Marketing for Manufacturing with Wakefield Manufacturing ForumDave Pannell MCIM
Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
Slides 1-20
Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different.
Slides 21-62
The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team.
Slides 63-87
Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone!
Download the accompanying free guide Marketing for Manufacturers here:
http://tdmuk.com/marketing-for-manufacturers
The relationship between the sales marketing divide and goldfish jumping bowlsCPI-Consulting
The sales marketing divide, the eternal bickering between the sales and the marketing department can be solved by embracing the concept of an integrated customer engagement department. In this presentation - delivered at the Fusion Marketing Experience Event Fusionmex on June 5th 2014 Patrick Maes explains how to solve issues related to integrate sales and marketing functions in the New Selling process and Sales 3.0
There comes a time in every business when start-up mode has to change. Using data and relying on information from others is imperative in taking a business to the next level. Everything should be about evidence marketing.
Marketing for Manufacturing with Wakefield Manufacturing ForumDave Pannell MCIM
Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
Slides 1-20
Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different.
Slides 21-62
The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team.
Slides 63-87
Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone!
Download the accompanying free guide Marketing for Manufacturers here:
http://tdmuk.com/marketing-for-manufacturers
The relationship between the sales marketing divide and goldfish jumping bowlsCPI-Consulting
The sales marketing divide, the eternal bickering between the sales and the marketing department can be solved by embracing the concept of an integrated customer engagement department. In this presentation - delivered at the Fusion Marketing Experience Event Fusionmex on June 5th 2014 Patrick Maes explains how to solve issues related to integrate sales and marketing functions in the New Selling process and Sales 3.0
There comes a time in every business when start-up mode has to change. Using data and relying on information from others is imperative in taking a business to the next level. Everything should be about evidence marketing.
Get Small, Win Big: Niche Your Magazine's Niche for Fun & Profit! (Carl Landa...Robyn Ireland
Take advantage of the niche your media company already owns! Find and serve new niches within your existing niche and create huge new opportunities for your magazine! Carl Landau, Niche Media's Grand Poobah, presented this at the Florida Magazine Association's 2013 annual meeting.
This presentation was given at Marblehead Arts Association (MA) to provide an introduction to the Arts Marketing Workshop designed by Jacqueline Ganim-DeFalco. Jacqueline works and lives in two worlds - that of technology marketing and also as a sea glass jewelry artist. Seeing things first as a marketer, then as an artist and working among many artists has challenged her to rethink how to empower fellow artists.
The result of this challenge was the development, in early 2014, of an arts marketing workshop to help fellow creatives way-find through the maze of marketing lingo, tactics, and best practices needed to prosper (or even survive) in today’s hyper-digital environment. Whereas the temptation is to jump into all the tools that are readily available for marketing, she firmly believes that today’s “tools” are underserved without the greater marketing framework, context, and discipline. The workshop and today’s “reader’s digest version” is distilled to what she believes is specifically relevant for this audience.
Designed to perfectly attract your customers’ attentionlovelyuthara
The perfect way of promotion and advertising, A4 flyers are not only highly cost effective, but effective and efficient too. Whatever your marketing requirement, you can fulfill them easily with flyer printing and A4 flyers.
http://www.smartsimplemarketing.com Sydni Craig-Hart shares the nitty gritty in this week’s episode so that you (yes YOU) can be inspired to create a simple plan of action to grow your own business .
Auto Sales - Service - Even Internet and BDC folks are propositioning people. What makes U different ? How do you stand out ? Do not depend on some ad agency to load your lips. Develop your own, make your own, own your own Why Buy's.
Marketing for Startups: The Most Important QuestionSeth Cargiuolo
Many early-stage start-ups find themselves strapped for cash and focused on getting their product ready to ship, and don't always have the budget or time to devote to marketing. When they need to explain and pitch their product, service, and brand to customers, investors or potential hires, they tend to fall back on explaining the features and benefits - which is the wrong path to tread.
This deck accompanied a talk I gave to early-stage and funded start-ups about the importance of having a clear, compelling story to tell to customers, investors, and potential talent. I cover how "story" fits in to the marketing process, examples of how important the story is, the importance of emotional connection, and ways to begin assembling a marketing strategy.
The presentation was given at FShareX (Founders Share Exchange) in March, 2015 at a session entitled "Demystifying Marketing for Startups".
FShareX is a monthly meetup of start-ups where entrepreneurs share their stories and knowledge to help their firms and others succeed.
Without marketing, your business is doomed to failMasterBizCoach
When you are looking for ways to save money, remember that marketing is vital. Without proper promotion of your company, there is a very strong chance that your business will fail.
