Urj mobile strategies 2013

•Download as PPT, PDF•

0 likes•224 views

This document discusses mobile strategies and current mobile usage statistics. It notes that by 2013, over half of all mobile phone use will be smartphones and mobile devices will surpass PCs as the most common web access tool. Examples of mobile optimized websites, text messaging for donations, location based services like Foursquare, mobile learning apps, and using QR codes to connect physical materials to online content are provided. Checklists for organizations to evaluate their mobile presence and educators to consider mobile learning are included at the end.

Mobile Strategies
Lisa Colton Darim Online January 16, 2013

Agenda
• Why Mobile?
• Current Mobile Usage
• Mobile Optimized Websites
• Text Messaging
• Location Based Services
• Mobile Learning
• QR Codes

Between
a PIONEER
&
a TORTOISE
Source: Flickr user ucumari

Source: Flickr user smitag4

Is a
FAST
FOLLOWER

Mobile Use 2013
• 2013: smartphones will represent over half of all mobile phone
use & it will continue to grow.
– (Source: eMarketer, 2012)
• Currently: 55% of mobile owners access mobile web.
– (Source: Pew Research Center, 2012)
• In 2013, mobile devices will pass PCs to be most common Web
access tools.
– (Source: Gartner Top 10 Strategic Technology Trends For 2013)
• Personal cloud computing becomes the center of digital lives,
for apps, content and preferences. Mobile access for personal
management becomes normative.

AJWS

Text Msg
Donations
Following AJWS
Haiti Red Cross receiving half
Earthquake of their donations by
text msg.
$27m by 1/19

Source: mcommons.com/blog

http://www.smsmarketingnw.com/mobile-statistics/mobile-stats-2012/

Group Text Messaging
Immediate, critical

Do not become spam!

Requires capturing cell
phone numbers and
setting up systems in
advance!

e.g. eztexting.com

Location Based Services
Examples:
Foursquare
Gowalla
Facebook Places
Geocaching
SCVNGR

Facebook’s new
Graph Search
makes this VERY
important.

Apps for
Jewish Learning
“Anytime, Anywhere”

iMah
Nishtanah

Pocket
Torah

Mobile Learning: Pass Back Generation
• http://joanganzcooneycenter.org/Press-Releases-50.html
• http://www.fastcompany.com/magazine/144/a-is-for-app.html

QR Codes
• Connects paper to
online, via the
phone’s camera
scanning the code.

• The QR code must be
easier, faster, and
more interesting than
typing a URL into your
phone’s web browser.

QR Codes: From Paper to Online

Easier text
to read

Easier
photo to
see

Easier links
to click

QR Codes
Presenting
student work in
the hallway.
QR codes link to
audio or video
interviews
student did
with family
members.

Help Parents Use Mobile With Consciousness

Your Checklist
• Is your website mobile friendly?
• Are people checking in on your FB page?
• Do you have a Foursquare page set up?
• Do you monitor FB and Twitter on a phone?
• Are you integrating QR codes into materials?
• Are your educators thinking about teaching
and parenting in a digital, mobile age?

Social media platforms provide a wealth of personal information that can be exploited for targeted attacks. They integrate location services, photos, videos, and conversations to create a detailed digital profile of individuals. Government and businesses now use social media for monitoring and marketing, but it also enables sophisticated reconnaissance without technical protections for personal information. Privacy is diminishing as more data is exposed to drive personalized content and experiences.

Socialize Mobil:e + Social at LavaCon for conetnt strategists

getsocialize

The document summarizes key topics from the LavaCon 201 conference agenda, including: 1) Mobile usage statistics showing dramatic growth, 2) Definitions of common mobile terms, and 3) An overview of the company Socialize and what they do, including their app intelligence dashboard and engine. The agenda then outlines several breakout session topics on leveraging mobile, changing company culture, best practices, and the evolution of the attendee's roles.

Talking Walls, Augmented Realities & Children's Services

Ryan Livergood

America Runs on Mobile: Mobile Services, QR Codes, and Mobile Knowledge Networks

Ryan Livergood

Are you thinking about making your library mobile? You certainly should be. After all, the whole country is going mobile. Currently 85% of all Americans now own a cell phone, and of these 85%, more than half of them will own a smartphone by the end of this year. Come join us for a lively and practical discussion about mobile services, including real life, easy, and inexpensive examples on how your library can implement QR codes, build mobile knowledge networks, and take steps toward creating augmented realities to serve your communities

Social network marketing

Marija Vorobjovaite

Gutenberg Meets Zuckerberg: Publishing In A Social Web

LibreDigital

Gutenberg combined movable type, oil-based ink, and a printing press to mass produce books, while Zuckerberg combined identity profiles, contact repositories, and activity streams to create the networked social system of Facebook. Social networks and blogs are now the fourth most popular online activity, ahead of email, as 76% of online readers now use social tools daily and member communities are visited by 67% of the global online population. This growth of the social web is being driven by a culture of content sharing and trust networks, where search is based on what friends find relevant and content is elevated through social tagging.

The document discusses engaging audiences through mobile technologies. It defines the mobile web and common mobile tools like Facebook, Twitter, and QR codes. It also discusses location-based social networks, making websites mobile-friendly through separate mobile sites, and developing mobile apps. Key recommendations include thinking about what content patrons want mobile access to and leveraging existing resources and partnerships.

