This document outlines Ali David's personal brand canvas. It provides information on Ali's arena (entertainment/retail industries), identity (student studying entertainment business), skills (problem-solving, computers, communication), profession (focusing on passions and staying busy), credentials (social, honest, friendly), and goals (helping and motivating others). It also lists competitors, areas for professional development, and references. The purpose is to help Ali develop a personal brand to achieve career goals and stand out from competition.
Presented for the Rocklin Chamber of Commerce as part of their Business Excellence Series. This presentation focused on:
- What branding is
- Steps in Creating Your Brand
- Brand Marketing Strategies
- Online Brand Management
- Offline Brand Management
6 Steps to Building Your Professional Brandsuzetteconway
In today's job market building a brand is a requirement, not an option. In this presentation I offer a 6 step approach to building your brand and also review some truths about branding and I layout some of the components of your brand, including how to build an online presence.
Selling Extensive and Part Time Language Courses to your Local MarketChris Moore
This workshop was delivered at the EAQUALS Conference in Budapest in April 2014.
It focuses on what language centres can do to promote
extensive and part-time courses to their local markets. It looks a number of core areas and how they connect with each other to form a coherent marketing strategy. It asks participants to reflect on how their institutions approach these different areas, what their experience is of how their local market responds, and what they can do to grow their business.
The core areas include:
a. Industry and competitor analysis
b. Brand differentials and value proposition
c. Course types and formats
d. Online marketing
e. Off-line marketing
f. Essential processes
g. Retention strategy
At the end of the workshop, participants will be able to analyse their marketing strategies clearly and have acquired lots of ideas of what they can do to successfully
grow their local businesses.
Advokate's Branding Presentation, to be presented during LocalFest: Stuff Made Here, on Saturday, September 6, 2014, at 3:15 p.m. in Suite 204 at The Shirt Factory in Glens Falls, New York
Presented for the Rocklin Chamber of Commerce as part of their Business Excellence Series. This presentation focused on:
- What branding is
- Steps in Creating Your Brand
- Brand Marketing Strategies
- Online Brand Management
- Offline Brand Management
6 Steps to Building Your Professional Brandsuzetteconway
In today's job market building a brand is a requirement, not an option. In this presentation I offer a 6 step approach to building your brand and also review some truths about branding and I layout some of the components of your brand, including how to build an online presence.
Selling Extensive and Part Time Language Courses to your Local MarketChris Moore
This workshop was delivered at the EAQUALS Conference in Budapest in April 2014.
It focuses on what language centres can do to promote
extensive and part-time courses to their local markets. It looks a number of core areas and how they connect with each other to form a coherent marketing strategy. It asks participants to reflect on how their institutions approach these different areas, what their experience is of how their local market responds, and what they can do to grow their business.
The core areas include:
a. Industry and competitor analysis
b. Brand differentials and value proposition
c. Course types and formats
d. Online marketing
e. Off-line marketing
f. Essential processes
g. Retention strategy
At the end of the workshop, participants will be able to analyse their marketing strategies clearly and have acquired lots of ideas of what they can do to successfully
grow their local businesses.
Advokate's Branding Presentation, to be presented during LocalFest: Stuff Made Here, on Saturday, September 6, 2014, at 3:15 p.m. in Suite 204 at The Shirt Factory in Glens Falls, New York
Brands are the worthiest assets of every business. Digital branding of an institution is meant to offer candidates more info, knowledge, coaching, and the right direction to their future career.
4-Step Process to Crafting Your Personal Brand StoryJennette Cajucom
Personal Branding has become popular only in the recent years, despite its concept having brought out in the open back in the 90s when Tom Peters wrote an article titled, "The Brand Called You," on Fast Company.
Personal Branding coaches and consultants teach professionals and business owners alike to help them stand out from their competition, but why are there still people struggling to get noticed to attract opportunities, be it in the form of a client, a customer, a collaborator, business partner or even an investor.
It lacks that important element need to establish that relationship: The Story.
Our Personal Brand Story is what CONNECTS US to our target audience. Without it, our online personal brand is just another profile that looks like our competitors.
In this presentation, I show you a very simple approach: a 4-STEP PROCESS that will lead you to crafting your Personal Brand EFFECTIVELY.
Learn as well the different common storytelling frameworks to attract your target audience.
Using Experience Maps to Improve Both Promise and ProcessmStoner, Inc.
Download this webinar for free: http://mstnr.me/2bvb0Bk
True story: by understanding the factors that drive decisions, as well as the thoughts and emotions that our target audiences experience, we can improve both promise and process for the groups that we serve.
