Foursquare is a location-based social networking service that allows users to check-in at venues using their mobile devices. It provides recommendations for new places to discover based on a user's location and interests. The document discusses Foursquare's social media campaign strategies, including partnering with other brands to provide promotions and incentives to users for checking in. It proposes a campaign called "The City is Your Playground" aimed at increasing new members and engagement through a competitive scavenger hunt across popular venues in cities.
Foursquare is a location-based social networking service that uses GPS data from smartphones to allow users to "check in" at venues. It encourages users to recommend venues to friends and view tips from other users about the top places to visit in a city. While it currently has a limited user base, Foursquare's simple design, social features, and gaming aspects have the potential to make it very popular as more people use mobile devices and share their activities online. It also provides low-cost marketing opportunities for businesses to reach local customers.
PointFix is a location-based social networking app that allows users to share their location with friends, search for places and events nearby, and plan activities. The document outlines PointFix's company overview, goals, target market, competitors, and high-level marketing strategy which includes free pricing, emphasizing social features, and distributing through app stores. It also provides a timeline for key stages in launching the startup like developing the product, marketing, generating revenue, and ongoing operations.
Location-Based Services Overview and 5 Tips for Location-Based MarketingAdam Steinberg
Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.
CREW Hampton Roads - Social Media Tools for Real Estateakryan
This presentation was developed for the CREW Hampton Roads chapter. It provides tips for using location-based social media platforms and other marketing tactics for the commercial real estate industry.
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...innity
This document discusses digital advertising strategies and techniques. It covers targeting audiences using standard and predictive methods, as well as retargeting strategies. Real-time bidding is explained as an auction process where advertisers bid on impressions. The importance of data aggregation, integration and management is discussed. Engagement metrics are presented on a continuum from passive to active interactions. The goal is to involve audiences at every stage of the marketing funnel.
This document summarizes a presentation about PinpointGS, a location-based social network and mapping service. It outlines PinpointGS's current functionality, products, team members, competitors, plans for future growth, and what they expect to gain from Seedcamp funding. Key details include basic functionality in a mobile app beta, plans to add features like collaborative groups and ads in 2011-2012, and a team with experience in product design, technology, and mobile app development.
Jetzet is developing an evolved travel marketplace and management system to address the needs of frequent travelers. It will provide an organized, intuitive platform accessible via mobile with full social controls. The solution is being designed by experienced frequent travelers to deliver a beautiful user experience with thoughtful conveniences. Currently in alpha testing, Jetzet aims to capitalize on the growing business travel market with innovative features, elegant design, and a one-stop approach.
Foursquare is a location-based social networking service that uses GPS data from smartphones to allow users to "check in" at venues. It encourages users to recommend venues to friends and view tips from other users about the top places to visit in a city. While it currently has a limited user base, Foursquare's simple design, social features, and gaming aspects have the potential to make it very popular as more people use mobile devices and share their activities online. It also provides low-cost marketing opportunities for businesses to reach local customers.
PointFix is a location-based social networking app that allows users to share their location with friends, search for places and events nearby, and plan activities. The document outlines PointFix's company overview, goals, target market, competitors, and high-level marketing strategy which includes free pricing, emphasizing social features, and distributing through app stores. It also provides a timeline for key stages in launching the startup like developing the product, marketing, generating revenue, and ongoing operations.
Location-Based Services Overview and 5 Tips for Location-Based MarketingAdam Steinberg
Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.
CREW Hampton Roads - Social Media Tools for Real Estateakryan
This presentation was developed for the CREW Hampton Roads chapter. It provides tips for using location-based social media platforms and other marketing tactics for the commercial real estate industry.
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...innity
This document discusses digital advertising strategies and techniques. It covers targeting audiences using standard and predictive methods, as well as retargeting strategies. Real-time bidding is explained as an auction process where advertisers bid on impressions. The importance of data aggregation, integration and management is discussed. Engagement metrics are presented on a continuum from passive to active interactions. The goal is to involve audiences at every stage of the marketing funnel.
This document summarizes a presentation about PinpointGS, a location-based social network and mapping service. It outlines PinpointGS's current functionality, products, team members, competitors, plans for future growth, and what they expect to gain from Seedcamp funding. Key details include basic functionality in a mobile app beta, plans to add features like collaborative groups and ads in 2011-2012, and a team with experience in product design, technology, and mobile app development.
