This document summarizes the responses to a 13 question survey about music magazine preferences. Key findings include: - The survey included 5 females and 5 males aged 16-25. - Respondents listened to a variety of genres including indie/alternative, pop, rap, and rock. - Most regularly or occasionally attend gigs/festivals but some never attend. - Suggested magazine features included reviews, competitions, gossip, interviews and new music information. - The majority said they would purchase an alternative music magazine while some would not due to cost. - Most would enjoy a magazine focused on Arctic Monkeys while others preferred different artists. - Most would buy new music based on

1. AmyGoodban
Question1:
5 Female
5 Male
Question2:
All 10 were aged16-25
Question3:
5 People were white
3 were Asian/AsianBritish
2 were mixedrace
Question 4:
6 people buymusicmagazineslessthanonce amonth
3 people neverbuythem
1 personbuysthemweekly
Question 5:
2 people readKerrang!
2 people readrocksound
2 people readNME
2 People readQ
1 personreadswhateverisavailable
1 personreadsspecializedrapandhiphoppublications
4 people didnotspecify
Question6:
1 personspecifiedthe listen toPopPunk
3 People listentoPop
3 people listentorap
7 people listentoIndie/Alternative

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3 people listentoRock
1 Personspecifiedheavymetal
Question7:
3 People rarelyattendgigs/festivals
2 people neverattend
1 personoccasionallyattends
4 people regularlyattend
Question8:
6 people donothave jobsor disposable incomes
4 people do
Question9:
Suggestionsforfeatures:
 Free Eps andgoodies,allowyoutolistentonew musicinstantly
 Reviews
 Competitions
 Gossipso fansknowwhatsgoingon (3)
 Interviewswithartists(2)
 NewMusic
 Tour information
 Q and As
2 people didnotcomment
1 saidhe wouldn’twanttoread any
Question10:
7 people saidtheywouldpurchaseanalternativemusicmagazine
3 saidtheywouldnot
Question11)
Theywouldnot buy one because
 Theywouldn’twanttospendmoney
2 people didnotgive areason

3. AmyGoodban
Question12:
7 people wouldenjoyamagazine whichfeaturedalternative bandArcticMonkeys
1 personwouldpreferLittleMix
1 PersonwouldpreferEminem
1 personwould preferSlipknot
Question13:
8 people wouldbuynew musicbasedonmagazine reviewsandrecommendations
2 people wouldn’t:One likesmoney,one gave noreason