This document provides 20 no-cost marketing ideas that can be implemented during tough economic times when budgets are tight. Some of the ideas include using social media like Twitter and Facebook to engage customers, hosting online events like webinars or live streams, improving customer service, setting up a company blog, and giving away ebooks or other content. The document emphasizes that marketing is still important during downturns and that these low-cost tactics can help spread brand awareness and foster customer loyalty.
How does Marketing Strategy Create Value for Customers Journey?PPCexpo
Dow does Marketing Strategy Create Value for Customers Journey?
The opening passage of Charles Dickens’ A Tale of Two Cities paints a reflection of pre-revolution Paris and London. It is also a reasonably accurate description of the state of marketing in the Digital Age.
Branding in the 21st century faces new challenges due to fast-paced technology, hypercompetition, and overwhelmed customers. Traditional branding using one-way communication is outdated, and new techniques are needed using mobile, social media, and addressing sustainability. Effective branding now requires understanding customer needs, differentiating the brand, and communicating a consistent promise to build loyalty through emotional connections rather than just selling products.
How To Use Knowledge Marketing To Create B2B CustomersBrainrider
The document discusses how knowledge marketing can be used to create business-to-business (B2B) customers. It argues that buyers now expect more value and information than traditional marketing provides. Knowledge marketing involves sharing expertise and insights to engage prospects and answer questions before they are asked. The document provides tips for knowledge marketing, including mapping what prospects want to know, extracting relevant knowledge from the company, focusing and aligning knowledge to prospect needs, and sharing knowledge assets through websites, content marketing and other channels. The goal is to turn websites into "knowledge nodes" that attract and engage prospects through useful information.
How To Use Knowledge Marketing To Create B2 B CustomersScott Armstrong
The document discusses how knowledge marketing can be used to create business-to-business (B2B) customers. It argues that buyers now do more research online before purchasing and expect companies to provide valuable information. The document recommends that companies map what their prospects want to know, extract relevant knowledge from their own experience, and share this knowledge through their website and other channels to attract prospects and increase engagement. By turning their website into a "knowledge node" filled with useful resources, companies can generate more leads and sales under this approach of knowledge marketing.
Estamos todos fazendo o nosso melhor para enfrentar as atuais circunstâncias e acredito que dentro da adversidade existe uma oportunidade de mudar, evoluir e se adaptar.
Contudo, seja você um indivíduo, empresário ou marca, a necessidade da hora é reavaliar, repensar e reinventar sua abordagem.
Enquanto influenciadores, bilionários e corporações estão dando as mãos para ajudar os necessitados, as marcas precisam sustentar as atividades de negócios e, simultaneamente, fazer uma contribuição positiva para aqueles ao seu redor.
Conteúdo Relacionado:
https://rebrand.ly/google-formulario-cursorobomilionario
https://rebrand.ly/google-desenho-cursorobomilionario
https://rebrand.ly/post-google-drive-robomilionario
https://rebrand.ly/3-etapas-do-marketing-digital-para-o-sucesso
https://rebrand.ly/Como-criar-uma-estrategia-de-mídia-social-negocio
https://rebrand.ly/r-maneiras-faceis-de-ganhar-dinheiro
https://rebrand.ly/a-psicologia-por-tras-de-ganhar-dinheiro
https://rebrand.ly/5-maneiras-pelas-quais-as-marcas
https://rebrand.ly/estrategia-de-marketing-digital-google-docs
https://rebrand.ly/google-apresentacao-treinamento-robo-milionario
https://rebrand.ly/google-links-cursorobomilionariojoao
https://rebrand.ly/links-cursorobomilionariojoao
The 10 Most Common Marketing Pitfalls (and How to Avoid Them)Fivestars
When you have about a million other things to worry about when running your business, marketing sometimes gets the short end of the stick. Here, we explore the 10 most common marketing mistakes people make and ways to combat them.
Boekpresentatie marketingorganisatie van de toekomst rob beltmanRob Beltman
This document discusses how to optimize marketing organizations to succeed in tomorrow's market conditions. It outlines the core functions of marketing as discovering value in the market, organizing value, communicating value, and proving value. The history of marketing is discussed moving from production and distribution, to branding and communication, customer relationships, and social networks. Various models for marketing organization structures are presented, including integrated, hub-and-spoke, networked taskforces, and an orchestrator model. The presentation emphasizes that transformation is an ongoing activity, not a future event.
This document contains marketing quotes and advice from experts. It discusses the importance of human-to-human marketing over other impersonal forms. Marketing is about connecting with customers through every interaction and communication channel. The document emphasizes understanding customers, having a clear brand identity, giving customers a great experience to generate positive word-of-mouth, using the right marketing strategies and channels for the target audience, and maintaining marketing as an ongoing process rather than a one-off event. The overall message is that marketing is essential for business success but requires strategic thought and ongoing effort.
How does Marketing Strategy Create Value for Customers Journey?PPCexpo
Dow does Marketing Strategy Create Value for Customers Journey?
The opening passage of Charles Dickens’ A Tale of Two Cities paints a reflection of pre-revolution Paris and London. It is also a reasonably accurate description of the state of marketing in the Digital Age.
Branding in the 21st century faces new challenges due to fast-paced technology, hypercompetition, and overwhelmed customers. Traditional branding using one-way communication is outdated, and new techniques are needed using mobile, social media, and addressing sustainability. Effective branding now requires understanding customer needs, differentiating the brand, and communicating a consistent promise to build loyalty through emotional connections rather than just selling products.