Jetzet is developing an evolved travel marketplace and management system to address the needs of frequent travelers. It will provide an organized, intuitive platform accessible via mobile with full social controls. The solution is being designed by experienced frequent travelers to deliver a beautiful user experience with thoughtful conveniences. Currently in alpha testing, Jetzet aims to capitalize on the growing business travel market with innovative features, elegant design, and a one-stop approach.
This document summarizes online marketing strategies. It discusses how online marketing allows targeting audiences with greater precision than other medias at reduced costs. It outlines the benefits of online marketing such as faster setup, flexible budgets, and 24/7 data analysis. Charts show how online marketing can reach audiences 4x faster than other methods. It also discusses how to target audiences by location, cities, states, demographics and interests. The document concludes by discussing the return on investment of online marketing in India and the services offered by Heartbeatz Communications, including how their online marketing services work on a pay-per-click basis.
The document proposes a digital strategy for JULT Resort to shift its target demographic from Baby Boomers to Gen Xers. It recommends improving the Room Rewards app, becoming more active on social media, and better marketing amenities. A SWOT analysis shows strengths in amenities and weaknesses in engagement. The strategy suggests a rewards program app, social media manager, influencer marketing, and hyperlapse videos. An estimated yearly budget of $299,467 covers these initiatives to build loyalty and engagement among Gen Xers.
The document discusses strategies for finding the right audience and achieving real engagement through advertising. It emphasizes using data to understand customer journeys and create targeted segments. A variety of digital advertising channels are described that can be used concurrently depending on the stage of the customer journey, from awareness to advocacy. Measuring different levels of engagement from views to social sharing is also covered, with the goal of optimizing content for better conversions. In summary, the key is applying a dynamic and integrated approach to audience targeting and engagement metrics to drive marketing objectives across paid, owned and earned channels.
Presentation to the Mobile Marketing Association in Singapore on customer engagement through mobile devices and how it will change the way Banks engage their customers (in time)!
The document provides information on digital advertising trends in Malaysia. It shows that digital ad spending in Malaysia increased 26.6% from 2011 to 2012 and is projected to account for 20% of total ad spending by 2020. It also discusses how Malaysians increasingly use smartphones and the internet, with 53% of online users spending an average of 21 hours per week online. Common online activities include social media, online music/videos, gaming, searches, and emailing.
Foursquare is a mobile app that allows users to check-in at locations and earn badges. Checking in shares your location with friends on social networks like Facebook, potentially exposing thousands to businesses. The document discusses Foursquare's strategy of differentiating from competitors through international partnerships and gamification. It also notes challenges like some users not having smartphones and proposes solutions like adding Foursquare to phone software. Metrics for tracking success through analytics are mentioned. Finally, the document outlines a $135,000 annual marketing budget for Foursquare promotions.
This document discusses marketing strategies for online gaming companies. It covers traditional and social gaming landscapes, the importance of marketing for online games, how marketing influences game sales more than quality, and how SEO is as much about marketing as technical details. Specific strategies discussed include using creative thinking in design, public relations and social media outreach, social media engagement, video marketing, and running competitions to engage gamers.
The document discusses marketing strategies for understanding audiences and maximizing digital channels. It recommends brands understand primal social needs, the desire for authentic information and balance. It advises generating demand by integrating owned, earned and paid channels to provide consistent experiences across touch points. Brands should get the most from web properties, leverage influencers and use a digital media mix including search, social media and targeting. The goal is to not just follow but make trends by applying both data science and art to deeply understand the audience.
CTR has traditionally been used to measure display ad effectiveness but it is an imperfect metric. It does not necessarily correlate with conversions or quality visitors. Innity Group introduced an alternative metric called Cost Per Engagement (CPE) and a new ad format called the Lightbox Ad in 2009. The Lightbox Ad is a large, expanded ad format that aims to drive genuine user interest and engagement beyond just clicks. Over time, Innity has continued evolving the Lightbox Ad format to include features like enlarged dimensions, alert boxes, dynamic tile-based designs, video, and social sharing integrations.