Experience maps — graphical representations of the interactions individuals have with a product or service — are an effective tool for understanding our audiences. Based on both qualitative and quantitative research, experience maps can lead to numerous insights by illustrating what audiences think, feel, and do at various stages in a process. Experience maps also reveal existing gaps and potential opportunities in the overall user experience. We can harness these insights to educate stakeholders and drive positive changes and improvements across an entire engagement lifecycle.
In this Webinar:
• You’ll learn the principles behind experience mapping, as well as various techniques for collecting necessary data and information.
• You’ll explore an array of tools for illustrating experience maps.
• You’ll see examples of maps we’ve developed for a number of different institutions, and you’ll hear the insights from those maps that influenced content strategy and process change.
• You’ll discover approaches for using experience maps in your projects to ensure a positive user experience.
Taking Control of the Message: The ABCs of Branding Your SchoolCorey McPherson Nash
You probably appreciate the value of strengthening your school’s brand, but it may be difficult to know where to start. In addition to defining some of the key concepts of branding, this presentation will include a process for articulating your school’s brand and for aligning your messages to support your admissions and fundraising goals. It will include case studies of recent branding and messaging projects for schools and other not-for-profit organizations, including our work with AISNE defining a brand for the category “independent schools.”
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
My hope is you can use this personal branding framework to get what you want from your career—balancing the challenges to match up to your skills and your passion to match up with your happiness.
Brands are the worthiest assets of every business. Digital branding of an institution is meant to offer candidates more info, knowledge, coaching, and the right direction to their future career.
4-Step Process to Crafting Your Personal Brand StoryJennette Cajucom
Personal Branding has become popular only in the recent years, despite its concept having brought out in the open back in the 90s when Tom Peters wrote an article titled, "The Brand Called You," on Fast Company.
Personal Branding coaches and consultants teach professionals and business owners alike to help them stand out from their competition, but why are there still people struggling to get noticed to attract opportunities, be it in the form of a client, a customer, a collaborator, business partner or even an investor.
It lacks that important element need to establish that relationship: The Story.
Our Personal Brand Story is what CONNECTS US to our target audience. Without it, our online personal brand is just another profile that looks like our competitors.
In this presentation, I show you a very simple approach: a 4-STEP PROCESS that will lead you to crafting your Personal Brand EFFECTIVELY.
Learn as well the different common storytelling frameworks to attract your target audience.
Using Experience Maps to Improve Both Promise and ProcessmStoner, Inc.
Download this webinar for free: http://mstnr.me/2bvb0Bk
True story: by understanding the factors that drive decisions, as well as the thoughts and emotions that our target audiences experience, we can improve both promise and process for the groups that we serve.
Experience maps — graphical representations of the interactions individuals have with a product or service — are an effective tool for understanding our audiences. Based on both qualitative and quantitative research, experience maps can lead to numerous insights by illustrating what audiences think, feel, and do at various stages in a process. Experience maps also reveal existing gaps and potential opportunities in the overall user experience. We can harness these insights to educate stakeholders and drive positive changes and improvements across an entire engagement lifecycle.
In this Webinar:
• You’ll learn the principles behind experience mapping, as well as various techniques for collecting necessary data and information.
• You’ll explore an array of tools for illustrating experience maps.
• You’ll see examples of maps we’ve developed for a number of different institutions, and you’ll hear the insights from those maps that influenced content strategy and process change.
• You’ll discover approaches for using experience maps in your projects to ensure a positive user experience.
Taking Control of the Message: The ABCs of Branding Your SchoolCorey McPherson Nash
You probably appreciate the value of strengthening your school’s brand, but it may be difficult to know where to start. In addition to defining some of the key concepts of branding, this presentation will include a process for articulating your school’s brand and for aligning your messages to support your admissions and fundraising goals. It will include case studies of recent branding and messaging projects for schools and other not-for-profit organizations, including our work with AISNE defining a brand for the category “independent schools.”
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
My hope is you can use this personal branding framework to get what you want from your career—balancing the challenges to match up to your skills and your passion to match up with your happiness.
Early-Stage Digital Branding Discovery Questions and FrameworkKim Donlan
While full branding and messaging do take time, a failure to understand and navigate the pitfalls of early-stage branding can stop your company from ever really taking off.