How To Use Knowledge Marketing To Create B2B CustomersBrainrider
The document discusses how knowledge marketing can be used to create business-to-business (B2B) customers. It argues that buyers now expect more value and information than traditional marketing provides. Knowledge marketing involves sharing expertise and insights to engage prospects and answer questions before they are asked. The document provides tips for knowledge marketing, including mapping what prospects want to know, extracting relevant knowledge from the company, focusing and aligning knowledge to prospect needs, and sharing knowledge assets through websites, content marketing and other channels. The goal is to turn websites into "knowledge nodes" that attract and engage prospects through useful information.
How To Use Knowledge Marketing To Create B2 B CustomersScott Armstrong
The document discusses how knowledge marketing can be used to create business-to-business (B2B) customers. It argues that buyers now do more research online before purchasing and expect companies to provide valuable information. The document recommends that companies map what their prospects want to know, extract relevant knowledge from their own experience, and share this knowledge through their website and other channels to attract prospects and increase engagement. By turning their website into a "knowledge node" filled with useful resources, companies can generate more leads and sales under this approach of knowledge marketing.
Estamos todos fazendo o nosso melhor para enfrentar as atuais circunstâncias e acredito que dentro da adversidade existe uma oportunidade de mudar, evoluir e se adaptar.
Contudo, seja você um indivíduo, empresário ou marca, a necessidade da hora é reavaliar, repensar e reinventar sua abordagem.
Enquanto influenciadores, bilionários e corporações estão dando as mãos para ajudar os necessitados, as marcas precisam sustentar as atividades de negócios e, simultaneamente, fazer uma contribuição positiva para aqueles ao seu redor.
Conteúdo Relacionado:
https://rebrand.ly/google-formulario-cursorobomilionario
https://rebrand.ly/google-desenho-cursorobomilionario
https://rebrand.ly/post-google-drive-robomilionario
https://rebrand.ly/3-etapas-do-marketing-digital-para-o-sucesso
https://rebrand.ly/Como-criar-uma-estrategia-de-mídia-social-negocio
https://rebrand.ly/r-maneiras-faceis-de-ganhar-dinheiro
https://rebrand.ly/a-psicologia-por-tras-de-ganhar-dinheiro
https://rebrand.ly/5-maneiras-pelas-quais-as-marcas
https://rebrand.ly/estrategia-de-marketing-digital-google-docs
https://rebrand.ly/google-apresentacao-treinamento-robo-milionario
https://rebrand.ly/google-links-cursorobomilionariojoao
https://rebrand.ly/links-cursorobomilionariojoao
The 10 Most Common Marketing Pitfalls (and How to Avoid Them)Fivestars
When you have about a million other things to worry about when running your business, marketing sometimes gets the short end of the stick. Here, we explore the 10 most common marketing mistakes people make and ways to combat them.
Boekpresentatie marketingorganisatie van de toekomst rob beltmanRob Beltman
This document discusses how to optimize marketing organizations to succeed in tomorrow's market conditions. It outlines the core functions of marketing as discovering value in the market, organizing value, communicating value, and proving value. The history of marketing is discussed moving from production and distribution, to branding and communication, customer relationships, and social networks. Various models for marketing organization structures are presented, including integrated, hub-and-spoke, networked taskforces, and an orchestrator model. The presentation emphasizes that transformation is an ongoing activity, not a future event.
This document contains marketing quotes and advice from experts. It discusses the importance of human-to-human marketing over other impersonal forms. Marketing is about connecting with customers through every interaction and communication channel. The document emphasizes understanding customers, having a clear brand identity, giving customers a great experience to generate positive word-of-mouth, using the right marketing strategies and channels for the target audience, and maintaining marketing as an ongoing process rather than a one-off event. The overall message is that marketing is essential for business success but requires strategic thought and ongoing effort.
Basic engagement marketing presentationArin Anderson
Engagement marketing involves two-way and three-way communication between businesses and consumers through various platforms. It has evolved from one-way communication like print ads to conversational communication through social media and events. Engagement marketing allows businesses to directly interact with consumers, understand what they like and don't like, and involve them in the brand. It is important for small businesses to start with a few engagement marketing priorities and get creative with limited budgets through word-of-mouth, social media, and websites.
Following Your Customers Purchasing Processpmmcleod
This white paper outlines why you need to
change your marketing behaviour so it
matches the purchasing behaviour of
your customer. Applying the the Marketing Lens approach will ensure that your brand is present where your customers are.
Increase web site traffic by using viral marketing! MontySalt
Viral marketing involves creating entertaining or educational content that users want to share widely, generating free publicity and web traffic. Effective viral content tells an engaging story that connects with users emotionally. Videos are particularly well-suited to going viral. Marketers can also boost shares by offering promotions, contests, or irresistible deals. While viral success cannot be forced, marketers can improve odds by thinking creatively and developing unusual yet valuable stories, cartoons, or tutorials for their audience.
12 amazing ideas for your annual marketing planTania Mulry
Getting ready to create your annual marketing plan and need a little inspiration? Here are 12 simple, powerful and proven ideas to grow your business next year.
This document outlines 52 different types of marketing strategies and tactics that businesses can use. Some examples mentioned include cause marketing like Toms Shoes giving away free pairs of shoes, relationship marketing like Walgreens seeing increased spending from loyal customers, and viral marketing like WestJet's Christmas video receiving millions of views. The document provides brief descriptions and examples for each type of marketing strategy.
