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NACCAP 2009 Authentic Recruitment
This document discusses building relationships through authentic recruitment in the age of social media. It notes the cultural change from traditional marketing funnels to social media and the importance of strategy and authenticity. Various recruitment factors are also listed such as demographics, scholarships, campus size, class size, academic programs, athletics, financial aid, housing and extracurricular activities that can be used to build relationships with prospective students.
