My digital portfolio :)

1. C h o o H u i Y i n g
Digital Portfolio 2018
last updated: 29/3/2018
behance.net/choohy961810
linkedin.com/in/hui-ying-choo-2955a2146/
My email: choohy96@gmail.com

2. Welcome
Hello,
This is my digital portfolio showcasing my works,experiences
and journey as graphic design student to let people know
more about me and my artwork
I’m Hui Ying
Intrested in learning and doing design

3. About Me
I’m currently pursuing Diploma in Graphic Design at Saito College.My
believes is that success comes with hard work and sacrifies
My strengths and characteristics are punctual, responsible and moti-
vated. I don’t like to be late in terms of attendance and deliverables. I
will be responsible for any task and finish them on time. I always find a
reason to be motivated to complete a task despite the challenges.

4. My passion
My passion to succeed is what keeps me going until now. I always tell
myself to never give up and not to be afraid of making mistakes. Learning
from my mistakes will lead towards self-improvement and the ability to
learn more in this industry.
Andre Saraiva is a Swedish graffiti artist. He inspired me through his design
collaboration with Uniqlo clothing. It is from there that I knew about his
designs and was inspired by his artworks when I searched about him; his
character designs, graffiti, artworks and the colours used were nice and
very unique

5. Copywriting. In this subject I had to crack my brain to think of creative
slogans, headlines and body copy for posters and online banners.
What I have learned from this subject is the need to think of eye-catching
and attention-seeking words to attract people for them to read and study
our poster
Headline 1: Please help the eplahetn
Headline 2: Waiting for you to reorganize
Slogan 1:Mentally Stimulating
Slogan 2: Decode the Mystery
Learning
Journey
Copywriting
Headline 1: Escape to your own world
Headline 2: What will you build?
Slogan 1: Just imagine
Slogan 2: Go beyond

6. The importance of this subject was to learn the skills to think of creative
words to attract people’s attention and create interest as well as immersion
Learning
Journey
Copywriting
When relating to the actual use in the industry, I now have the skills and
ability to write good and suitable slogans, headlines and body copy based
on the requirements of the assigned task

7. Learning
Journey
Typography
In this subject I created a type specimen booklet for a type font of
my choice; Gill Sans
What I have learned from this subject is about font styles, characteris-
tics, and their suitable usages. I also learned about how to arrange the
fonts to create hierarchy

8. Learning
Journey
Typography
The importance of this subject is that I will know what type of tone and
style suits the font type. When relating to the actual use in the industry,
the next time when I design anything, I will know how to pick the right
font for the right style and tone of the design

9. Learning
Journey
E-publishing
In this subject we had to re-design an existing website that
lacked in terms of attractiveness.
What I have learned from this subject is how to design an attractive
website, the creation and management of information and content
to be featured, selection of suitable background and visual elements,
font and colour considerations

10. Learning
Journey
E-publishing
The importance of this subject is to let me know and understand the consid-
erations of creating a visually appealing, usable, and intuitive website. When
relating to the actual use in the industry, the next time I design websites for
clients, I am able to handle all their needs and expectations from start to
finish.

11. Learning
Journey
Khidmat
Masyarakat
In this subject we had a team of 40 members from the various courses
offered at Saito College and we were tasked to organize and run a
meaningful event; fund raising and donations to an Orphanage.
On top of that, we also did social work at their house. For this project, I
was the Secretary where I realized the importance of communicating and
dealing with a group of people

12. Learning
Journey
Khidmat
Masyarakat
I appreciate the opportunity to be involved in this project as we had the
chance to collectively help those in need while contributing back to the
society. The importance of this subject was that it provided us with a
platform to train our project planning and collaboration skills.
I plan to apply what I’ve experienced to be more kind to strangers that are
in need of our help, and also to be grateful and realize how blissful and
lucky we are compared to many others out there.

13. My
Showcase
Computer
Graphic
Design
This is my best works for Computer Graphic Design (publishing)
assignment. The topic I choose to design is Ulzzang-style Korean
fashion lookbook.This is the book layout that designed by me.The
concept of the book is pastel colour and minimalistic style but i
tone it up with pastel-colour frame to make it more interesting.

14. During my internship, I’m working at Esthetics International Group
Berhad (EIG Malaysia) under MIS department ; digital marketing. I
learnt a lot of new things about the design industry. After working in
digital marketing department, now I have more knowledge about
e-commerce. I also get to experience how it was like working behind
the online marketplace and how is the process of doing business online
from planning the offers & promotion and to design online banner.
In conclusion, I’m grateful for the company and my supervisor to have
given me the chances and opportunity in the company. Because of the
internship, I get to learned and experience a lot of new things. My skills
also improved a lot. I’m also happy to meet friendly and helpful colleague.
Internship
Experience
Esthetics
International
Group Berhad
(EIG)