Simba's Five Forces: How 5 Powerful Forces Could Crash Your Success in Digita...Simba Mudonzvo
Simba's Five Forces: How 5 Powerful Forces Could CRASH Your Success in Digital Marketing by Simba Mudonzvo, of ZimeX Digital of Zimexmall.com. Simba's Five Forces is a digital marketing (content marketing) method for analysing factors that affect getting attention on the internet. Simba's Five Forces is a great model to help you evaluate the different factors that will impact your digital marketing strategy and ultimately success. The Attention your content will get depends on five basic forces: Existing Competition, Power of Internet Users, Power of Content Creators/Platforms, Threat of New Content, and Threat of Substitute Content
UX Research for a Hotel Online Booking WebsiteNadia Serveti
Nadia Serveti conducted user experience evaluation for a hotel online booking website. She interviewed two users - a mock user and an actual user - who searched for and booked hotels on the website. Both users encountered some usability issues and had recommendations. Nadia provided a summary of findings and recommendations to improve the search, filtering, sorting and individual hotel pages. Some key recommendations included improving the search box options, making filters more prominent, and addressing issues with map zooming and hotel price displays. Next steps proposed expanding usability testing and competitive analysis.
UX is one part of the Digital Landscape and I call it the Monster Truck of the digital world. In this presentation I get you across the entire digital landscape and how UX fits into that. This is more a look into the Digital Landscape than the UX Landscape. Take a look at the UX Overview slide presentation too.
An overview of current mobile game marketing trends.
What Scoreloop SDK provides and how social features will dramatically change the way mobile games are discovered.
This document discusses native advertising and summarizes a presentation on the topic. It finds that:
1) Native advertising spending in the US is projected to grow substantially through 2017, outpacing display advertising spending growth.
2) Wall Street is excited about native advertising because it is embedded in fast growing areas like mobile, video, social media, and native formats.
3) While consumer time spent has shifted to mobile devices, advertising spending has not kept up, still focusing more on desktop.
4) Native ads have higher conversion rates and are more engaging and social than traditional banner ads. Many brands and agencies are adopting native ad formats.
5) Pricing for native advertising placements varies widely between
Mobile has changed the way we connect with people, products and services. As consumers increasingly go to their mobile devices to search for information or take action, companies need to ensure they are there in those moments and able to meet their needs. This presentation highlights some simple, yet impactful ways marketers can make that happen, with a focus on digital knowledge management, content creation and mobile app store optimization. It was shared at the April 2017 Next10x Digital Marketing Conference in Boston, hosted by Stone Temple Consulting (now Perficient Digital).
Foursquare is a location-based social network that allows users to check-in to locations using their mobile devices. It was created in 2009 by Dennis Crowley and Naveen Selvadurai. Users can earn points and badges for checking in and view tips left by other users about places. Businesses can use Foursquare to run promotional campaigns and events to attract more customers. For example, Diesel ran a campaign offering a free t-shirt to users who checked in within 3 blocks of their store. While Foursquare was initially more popular, Facebook launched its own location sharing feature called Places in 2010 which integrated with its larger user base.
This document discusses various online advertising methods including display, banner, sponsored links, search, social media, email, mobile, and affiliate marketing. It defines common units of measure for online ads like CPC, CPA, CPM and explains targeting options by location, demographics, and behaviors. Finally, it mentions trends toward affiliate marketing and mobile advertising, as well as increased use of video and regulation in the online advertising industry.
Foursquare is a location-based social networking service that allows users to check-in at locations and earn points/badges. The document discusses Foursquare's features, partnerships, funding, and past promotional campaigns with brands like Zagat and Warner Bros. It then proposes a new promotional campaign called "The City is Your Playground" to increase members through a sweepstakes where users earn clues to check-in at 10 venues across cities to win the "Governor" badge. The campaign aims to boost awareness, referrals, and partnerships through competitive gaming.
A Webinar hosted by Digital Vidya and led by Abhishek Rai. How to approach digital marketing for brands. Complete recording here: http://www.digitalvidya.com/blog/webinar-recording-of-future-of-digital-marketing-brand-communities/
Future of Digital Marketing: Brand Communities (Webinar)Shack Co.
A Webinar hosted by Digital Vidya and led by Abhishek Rai. How to approach digital marketing for brands. Complete recording here: http://www.digitalvidya.com/blog/webinar-recording-of-future-of-digital-marketing-brand-communities/
This document summarizes online marketing strategies. It discusses how online marketing allows targeting audiences with greater precision than other medias at reduced costs. It outlines the benefits of online marketing such as faster setup, flexible budgets, and 24/7 data analysis. Charts show how online marketing can reach audiences 4x faster than other methods. It also discusses how to target audiences by location, cities, states, demographics and interests. The document concludes by discussing the return on investment of online marketing in India and the services offered by Heartbeatz Communications, including how their online marketing services work on a pay-per-click basis.
