Sales and marketing are about one thing, driving revenue. In order to do that you need to win the hearts and minds of your buyer. One of the most effective ways to do that is to tell a story!
With all the bells and whistles that often accompany a lead generation campaign, perhaps the one thing we need to remember is this: we should strive to tell a good story. How will you do that?
Real-time marketing: latest ad gimmick?Nguyen Duong
A discussion around the sustainability of real-time marketing efforts for brands and our approach at Innocean USA on how we applied it to the launch of our mobile app for Hyundai.
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from NOW... BUILD A GREAT BUSINESS (Mark Thompson & Brain Tracy). Enjoy.
As with everything else - Marketing needs remarkable levels of resilience - to "walk with kings, nor lose the common touch" and ready to deal with knaves focused on "twisting" the truth. For me - Kipling is personal and through this ramble - I tried to forge an broader association! A humble tribute to a timeless literary scripture that I intend incrementing with every opportunity. The first was at Welingkar Institute of Management - my deck from that session exactly a year ago. Here's to the "Marketeer" in each of us!
With all the bells and whistles that often accompany a lead generation campaign, perhaps the one thing we need to remember is this: we should strive to tell a good story. How will you do that?
Real-time marketing: latest ad gimmick?Nguyen Duong
A discussion around the sustainability of real-time marketing efforts for brands and our approach at Innocean USA on how we applied it to the launch of our mobile app for Hyundai.
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from NOW... BUILD A GREAT BUSINESS (Mark Thompson & Brain Tracy). Enjoy.
As with everything else - Marketing needs remarkable levels of resilience - to "walk with kings, nor lose the common touch" and ready to deal with knaves focused on "twisting" the truth. For me - Kipling is personal and through this ramble - I tried to forge an broader association! A humble tribute to a timeless literary scripture that I intend incrementing with every opportunity. The first was at Welingkar Institute of Management - my deck from that session exactly a year ago. Here's to the "Marketeer" in each of us!
Success in Sales and Marketing Part 1- BASIS Marketing TrainingKenny Ong
Part A: Success in Sales & Marketing begins with your own Potential (1 hour)
1. Attitude, Character, and Habits
2. Maximizing your Potential
3. Building Relationships and Networks
4. Sales & Marketing: Why both are important
Part B: Success in Marketing (30 mins)
1. Overview of Marketing Strategies and Concepts
2. Introduction to Different marketing Options: Mass/Indirect Marketing Techniques, Targeted/Direct Marketing Techniques, Guerilla and Word-of-Mouth Marketing
3. How to develop a “Total Marketing Plan” introduction
Part C: Success in Sales (1½ hours)
1. Sales Mindset
2. Laws of Selling
3. How to Influence other people
4. Tele-Sales Tips
5. Practical and Easy-To-Learn Techniques to increase sales
7 ways to established your brand with push notificationsMarry Ann
Push notifications can connect your brand with your customers’ aspirations. But poorly designed and executed push strategy can lead your business to the wrong way.
IS20G11 - Hypnotic Selling - Tim TriplettSean Bradley
Behavioral scientists, law enforcement agents and super salespeople have all discovered one simple truth… human behavior is predictable! Professional hypnotist and persuasion expert Tim Triplett will show you how to use that fact to tap in to the human brain and demonstrate what makes people engage, trust and buy from you. You’ll learn simple and applicable concepts to help you better monetize your website and become more persuasive. The end result? More sales!
Ryan Stoner - The Importance of a Brand Story in BusinessRyan Stoner
When it comes to making your brand stand out, one of the best tools you can use is crafting a strong brand story. Learn how to tell your story in a way that connects with consumers.
The 9 Immutable Rules of Engagement in #SocialSelling INFOGRAPHICShane Gibson
After working with sales people, social media marketers, community managers, entrepreneurs, charities and many other professionals on five continents I have had the opportunity to see the Rules of Engagement implemented (and ignored) in almost every environment.
Stephen Jagger and I sat down and penned these rules in 2008 when we were writing Sociable! – the tools have since evolved but the rules are even more relevant today then they were back then. We started with 7 rules and recently I added two more which I will share with you today.
13 Pervasive (And Totally Wrong) Myths About Sales RepsInsightSquared
Don't believe the stereotypes that tell you all sales reps are sleazy, greedy used car salesmen. Bust the myths and learn the truth about today's sales reps.
Selling is all about the story. A movement is all about the story. How do you craft a great story so that people want to be a part of your great story? Here is an outline for you to consider. I used this outline for my talk at the What if...? MU Conference for Social Entrepreneurship in 2015 at the University of Missouri.
Lead Generation Quotes from Top ProfessionalsBizInfor
Lead generation is a process that consumes an enormous amount of energy and demands utmost patience.This presentation showcases list of top professionals that have helped Industries to get maximum ROI.