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
www.costsavingmarketing.co.uk
Huge marketing ideas on a small budget – 40 marketing ideas you can implement today. The best marketing tips for small businesses on a budget.
Cornelius crumity great ideas about lead generation that anyone can useCorneliusCrumity
The document provides tips for lead generation that businesses can use. It recommends building a presence on LinkedIn to create opportunities and investing in a premium membership. It also suggests using direct mail as it may be powerful for some markets. Additionally, it advises testing new lead generation methods on a small sample before fully implementing. The document provides many additional tips such as creating engaging content, asking for referrals, starting a referral program, writing articles for local newspapers, optimizing websites for leads, researching lead purchase companies, using blogs to create fresh content, and keeping lead gathering simple. The overall document aims to educate businesses on innovative lead generation methods.
The document discusses various strategies for advertising a brand, including establishing a physical presence, connecting intellectually with audiences, using social media effectively, and different types of online advertising like LinkedIn, Twitter, Facebook, and search engine marketing. It emphasizes the importance of understanding different advertising platforms and audiences in order to craft targeted, relevant messages that will attract customers without being intrusive spam. Costs of different advertising methods like cost-per-click and cost-per-thousand are also addressed.
Twelve Days of Pop-Ups: An Insider's Guide to Setting-Up Shop in the HolidaysNiani Tolbert
While consumers are thinking of what to buy whom, the perfect time is now to try new profile-raising techniques with a holiday pop-up shop. How will you stand out in the crowd? In twelve chapters, we will cover the ins and outs of preparing for the holidays- from merchandising to marketing. Although this book focuses on building a pop-up from ground- up, you can also use this resource for your permanent brick-and-mortar locations for the holiday season, and even year round!
Banner advertising is not dead, but it has evolved from flashy, distracting ads to more targeted, relevant ads. While some ineffective banner ads still exist, successful internet marketers have adopted smaller, simpler banner ads placed on sites matching their target audiences. There are many factors to consider for an effective banner advertising campaign, such as ad design, placement, size, and tracking click-through rates. Banner ads can help increase brand awareness over time even if immediate sales can't be tracked.
How Guerrilla Advertising Or Gorilla Online Marketing Can Transform Your Bu...RankSol
Don't know about Guerrilla Advertising, Gorilla Online Marketing, guerrilla online marketing or about guerrilla marketing strategies ? Don't worry we will take of your companies gorilla online marketing and will take your business to the next step. Order our gorilla online marketing packages and get listed in more than 100+ listings in your state or country
Customer evangelism is a new digital marketing practice that leverages existing happy customers to promote products and services to their social networks. As evangelists, satisfied customers engage in positive conversations to convert others. This organic word-of-mouth has been strengthened by digital platforms like Facebook and Twitter. Studies show customer referrals significantly increase purchase intent. Companies can encourage evangelism by making it easy for customers to refer products, being transparent about their identity online, and monitoring/participating in social media conversations. Measuring the results of evangelism tactics is important to prove their value.
This document provides marketing tips for growing a business. It is an introduction to a book titled "101 Instant Marketing Strategies to Grow Your Business" by Markus Allen. The document encourages the reader to subscribe to the author's free marketing tip newsletter and provides a brief overview of some of the marketing strategies contained in the book, including using contests to drive website traffic, advertising on flights, distributing brochures through neighborhood block captains, and marketing to real estate agents. It aims to help readers find new business and grow their existing business through low-cost marketing tactics.
How to make your customers fall in love with you.Liquid Agency
The document discusses how retailers can build meaningful relationships with customers by focusing on creating engaging experiences rather than just sales. It suggests that the retail experience should feel like a first date where the customer is already thinking about future interactions. To do this, retailers need to get to know customers' individual needs, create moments of delight, stay connected even when not making a purchase, and invite customer feedback and sharing of experiences. The document presents this approach as analogous to dating and emphasizes focusing on the customer experience and social interactions over short-term sales metrics.
The document is the March/April 2015 issue of the OneRecruit magazine. It features articles on working from home as a recruiter, the importance of having clear objectives on your resume, and developing staff using the 70:20:10 principle of learning. It also highlights OneRecruit attending the Collision conference in Las Vegas and showcases available jobs through the OneRecruit applicant tracking system. The issue provides tips on interviews, culture and developing talent for recruiters.
The document discusses the importance of giving love and kindness to others regardless of whether it is understood or reciprocated. It states that true treasures in life come from what you give of yourself to others from the heart, and that spreading happiness and kindness is the surest way to find peace and happiness yourself.
The document is a magazine issue from OneRecruit that discusses various topics related to recruitment and interviews. It includes articles on why recruitment is a game to win, how skills matter in job interviews, things to avoid in interviews, what HR is, how to dress for interviews, and salary negotiation tips. It also provides summaries of additional articles on topics like creating the perfect cover letter, resume tips, online learning, and questions to ask in an interview. The magazine is intended to provide relevant information to both job seekers and human resources professionals.
This magazine issue provides information on strategic leadership, leading change, leadership agility, recruiting ambition, and how the Apple Watch will impact HR. It discusses recruiting people with ambition using interview questions to identify drive and goals. An article explains how the Apple Watch can help HR monitor employee health and fitness in high-risk jobs, provide wellness tracking to improve scheduling, and enhance communication to save time at work. The issue also includes sections on coaching executives, new business trends, resume writing, and jobs around the world.
