Amex Canada launched the #ShopSmallStories digital marketing campaign to support small businesses in Canada. The campaign featured a series of videos showing the passion and diversity of local small businesses. It aimed to educate Canadians about shopping locally online during the pandemic. Amex collaborated with Corus Entertainment and Twitter to create content and promote small businesses through virtual pop-ups and Twitter takeovers. This allowed small business owners to promote their products directly. The campaign was very successful, with tweet volumes rising over 200% and increased sales for many small businesses. It also helped small companies understand the importance of digital marketing.

1. #SHOPSMALLSTORIES
Amex Canada launches
#ShopSmallStories
Digital Marketing
Approach

2. Discussion
The Current Landscape
Digital Marketing Trends
#Shopsmallstories Campaign
Moving Forward

3. Innovation distinguishes
between a leader and
a follower.
STEVE JOBS

4. The Current Landscape
CHALLENGES LIMITING THE
SUCCESS OF CANADIAN
BUSINESSES
Attracting more & more customers &
maintaining profitability
Customer retention
Visibility
Marketing expense
limited investment

5. The
Digital
Evolution
LOCAL LISTING ON GOOGLE MY
PLACE
It will help customers to locate your
business better and they will reach you
directly without any confusion
ARTIFICIAL
INTELLIGENCE/CHATBOT
Better customer service and 24/7 support
SOCIAL MEDIA
presence on social media helps in promotion
of the products and build customer loyalty &
brand presence
Opportunities/How do we keep up?

6. ADVERTISING TODAY

7. CAMPAIGN BACKGROUND
The campaign aimed to support small businesses in Canada.
A series of videos have been released to help small business
survive amidst pandemic .It was launched on Twitter and
Global TV.
WHAT IT WAS ALL ABOUT
#ShopSmallStories depicts the passion, creativity and
diversity of local businesses in Canada. It showcases the
uniqueness of what Canadian culture is all about.
CAMPAIGN EXECUTION
Amex collaborated with Corus Entertainment to create the
content series.
#shopsmallstories

8. Tweet #1 of #ShopSmallBusiness Tweet #2 of #ShopSmallBusiness

9. Twitter supported the campaign
On @AmexCanada’s handle, virtual pop shops was featured in the month of August.
Through this virtual pop up, Canadians learned more about offerings and products of these
small local businesses.
Through Twitter Takeovers, Amex Canada gave opportunity to these small business owners to
speak directly to their Twitter audience . Thus, they were be able to display their businesses
online impactfully.
Through this campaign the Amex also aimed to educate Canadians on the importance of
shopping local online and thus promoted digital transactions.
Twitter NEXT also pitched in, the company’s internal creative team, gave brand workshops to
all participants. They even gave 60-minute training and on-boarding session on how to set up
successful business accounts on twitter.

10. Tweet volumes rose by
more than 200%
Impact of the
campaign
SUPPORT CAME FROM ALL
CORNERS MAKING THIS DIGITAL
CAMPAIGN A TOP PERFORMING
ONE
Content storytelling
increased sales of small
businesses in Canada
Lot of small companies
understood the
importance of digital
marketing and thus joined
twitter and various social
platforms

11. Citation
http://digitalcampaigncentre.com/amex-canada-supports-small-businesses-
with-shopsmallstories/?utm_source=Referral

12. Thank You