Mobile 101 for Local Business Owners

Christopher Folmar

This document discusses how local businesses can leverage mobile marketing. It begins by highlighting how mobile usage is growing rapidly and will soon surpass desktop internet usage. It then provides tips like having a mobile-friendly website, running mobile-specific ad campaigns, using social media and text messaging to engage customers on mobile. Stats show the importance of mobile searches, apps and emails. The presentation outlines strategies like search, display, social media and text ads to reach mobile users and provides an action plan for businesses to get started with mobile.

Mobile Campaigns for Country/Advocacy Outreach

Racepoint Global

Mobile advocacy campaigns can effectively disseminate messages and recruit supporters through text messaging and mobile phones. Key benefits include rapid distribution of calls to action, ability to target young people and specific groups, and allowing permanent supporter recruitment. Best practices include setting goals and vendors, developing marketing plans, and crafting messaging and data collection steps. Case studies found text donations raised $43 million for Haiti relief and mobile photos reduced election fraud in Uganda by 26%.

Tech Trends to Watch presentation for the IAEE Annual Meeting 2012

Danica Tormohlen

The document discusses emerging technology trends for trade shows and events, including growing mobile device usage and connectivity demands. It notes that the growth in mobile data usage outpaces new devices, requiring more bandwidth, antennas, carrier support and education. It also covers strategies for providing reliable wireless connectivity through distributed antenna systems and WiFi offloading. Other trends discussed are using data to justify exhibitor booth locations, digital signage networks, online collaboration tools, and augmented/virtual reality. Near field communications is presented as an upcoming technology that could enable functions like session check-in and badge-less access control.

What’S Happening In Mobile Sns

Seungyul Kim

Mobile social networking is growing rapidly. According to comScore, 30.8% of smartphone users accessed social networking sites in January 2010, up from 22.5% a year ago. The growth is driven by increasing adoption of 3G networks, smartphones, location-based services, and the convergence of the web and mobile. Popular social networks like Facebook and Twitter are seeing huge increases in mobile traffic. While only 5.4% of Korean users currently use mobile social networking, vendors are developing new features and open platforms to connect people and expand their services to mobile.

Maximizing the Value of Real-Time: The Importance of Authenticity

Julie Epstein

Viviendo con el Internet

DGTALnws

Living With The Internet is a Latin American study on online behavior. It analyzes internet usage trends in four major Latin American countries - Brazil, Mexico, Argentina, and Colombia. The study found that staying in touch with friends, entertainment, and content sharing are the biggest motivations for Latin Americans to go online. It also found that young people aged 16-35 drive internet consumption in the region, spending significant time daily on social networks, watching videos, and engaging in online activities. The study provides insights into how brands can better connect with online audiences in Latin America through social media engagement, discounts, customer service, and targeted personalized communications.

Viviendo con Internet en América Latina - Microsoft Advertising

Wikonsumer Research

Fuente: Microsoft Advertising Metodología: Basado en una encuesta realizada a un panel de opinión online, 6.054 encuestados de edades comprendidas entre 16-64 años respondieron preguntas sobre sus patrones de conducta web y sus preferencias de interacción online con las marcas. El documento completo puede ser bajado de: http://advertising.microsoft.com/latinoamerica/estudios/viviendo-con-internet

G&R Ad Network: Internet Comes of Age

Muhammad Nazimuddaula

Integration of Social Media and Mobile Websites & Apps

Henri Makembe

LIASA Pre-conference Workshop 3: Mobile Literacy

KidsintheCloud

Presented on 30 Sept. 2019 at the Durban International Conference Centre, SA. Mobile Literacy in South Africa is an ecosystem of projects and initiatives by a variety of stakeholders that promote, support and enable access to literature and literacy projects on mobile devices, especially mobile phones, in the context of informal education. Mobile literacy is also known by the abbreviation mLiteracy.

V lp2

Jacob Marion

The document discusses N.A.N.I.I, an artificial intelligence system created to help busy working parents spend time with and parent their children remotely. It describes a couple, the Robinsons, who are interested in the system to help them balance work and parenting responsibilities. The system would use devices in the home and mobile networks to remotely access and customize activities for children, ensuring safe internet access and involvement from parents. However, the Robinsons are concerned about overuse of technology and not wanting the system to replace them as parents. The document explains that N.A.N.I.I is meant to be a helpful tool for parents and not replace them or enable lazy parenting.

Rj mobile

Chris Leslie

Mobile content consumption is growing rapidly as smartphone sales increase 85% year over year and Nevada has the highest Twitter usage in the nation. The RJ Mobile site will officially launch on June 1st to provide mobile-optimized content that can be accessed anywhere on smartphones. RJ Mobile will give more opportunities to share content in more places and interact with a younger, more engaged audience.

Digital Citizenship in Africa

Sherif Issa

The document discusses digital citizenship in Egypt from the perspective of Sherif Issa. It notes that internet penetration in Egypt has grown exponentially, from 5 million users in 2005 to 32 million currently. Egyptians highly use social media like Facebook and Twitter due to high illiteracy rates. A survey found that most Egyptians just visit social media to observe, while fewer actively engage and an even smaller portion initiate discussions. The document outlines challenges around online safety, noting that many parents are unaware of dangers or think it is not a priority. It concludes by discussing an Egyptian social media site, Yahki, that consolidates posts by topic.

St Louis 1 - Foundations

Urj mobile strategies 2013

Recommended

Recommended

More Related Content

What's hot

What's hot (14)

Viewers also liked

Viewers also liked (7)

Similar to Urj mobile strategies 2013

Similar to Urj mobile strategies 2013 (20)

More from Lisa Colton

More from Lisa Colton (20)

Urj mobile strategies 2013