:00.
OPPORTUNITY
• The campaign received more than $9million
To create an environment engaging enough
in donated media.
to stimulate discussion about Lupus involving
extremely personal thoughts and feelings.
Creating a sense of community and oppenness PARTNERS
would be a critical factor in openning channels • Muse Communications
for women to gain a deeper knowledge of the • Ad Council
disease. • Perot Systems (Government systems
management)
TARGET & KEY OBJECTIVES
Females 18-54 Urban mainstream
Create conversation
Increase Awareness
Create direction for seeking help
13

14. u.s. department of health & human services
WEBSITE:
homepage diary page
speakout discussion forum custom cms forum moderation
14

15. u.s. department of health & human services
TELEVISION:
30 second and 15 second television spots
ONLINE MEDIA:
300x250, 728x90, 160x600 flash rich media units
15

16. clients
Being a multi-disciplinary agency offering a wide range of digital services has continually provided ARC
Media the opportunity to work with a diversity of exciting companies and individuals. Our ability to
consistently deliver fresh and innovative solutions through an ever changing and easily bored consumer
market has enabled us to build and maintain successful client partnerships in a variety of industries.
19 Entertainment California State Lottery LAUSD The Disney Channel
Ad Council Codeblack Lupe Fiasco TODA Racing
American Honda Entertainment Noblu Solutions U.S. Department of
Motor Co. Farmers Insurance Occidental College Health and
American Idol Group One Media Human Services
Ball Up Streetball Golf Etc. Rodney “Darkchild” Universal Music
Blacksmith Hot Import Nights Jerkins Group
Entertainment Ice Miller LLP Satton Group Wells Fargo
Buena Vista Pictures Johnson & Johnson SooHoo Designers Wachovia
16

17. contact
FOR MORE INFORMATION:
Henri Duong
henri@arcmediasolutions.com
p: 714.213.6243