The document proposes a digital strategy for JULT Resort to shift its target demographic from Baby Boomers to Gen Xers. It recommends improving the Room Rewards app, becoming more active on social media, and better marketing amenities. A SWOT analysis shows strengths in amenities and weaknesses in engagement. The strategy suggests a rewards program app, social media manager, influencer marketing, and hyperlapse videos. An estimated yearly budget of $299,467 covers these initiatives to build loyalty and engagement among Gen Xers.
The document discusses strategies for finding the right audience and achieving real engagement through advertising. It emphasizes using data to understand customer journeys and create targeted segments. A variety of digital advertising channels are described that can be used concurrently depending on the stage of the customer journey, from awareness to advocacy. Measuring different levels of engagement from views to social sharing is also covered, with the goal of optimizing content for better conversions. In summary, the key is applying a dynamic and integrated approach to audience targeting and engagement metrics to drive marketing objectives across paid, owned and earned channels.
Presentation to the Mobile Marketing Association in Singapore on customer engagement through mobile devices and how it will change the way Banks engage their customers (in time)!
The document provides information on digital advertising trends in Malaysia. It shows that digital ad spending in Malaysia increased 26.6% from 2011 to 2012 and is projected to account for 20% of total ad spending by 2020. It also discusses how Malaysians increasingly use smartphones and the internet, with 53% of online users spending an average of 21 hours per week online. Common online activities include social media, online music/videos, gaming, searches, and emailing.
Foursquare is a mobile app that allows users to check-in at locations and earn badges. Checking in shares your location with friends on social networks like Facebook, potentially exposing thousands to businesses. The document discusses Foursquare's strategy of differentiating from competitors through international partnerships and gamification. It also notes challenges like some users not having smartphones and proposes solutions like adding Foursquare to phone software. Metrics for tracking success through analytics are mentioned. Finally, the document outlines a $135,000 annual marketing budget for Foursquare promotions.
This document discusses marketing strategies for online gaming companies. It covers traditional and social gaming landscapes, the importance of marketing for online games, how marketing influences game sales more than quality, and how SEO is as much about marketing as technical details. Specific strategies discussed include using creative thinking in design, public relations and social media outreach, social media engagement, video marketing, and running competitions to engage gamers.
The document discusses marketing strategies for understanding audiences and maximizing digital channels. It recommends brands understand primal social needs, the desire for authentic information and balance. It advises generating demand by integrating owned, earned and paid channels to provide consistent experiences across touch points. Brands should get the most from web properties, leverage influencers and use a digital media mix including search, social media and targeting. The goal is to not just follow but make trends by applying both data science and art to deeply understand the audience.
CTR has traditionally been used to measure display ad effectiveness but it is an imperfect metric. It does not necessarily correlate with conversions or quality visitors. Innity Group introduced an alternative metric called Cost Per Engagement (CPE) and a new ad format called the Lightbox Ad in 2009. The Lightbox Ad is a large, expanded ad format that aims to drive genuine user interest and engagement beyond just clicks. Over time, Innity has continued evolving the Lightbox Ad format to include features like enlarged dimensions, alert boxes, dynamic tile-based designs, video, and social sharing integrations.
Simba's Five Forces: How 5 Powerful Forces Could Crash Your Success in Digita...Simba Mudonzvo
Simba's Five Forces: How 5 Powerful Forces Could CRASH Your Success in Digital Marketing by Simba Mudonzvo, of ZimeX Digital of Zimexmall.com. Simba's Five Forces is a digital marketing (content marketing) method for analysing factors that affect getting attention on the internet. Simba's Five Forces is a great model to help you evaluate the different factors that will impact your digital marketing strategy and ultimately success. The Attention your content will get depends on five basic forces: Existing Competition, Power of Internet Users, Power of Content Creators/Platforms, Threat of New Content, and Threat of Substitute Content
UX Research for a Hotel Online Booking WebsiteNadia Serveti
Nadia Serveti conducted user experience evaluation for a hotel online booking website. She interviewed two users - a mock user and an actual user - who searched for and booked hotels on the website. Both users encountered some usability issues and had recommendations. Nadia provided a summary of findings and recommendations to improve the search, filtering, sorting and individual hotel pages. Some key recommendations included improving the search box options, making filters more prominent, and addressing issues with map zooming and hotel price displays. Next steps proposed expanding usability testing and competitive analysis.