Often, you think, “We’ll figure out the branding later—all I need is a landing page,” or “We’re in stealth mode, so I can’t publicly share what we really do,” or the truly dangerous “We can just use a template for now.” The problem with this thinking is that it prevents you from addressing the fundamental questions that define your brand and, more importantly, keeps you from communicating why your early adopters should trust you.
Shravan Shetty Interview Karthik Kompella Founder Of Purposeful Brands. Karthik is a Brand Consultant who founded Purposeful Brands after years of experience as a industry veteran working with Brand Consulting pioneers such as Lowe Lintas
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
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A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
Marketing Yourself workshop objectives:
Understand how marketing applies to job search and construct a simple personal marketing plan
Use O*Net and other online resources to find labor market trends and research potential employers
Construct a comprehensive master resume, from which you will make resumes targeted to specific jobs
Establish a consistent personal brand or message and utilize available tools to broadcast that message to employers and others
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. Arena
• Which industry, market, and/or field do you want to work
within?
Working in an industry related to the Entertainment/Retail is
my passion. Apple, Sony and Adidas are one of the main
industries I would love to apply and work in as Marketing
Manager.
3. Identity
• Who are You?
My name is Ali David, I am student from Full Sail University
achieving my degree for Entertainment Business.
• What Makes you unique?
I am a very determined and a hard-working person, I always
try my best to achieve my goals without wasting any time.
4. Skills
• What can you do?
I am highly proficient in problem-solving, I have a high knowledge
at numbers and computers, and good communication skills.
• What talents, skills, and abilities can you claim that are relevant
to your future employer, customers, or clients?
For the future, I will expect to have new skills gained, and also a
higher confidence towards myself from of all the things I have
achieved in the past.
5. Profession
• What do you do and how do you do it differently than
others? What is your approach to work?
The thing that makes me unique is that I focus on the
things I love doing. I also don’t get bothered If I am required
to do something else that I would not enjoy since I love to
stay busy all the time.
6. Credentials
• Why are you credible?
I am a highly social and honest person, I also tend to be highly friendly and
always open for any conversation.
• What makes you trustworthy to your future employer, customers, or
clients?
Showing my past work experience and results on how I am as a person in
the workplace. By that my future employee, customer or client will have the
knowledge that if they work with me, I will have an honest work,
environment etc.
7. Promise
• What promise will you make to your future employer, customers, or
clients?
Completing any favor they require, earning their trust and confidence,
and trying to express my ideas and suggestions both for them and for
the industry.
• What problem(s) do you solve?
Solving any threats by developing multiple solutions and future plans
that I would consider for the company to improve and prevent any other
threats for the future.
8. Positioning
• Why should someone hire or work with you rather than your competition?
Because I am a highly achievable person, never break any promises, and always focus
on the future and the challenges.
• How do you want your audience to think of you?
I want them to think of me as a highly determined person that loves to work and having
hopes to achieve our goals as a team.
• How are you different than your competition?
I am different because of the background knowledge I have attained from Full Sail and
my way of thinking in compared to others. I am also highly organized, a perfectionist,
and I am always willing to help others on anything they need.
9. Audience
• Which employers, customers, or clients needs to know you?
Those who work on the industries that I will be targeting to apply for. Customers and clients who enjoy the
entertainment of new technology and the future.
• Who influences them?
Television, social media, innovations, music, and those who feel more comfortable on their job with the
help of new technology.
• Where can you find your audience?
I would find them on industries specifically related to the entertainment, such as concerts, movie theaters,
and on places like Apple, Sony, or Microsoft.
• What interests and opinions do these individuals hold?
People who have an interest towards the future, innovation, and how they might see something that can be
highly useful for someone to make their life much more comfortable.
• What kind of activities are they engaged in outside of work?
Anything that would make them feel amused to prevent them from being bored, such as watching
television, navigating on social media, watching videos online, or trying something else that would make
them entertained.
10. Network & Marketing
• How will you gain the attention of your future employer, customers, or clients?
By giving them a brief introduction about myself, getting highly focused on my work,
and completing all of the favors they would need.
• How can you create a strong relationship with your audience?
Interacting with them would be one of the keys, trying to meet with them outside of
work, and trying to build trust as time passes on.
• What type of content will you publish online to provide value to your audience?
I will be discussing about my everyday life and all the things I have achieved in the
past, I will also try to talk to my audience in relation to any issues they are facing and I
will try my best to give them suggestions on what they can do to achieve those goals.
11. Competitors
• Who else might you be competing with for a job, sale, or contract?
Dalton Carter of Orlando, Florida, who is graduating with a B.S. in Marketing in
the University of Central Florida in 2020.