The document summarizes a news article from 1768 reporting that Mr. and Mrs. Jones were found dead 30 miles from their home after attending a ball for the King of Great Britain. They were apparently murdered on their way home, leaving behind their 4-month old daughter who will now be cared for at an orphanage. Anyone with information about the culprit is urged to contact the Sheriff immediately.
The author recalls a Christmas Eve when he was 12 years old and out shopping with his minister father. While they were shopping, a dirty and ragged homeless man approached them asking for money. The author instinctively recoiled from the man but his father told him not to treat anyone that way, even on Christmas Eve. His father then gave the author a dollar to give to the man, telling him to speak to him respectfully and say the money was given in Christ's name. Reluctantly, the author did so and was surprised by the beautiful smile and courtesy the man showed in response. The author realized in that moment the hidden dignity in every person and the transformative power of showing others love,
Basic engagement marketing presentationArin Anderson
Engagement marketing involves two-way and three-way communication between businesses and consumers through various platforms. It has evolved from one-way communication like print ads to conversational communication through social media and events. Engagement marketing allows businesses to directly interact with consumers, understand what they like and don't like, and involve them in the brand. It is important for small businesses to start with a few engagement marketing priorities and get creative with limited budgets through word-of-mouth, social media, and websites.
Following Your Customers Purchasing Processpmmcleod
This white paper outlines why you need to
change your marketing behaviour so it
matches the purchasing behaviour of
your customer. Applying the the Marketing Lens approach will ensure that your brand is present where your customers are.
Increase web site traffic by using viral marketing! MontySalt
Viral marketing involves creating entertaining or educational content that users want to share widely, generating free publicity and web traffic. Effective viral content tells an engaging story that connects with users emotionally. Videos are particularly well-suited to going viral. Marketers can also boost shares by offering promotions, contests, or irresistible deals. While viral success cannot be forced, marketers can improve odds by thinking creatively and developing unusual yet valuable stories, cartoons, or tutorials for their audience.
12 amazing ideas for your annual marketing planTania Mulry
Getting ready to create your annual marketing plan and need a little inspiration? Here are 12 simple, powerful and proven ideas to grow your business next year.
This document outlines 52 different types of marketing strategies and tactics that businesses can use. Some examples mentioned include cause marketing like Toms Shoes giving away free pairs of shoes, relationship marketing like Walgreens seeing increased spending from loyal customers, and viral marketing like WestJet's Christmas video receiving millions of views. The document provides brief descriptions and examples for each type of marketing strategy.
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
www.costsavingmarketing.co.uk
Huge marketing ideas on a small budget – 40 marketing ideas you can implement today. The best marketing tips for small businesses on a budget.
Cornelius crumity great ideas about lead generation that anyone can useCorneliusCrumity
The document provides tips for lead generation that businesses can use. It recommends building a presence on LinkedIn to create opportunities and investing in a premium membership. It also suggests using direct mail as it may be powerful for some markets. Additionally, it advises testing new lead generation methods on a small sample before fully implementing. The document provides many additional tips such as creating engaging content, asking for referrals, starting a referral program, writing articles for local newspapers, optimizing websites for leads, researching lead purchase companies, using blogs to create fresh content, and keeping lead gathering simple. The overall document aims to educate businesses on innovative lead generation methods.
The document discusses various strategies for advertising a brand, including establishing a physical presence, connecting intellectually with audiences, using social media effectively, and different types of online advertising like LinkedIn, Twitter, Facebook, and search engine marketing. It emphasizes the importance of understanding different advertising platforms and audiences in order to craft targeted, relevant messages that will attract customers without being intrusive spam. Costs of different advertising methods like cost-per-click and cost-per-thousand are also addressed.
Twelve Days of Pop-Ups: An Insider's Guide to Setting-Up Shop in the HolidaysNiani Tolbert
While consumers are thinking of what to buy whom, the perfect time is now to try new profile-raising techniques with a holiday pop-up shop. How will you stand out in the crowd? In twelve chapters, we will cover the ins and outs of preparing for the holidays- from merchandising to marketing. Although this book focuses on building a pop-up from ground- up, you can also use this resource for your permanent brick-and-mortar locations for the holiday season, and even year round!
Banner advertising is not dead, but it has evolved from flashy, distracting ads to more targeted, relevant ads. While some ineffective banner ads still exist, successful internet marketers have adopted smaller, simpler banner ads placed on sites matching their target audiences. There are many factors to consider for an effective banner advertising campaign, such as ad design, placement, size, and tracking click-through rates. Banner ads can help increase brand awareness over time even if immediate sales can't be tracked.
How Guerrilla Advertising Or Gorilla Online Marketing Can Transform Your Bu...RankSol
Don't know about Guerrilla Advertising, Gorilla Online Marketing, guerrilla online marketing or about guerrilla marketing strategies ? Don't worry we will take of your companies gorilla online marketing and will take your business to the next step. Order our gorilla online marketing packages and get listed in more than 100+ listings in your state or country
Customer evangelism is a new digital marketing practice that leverages existing happy customers to promote products and services to their social networks. As evangelists, satisfied customers engage in positive conversations to convert others. This organic word-of-mouth has been strengthened by digital platforms like Facebook and Twitter. Studies show customer referrals significantly increase purchase intent. Companies can encourage evangelism by making it easy for customers to refer products, being transparent about their identity online, and monitoring/participating in social media conversations. Measuring the results of evangelism tactics is important to prove their value.