Twelve Days of Pop-Ups: An Insider's Guide to Setting-Up Shop in the HolidaysNiani Tolbert
While consumers are thinking of what to buy whom, the perfect time is now to try new profile-raising techniques with a holiday pop-up shop. How will you stand out in the crowd? In twelve chapters, we will cover the ins and outs of preparing for the holidays- from merchandising to marketing. Although this book focuses on building a pop-up from ground- up, you can also use this resource for your permanent brick-and-mortar locations for the holiday season, and even year round!
It happens to the best of them. One day you’re at the top of your game, dominating the market, the next, you realize your brand may not have the competitive edge it used to.
Is it time for a rebrand? How do you know when it is?
Read more: http://tallwave.com/secrets/marketing/is-it-game-over-for-your-brand/
Storytelling is the Secret to the Sales and Marketing RelationshipTallwave
Sales and marketing are about one thing, driving revenue. In order to do that you need to win the hearts and minds of your buyer. One of the most effective ways to do that is to tell a story!
Get Small, Win Big: Niche Your Magazine's Niche for Fun & Profit! (Carl Landa...Robyn Ireland
Take advantage of the niche your media company already owns! Find and serve new niches within your existing niche and create huge new opportunities for your magazine! Carl Landau, Niche Media's Grand Poobah, presented this at the Florida Magazine Association's 2013 annual meeting.
This presentation was given at Marblehead Arts Association (MA) to provide an introduction to the Arts Marketing Workshop designed by Jacqueline Ganim-DeFalco. Jacqueline works and lives in two worlds - that of technology marketing and also as a sea glass jewelry artist. Seeing things first as a marketer, then as an artist and working among many artists has challenged her to rethink how to empower fellow artists.
The result of this challenge was the development, in early 2014, of an arts marketing workshop to help fellow creatives way-find through the maze of marketing lingo, tactics, and best practices needed to prosper (or even survive) in today’s hyper-digital environment. Whereas the temptation is to jump into all the tools that are readily available for marketing, she firmly believes that today’s “tools” are underserved without the greater marketing framework, context, and discipline. The workshop and today’s “reader’s digest version” is distilled to what she believes is specifically relevant for this audience.
Designed to perfectly attract your customers’ attentionlovelyuthara
The perfect way of promotion and advertising, A4 flyers are not only highly cost effective, but effective and efficient too. Whatever your marketing requirement, you can fulfill them easily with flyer printing and A4 flyers.
http://www.smartsimplemarketing.com Sydni Craig-Hart shares the nitty gritty in this week’s episode so that you (yes YOU) can be inspired to create a simple plan of action to grow your own business .
Auto Sales - Service - Even Internet and BDC folks are propositioning people. What makes U different ? How do you stand out ? Do not depend on some ad agency to load your lips. Develop your own, make your own, own your own Why Buy's.
Marketing for Startups: The Most Important QuestionSeth Cargiuolo
Many early-stage start-ups find themselves strapped for cash and focused on getting their product ready to ship, and don't always have the budget or time to devote to marketing. When they need to explain and pitch their product, service, and brand to customers, investors or potential hires, they tend to fall back on explaining the features and benefits - which is the wrong path to tread.
This deck accompanied a talk I gave to early-stage and funded start-ups about the importance of having a clear, compelling story to tell to customers, investors, and potential talent. I cover how "story" fits in to the marketing process, examples of how important the story is, the importance of emotional connection, and ways to begin assembling a marketing strategy.
The presentation was given at FShareX (Founders Share Exchange) in March, 2015 at a session entitled "Demystifying Marketing for Startups".
FShareX is a monthly meetup of start-ups where entrepreneurs share their stories and knowledge to help their firms and others succeed.
Without marketing, your business is doomed to failMasterBizCoach
When you are looking for ways to save money, remember that marketing is vital. Without proper promotion of your company, there is a very strong chance that your business will fail.
Twelve Days of Pop-Ups: An Insider's Guide to Setting-Up Shop in the HolidaysNiani Tolbert
While consumers are thinking of what to buy whom, the perfect time is now to try new profile-raising techniques with a holiday pop-up shop. How will you stand out in the crowd? In twelve chapters, we will cover the ins and outs of preparing for the holidays- from merchandising to marketing. Although this book focuses on building a pop-up from ground- up, you can also use this resource for your permanent brick-and-mortar locations for the holiday season, and even year round!
It happens to the best of them. One day you’re at the top of your game, dominating the market, the next, you realize your brand may not have the competitive edge it used to.
Is it time for a rebrand? How do you know when it is?
