This document discusses building relationships through authentic recruitment in the age of social media. It notes the cultural change from traditional marketing funnels to social media and the importance of strategy and authenticity. Various recruitment factors are also listed such as demographics, scholarships, campus size, class size, academic programs, athletics, financial aid, housing and extracurricular activities that can be used to build relationships with prospective students.

1. Building Relationships
Authentic Recruitment in an Age of Social Media
Kevin Corr, Coordinator of Social Media

2. Setting Expectations
Prospective Students – Demographics and
Statistics
Cultural Change – The Death of the Funnel
and the Rise of Social Media
Building Relationships – Strategy and
Authenticity

3. Demographics

23. The Funnel

28. Social Media

53. Scholarships
Bigger Service
City as a campus
Student to faculty ratio Better Art
2 year
SmarterSmall class size Personal
Internships
Average SATs Private Study Abroad
4 year
Christian Community and World
U.S. News
Science Pre- Public Division 1
Financial Aid Report
Driving distance
Weighted GPA Essay Division 3
State of the Art
Clubs and Activities Recommendations
Guaranteed housing