This document provides marketing tips for growing a business. It is an introduction to a book titled "101 Instant Marketing Strategies to Grow Your Business" by Markus Allen. The document encourages the reader to subscribe to the author's free marketing tip newsletter and provides a brief overview of some of the marketing strategies contained in the book, including using contests to drive website traffic, advertising on flights, distributing brochures through neighborhood block captains, and marketing to real estate agents. It aims to help readers find new business and grow their existing business through low-cost marketing tactics.
How to make your customers fall in love with you.Liquid Agency
The document discusses how retailers can build meaningful relationships with customers by focusing on creating engaging experiences rather than just sales. It suggests that the retail experience should feel like a first date where the customer is already thinking about future interactions. To do this, retailers need to get to know customers' individual needs, create moments of delight, stay connected even when not making a purchase, and invite customer feedback and sharing of experiences. The document presents this approach as analogous to dating and emphasizes focusing on the customer experience and social interactions over short-term sales metrics.
The document is the March/April 2015 issue of the OneRecruit magazine. It features articles on working from home as a recruiter, the importance of having clear objectives on your resume, and developing staff using the 70:20:10 principle of learning. It also highlights OneRecruit attending the Collision conference in Las Vegas and showcases available jobs through the OneRecruit applicant tracking system. The issue provides tips on interviews, culture and developing talent for recruiters.
The document discusses the importance of giving love and kindness to others regardless of whether it is understood or reciprocated. It states that true treasures in life come from what you give of yourself to others from the heart, and that spreading happiness and kindness is the surest way to find peace and happiness yourself.
The document is a magazine issue from OneRecruit that discusses various topics related to recruitment and interviews. It includes articles on why recruitment is a game to win, how skills matter in job interviews, things to avoid in interviews, what HR is, how to dress for interviews, and salary negotiation tips. It also provides summaries of additional articles on topics like creating the perfect cover letter, resume tips, online learning, and questions to ask in an interview. The magazine is intended to provide relevant information to both job seekers and human resources professionals.
This magazine issue provides information on strategic leadership, leading change, leadership agility, recruiting ambition, and how the Apple Watch will impact HR. It discusses recruiting people with ambition using interview questions to identify drive and goals. An article explains how the Apple Watch can help HR monitor employee health and fitness in high-risk jobs, provide wellness tracking to improve scheduling, and enhance communication to save time at work. The issue also includes sections on coaching executives, new business trends, resume writing, and jobs around the world.
The document summarizes a news article from 1768 reporting that Mr. and Mrs. Jones were found dead 30 miles from their home after attending a ball for the King of Great Britain. They were apparently murdered on their way home, leaving behind their 4-month old daughter who will now be cared for at an orphanage. Anyone with information about the culprit is urged to contact the Sheriff immediately.
The author recalls a Christmas Eve when he was 12 years old and out shopping with his minister father. While they were shopping, a dirty and ragged homeless man approached them asking for money. The author instinctively recoiled from the man but his father told him not to treat anyone that way, even on Christmas Eve. His father then gave the author a dollar to give to the man, telling him to speak to him respectfully and say the money was given in Christ's name. Reluctantly, the author did so and was surprised by the beautiful smile and courtesy the man showed in response. The author realized in that moment the hidden dignity in every person and the transformative power of showing others love,
Life is a bizarre, difficult, and unsafe puzzle to solve. The document warns that people often fail to follow rules, laws, and safety guidelines which puts themselves and others at risk. It expresses that life seems to constantly squeeze and puzzle people, and that the best approach is to be grateful for being alive and to move forward from difficulties rather than dwelling on them.
Navitas Partners is an energy efficiency services company focused on strategic innovation and delivering results to discover, sustain, and transform markets for energy efficient products. They have four main service areas: strategy, innovative program development, account management, and information/analytical services. Navitas is built on the belief that energy efficiency makes good business sense. The company's principals have over 50 years of combined experience in energy, consumer products, retail marketing, and strategic partnerships. Navitas works with clients in the energy efficiency product supply chain as well as major retailers to develop programs that transform markets towards sustainability.
Dokumen tersebut membahas tentang konsep atribusi dalam psikologi, yang merupakan proses menentukan penyebab tingkah laku manusia. Terdapat 4 prinsip utama atribusi yaitu konsensus, konsistensi, sifat diri, dan kendali. Dokumen juga membahas potensi hambatan dalam atribusi seperti bias diri dan kesalahan atribusi fundamental serta contoh penerapannya.
This document provides biographical details about the poet Peter Skrzynecki and his father Feliks. Peter Skrzynecki was born in Germany in 1945 to a Polish father and Ukrainian mother and immigrated to Australia in 1949, living in various migrant hostels before settling in Sydney. He became a school teacher and later a lecturer, writing poetry that won numerous prizes, including a poem about his father Feliks' sense of belonging in his new homeland of Australia.
Sabistar Pty Ltd is a creative agency that specializes in online marketing and new media. It identifies with the Sabi star flower, known for thriving in harsh environments through partnerships. The company has expanded its network globally to provide top talent and resources to clients. It aims to understand Generation V and participate on a global level through innovative creative strategies and social networking expertise.
Introduction to Incarnation, connection human relationships, our role as \"Imago Dei\" (image of God), and God\'s desire for relationship with us together.