This is my presentation for In the Right Circles. The presentation is about how to develop a winning brand story. It expresses the importance of strong brand narratives and how getting it right can mean success for entrepreneurs. It also provides tips on how to Define Your Brand, Develop Your Story and Share it with the World. It is a part of my signature online course, #LiveYourBrand.
The 5 Key Barriers to Setting High-Value Appointments & How to Overcome ThemSales Hacker
What You'll Learn:
- The top 5 barriers to setting high-value appointments
- How to conquer these hurdles in your outbound and inbound sales processes
- Tactics to improve conversion rates and shorten your sales cycle
The current economy and the sophistication of online shoppers has created the “perfect storm” for online coupons. Come see how they can be effective for your program.
Michael Ouellette, Director, Publisher Development, Commission Junction
Kim Riedell, Vice President, Client Development – East, Commission Junction
It happens to the best of them. One day you’re at the top of your game, dominating the market, the next, you realize your brand may not have the competitive edge it used to.
Is it time for a rebrand? How do you know when it is?
Read more: http://tallwave.com/secrets/marketing/is-it-game-over-for-your-brand/
Success in Sales and Marketing Part 1- BASIS Marketing TrainingKenny Ong
Part A: Success in Sales & Marketing begins with your own Potential (1 hour)
1. Attitude, Character, and Habits
2. Maximizing your Potential
3. Building Relationships and Networks
4. Sales & Marketing: Why both are important
Part B: Success in Marketing (30 mins)
1. Overview of Marketing Strategies and Concepts
2. Introduction to Different marketing Options: Mass/Indirect Marketing Techniques, Targeted/Direct Marketing Techniques, Guerilla and Word-of-Mouth Marketing
3. How to develop a “Total Marketing Plan” introduction
Part C: Success in Sales (1½ hours)
1. Sales Mindset
2. Laws of Selling
3. How to Influence other people
4. Tele-Sales Tips
5. Practical and Easy-To-Learn Techniques to increase sales
7 ways to established your brand with push notificationsMarry Ann
Push notifications can connect your brand with your customers’ aspirations. But poorly designed and executed push strategy can lead your business to the wrong way.
IS20G11 - Hypnotic Selling - Tim TriplettSean Bradley
Behavioral scientists, law enforcement agents and super salespeople have all discovered one simple truth… human behavior is predictable! Professional hypnotist and persuasion expert Tim Triplett will show you how to use that fact to tap in to the human brain and demonstrate what makes people engage, trust and buy from you. You’ll learn simple and applicable concepts to help you better monetize your website and become more persuasive. The end result? More sales!
Ryan Stoner - The Importance of a Brand Story in BusinessRyan Stoner
When it comes to making your brand stand out, one of the best tools you can use is crafting a strong brand story. Learn how to tell your story in a way that connects with consumers.
The 9 Immutable Rules of Engagement in #SocialSelling INFOGRAPHICShane Gibson
After working with sales people, social media marketers, community managers, entrepreneurs, charities and many other professionals on five continents I have had the opportunity to see the Rules of Engagement implemented (and ignored) in almost every environment.
Stephen Jagger and I sat down and penned these rules in 2008 when we were writing Sociable! – the tools have since evolved but the rules are even more relevant today then they were back then. We started with 7 rules and recently I added two more which I will share with you today.
13 Pervasive (And Totally Wrong) Myths About Sales RepsInsightSquared
Don't believe the stereotypes that tell you all sales reps are sleazy, greedy used car salesmen. Bust the myths and learn the truth about today's sales reps.
Selling is all about the story. A movement is all about the story. How do you craft a great story so that people want to be a part of your great story? Here is an outline for you to consider. I used this outline for my talk at the What if...? MU Conference for Social Entrepreneurship in 2015 at the University of Missouri.
Lead Generation Quotes from Top ProfessionalsBizInfor
Lead generation is a process that consumes an enormous amount of energy and demands utmost patience.This presentation showcases list of top professionals that have helped Industries to get maximum ROI.
This is my presentation for In the Right Circles. The presentation is about how to develop a winning brand story. It expresses the importance of strong brand narratives and how getting it right can mean success for entrepreneurs. It also provides tips on how to Define Your Brand, Develop Your Story and Share it with the World. It is a part of my signature online course, #LiveYourBrand.
The 5 Key Barriers to Setting High-Value Appointments & How to Overcome ThemSales Hacker
What You'll Learn:
- The top 5 barriers to setting high-value appointments
- How to conquer these hurdles in your outbound and inbound sales processes
- Tactics to improve conversion rates and shorten your sales cycle
The current economy and the sophistication of online shoppers has created the “perfect storm” for online coupons. Come see how they can be effective for your program.
