11. Reserve a war roomReserve a war room
Find a war room
12. Develop your evaluation criteria
• Usability heuristics
• Consistency of UI elements
• Value of properties
UX
UX Designer
13. Develop your evaluation criteria
• Content & editorial practices
• Brand voice
• SEO
Content Strategist
14. Develop your evaluation criteria
• Visual aesthetics
• Consistency of visual style
• Branding
Visual Designer
15. Develop your evaluation criteria
•Is the brand meeting the needs of
its users?
•Does it make sense at a glance?
•Is it different, cool, interesting or
innovative?
•Is the brand setting trends?
UX Designer
Content Strategist
Visual Designer
17. Search for digital properties
Example
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23. Current state
Current State Ecosystem Brand
Evaluation
Competitive
Brand
Evaluation
Parallel
Brand
Evaluation
Example
Example
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Example
Search
Unaffiliated
App
Example
Example
Example
CRM
Example
Example
Web
Brand
logo
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Social
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Example
Example
Example
Example
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In Store
Example