UX is one part of the Digital Landscape and I call it the Monster Truck of the digital world. In this presentation I get you across the entire digital landscape and how UX fits into that. This is more a look into the Digital Landscape than the UX Landscape. Take a look at the UX Overview slide presentation too.
An overview of current mobile game marketing trends.
What Scoreloop SDK provides and how social features will dramatically change the way mobile games are discovered.
This document discusses native advertising and summarizes a presentation on the topic. It finds that:
1) Native advertising spending in the US is projected to grow substantially through 2017, outpacing display advertising spending growth.
2) Wall Street is excited about native advertising because it is embedded in fast growing areas like mobile, video, social media, and native formats.
3) While consumer time spent has shifted to mobile devices, advertising spending has not kept up, still focusing more on desktop.
4) Native ads have higher conversion rates and are more engaging and social than traditional banner ads. Many brands and agencies are adopting native ad formats.
5) Pricing for native advertising placements varies widely between
Mobile has changed the way we connect with people, products and services. As consumers increasingly go to their mobile devices to search for information or take action, companies need to ensure they are there in those moments and able to meet their needs. This presentation highlights some simple, yet impactful ways marketers can make that happen, with a focus on digital knowledge management, content creation and mobile app store optimization. It was shared at the April 2017 Next10x Digital Marketing Conference in Boston, hosted by Stone Temple Consulting (now Perficient Digital).
Foursquare is a location-based social network that allows users to check-in to locations using their mobile devices. It was created in 2009 by Dennis Crowley and Naveen Selvadurai. Users can earn points and badges for checking in and view tips left by other users about places. Businesses can use Foursquare to run promotional campaigns and events to attract more customers. For example, Diesel ran a campaign offering a free t-shirt to users who checked in within 3 blocks of their store. While Foursquare was initially more popular, Facebook launched its own location sharing feature called Places in 2010 which integrated with its larger user base.
This document discusses various online advertising methods including display, banner, sponsored links, search, social media, email, mobile, and affiliate marketing. It defines common units of measure for online ads like CPC, CPA, CPM and explains targeting options by location, demographics, and behaviors. Finally, it mentions trends toward affiliate marketing and mobile advertising, as well as increased use of video and regulation in the online advertising industry.
Foursquare is a location-based social networking service that allows users to check-in at locations and earn points/badges. The document discusses Foursquare's features, partnerships, funding, and past promotional campaigns with brands like Zagat and Warner Bros. It then proposes a new promotional campaign called "The City is Your Playground" to increase members through a sweepstakes where users earn clues to check-in at 10 venues across cities to win the "Governor" badge. The campaign aims to boost awareness, referrals, and partnerships through competitive gaming.
A Webinar hosted by Digital Vidya and led by Abhishek Rai. How to approach digital marketing for brands. Complete recording here: http://www.digitalvidya.com/blog/webinar-recording-of-future-of-digital-marketing-brand-communities/
Future of Digital Marketing: Brand Communities (Webinar)Shack Co.
A Webinar hosted by Digital Vidya and led by Abhishek Rai. How to approach digital marketing for brands. Complete recording here: http://www.digitalvidya.com/blog/webinar-recording-of-future-of-digital-marketing-brand-communities/
Facebook provides many tools for businesses to connect with fans, including brand pages, applications, sharing tools, and advertising. An effective Facebook strategy involves engaging existing fans, driving action like contests and offers, and adding scale through advertising and offline events. Success should be measured by metrics like fan growth, engagement, and actions taken. Key trends to watch include Facebook Connect, mobile social networking, and potential monetization of virtual gifts. Authentic engagement is important, and businesses should avoid spamming fans or ignoring feedback.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Facebook provides many tools for businesses to connect with fans, including brand pages, applications, sharing tools, and advertising. An effective Facebook strategy involves engaging existing fans, driving action like contests and offers, and adding scale through advertising and offline events. Success should be measured by metrics like fan growth, engagement, and actions taken. Key trends to watch include Facebook Connect, mobile usage, and virtual gifts. Authenticity is important, so businesses should avoid spamming fans or filtering negative feedback.
Foursquare: Enterprise Challenges & OpportunitiesAwareness, Inc.
Foursquare is an underutilized tool in the enterprise and when used correctly it can be a powerful part of an enterprise social media strategy.