Michael Ouellette, Director, Publisher Development, Commission Junction
Kim Riedell, Vice President, Client Development – East, Commission Junction
It happens to the best of them. One day you’re at the top of your game, dominating the market, the next, you realize your brand may not have the competitive edge it used to.
Is it time for a rebrand? How do you know when it is?
Read more: http://tallwave.com/secrets/marketing/is-it-game-over-for-your-brand/
Tallwave: Myths & Truths: Building a Sales SystemJerrod Bailey
Many start-ups buy into old thinking or "big company" thinking when it comes to building their very first sales system. Tallwave has launched a lot of companies into market, and we believe there is a better way. In this webinar, we cover the top myths and real, tactical methods for doing sales as a young company.
Myths:
Myth 1: You need a product before you can start selling
Myth 2: You need sales experience to sell
Myth 3: Finding new prospects is a networking and phone calling grind
Myth 4: You don’t have enough time to sell on top of everything else
Myth 5: An expensive sales guy with a good rolodex is what you need to grow
Myth 6: A great product will sell itself
Five product & business design secrets. (for designers anywhere)Chelsea Winkel
What do designers need to know about the business of product design? For designers at companies of all sizes, learn what it takes to hatch innovative new products, core loops, rapid prototyping, user validation and more. If you work at a product company or want to start a new product, join us as we unpack the magic behind turning great ideas into great businesses.
Presented and created by Chelsea Winkel & Paul Van Tuyl at Phoenix Design Week 2015
Visual Storytelling for Startups - a Free Lunch Friday Presentation with IDS ...Scott Salkin
Scott Salkin, CEO/Founder of IDS Technology Marketing and Jerrod Bailey, Partner and SVP of the Business Development Practice at Tallwave, co-present on Visual Storytelling, an advanced method for innovating your product through design-thinking.
Salkin’s high-tech career started in 2000 at the San Diego Regional Technology Alliance (SDRTA) and has since included notable positions at the Gemological Institute of America (GIA), Cisco Systems, and NetPro Computing (now Dell Software), before launching IDS in 2007.
Bailey has spent the last 15 years in technology companies focused exclusively on B2B markets in Business Development, Product and Marketing capacities. Jerrod has helped develop over 50 companies.
• Conduct usability testing to optimize customer activation
• Match metrics to business types
• Create a customer oriented culture and build a vibrant community
• Increase referrals among current customers and use social media graphs to increase virality
15 companies you should copy: business models visualised by @boardofinnoBoard of Innovation
An overview of 15 business models you should copy. Handpicked by our team at Board of Innovation & visualised with our business model tools. more info via www.boardofinnovation.com
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Content marketing has taken center stage for many brands and companies in recent years. Storytelling, useful content, and building relationships have increased in importance. How can you make content marketing the star of your marketing? Read more from Content Marketing World 2015 speakers in the 2nd of our three #CMWorld eBooks.
What SMBs are Neglecting: Experts Weigh In
The demands on small business owners and management can be overwhelming. There is so much to do and only so many hours in the day. From tracking sales, to marketing, to maintaining client relationships, managing staff, and about a million other tasks — something is almost always being neglected.
To help sort through it all, we’ve reached out to a panel of small business and sales experts and asked them all a single question: “What is one thing that many SMBs are neglecting and shouldn’t be? “
An examination of the Maven Matrix Manifesto, with an explanation of why it works and the underlying marketing principles that allow it to do so. How you can apply this in your own life, regardless of whether you buy their mentoring or not.
Soundtrack for this slideshow available at: http://www.archive.org/download/MavenMatrixManifestoExposedComplete/MavenMatrixExposedFinal02.mp3
11 Tips for Building a Brand Newsroom: How the Rules of Content Marketing are...The Starr Conspiracy
Technology buyers are bombarded with messages every day. Not only is it harder to rise above the noise, it’s harder to connect with your sales prospects. Want to make a connection? You can learn some important lessons from the world of journalism.
You can build a stronger brand with great content. Discover how in The Starr Conspiracy’s e-book “11 Tips for Building a Brand Newsroom.”
How to contact decision makers: Experts weigh in
It doesn’t matter how great a product or service your small business offers if you cannot get it in front of a decision maker. By pitching to the wrong person you decrease your likelihood of making the sale. So what is the best way to contact a decision maker?
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What is the best way to contact a decision maker to pitch a sale?”
Preparing Successful Sales Quotes: Experts Weigh In
It can take a lot of work to get a lead to the quoting stage. Don’t throw away all the effort you have put in managing your sales pipeline by preparing a sub-par sales quote. Providing a successful sales quote can often determine if you win or lose a deal.