Read more: http://tallwave.com/secrets/marketing/is-it-game-over-for-your-brand/
Storytelling is the Secret to the Sales and Marketing RelationshipTallwave
Sales and marketing are about one thing, driving revenue. In order to do that you need to win the hearts and minds of your buyer. One of the most effective ways to do that is to tell a story!
Five product & business design secrets. (for designers anywhere)Chelsea Winkel
What do designers need to know about the business of product design? For designers at companies of all sizes, learn what it takes to hatch innovative new products, core loops, rapid prototyping, user validation and more. If you work at a product company or want to start a new product, join us as we unpack the magic behind turning great ideas into great businesses.
Presented and created by Chelsea Winkel & Paul Van Tuyl at Phoenix Design Week 2015
Tallwave: Myths & Truths: Building a Sales SystemJerrod Bailey
Many start-ups buy into old thinking or "big company" thinking when it comes to building their very first sales system. Tallwave has launched a lot of companies into market, and we believe there is a better way. In this webinar, we cover the top myths and real, tactical methods for doing sales as a young company.
Myths:
Myth 1: You need a product before you can start selling
Myth 2: You need sales experience to sell
Myth 3: Finding new prospects is a networking and phone calling grind
Myth 4: You don’t have enough time to sell on top of everything else
Myth 5: An expensive sales guy with a good rolodex is what you need to grow
Myth 6: A great product will sell itself
Visual Storytelling for Startups - a Free Lunch Friday Presentation with IDS ...Scott Salkin
Scott Salkin, CEO/Founder of IDS Technology Marketing and Jerrod Bailey, Partner and SVP of the Business Development Practice at Tallwave, co-present on Visual Storytelling, an advanced method for innovating your product through design-thinking.
Salkin’s high-tech career started in 2000 at the San Diego Regional Technology Alliance (SDRTA) and has since included notable positions at the Gemological Institute of America (GIA), Cisco Systems, and NetPro Computing (now Dell Software), before launching IDS in 2007.
Bailey has spent the last 15 years in technology companies focused exclusively on B2B markets in Business Development, Product and Marketing capacities. Jerrod has helped develop over 50 companies.
• Conduct usability testing to optimize customer activation
• Match metrics to business types
• Create a customer oriented culture and build a vibrant community
• Increase referrals among current customers and use social media graphs to increase virality
15 companies you should copy: business models visualised by @boardofinnoBoard of Innovation
An overview of 15 business models you should copy. Handpicked by our team at Board of Innovation & visualised with our business model tools. more info via www.boardofinnovation.com
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...How to Web
Travis Wright is a Marketing Technologist, Consultant, Keynote Speaker, Entrepreneur, Data & Analytics Geek, Tech Journalist, Startup Growth Hacker, and Stand-up Comic. He is the former global digital and social strategist at Symantec for the Norton brand. Over the past 15 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to Fortune 10. He is also a columnist at Inc. Magazine and he kindly accepted our invitation to take the stage last year at How to Web Conference www.howtoweb.co and share his expertise with the tech community.
Zero to 100 - Part 3: Founder-led Selling - Pete KazanjyDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major Zero to 100 is a learning program from David Skok. It is a detailed detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Marketing techniques are constantly changing and evolving. And consumers are getting more sophisticated about how they want to be marketed. This means as marketers, we have to stay on top of every technique, and trend to continue growing your company’s success. So here are 4 ways to take market share this year.
Covering the fundamentals of branding, marketing, creating an active online presence, business licensing and insurance, photographing art, digital storytelling, and selling. As the director of several creative arts events and Peninsula College faculty, she will also encourage opportunities to participation in community arts events like the First Friday Art Walk Sequim, North Olympic Fiber Arts Festival, and Innovative Arts and Crafts Fair, as well as, Multimedia Communication courses to expand creative business skills and networking.
Regardless of size, all business owners need to understand that marketing is critical to the success of their business. This blog provides insights to help them do that.
How To Market Your Expertise Online: Creating A Brand StrategyMomentum Marketing
Do you want to leverage your online presence to reflect your expert status in your industry? Learn how to create a brand strategy for your small business or consulting practice in this presentation.
If you are interested in creating a brand strategy for your digital marketing presence, please contact MOMENTUM MARKETING today for a FREE CONSULTATION!
info@gomommentummarketing.com
How To Market Your Expertise Online: Creating A Brand StrategySabrina Franklin
Presented by Sabrina Franklin
Principal Strategist at Momentum Marketing
For the Forensic Expert Witness Association (FEWA)
American Association of Legal Nurse Consultants (AALNC)
South San Francisco, CA on June 7th, 2015
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
1. PRESENTED BY:
Myths & Truths - Building a
Product
January 28, 2015
PRESENTED BY:
PRESENTER:
ROBERT WALLACE
EVP MARKETING, TALLWAVE
ROBERT.WALLACE@TALLWAVE.COM
2. INTRODUCTION
ROBERT WALLACE
Executive Vice President, Marketing
Tallwave LLC
Marketer, entrepreneur and problem
solver.
