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TOUGH MARKET –
TIPS TO SURVIVE
January 2024
2
AGENDA
INTRO
BUSINESS
TRENDS
TIPS TO
SURVIVE
INTRO
01
3
IT WAS ALL
ABOUT HIRING
AND
RETENTION
KYIV PM DAY 2021
4 10 pitfalls of a PM
5 10 pitfalls of a PM
6 10 pitfalls of a PM
7
IT’S A COMPLETELY
EMPLOYER’S AND CUSTOMER’S
MARKET NOW
BUSINESS
TRENDS
02
8
9
MONEY ARE STILL EXPENSIVE
START-UPS AND SCALE-UPS ARE IN
TROUBLE
10
CUSTOMERS ARE VERY
CAUTIOUS
WITH SPENDINGS
EVEN IF THEY SIT ON MONEY
12
UKRAINE IS A RISKY LOCATION
STAND WITH UKRAINE IS NO LONGER
A MANTRA FOR BUSINESS
13
IN-SOURCING TREND
% OF DEVELOPMENT OR
THE KEY EXPERTISE MUST BE IN-HOUSE
14
WE BECOME TOO EXPENSIVE
DIFFICULT TO KEEP INCREASING
SALARIES AND RATES
15
DEVELOPERS ARE AVAILABLE
ON THE LOCAL MARKETS
16
THE CUSTOMERS ARE READY TO PAY
MORE FOR CONSULTANCY AND SPECIFIC
EXPERTISE
NOT JUST FOR THE
HANDS ON THE KEYBOARD
17
THERE WILL BE DEMAND
FOR IT SERVICES
IN THE STRATEGIC PERSPECTIVE (10
YEARS)
18
INDUSTRY EXPERTS,
T-SHAPED PROFESSIONALS,
INTEGRATION EXPERTS
WILL BE MOST WANTED
TIPS TO
SURVIVE
03
19
20
FOCUS ON THE CUSTOMER
DO ALL TO MAKE THE CUSTOMER HAPPY
21
BUSINESS VALUE
DEFINE
DELIVER
MAKE VISIBLE
BUSINESS VALUE - DISCOVER
22
BUSINESS VALUE – ARTICULATE & TRACK
23 Business Value – Proposed Initiatives Expansion
Reliability
PROCESS
TECHNICAL
Build an MVP first, show it to the customer to get early feedback. Then proceed to
implementation with frequent demos
Improve proficiency of SMs who share this role by trainings and collaboration
Reduce manual data modification on production as much as possible
Decouple module deployment. Currently it is released as a monolith
Create a holistic architecture diagram and better documentation and keep it up to date
Our company delivers business value to the Customer by improving reliability, proposing and implementing technical
and process improvements
Customer Business
Drivers:
1. Making the product
more reliable,
move support to
BAU, cover
outstanding
functionality, obtain
customer
acceptance
2. Promote the
product to other
customers, expand
functionality
On-site visit to improve business understanding and collaboration
Safe delivery: automated regression testing – release cut – acceptance testing on the release cut
– production deployment
24
COMMERCIAL FLEXIBILITY
SCALE-DOWN
RATE-DOWN
BUT RETAIN RELATIONSHIPS
25
INDUSTRY EXPERTISE
TALKING THE SAME LANGUAGE
INDUSTRY TRENDS AWARENESS
SOLUTIONS FOR THE INDUSTRY
CHALLENGES
26
TECHNICAL SPECIALIZATION
MASTERING A NICHE
27
PERSISTENCE AND PATIENCE
TIME FOR HARD WORK
WITH NO QUICK RESULTS
?
THANK YOU
QUESTIONS?
28
https://www.linkedin.com/in/
mykhailo-hryhorash-79600263/

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Editor's Notes

  1. We want to make our customes successful and grow together with them
  2. So how do we gain insights to understand our customer? We have developed a customer understanding template to help us bring our clients into focus. It looks like this… To TRAINERS: There’s a lot of information in the coming 2 pages and we need to make it digestible and focused. My suggestion is to give them an assignment to let them work in duo’s to look at the information together and then discuss it instead of trying to present it to them without them getting the opportunity to think about it. You can walk around and checkin and help the groups to discuss. Instruction: Use the following 2 pages as a handout for the group. Introduce with this slide how we use the template and give them an assignment with the handouts. Take a look at our customer profile for Talpa. Talpa is an important customer and a client with whom we have a strong relationship. In duo’s take 10 minutes to review the 2 pages and discuss how what you do in your work contributes to Talpa’s goals. Write down one thing that you do in your work that contributes to Talpa’s goals (this is a way to anchor the idea in their mind). Wrap up: at the end ask a few people to name the one thing that they do that contributes to Talpa’s ambitions. Write them down on a flipover so that everyone sees it.
  3. So how do we gain insights to understand our customer? We have developed a customer understanding template to help us bring our clients into focus. It looks like this… To TRAINERS: There’s a lot of information in the coming 2 pages and we need to make it digestible and focused. My suggestion is to give them an assignment to let them work in duo’s to look at the information together and then discuss it instead of trying to present it to them without them getting the opportunity to think about it. You can walk around and checkin and help the groups to discuss. Instruction: Use the following 2 pages as a handout for the group. Introduce with this slide how we use the template and give them an assignment with the handouts. Take a look at our customer profile for Talpa. Talpa is an important customer and a client with whom we have a strong relationship. In duo’s take 10 minutes to review the 2 pages and discuss how what you do in your work contributes to Talpa’s goals. Write down one thing that you do in your work that contributes to Talpa’s goals (this is a way to anchor the idea in their mind). Wrap up: at the end ask a few people to name the one thing that they do that contributes to Talpa’s ambitions. Write them down on a flipover so that everyone sees it.