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What are the keys to preparing successful sales quotes? ”
Seth Godin in 'This Is Marketing' brings together all his jotted down thoughts of last two decades on marketing from 'Permission Marketing', 'Purple Cow', 'Tribe', 'Knock Knock', 'Marketers are Liars' and MarketingSeminar and so many more. 'This Is Marketing' will serve as a compass for all marketers young and old on how to do marketing in a way that fulfills them. Created this deck as a reference notes for myself with key principles distilled from the book
Many companies and ad agencies look to the same solutions for their marketing problems. But they also overlook a key component to spreading their ideas and promoting their products.
How Are You Different: Importance of a Strong Marketing MessageJennifer Saunders
The most important step in building a strong brand in a crowded marketplace is to find your unique voice. This presentation by Soapbox Marketing helps companies to articulate a strong message to the right audience on the web and in social media. Also shows some examples of what not to do on your website.
Similar to Storytelling is the Secret to the Sales and Marketing Relationship (20)
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
you are your most important asset, it’s the person you trust
1. Use premise to communicate your business purpose. Now that you’ve admitted there’s someone out there selling the exact same thing you are, you have a chance to persuade a customer to choose you over that company in other ways. It’s all about creating an emotional connection to what you’re doing, where you’re going and why. Why did you start your company? How do you do what you do better than anyone else? The entire object of a good story is to build a case for the premise, and yours should be to build a case for your purpose. When you’re setting your narrative, it’s all up to you to set the stage for your business and how consumers understand it.
Consider the example of Toms. They don’t just sell shoes, fair trade coffee and sunglasses – they sell the ability to do social good and to take a stand for something. They’re customers know exactly where they stand and that’s because every element of their branding reminds customers of that mission. Toms takes every opportunity to seed that part of the story. Just take a look at one of their catalogues – stories of social good are woven throughout product pages featuring their latest fashions.
tent
1. Use premise to communicate your business purpose. Now that you’ve admitted there’s someone out there selling the exact same thing you are, you have a chance to persuade a customer to choose you over that company in other ways. It’s all about creating an emotional connection to what you’re doing, where you’re going and why. Why did you start your company? How do you do what you do better than anyone else? The entire object of a good story is to build a case for the premise, and yours should be to build a case for your purpose. When you’re setting your narrative, it’s all up to you to set the stage for your business and how consumers understand it.
Consider the example of Toms. They don’t just sell shoes, fair trade coffee and sunglasses – they sell the ability to do social good and to take a stand for something. They’re customers know exactly where they stand and that’s because every element of their branding reminds customers of that mission. Toms takes every opportunity to seed that part of the story. Just take a look at one of their catalogues – stories of social good are woven throughout product pages featuring their latest fashions.
tent
2. Make your hero (the customer) the center of the story. Part of an effective positioning statement addresses what you do, but more importantly addresses who you do it for. Your branding should communicate how well you know and understand your hero and their struggle, and empathize with them. Demonstrate that you are alongside them in this fight to overcome the problem you are solving.
Mailchimp does this well. They’ve taken the time to map out how their users feel at different points throughout their interaction with the app. For instance, when an email campaign has been completed and is ready to be sent, Mailchimp developed messaging that gives a virtual pat on the back to its user. They understand the user is likely feeling happy and relieved, and they try to encourage those feelings through their messaging. “Fine piece of work! You deserve a raise.” I’d say that does the trick.
3. Communicate how you help the hero overcome the antagonist. Your position should also communicate to the hero how you help them slay the dragon, save the girl, or simply overcome the antagonist. How do you solve their problem better than the competition?
Airbnb does this well through the messaging on their website. Images and copy appeal to the users’ need for comfort with words like “welcome home” over videos of people dining and laughing together, hugging and relaxing. It appeals to that sense of adventure and aspiration by highlighting unique places to stay all over the world. Finally, it communicates a sense of belonging with a video about Airbnb hosts. Let your customers experience, through copy, microcopy and visuals, how you help them achieve a desired outcome.
4. Satisfy your customers with change. The arc is perhaps the most satisfying part of a good story. It’s the event in which everyone or everything changes. Usually this is the point where the powerful villain becomes weak, or the office peon becomes the leader of the company.
Toms creates this satisfaction for its customers by showing the positive change their mission is creating. They depict this part of their story through images and stories of smiling children, and running tallies on the number of people they’ve helped restore vision for – and they credit this all to purchases made by the hero. Do you think that creates repeat purchases? I do.
Bottom line, consumers have no shortage of options and the only way to become the leader in their mind is to build narrative into your brand. Make sure your purpose is clear, your position is compelling, your hero (your customer) is the star of the show, and you demonstrate the definitive change your solution provides.