This document provides advice on when and how to hire a growth hacker. It recommends: 1) Not hiring a growth hacker immediately, but rather after establishing marketing teams and being able to afford a growth hacker for at least 6 months. 2) Testing strategies before implementing them and focusing on data analysis and interaction. 3) Using side projects and experiments that offer value to attract customers rather than interrupt them, and to spend 10% of the marketing budget on these.

2. WHY YOU SHOULDN’T HIRE A GROWTH HACKER!
At least not right away!

3. SO, WHO AM I?
GHS16 = 10% DISCOUNT

4. LAUNCHED IN MARCH THIS YEAR
GROWTH AS
A SERVICE
SIDE PROJECT
MARKETING
GROWTH HACKING
WORKSHOPS

5. OKAY, LET’S GET STARTED!

6. WHO KNOWS THE DIFFERENCE
BETWEEN A GROWTH HACKER
AND A MARKETER?

7. RULE #1
HIRING A GROWTH HACKER
comes on top of your marketing team.

8. RULE #2
MAKE SURE YOU CAN
AFFORD A GROWTH HACKER
for at least 6 months. It’s crucial!

9. RULE #3
UNTESTED STRATEGIES
are not valid hacks. Test, test, test!

10. RULE #4
ANALYSIS OF AND
INTERACTION WITH DATA
is key to everything a growth hacker does.

11. RULE #5
IT’S NO GOLDEN TICKET
to success if you hire a growth hacker.*
*Successes like Paypal, Airbnb and Dropbox are very rare.

12. RULE #6
NO SUSTAINABLE GROWTH
comes from cheap traffic-acquiring tricks.

13. I HAVE SOME NEWS FOR YOU GUYS!

14. There are SO MANY basic marketing
principles, your team doesn’t even has
time to think about growth!

15. LET’S FACE THE TRUTH!
• Old school channels are saturated
• Average ad spend is hilarious
• No added value in having your cookie
following people all over the internet to tell
them how great your product or service is

16. SO, WHO HAS ALREADY DONE AT
LEAST ONE OF THE FOLLOWING THINGS?
• Used Tinder to export mail addresses of
local target audiences
• Visited 3000 targeted LinkedIn profiles in
one day
• Have 1000+ people sharing your content
• Created a free tool to generate leads

17. MAJOR KEY
Don’t spend MORE than your competitors, OUTSMART them!

18. Attract their attention by
offering value, not by
interrupting them
PS. it’s cheaper

19. LET ME ILLUSTRATE THIS
WITH AN EXAMPLE

20. HUBSPOT MASTERS THIS!

21. HUBSPOT WEBSITE GRADER

22. HUBSPOT CONFERENCE

23. HUBSPOT CERTIFICATE

24. HUBSPOT MARKETING RESOURCES LIBRARY

25. COPY THIS!
Doesn’t matter in
which industry
you are, it works!

26. LET YOUR MARKETERS BE STUCK IN ONE OF THESE

27. YOUR GROWTH HACKERS NEED THIS

28. HOW DO YOU COME UP
WITH TACTICS THAT WORK?

29. HOW DO YOU KNOW THEY ARE
WORKING? SERIOUSLY? MAYBE YOU
CAN DO BETTER!

30. SO, NOW IT’S TIME
TO TAKE YOUR
NOTEBOOKS!

31. SEPARATE YOUR
GROWTH METRICS
FROM YOUR KPI’s!

32. SO, MY ADVICE FOR 2017 IS…

33. HIRE TRIGGER
#kthxbye

34. SPEND 10% OF YOUR
MARKETING BUDGET ON
EXPERIMENTS AND
SIDE PROJECTS*
*to meet your growth metrics

35. AGAIN, SOME EXAMPLES…

36. UNSPLASH
8M views / month

37. STARTUP STASH

38. BUSINESS MODEL KIT

39. GROWTH BOT

40. CARTAMUNDI

41. SO, HOW DO YOU DECIDE ON
SIDE PROJECTS / EXPERIMENTS?

42. • Where are my prospects?
• What pains do they have? (how can we
make their lives easier?)
• How can we solve these pains?
• How can our solution be free(mium)?
We still need to upsell them afterwards.
*BONUS: the things you do have to be
about them, not about you(r company).

43. A GREAT WAY TO START IS BY
MAKING ASSUMPTIONS AND DOING
THE EXACT OPPOSITE OF THOSE!

44. IMPORTANT NOTICE!

45. Compelling marketing has 4
components, all being key
VALUABLE UNIQUE TIMELESS RELEVANT

46. BONUS: TOOLS TO HELP YOU

47. BUBBLE.IS

48. OPPOSITE THINKING

49. PRODUCT HUNT

50. BOTSIFY

51. UPWORK

52. LADDER.IO

53. MY ADVICE TO ALL OF YOU

54. • Hire growth advice first, then hire a growth
hacker.
• Get yourself some challenges (growth metrics).
• Divide all of them in small tasks (check
GrowthHackers Projects or ladder.io).
• Test & measure experiments on the cheap.

55. AND 1 MORE THING…

56. JOIN OUR
FACEBOOK GROUP
Growth Marketing Belgium

57. THANK YOU GUYS!