A workshop for Graphic designers for knowing the importance of Digital marketing and getting to know the important tools that help to design better. It also covers the importance of #PersonalBranding as an Artist.

1. DIGITAL
MARKETING
W O R K S H O P

2. Social Media
Facebook,Instagram,Twitter,Li
nkedIn,Pinterest,SnapChat
and upto other 40+.
SEO
Google,Bing,Yahoo,Baidu Etc.
Pay Per Click
Advertising
Google Adwords, Social
Media,DFP, other third party
tools.
Content
Marketing
Affliates/Refer
rals
DIGITAL
MARKETING
CHANNELS

3. DIGITAL MARKETING VS GRAPHIC
DESIGNING
• The First Convergence before 30 years of “Grand Digital
Marketing Convergence”
• A digital marketer can’t do their job well without using some sort of image,
infographic, or video, and a graphic designer can’t make a good image, infographic, or
video, without understanding how it will be marketed.
• A digital marketer’s job is to create something that converts well and that’s the exact
same job as a designer, whether they know it or not…

4. HOW DIGITAL MARKETING EVOLVED
IN A DESIGNER JOURNEY
• Visual Content is the base in Digital
Marketing-Graphic design is the art of
communication that requires creativity and
a systematic plan to solve a problem or
achieve specific objectives. Effective Graphic
designs highlight plans to discover what
makes an image genuinely stand out and
get shared.
• Evolution of Social Media
• Evolution of “Interactive” Advertising
• Integration of Strategic Content to increase
conversion.
• Build own Online Identity-Recruiters started
analysing the online presence regardless of
creativity.
• Describes the history & Philosophy

5. INFLUENCE OF GRAPHIC DESIGNING
IN DIGITAL MARKETING
• Quality Banners/Tittles/Ad’s attracts more audience
• Every good blog post needs a captivating image.
• Every good social media post needs an image that evokes a call to action.
• Every good web page needs images that portray the purpose of the page.
• Call to action buttons and lead generation forms are now being designed instead of looking like an excel spreadsheet.
• Information overload means that we are literally all competing for attention in the same marketplace, ie. the internet.
• The best image wins the attention war.
• Even videos get more engagement when they start with a captivating image.
• Every captivating image requires the designer to take into account its target audience.
• Images are becoming “interactive” through social sharing, incorporating calls-to-action, incorporating flow charts, etc.
• Influences clients
• Minimises ad costs

6. TRANSFORMATION OF BRAND
ENGAGEMENT
• Instant Communication
• Interactive Chat Bots
• Voice Search
• Content Overload
• Droves of Data- AI integration –Bounce
app
• Demands Transparency
• Fosters Intimacy
• New Breed of ‘Influencers’
• Made Brands more Human

7. SOCIAL MEDIA –POPULAR 25 YOU
SHOULD KNOW
• Facebook
• Instagram
• Twitter
• Tumblr
• LinkedIn
• WhatsApp
• Snapchat
• Pinterest
• Reddit
• YouTube
• Behance
• Dribble
• Nextdoor
• Deviantart
• Quora
• Flickr
• GIPHY
• Soundcloud
• We Heart It
• Twitch
• Slideshare
• Dayflash
• Artstation
• The Dots
• MIX

8. 10 POPULAR MARKETPLACE FOR
DESIGNERS
Graphicriver 99designs Crowdspring MyFonts DesignCrowd
Envato Brand Crowd Fiverr Shutterstock Designhill

10. PEOPLE BUY WHAT
YOU SHOW!
NOT WHAT YOU
KNOW!!
#BRANDYOURSELF

11. WHY SOCIAL MEDIA

12. SOCIAL MEDIA
MARKETING
Your brand’s value proposition - If you can’t define the value, you
certainly won’t be able to show any value. #socialmediamarketing
Your objectives
Your defined audience
Your content mix
Your posting and engagement schedule
Authenticity-Show who you are

13. IMPORTANT
ELEMENTS IN A
SOCIAL MEDIA
POSTS
• Standout Visuals - A Facebook post without creative is like a store
without a window display
• Get the right specs
• Limit text
• High contrast
• Think about mobile
• Sharp copy- Keep your writing simple, clear, and to the point.
Copy should convey your brand personality whether it’s witty,
friendly, or professional. No matter the personality, aim to be
personal and connect with the reader.
• Compelling CTA
• Irresistible incentive

14. FUNDAMENTALS OF
SOCIAL MEDIA
• Complete Your Profile
• Ensure Consistent Branding
• Share Content Regularly
• Respond Quickly To Comments & Questions
• Share Content Your Customers Value
• Link To Your Website
• Use Images & Videos
• Prepare to Pay
• Persevere – Don’t Quit
Don’t wait, get started today

15. ONLINE TOOLS – JUST FEW!
• Canva
• Snappa
• DesignBold
• Fotor
• Piktochart
• Picmonkey
• Animaker
• Pixlr

16. SELF MARKETING
• Defining Your Personal Brand Means Knowing Your Audience
• It's Not About Selling
• Work the Offline World
• Build your network
• Premium pricing down the road
• Interact often
• Consistency Is Key

17. ONLINE ESSENTIALS FOR PERSONAL
BRANDING
• An appealing website/portfolio
• Engaging Social media
• A professional Network

18. THANK YOU!
Follow me
Mohammed Swalih Nasser
Mohammed-swalih
Swalih_allaruka