Max Fong has over 5 years of experience in financial services roles at TD Direct Investing, CIBC, and TD Canada Trust. He has a proven track record of exceeding sales targets by 150% or more through strong communication, relationship building, and identifying customer needs. Max is proficient in various software programs including Excel, VBA, SAS, and SQL. He holds the CSC designation and is a candidate for the CPH, DFOL, and FRM level 1 designations.
1. MAX FONG
84 Wagon Trailway, North York, ON. M2J 4V5
Phone: 647-204-5158 • Email: maxmillion_fong@hotmail.com
SKILLSSUMMARY
Abilitytoidentifyproblemsand constitute solutionswith a positive and professional attitude, resultingin
earningthe TDLeague of Excellence award in 2015.
Continuouslyexceed salestarget more than150%through exceptionalcommunication and relationship
buildingcapabilities
Achieved 100%successrate on call surveillance evaluations, and maintainedan error-free trade execution
report from extensive knowledge in KYC, AML, and Canadian securitiesregulations
Proficient workingknowledge in Excel, VBA, SASand SQL and Salesforce Platform, Coin/CBFEsystem,
Python
CSC, CPH, DFOL and FRMlevel 1 Candidate
WORK EXPERIENCES
TD Direct Investing – Investment representative Sep 2016 –Present
Provide knowledgeable and efficient tradingservicestoclients,includingpromptand courteous
completion of trade instructionsvia telephone, or electronictrade instructions,all within regulatory
requirementsand guidelines.
Proactivelyuncover opportunitiestomatch customer needsthrougheffective communication and
probingskillsto help guide clientstoavailable productsand servicesoffered byDirect Investing,
resultingin 150%salestarget on 2016 Q4 and 180%in 2017 Q1. .
Liaised between internaldepartments:TDWealth Trade Management, TDWealth Credit& Market Risk, TD
Fixed Income Team, TDWealth Information Centre, TDSecuritiesFXGroup, and TDAsset Management.
Ensured all internal control policiesand procedureswere adequate and documented appropriatelyasper
TD Wealth and IIROCstandards.
CIBC –Financial Services Representative Jan 2016 - Sep 2016
Seekto understand and advise clientsbasedon a comprehensive financial planningapproach including
cash management, credit, investmentand wealthprotection.
Achieved Top Salesand Service Team Award bybuildingMoney-In Salesconnectionsbetweenthe back
office legal team and mobile mortgage team toprocure mortgage contract, through salescampaigns,
resultingin $8 million worth of mortgage contractsin Q3 2016.
ApplyingKYC and AML knowledge and evaluate the riskofthe application, includingused stresstests
towards all lendingproducts.
Responsible for generatingnew businessopportunitiesand retain existingaccount whilemeeting
Company’sstrategicgoals and underwritingguidelines.
TD Canada Trust – CreditCard Specialist Advisor Apr 2014 - Jan 2016
Educate and resolve issueson product selectionsand different bankingtechnologies,effectivelyproviding
accurate solutionstoa wide range of customer problems.
Proactivelyperformingoutbound callsand exceeding salestarget by over 40%
EDUCATION
York University Jun 2012
Bachelor of Honor Economics