Download to read offline
Uploaded byMike Said
Fasa2018
The document outlines strategies for using a brand's marketing budget to enhance business growth, emphasizing the importance of supporting marketing efforts and fostering positive relationships with marketing managers. Key aspects include driving brand awareness, increasing customer acquisition and retention, and aligning marketing with business objectives. It also discusses seven shifts in marketing practices to improve effectiveness.
More Related Content
Fasa2018
- 1. How to useyour brand’s marketing budget to promote your own business
- 2. How to useyour brand’s marketing budget to promote your own business IN ONE EASY STEP
- 3. BE NICE TOTHE MARKETING MANAGER
- 5.
- 6.
- 7. The goal AndThe Function of The bus • The goal of the business is to make money • The function of the business is to obtain and retain customers
- 8. Three Ways Togrow Turnover • Bring me more customers • Make them spend more • make them come back
- 9. Three Ways Togrow Turnover • Bring me more customers • “Support my marketing plan” • Make them spend more • “Teach your staff plus one selling” • make them come back • “Treat them nicely”
- 10. The Challenge THE FRANCHISOR •Grow brand awareness • Raise the topline • Sell new Franchises • Don’t forget I pay your salary THE FRANCHISEE • Grow My Store for me • Increase my bottom line • Get more money for my business • Don’t forget I pay your salary The core of a marketing manager’s role is to drive brand awareness and ensure that customers’ needs are met while maximising the profits of the company in line with the brands overall vision, ethos and growth strategy.
- 11. BE NICE TOTHE MARKETING MANAGER
- 12. How To benice • Get on the marketing com • Speak up early and often • Support the marketing initiatives 100 percent • Get your staff on board • Praise IN PUBLIC, BERATE IN PRIVATE • EMPOWER YOURSELF
- 14. The Seven Shifts •Honesty & Transparency • Perception Versus Reality • Less Interruption Marketing • Show Don’t Tell • Targeting & Segmentation • Integration • Social Media Marketing • Regular • Relevant • Remarkable • Real