05.Online marketing and social media campaigns
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HP ran a 31-day promotion where they gave away HP laptops through bloggers. Each blogger promoted the giveaway for one day over 31 days. This resulted in a large increase in traffic and sales for HP, with over 380,000 links discussing the promotion and an estimated reach of over 50 million impressions. The promotion cost $250k and had no media spend. It was successful because HP built relationships with influencers and gave them control over custom marketing materials.
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05.Online marketing and social media campaigns
- 1. Module 5: Online marketing and social media campaigns
- 4. Â
- 5. Google reports well over 380,000 links discussing the 31 sites and giveaways. Virtually no negative comments about HP or the promotion associated with the giveaway Linkbait
- 9. Case study 2: Blendtec
- 16. What not to do
- 18. Viral Marketing Campaign Misfires The goal was to let users interact with the product in a fun, unique way. They would then distribute their creation and the message to friends and via their blogs. GM hoped to build brand awareness of the new truck.
- 25. From prank to marketing campaign?
- 27. 3M Carjacks Idea
- 28. Mentos-Diet Coke geysers EepyBirdâs Experiment #4 video of geyser fountain goes viral. Mentos site links to video, then supports record-breaking events around the world.
- 30. â In the world of the Internet, you don't own your brand. Your customers and your users own your brand,â David Sifry, founder Technorati
- 32. Â
- 33. Idea 2: Reaching out to fans http://www.chevroncarsblog.com/
- 34. Idea 3: Adopt-A-Pilot http://adoptapilot.blogs.com
- 36. Â
- 38. Dale Backus, 21, and Wes Phillips, 22, shot the 30-second spot, featuring Daleâs wife Cori, with borrowed equipment, a skateboard and total expenditure of 12 dollars. They were awarded a prize of $10,000 and a trip to the Super Bowl in Miami, where the winning entry was announced and aired during the game for est. US$1.25m. http://www.crashthesuperbowl.com/ Production cost: US$12
Editor's Notes
- Women control [all] the wealth. Women [substantially] outlive men. Women start most of the new businesses. Womenâs work force participation rates have soared worldwide. Women are closing in on âsame pay for same job.â Women are penetrating senior ranks rapidly Womenâs leadership strengths are exceptionally well aligned with new organizational effectiveness imperatives. Women are better salespersons than men. Women buy [almost] everything â commercial as well as consumer goods. So what exactly is the point of men?
- The project organised by StarMetro together with Federal Hotel Kuala Lumpur and Federal Hotels International received close to 150 photographs of various occasions celebrated by the participants in 1957. The project, launched in June, was held for over 12 weeks. The photographs from the public were collected and seven winners were chosen based on the most creative captions they gave for the photographs submitted.
- A blog where Chevron Cars collectors can share ideas, collections and photos, learn insider news, and find answers to some of the most common questions about Chevron toy cars, Chevron Cars games, and more! Child collectors of collectible vehicles were interviewed and photographed with their collections.
- The programme allowed one class in a school to adopt a pilot and make that connection through blogs and visits by the pilots or the class to the airport. âą Each spring, fifth-grade classes nationwide âadoptâ a Southwest Airlines pilot for four weeks. âą Pilots volunteer their time visiting classes and corresponding with students while flying their weekly trip schedule. âą Classes track their pilotâs weekly flight schedule while learning about U.S. cities. âą Southwest Airlines provides the program curriculum (called the Flight Plan) that has been developed in cooperation with the Smithsonian Institute and other education specialists. Students learn core school subjects in a fun way and see how important education is in reaching personal goals.