For the Center for Investigative Reporting's "Dissection F" on September 24, 2014, I presented The World's engagement efforts, how we're tracking impact, and how CIR's impact indicators fit into these examples of impact.

1. Community Engagement and
Tracking Impact

3. Grant-Funded Properties

4. Impact Goals
Get people talking — not just sharing,
but making new connections between
their lives and our stories.

5. How we measure impact
Narratives: “Conversations”
Analytics: Group members, newsletter
subscribers, number of comments

6. Using the new taxonomy
Micro change: Occurring at the level of
the individual, who has an increased
level of knowledge or change in
attitude, opinion and/or behavior.
Meso change: Shifts in discourse,
reframing an issue in the public debate
or a change in public opinion

7. Micro Change

8. Micro Change
A) Individual awareness . Our coverage leads to individuals
being aware of — or increasingly concerned about — the
experience of immigrants in the US.
-Direct Audience feedback
-Request for more information
-Discussing with friends/family

9. Global Nation Exchange

10. Global Nation Exchange

11. Micro Change
A) Individual awareness . Our coverage leads to individuals
being aware of — or increasingly concerned about — the
experience of immigrants in the US.
-Direct Audience feedback
-Request for more information
-Discussing with friends/family
B) Individual attitude change. Our listeners’ attitude changes
after hearing our coverage.
-Direct Audience feedback

12. Micro Change

13. Micro Change

14. Micro Change
A) Individual awareness . Our coverage leads to individuals
being aware of — or increasingly concerned about — the
experience of immigrants in the US.
-Direct Audience feedback
-Request for more information
-Discussing with friends/family
B) Individual attitude change. Our listeners’ attitude changes
after hearing our coverage.
-Direct Audience feedback
C) Individual behavior change after experiencing our content.
-Changes in consumption/lifestyle
-Civic engagement

15. Micro Change

16. PRI's Global Nation/
Immigration Reporting Survey

17. Meso Change

18. Meso Change
A) Group awareness . Our coverage leads to groups and
communities being aware of — or increasingly concerned
about — the experience of immigrants in the US.
-Discourse shift
B) Civic engagement. Our listeners engage in civic life in a new
or changed way.
-Community meetings
C) Changed priorities. Content and its impact initiates changes
priorities in an organization.
-Organization covers topic more