This presentation from Mike Lewis, VP of Marketing at Awareness, Inc. discusses talks to the challenges and benefits of Foursquare
Top 10: Ways Enterprise Marketers Can Leverage foursquareMike Lewis
While user adoption of Foursquare is growing at a staggering pace, many brands are
taking a “wait and see” approach before adding Foursquare to the marketing mix. This presentation discusses the Top 10 ways enterprise marketers can leverage foursquare as well as the top 4 challenges enterprises face with foursquare.
http://www.asiadigitalmap.com/ Ogilvy's Social Media team in APAC, 360 Digital Influence, presented via webinar in partnership with The Wall Street Journal and GoToWebinar.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Fundraising Trends and the Next Generation of Canadian Giving hjc
Fundraising Trends in 2013
Michael and Danielle focussed on fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
Burn The Sky mobile communication presentation to CIPRRob Thurner
This presentation to the CIPR addresses how marcomms professionals - client side and agency side - can get to grips with mobile and tablet as core comms channels.
- Why mobile is different
- Mobile success factors
- Opportunities for PR industry
- Getting started
Hope this is useful.
If this sparks ideas / interest for you or your clients, get in touch? Contact details on last slide.
@CIPR_Marcomms
6 Top Tips for Marketing Success for Your AppsLee Stott
The document provides tips for marketing success for game releases, including preparing for the marketing campaign, defining the target audience and unique value proposition, developing marketing materials, launching a marketing campaign through paid, earned and owned media, and optimizing the app store page. The tips cover preparing by understanding the purpose and benefits of the game, its audience, and defining the name and story. It also discusses in-app business models, advertising through social media and mobile ads, garnering reviews and press, building an engaged community, and optimizing for app store searches.
The Top 10 Ways Marketers Can Leverage Foursquare - Online Marketing Summit ...Awareness Inc.
The document discusses 10 ways that marketers can leverage Foursquare. It provides examples of how companies have used strategies like owning venues, utilizing tips, following visitors, promoting check-ins, offering specials, mirroring venues on Facebook, rewarding loyalty, identifying influencers, and rewarding exploration. Many strategies aim to drive traffic, engagement, promotions and word of mouth through the social platform.
This document discusses using social media marketing, particularly Facebook, for local Portland businesses. It provides statistics on Facebook usage and explains how Facebook can help businesses get found online, convert visitors into leads, and analyze and improve performance. Specifically, the document outlines how to use Facebook for targeted advertising and organic sharing by listening to what audiences are interested in and creating engaging content. It also discusses metrics for measuring the success of Facebook marketing campaigns.
Succeeding With Social Media and FRSocial by For Rent Media SolutionsErica Campbell Byrum
This document provides an overview of social media strategies for real estate companies. It discusses measuring the impact of social media on brand reputation and sales. The presentation recommends developing a social media strategy, creating accounts on key networks like Facebook and Twitter, engaging audiences with compelling visual content and contests, and measuring engagement and reputation through analytics and reputation management tools. It also discusses partnering with For Rent Media Solutions for social media management, advertising, and reporting services.
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
This document discusses how social media, especially Facebook, provides opportunities for retailers. It recommends that retailers not be too late adopting social media like Facebook. Retailers should utilize Facebook to directly engage with customers and reinforce their brand to new potential customers. The key opportunity is for retailers to claim their territory on Facebook now by establishing a presence on the platform.
Micropower social media presentation 280212Micropower
Social media provide a way for people to share ideas, content, thoughts and relationships online. Clubs have started using social networks like Facebook, Twitter, LinkedIn and Foursquare to market to members and the community. The document outlines 10 tips for clubs to effectively use social media, including creating a custom Facebook URL, using photos and videos to promote visual identity, using Facebook insights to analyze engagement, listing the club on Facebook Places, using reviews and competitions to encourage interaction, customizing the Facebook welcome page, using Facebook questions to survey users, advertising on Facebook to target demographics, and linking Twitter to automatically update Facebook status. However, the document notes that many Australian retailers have yet to fully engage with social media.
5. • location-based social
networking service
• works with applications
for iPhone and Androids.
6. • location-based social
networking service
• works with applications
for iPhone and Androids.
• uses checkins to give
users new info. on
locations in their city
7. • location-based social
networking service
• works with applications
for iPhone and Androids.
