The document discusses the increasing role and importance of social media in higher education. It notes that over 90% of students use social media daily and find it useful for researching colleges. Students want to see real information from current students on college social media rather than just promotional material. The document also outlines some of the key functions of social media like sharing, commenting, and following as well as how colleges can use social media platforms to engage with students.

1. Social Media
in Higher Ed
Where are we going?
#smHE

2. What is Social Media?
@sholtutm social media is about the social not
the media. People connecting to people.
#edusocmedia
@dolanatpsu #edusocmedia a channel that
allows for instant, unfiltered conversation,
collaboration & community
@spennell98 Social media is about anybody,
anywhere sharing information about anything on
an accessible space. #edusocmedia
@gjerdery #edusocmedia is a distributed comm.
platform where you control the degree to which
you participate, tending to be more open than
private.
@athlwulf Social media is technologies used to
assist in facilitating connections and interactions
between people #edusocmedia Ed – Where Are We Going?
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4. Social Media
Definition:
“A virtual place where
people share;
everybody and
anybody can share
anything anywhere
anytime”
(Joosten, 2012, p. 6).
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5. Why is Social Important
• 95.1% of 18- and 19-year-olds use social media, primarily Facebook
on a daily basis (Salaway, et al., 2009)
• 96% of undergraduates reported using Facebook (Smith &
Caruso, 2010)
• 43% of undergraduate use Twitter (Smith & Caruso, 2010)
• 90% use mobile devices to receive and send text messages
(Smith, 2010), over 1600 a month (Neilson, 2010)
• 92% of college-aged students watch YouTube (Moore, 2011)
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6. What’s the point
of social media?
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7. Respondents by Graduating Class
1% 0%
1%
College
HS Juniors
Freshman
19%
25%
2012 Social
Admissions
54%
Report by Inigral
and Zinch
HS Seniors n = 7,000
2015 2014 2013 2012 2011 2010
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8. Unsure
26%
Do students
No
think colleges and 7%
universities
should have a Yes
social media 67%
presence?
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9. No
32%
Have you used
social media to Yes
research colleges 68%
and universities?
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10. Yes
38%
Class of 2012
Did you use No
social media as a 62%
resource when
deciding where to
enroll?
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11. What students are using today.
100%
90%
80%
Facebook usage is nearly
70% double the closest
network!
60%
50% 2012
40% 2013
30%
20%
10%
0%
Facebook Twitter Instagram Pinterest Tumblr
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12. “I want reviews on colleges from real
live students who go to them.”
“I want to see fun things about going to
school there, school news, advice from
current students. I'd much rather see it
on their social media site than have it
clog my e-mail.”
“I would love to see more links to
students that currently go to the college.
if I had any questions, I think they would
answer more truthfully than say, an
admissions counselor.”
“Real information. Less fluff.”
What students said
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15. • Push • Activity Streams
• Publish & Subscribe • Following, Feeds
• Connections • Friending, Circles, Groups
• Recommendations • Liking & “People Like You..”
• Sharing & Commenting (in-line)
• Simple Collaboration
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18. Questions?
Tanya Joosten Brandon Croke
@tjoosten @bcroke
Laura Pasquini Brad Popiolek
@laurapasquini @bradpopiolek
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