This document contains a compilation of scriptures meant to encourage faith. It suggests turning on speakers and clicking to advance slides, indicating it is a multimedia presentation. The scriptures cited will come from the King James version of the Bible.
The document discusses viewing each day as a new page in the book of one's life that can be written with beauty, happiness, and peace. It encourages the reader to focus on living in the present and making the most of each day by enjoying life's blessings, helping others, and finding peace with God and loved ones. The overall message is that one can choose how to write the story of their life each day through their actions and attitude.
Raving Fan Creation by Brad Wolansky FREE downloadnick31m
This document discusses creating "Raving Fans" through excellent customer service. It argues that customer service should be viewed as a marketing investment rather than an operating expense. Traditional marketing is changing from one-way advertising to two-way engagement between companies and customers. Creating customers who rave about a company's products and services to others through social media is important for business success in today's marketplace.
52 Types of Marketing Strategies- the cult branding company.Tanvir Abid Sujit
This document outlines 52 different types of marketing strategies and tactics that businesses can use to attract new customers and grow their brand. Some of the strategies discussed include cause marketing, relationship marketing, digital marketing, word-of-mouth marketing, seasonal marketing, public relations marketing, viral marketing, email marketing, and content marketing. Many examples are provided to illustrate how different companies have successfully implemented various marketing strategies.
51 Types of Marketing Strategies in Use TodayPeter vinosh
An organization's strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.
52 Types of Marketing Strategies
In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product.
Marketing strategies can also communicate an overall value to their customers. In many cases, this is the core of building equity or good will in your target markets. Apple, for example, has invested in creating commercials for television, billboards, and magazines that showcase their products in such a way that their customers feel an affinity towards Apple’s products.
52 Types of MARKETING STRATEGIES
The document outlines 52 different marketing strategies and tactics that businesses can use to attract new customers and grow their brand, including cause marketing, relationship marketing, offline marketing, digital marketing, scarcity marketing, word-of-mouth marketing, and more. Specific examples are provided to illustrate how companies like Toms Shoes, Walgreens, Coca-Cola, and others have successfully implemented these various strategies. The strategies cover different areas like online, offline, content, email, tradeshow, direct mail, and niche marketing.
52 Types of Marketing Strategies to help you build awareness and attract new customers. If anyone is looking for social media marketing strategies and tactics.
Overview and excerpts of Chris Ciunci's recently published book, Marketing in the Trenches. Marketing in the Trenches discusses 25 practical and actionable tips for top-line business growth.
The document provides 10 low-cost marketing strategies for small businesses, beginning with establishing the key rules of marketing: know your customers, focus your messaging, and prioritize retaining existing customers. It then outlines specific tactics including getting customer referrals and testimonials, public relations outreach, search engine optimization, social media engagement, and providing educational resources to customers.
This document provides 101 ideas for sales, marketing, and management for insurance agencies. Some of the key ideas include:
1) Hold producers accountable to quotas and sales goals.
2) Conduct customer surveys immediately after interactions to gather feedback.
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Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
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Marketing in-tough-times-20-no cost-ideas
1. Marketing in Tough Times - 20 No-Cost Ideas
keithmonaghan.com - marketing strategy info 1/23
2. Marketing in Tough Times - 20 No-Cost Ideas
TOUGH TIMES NEVER LAST (BUT RESOURCEFUL MARKETERS DO)
Unless you’ve been ignoring all media you’re probably painfully aware that pundits and experts alike are predicting a
long recession, many saying it will last through 2009 and likely beyond.
But it’s no time to panic or pull back on marketing. In fact, marketing is more important than ever. Mark-Hans Richer,
chief marketing officer for Harley Davidson, put it this way:
“Our belief is that spending through a market downturn creates a competitive advantage for the market upturn, and an
extra dollar spent today has extra dividends for tomorrow.”
And he’s not the only one preaching the value of marketing during a downturn, just Google it for more examples.
But they’re talking about spending money, money you don’t have because of vanishing customers and budget cuts by
clueless management.
Fortunately, there are many inexpensive ways to market. Even better, many of them are made easier by the Internet.
Here are twenty no-cost ideas to help you engage existing customers and prospects and spread the word on your
product or service. They range from basic tactics to high level strategies, but what they all have in common is that the
only cost to implement them is time and effort.
And remember, tough times never last, but tough (and resourceful) marketers do.
keithmonaghan.com - marketing strategy info 2/23
3. Marketing in Tough Times - 20 No-Cost Ideas
1. STIR UP INTEREST ON TWITTER
The SciFi channel discovered its show, Eureka, was generat-
ing a lot of talk on twitter, so they created a twitter site where
writers posing as characters talked back to fans. Result: the
producers of the show now directly communicate to over 3,000
rabid viewers. They are not alone. Companies like Apple,
Southwest Airlines, and Amazon use it too.
keithmonaghan.com - marketing strategy info 3/23
4. Marketing in Tough Times - 20 No-Cost Ideas
2. HOST A GET TOGETHER
Use Meetup, Upcoming, or Google Groups to organize a casual get together with your customers. It doesn’t have to be
fancy, you can even skip the coffee and donuts, just stick to one of the most overlooked secrets in marketing: listen to
your customers. Get a bunch of them together in a room, ask them what they want from you and stand back. I guaran-
tee you’ll learn something.
