Uploaded byKOOACH
Why you shouldn't hire a growth hacker
This document provides advice on when and how to hire a growth hacker. It recommends: 1) Not hiring a growth hacker immediately, but rather after establishing marketing teams and being able to afford a growth hacker for at least 6 months. 2) Testing strategies before implementing them and focusing on data analysis and interaction. 3) Using side projects and experiments that offer value to attract customers rather than interrupt them, and to spend 10% of the marketing budget on these.
More Related Content
Similar to Why you shouldn't hire a growth hacker
Why you shouldn't hire a growth hacker
- 2. WHY YOU SHOULDN’THIRE A GROWTH HACKER! At least not right away!
- 3. SO, WHO AMI? GHS16 = 10% DISCOUNT
- 4. LAUNCHED IN MARCHTHIS YEAR GROWTH AS A SERVICE SIDE PROJECT MARKETING GROWTH HACKING WORKSHOPS
- 5. OKAY, LET’S GETSTARTED!
- 6. WHO KNOWS THEDIFFERENCE BETWEEN A GROWTH HACKER AND A MARKETER?
- 7. RULE #1 HIRING AGROWTH HACKER comes on top of your marketing team.
- 8. RULE #2 MAKE SUREYOU CAN AFFORD A GROWTH HACKER for at least 6 months. It’s crucial!
- 9. RULE #3 UNTESTED STRATEGIES arenot valid hacks. Test, test, test!
- 10. RULE #4 ANALYSIS OFAND INTERACTION WITH DATA is key to everything a growth hacker does.
- 11. RULE #5 IT’S NOGOLDEN TICKET to success if you hire a growth hacker.* *Successes like Paypal, Airbnb and Dropbox are very rare.
- 12. RULE #6 NO SUSTAINABLEGROWTH comes from cheap traffic-acquiring tricks.
- 13. I HAVE SOMENEWS FOR YOU GUYS!
- 14. There are SOMANY basic marketing principles, your team doesn’t even has time to think about growth!
- 15. LET’S FACE THETRUTH! • Old school channels are saturated • Average ad spend is hilarious • No added value in having your cookie following people all over the internet to tell them how great your product or service is
- 16. SO, WHO HASALREADY DONE AT LEAST ONE OF THE FOLLOWING THINGS? • Used Tinder to export mail addresses of local target audiences • Visited 3000 targeted LinkedIn profiles in one day • Have 1000+ people sharing your content • Created a free tool to generate leads
- 17. MAJOR KEY Don’t spendMORE than your competitors, OUTSMART them!
- 18. Attract their attentionby offering value, not by interrupting them PS. it’s cheaper
- 19. LET ME ILLUSTRATETHIS WITH AN EXAMPLE
- 20.
- 21.
- 22.
- 23.
- 24. HUBSPOT MARKETING RESOURCESLIBRARY
- 25. COPY THIS! Doesn’t matterin which industry you are, it works!
- 26. LET YOUR MARKETERSBE STUCK IN ONE OF THESE
- 27. YOUR GROWTH HACKERSNEED THIS
- 28. HOW DO YOUCOME UP WITH TACTICS THAT WORK?
- 29. HOW DO YOUKNOW THEY ARE WORKING? SERIOUSLY? MAYBE YOU CAN DO BETTER!
- 30. SO, NOW IT’STIME TO TAKE YOUR NOTEBOOKS!
- 31. SEPARATE YOUR GROWTH METRICS FROMYOUR KPI’s!
- 32. SO, MY ADVICEFOR 2017 IS…
- 33.
- 34. SPEND 10% OFYOUR MARKETING BUDGET ON EXPERIMENTS AND SIDE PROJECTS* *to meet your growth metrics
- 35.
- 36. UNSPLASH 8M views /month
- 37.
- 38.
- 39.
- 40.
- 41. SO, HOW DOYOU DECIDE ON SIDE PROJECTS / EXPERIMENTS?
- 42. • Where aremy prospects? • What pains do they have? (how can we make their lives easier?) • How can we solve these pains? • How can our solution be free(mium)? We still need to upsell them afterwards. *BONUS: the things you do have to be about them, not about you(r company).
- 43. A GREAT WAYTO START IS BY MAKING ASSUMPTIONS AND DOING THE EXACT OPPOSITE OF THOSE!
- 44.
- 45. Compelling marketing has4 components, all being key VALUABLE UNIQUE TIMELESS RELEVANT
- 46. BONUS: TOOLS TOHELP YOU
- 47.
- 48.
- 49.
- 50.
- 51.
- 52.
- 53. MY ADVICE TOALL OF YOU
- 54. • Hire growthadvice first, then hire a growth hacker. • Get yourself some challenges (growth metrics). • Divide all of them in small tasks (check GrowthHackers Projects or ladder.io). • Test & measure experiments on the cheap.
- 55. AND 1 MORETHING…
- 56. JOIN OUR FACEBOOK GROUP GrowthMarketing Belgium
- 57.