Abby Marshall of Winter Park, Florida, who is graduating with a B.S. in
Marketing in the Florida State University in 2020.
Phillip Latham of Orlando, Florida, who is graduating with a B.S. in Business
Administration in the University of Florida in 2020.
• How do you compare to them?
With all the competitors I have compared to me are experiences in Leadership,
Microsoft Office, Strategic Planning, and Public Speaking.
12. Professional Development
• What do you need to improve upon in order to reach your career goals and how will you go about
making these improvements?
Working harder and trying to learn ways online on how I can improve myself and looking for strategies in
order to improve my skills.
• What skills and abilities do you need to develop to stand out from your competition?
Having a lot of knowledge towards computers, such as Microsoft Office, and high knowledge towards
new media, entertainment, marketing, and communication.
• What type of mentor or coach will you seek to help you develop professionally?
I will look for a coach who has good skills and knowledge towards marketing, management, and
leadership. Also having someone who has some skills in computers, specifically in Microsoft Office.
• How much time do you need to dedicate to these improvements?
I would say depending on the dedication and the focus I will put on this kind of effort. If I work hard on it,
then I would have attained those improvements in a shorter amount of time than I was expecting to take.
13. Goals
• What do you want to achieve by developing your personal brand?
My greatest achievement is wanting people to recognize me on who I am and how I relate to my
branding as a way to motivate others towards their success.
• Are you seeking to grow your brand awareness?
For now I plan to expand my brand to be more recognized by trying to stay active towards my social
media platforms and on my website.
• Improve your professional image?
By keeping clean my social media accounts, being optimistic and respectful towards others and
always willing to keep my promises.
• What is the purpose for your personal branding endeavors?
The main attempt for my personal brand is to help others by trying to motivate them to complete their
objectives, and trying to make them stay determined and positive while they are achieving them.
14. References
Maragoni, A. (2018, May 3). Entertainment Industry Accounting. Retrieved from
http://blogs.calcpa.org/hot-topics/2018entcochairs/#.XEPy789KgmJ
Piece, O. (2018, September 10). The problem with self-sovereign identity: We can't
trust people. Retrieved from https://www.paymentscardsandmobile.com/the-
problem-with-self-sovereign-identity/
American University. (n.d.). Career Skills Initiative. Retrieved from https://
www.american.edu/careercenter/skills.cfm
Davies, J. (2016, June 07). The state of the sustainability profession, 2016. Retrieved
from https://www.greenbiz.com/article/state-sustainability-profession-2016
Icons, A. (n.d.). Corporate Development. Retrieved from https://www.iconfinder.com/
icons/2166622/
cooperation_partnership_partnership_cooperation_team_teamwork_icon_icon
Misner, I. (2015, July 27). The Real Secret to Success Isn't Really a Secret. Retrieved
from https://www.entrepreneur.com/article/248786
15. References Pt.2
Zolotareva, K. (2017, June 14). ASO Competitor analysis and benchmark step-by-step with
TheTool. Retrieved from https://thetool.io/2017/how-to-track-aso-competitors
Hubspot. (2015, February 11). How to Build a Loyal Audience Online. Retrieved from
https://phoenixhug.uberflip.com/inbound-hub-insiders/how-to-build-a-loyal-audience-
online-infographic-2
National Junior College. (n.d.). Singapore International Science Challenge (Challenges).
Retrieved from https://nationaljc.moe.edu.sg/singapore-international-science-challenge-
challenges/
BR Research. (2017, May 17). Expanding, not levelling the playing field. Retrieved from
https://www.brecorder.com/2017/05/17/348948/expanding-not-levelling-the-playing-field/
Latumahina, D. (2016, December 9). The Power of Determination. Retrieved from https://
www.lifeoptimizer.org/2016/12/09/the-power-of-determination/
Great Performers. (n.d.). The Only 6 Habits You Need to Cultivate to Be Successful.
Retrieved from https://greatperformersacademy.com/habits/the-only-6-habits-you-need-
to-cultivate-to-be-successful
16. Competitor’s references
D, Carter. (n.d). 2020 Marketing Student. Retrieved from
https://www.linkedin.com/in/dalton-carter-a6b27a159/
A, Marshall. (n.d). Florida State University Class of 2020.
Retrieved from
https://www.linkedin.com/in/abby-marshall-b23947163/
P, Latham. (n.d). Student at University of Florida. Retrieved
from
https://www.linkedin.com/in/phillip-latham-543917159/