keithmonaghan.com - marketing strategy info 4/23
5. Marketing in Tough Times - 20 No-Cost Ideas
3. CREATE A FACEBOOK FAN PAGE
Buying ad space on Facebook is ineffective because people just aren’t clicking. But
building a Facebook Fan Page for your product is a free and, arguably, better way to
reach your fans by giving them a badge to show off their loyalty on Facebook. Then
tell them about it, starting with a link to the fan page on your web site.
keithmonaghan.com - marketing strategy info 5/23
6. Marketing in Tough Times - 20 No-Cost Ideas
4. CREATE A PODCAST
An audio or video podcast is a great way to generate interest and attention, just be sure the content is compelling
enough to get people to download it by creating a show around what your customers are interested in. Here’s a good
tutorial for Windows. If you use Mac OS X you have what you need. For ideas check out how Amazon and Barnes &
Noble do podcasting.
keithmonaghan.com - marketing strategy info 6/23
7. Marketing in Tough Times - 20 No-Cost Ideas
5. HOST A WEBINAR
I love Webinars. A good webinar informs participants and motivates
them to to purchase too. I recently listened to a webinar by Modern
Postcard that featured a 20% off coupon. Nice! I plan on using mine
for an upcoming campaign. Use free webinar hosting sites like Dim-
dim, Yugma, and Vyew to show customers how your product solves
their problem.
keithmonaghan.com - marketing strategy info 7/23
8. Marketing in Tough Times - 20 No-Cost Ideas
6. STREAM A LIVE EVENT
It is easy and free to stream video via Ustream. It’s great for tutorials,
interviews, Q & A sessions and whatever else you can think up. Here’s
a nice post on creating a professional uStream show by Ian Lurie
(who’s site you should read regularly, by the way, because he knows
his stuff and he’s funny, need I say more?).
keithmonaghan.com - marketing strategy info 8/23
9. Marketing in Tough Times - 20 No-Cost Ideas
7. HOLD A CONTEST
Events like contests generate media exposure and get customers talking about the experience to friends and family.
Drumming up word-of-mouth with a contest can be as simple as asking them in what interesting ways they use your
product. Be sure to post all entries to your site and shout as loud as you can about the runners up and winner.
keithmonaghan.com - marketing strategy info 9/23
10. Marketing in Tough Times - 20 No-Cost Ideas
8. TAKE CARE OF YOUR EMPLOYEES
Believe it or not, everyone in your organization is a marketer, everyone is an
ambassador of your brand and, to the customer they’re dealing with, your
employees are the face of the company. Make sure your people know you
value them during tough times and consider empowering them to make the
decisions that matter most to customers.
keithmonaghan.com - marketing strategy info 10/23
11. Marketing in Tough Times - 20 No-Cost Ideas
9. IMPROVE CUSTOMER SERVICE
The difference between good and great is in the details. Can your customer serv-
ice experience be improved with a few tweaks or an easy policy change? Do it.
Make it as seamless and enjoyable as you can (yes, enjoyable). In short: make it
rock, because happy customers are loyal customers and you need those more
than ever right now.
keithmonaghan.com - marketing strategy info 11/23
12. Marketing in Tough Times - 20 No-Cost Ideas
10. LET CUSTOMERS KNOW YOU APPRECIATE THEM
When was the last time you said “thank you” to a customer? Just as with any
relationship in your life, it pays to express gratitude on a regular basis. Sound
corny? Think of it this way: Customers who feel appreciated are going to give
the love right back in the form of loyalty. Send them and email, make a call, in-
teract with them any way you see fit. Just let them know they are important. It
works.
keithmonaghan.com - marketing strategy info 12/23
13. Marketing in Tough Times - 20 No-Cost Ideas
11. FOLLOW UP AFTER A FIRST PURCHASE
The previous idea in this list, number 10, was “Let Customers Know You Appreciate Them“. Good advice, but it was fo-
cused on existing customers. I’d like to amend that: It’s important to let new customers know you appreciate them too.
And because they’re new, you have a unique opportunity to ask them how they discovered you, what they thought of
the sales/set-up process, and how you can help them further while it’s fresh in their mind. Oh, yeah, make sure they
know you’re glad to have them aboard.
keithmonaghan.com - marketing strategy info 13/23
14. Marketing in Tough Times - 20 No-Cost Ideas
12. SET UP A COMPANY BLOG
Many companies are making great use of blogs. Amazon uses a variety of
blogs to cross market products. The CEO of Zappos keeps investors and
customers up to date via his blog. Even Fortune 500 companies understand
the value of engaging customers through blogs. Start by having the free,
open source, and highly popular WordPress installed on your site, then do
your homework. Here are two guides to help you find the right tone and
strategy: 10 Tips for Becoming a Great Corporate Blogger, and Problogger’s
Guide to Corporate Blogging.
keithmonaghan.com - marketing strategy info 14/23
15. Marketing in Tough Times - 20 No-Cost Ideas
13. GIVE AWAY E-BOOKS
You probably have enough blog posts, white papers, interviews, and collateral lying around to
create a great e-book to give away to customers and prospects. The trick: make it relevant and
valuable. Maybe a simple How-To guide or analysis of your market. Maybe something more in-
depth. You know what your customers need. Just make it interesting enough to drive them to the
next step: contacting you directly. Create the e-book in PDF format freely with Google Docs,
Zoho Writer, or OpenOffice. Then put it on your site and upload it to Scribd, a popular document
sharing site. Similarly, upload PowerPoint presentations to slideshare.