• uses checkins to give
users new info. on
locations in their city
• and award points and
badges as incentives.
8. • location-based social
networking service
• works with applications
for iPhone and Androids.
• uses checkins to give
users new info. on
locations in their city
• and award points and
badges as incentives.
9. Foursquare
Founded
March 2009, NY
Check In Info Tips
OK! We’ve got you @ Foursquare w/ Dennis Crowley
and Naveen Selvaurai
You’ve unlocked the “Newbie”
badge In a little over a year, acquired
roughly 1.8 million registered members
and draws in approximately 10,000 daily.
14. SWOT
•Works in tandem with Facebook and Twitter
providing further exposure for non-users
Strengths •The new deal with Andreessen Horowitz will
provide further funding to expand
15. SWOT
•Works in tandem with Facebook and Twitter
providing further exposure for non-users
Strengths •The new deal with Andreessen Horowitz will
provide further funding to expand
Weaknesses
16. SWOT
•Works in tandem with Facebook and Twitter
providing further exposure for non-users
Strengths •The new deal with Andreessen Horowitz will
provide further funding to expand
Being such a new service, many users have been
Weaknesses experiencing problems with the app and site
17. SWOT
•Works in tandem with Facebook and Twitter
providing further exposure for non-users
Strengths •The new deal with Andreessen Horowitz will
provide further funding to expand
Being such a new service, many users have been
Weaknesses experiencing problems with the app and site
Opportunities
18. SWOT
•Works in tandem with Facebook and Twitter
providing further exposure for non-users
Strengths •The new deal with Andreessen Horowitz will
provide further funding to expand
Being such a new service, many users have been
Weaknesses experiencing problems with the app and site
Growing Market, Promotions for mayor's and active users,
Build customer loyalty and drive traffic, Recently released
Opportunities their own app store to entice big brands
to jump in on the trend
19. SWOT
•Works in tandem with Facebook and Twitter
providing further exposure for non-users
Strengths •The new deal with Andreessen Horowitz will
provide further funding to expand
Being such a new service, many users have been
Weaknesses experiencing problems with the app and site
Growing Market, Promotions for mayor's and active users,
Build customer loyalty and drive traffic, Recently released
Opportunities their own app store to entice big brands
to jump in on the trend
Threats
20. SWOT
•Works in tandem with Facebook and Twitter
providing further exposure for non-users
Strengths •The new deal with Andreessen Horowitz will
provide further funding to expand
Being such a new service, many users have been
Weaknesses experiencing problems with the app and site
Growing Market, Promotions for mayor's and active users,
Build customer loyalty and drive traffic, Recently released
Opportunities their own app store to entice big brands
to jump in on the trend
Location-based networks may face a declining trend
need to look at what motivates their users to share with others
Threats and make it central to the application's design and user
experience
21. Past Promotions
ZAGAT Warner Bros.
•trusted restaurant review service
page includes official Zagat-rated tips • Valentine's Day
and recommendations that users can
add as to-dos to their Foursquare • tips and to-dos centered around
experience romance and Valentine's Day activities
as well as a badge to go with the
•"Foodie Love" Badge campaign
•"Meet the Mayor" online interview • Page suggested a list of romantic
series that will feature discussions locations across several metro cities while
with prominent Foursquare mayors promoting the Feb. 12th release of the
movie
22. Consumer Behavior
Theories
GEO-UTILITY
With the evolution of the
The idea of "making something
useful for Internet, users are able to find
where you are right then"
- Faris Yakob, exec VP-chief technology what they are looking for solving
strategist at McCann Erickson
the "where" problem.
Social networking sites provided
the "what" factor.
Now location based data is
supply us with the "where."
23. “The City is Your Playground”
The objective for my campaign is to increase members significantly,
building awareness to the fairly new social networking site,
furthermore leading to collaborative promotions through various big
name brands.
My theme came from the idea of foursquare the ball game. The game
is popular with children on the playground so I wanted to relate the
campaign to a childhood game similar to a scavenger hunt.
24. • campaign designed to entice users to compete for the ultimate prize.
• Users would be notified via e-mail about the sweepstakes as well as by
promotions through the Foursquare fan page on Facebook.
• instructed to refer three people to sign up to the social media site.
• Points will then be given when users sign up and have a section to credit
the referral.
• Once the member has achieved the referral step, a selected list of the top
ten venues
• check in at the venue in order to receive a clue provided by prior tips, as to
where or what the next venue is.