Helps early stage tech startups take
their products to market and stake a
claim to a winning position in the
marketplace.
In a previous life:
● Affinnova
● Internet Venture Works
● Airwalk
robert.wallace@tallwave.com
WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
3. AGENDA
WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
• Myth 1: You need a PR firm or ad agency to launch your
startup.
• Myth 2: (a) You should focus on product and sales
before thinking about marketing, (b) A great product
alone solves all my marketing problems.
• Myth 3: Investors don’t care about branding and
marketing.
• Myth 4: You need a CMO or VP of Marketing to market
your startup.
8. THE TRUTH: MARKETING IS ABOUT REVENUE
WWW.TALLWAVE.COM/SANDCASTLE INFO@TALLWAVE.COMWWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
9. TIPS:
1. Focus = Strength
2. Use cheap marketing tools such as MailChimp, Sprout
Social, Pr.co, JustReachOut, Mixrank, PromoJam
3. Tap into inexpensive resources such as Elance, fiverr, or
oDesk
4. Measure everything, and experiment until you see what
works
WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
10. MYTH #2a: YOU SHOULD FOCUS ON
PRODUCT AND SALES BEFORE THINKING
ABOUT MARKETING
MYTH #2b: A GREAT PRODUCT ALONE
SOLVES ALL MY MARKETING PROBLEMS
WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
11. MISCONCEPTION: THESE GUYS DID IT!
“Uber is such a great experience it markets
itself.”
WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
12. Marketing is hard, non-sexy, work.
WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
14. TIPS:
1. Focus on how you plan to get to revenue for your
company - forcing product, marketing, and sales to be at
the table.
2. Map the detailed customer journey from the moment
they purchase/use your product backwards.
WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
15. MYTH #4: INVESTORS DON’T CARE ABOUT
BRANDING AND MARKETING
WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
16. MISCONCEPTION
Branding is just about logos and colors.
Marketing is just about spending money.
WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
19. TRUTH:
YOUR FOUNDATION FOR GROWTH
AND RAISING MONEY EXISTS IN YOUR POSITIONING
STATEMENT
WWW.TALLWAVE.COM/SANDCASTLE INFO@TALLWAVE.COMWWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
21. There is no clear solution for brands looking to integrate, optimize and measure
their local, social and mobile marketing & sales efforts in the digital out of home
(DOOH) marketplace.
Clearly Articulate the Problem You’re Solving
Define Your Position, Differentiate Your Solution, Create New Markets
“Company Name” is the social out of home (SOOH) media company.
Unlike traditional and next generation DOOH solutions that deliver impressions
and actions; the “Company Name” media network delivers impressions, creates
consumer engagement and drives leads and sales by integrating local, social
and mobile marketing for brands, agencies and dooh networks via a single
platform.
23. WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
TIP:
THE FIVE ELEMENTS OF A POSITIONING STATEMENT
(AKA YOUR MARKETING STRATEGY)
“Company Name” is the leading type of company
that provides unique benefit to target customers.
Unlike competitors, company does unique
differentiator(s).
24. MYTH #4: YOU NEED A CMO OR VP OF
MARKETING TO LAUNCH YOUR STARTUP
WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
25. MISCONCEPTION
“As the founder/CEO, I don’t have time to do
marketing myself.”
“I’m not a marketing person.”
WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
26. REALITY #2
A startup’s marketing strategy is too
important NOT to be owned by the
founder/CEO.
WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
27. • Defines your business
• Defines who you are
and who you are not
• Foundation for how
you address the
marketplace
THE TRUTH: Your startup’s brand, positioning, and
messaging matter...a lot.
WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
28. WWW.TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM
TIPS:
1. Spend the time and effort to nail your positioning
statement, messaging, and marketing objectives.
2. Understand what marketing metrics are driving your
business.
3. Hire more junior marketers to execute and test different
tactics until you know what’s working and what’s not.
29. AN INTENSIVE 2-WEEK BRANDING + MESSAGING SPRINT
Articulate a compelling story around your unique value
Stake claim to a differentiated position in the market
Reduce confusion with your target stakeholders
Package your company for sales and fundraising
TALLWAVE.COM/MARKETING INFO@TALLWAVE.COM