keithmonaghan.com - marketing strategy info 15/23
16. Marketing in Tough Times - 20 No-Cost Ideas
14. CREATE A WIDGET
What’s a widget? It’s a piece of code that can easily be installed on a web page or blog without the need for geek-like
talent. People like you and me use them on many of the social networking sites to customize our pages with video, pic-
tures, music, and more. Papa John’s Pizza lets customers order online with a variety of widgets for computer desktops,
start pages, and social networks. Coke has CokeTags, a link sharing widget for Facebook. It’s easy (and free) to create
them on sites like Widgetbox. Then, like everything else, make sure visitors to your web site know they’re available.
keithmonaghan.com - marketing strategy info 16/23
17. Marketing in Tough Times - 20 No-Cost Ideas
15. GET ON TV
It sounds like a stretch, but according to Tim Ferris, author of the best-selling
The 4-Hour Work Week, it’s easier than it sounds. He explains his strategy for
getting on TV:
“Find statistics that indicate a new trend, tie yourself into the trend, add ex-
perts, case studies, PhDs, and other guests to help fill 30 entertaining and
credible minutes about this topic. Give it a good headline and pitch it to pro-
ducers at the top shows. It’s a simple concept and it works.”
Who knew? I may have to try this one myself.
keithmonaghan.com - marketing strategy info 17/23
18. Marketing in Tough Times - 20 No-Cost Ideas
16. SEARCH FOR YOURSELF
People are talking about you online. Find them with Google Blog Search,
twitter search, Technorati, and whatever other tools you like. Once you
find them, make contact. Respond to their comment. Address a com-
plaint. Right a wrong. Say thank you. Start a conversation. Just let them
know you appreciate the comment. Most of them will be happy to hear
from you. See also: “Help Your Fans Spread the Love”.
keithmonaghan.com - marketing strategy info 18/23
19. Marketing in Tough Times - 20 No-Cost Ideas
17. MAKE IT EASY TO EMAIL YOUR PAGES
Ever notice how web sites like Time Magazine and Amazon have a little “email this” button next to the printing and shar-
ing options? That’s because some visitors just want to skip the social media stuff and go old school. I email myself
pages all the time as a way to archive them. Sometimes I even use it as intended: to share a web page with friends.
Just remember, people are submitting their email address for a one-time use, not opting-in to your marketing. Respect
their trust in you and you’ll be rewarded.
keithmonaghan.com - marketing strategy info 19/23
20. Marketing in Tough Times - 20 No-Cost Ideas
18. KNOW YOUR NUMBERS
Peter F. Drucker, the father of modern business management said “What’s
measured improves“. Are you measuring your web site traffic? Google Analyt-
ics is free, includes enterprise level tools, and features Conversion University,
where you can learn how to make sense of the numbers and improve traffic to
your site. Now there is no excuse.
keithmonaghan.com - marketing strategy info 20/23
21. Marketing in Tough Times - 20 No-Cost Ideas
19. GO BACK TO OLD CUSTOMERS
We’ve all heard the old adage that it’s easier to keep an existing
customer than win a new one. But it may also be worth going
through your list of older inactive customers and trying to reacti-
vate a few of the better ones. Give them a call, tell them you
value them, ask what it will take to get them back. You might be
surprised at how simple or low-cost it is. If they say no thanks,
consider it a learning opportunity and wish them the best. Then
call them back in a year and ask again.
keithmonaghan.com - marketing strategy info 21/23
22. Marketing in Tough Times - 20 No-Cost Ideas
20. PUT A GREAT REVIEW FRONT AND CENTER
In the book “Yes! 50 Scientifically Proven Ways to be Persuasive“, author Robert Cialdini asks, “How can we show off
without being labeled a show-off?”. The answer is get someone to speak about your awesomeness for you. Studies
show that social proof–the tendency to look to others for ques on how to behave–plays a critical role in how others
evaluate you. If one person says your widget is great, many others will think it must be. Seriously, it’s that simple, and
it’s why many web sites prominently display quotes and reviews.
keithmonaghan.com - marketing strategy info 22/23
23. Marketing in Tough Times - 20 No-Cost Ideas
INFO
ABOUT THE AUTHOR
Keith Monaghan helps businesses with their marketing strategy and advises them on
building relationships in today’s hyper-social marketplace.
He earned his marketing stripes in the Silicon Valley during the dot-com boom (and
subsequent bust), where he learned how technology and marketing work together.
And sometimes how they don’t.
Since 1998, Keith has been helping businesses design their marketing strategies both
online and off.
When not thinking about marketing, he enjoys spending time with his family, playing
the guitar, and drinking way too much tea.
He writes about all things marketing at www.keithmonaghan.com
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Your are free to copy and share anything you find in this e-book. The catch: please credit the author or link to
www.keithmonaghan.com
WHAT YOU CAN DO COPYRIGHT INFO UPDATES
You are given the unlimited right to print this work The copyright of this work belongs to the author, This document is based on the best information
and distribute it electronically. You can put it on who is solely responsible for the content. This available at the time of its publication. Updates
your web site. You can email it. You can print it out work is licensed under the Creative Commons can be found at
and give it away. You can transcribe the author’s Attribution License. keithmonaghan.com/marketingebooks
words as you wish. You may hand it out at your
office, conventions or your local coffee shop. But
you must give the author credit and you may not
charge for it or sell it. Questions? Email the author
at blog@keithmonaghan.com for friendly clarifica-
tion.
keithmonaghan.com - marketing strategy info 23/23