• The sweepstakes will run for one month, and the first person to correctly
check in at all ten venues will be awarded the "Governor" Badge.
25. • campaign designed to entice users to compete for the ultimate prize.
• Users would be notified via e-mail about the sweepstakes as well as by
promotions through the Foursquare fan page on Facebook.
• instructed to refer three people to sign up to the social media site.
• Points will then be given when users sign up and have a section to credit
the referral.
• Once the member has achieved the referral step, a selected list of the top
ten venues
• check in at the venue in order to receive a clue provided by prior tips, as to
where or what the next venue is.
• The sweepstakes will run for one month, and the first person to correctly
check in at all ten venues will be awarded the "Governor" Badge.
26. • campaign designed to entice users to compete for the ultimate prize.
• Users would be notified via e-mail about the sweepstakes as well as by
promotions through the Foursquare fan page on Facebook.
• instructed to refer three people to sign up to the social media site.
• Points will then be given when users sign up and have a section to credit
the referral.
• Once the member has achieved the referral step, a selected list of the top
ten venues
• check in at the venue in order to receive a clue provided by prior tips, as to
where or what the next venue is.
• The sweepstakes will run for one month, and the first person to correctly
check in at all ten venues will be awarded the "Governor" Badge.
27. • campaign designed to entice users to compete for the ultimate prize.
• Users would be notified via e-mail about the sweepstakes as well as by
promotions through the Foursquare fan page on Facebook.
• instructed to refer three people to sign up to the social media site.
• Points will then be given when users sign up and have a section to credit
the referral.
• Once the member has achieved the referral step, a selected list of the top
ten venues
• check in at the venue in order to receive a clue provided by prior tips, as to
where or what the next venue is.
• The sweepstakes will run for one month, and the first person to correctly
check in at all ten venues will be awarded the "Governor" Badge.
28. • campaign designed to entice users to compete for the ultimate prize.
• Users would be notified via e-mail about the sweepstakes as well as by
promotions through the Foursquare fan page on Facebook.
• instructed to refer three people to sign up to the social media site.
• Points will then be given when users sign up and have a section to credit
the referral.
• Once the member has achieved the referral step, a selected list of the top
ten venues
• check in at the venue in order to receive a clue provided by prior tips, as to
where or what the next venue is.
• The sweepstakes will run for one month, and the first person to correctly
check in at all ten venues will be awarded the "Governor" Badge.
29. • campaign designed to entice users to compete for the ultimate prize.
• Users would be notified via e-mail about the sweepstakes as well as by
promotions through the Foursquare fan page on Facebook.
• instructed to refer three people to sign up to the social media site.
• Points will then be given when users sign up and have a section to credit
the referral.
• Once the member has achieved the referral step, a selected list of the top
ten venues
• check in at the venue in order to receive a clue provided by prior tips, as to
where or what the next venue is.
• The sweepstakes will run for one month, and the first person to correctly
check in at all ten venues will be awarded the "Governor" Badge.
30. • campaign designed to entice users to compete for the ultimate prize.
• Users would be notified via e-mail about the sweepstakes as well as by
promotions through the Foursquare fan page on Facebook.
• instructed to refer three people to sign up to the social media site.
• Points will then be given when users sign up and have a section to credit
the referral.
• Once the member has achieved the referral step, a selected list of the top
ten venues
• check in at the venue in order to receive a clue provided by prior tips, as to
where or what the next venue is.
• The sweepstakes will run for one month, and the first person to correctly
check in at all ten venues will be awarded the "Governor" Badge.
31. Budget
Being a social networking site that started from the ground up, money comes with
winning the "popularity contest"
Depending on the budget that the company permits, a prize of some value could
be given. Once a user has obtained the badge, Foursquare will post the 50 state
winners on the home page and the governors will be eligible forspecial offerings as
well as secret hotspots around their community.
Costs will accrue through employing the people to get the job done
Foursquare will need to implement a way to select the top ten venues per city as
well as having a way to transmit clues to the user.
32. Conclusion
• This game will give incentives to users to refer friends and ultimately bring
new users in, while promoting the name behind it all.
• Success can be evaluated in the number of new members as well as the PR
the company will get from branching out through social networking, much
like Facebook's triumphant hurdle to the top.
• With that exposure, Foursquare will be much more likely to gain attention
from big brands and partner up through promotional events that will benefit
both parties.