This presentation was given at Marblehead Arts Association (MA) to provide an introduction to the Arts Marketing Workshop designed by Jacqueline Ganim-DeFalco. Jacqueline works and lives in two worlds - that of technology marketing and also as a sea glass jewelry artist. Seeing things first as a marketer, then as an artist and working among many artists has challenged her to rethink how to empower fellow artists. The result of this challenge was the development, in early 2014, of an arts marketing workshop to help fellow creatives way-find through the maze of marketing lingo, tactics, and best practices needed to prosper (or even survive) in today’s hyper-digital environment. Whereas the temptation is to jump into all the tools that are readily available for marketing, she firmly believes that today’s “tools” are underserved without the greater marketing framework, context, and discipline. The workshop and today’s “reader’s digest version” is distilled to what she believes is specifically relevant for this audience.