The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Pittsburgh Nonprofit Summit - Technology & Social Media GPNP
You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Pittsburgh Nonprofit Summit - Technology & Social Media GPNP
You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social Media Wave OCT2010 (Universal Mc Cann)Sociatria.com
Quinta edición de este estudio que lleva desde 2006 midiendo el impacto de las redes sociales y su influencia en los hábitos de los consumidores de diferentes países, incluyendo España. (en inglés)
Social media is an incredibly dynamic environment. Terms like “friend” and “influencer” are no longer adequate.
A deeper understanding of consumer needs and motivations is the key to unlocking a real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s not just people that are connecting in the social media space.
There is huge demand for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved, driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
There are 2.5 billion Millennials globally, today in 2015.
Millennials are the biggest consumer group of all. They are also driving change in every industry, especially mobile. From Twitter usage data to smartphone ownership, use these 15 statistics about the Millennial mobile owner in your next presentation.
All these statistics come from my new Total Youth Mobile Report 2015. Get a sneak peak here...
In a world where we are surrounded by digital inclusivity in our lives, we are becoming more reliant on multitasking virtually as well as physically. Over at Laced, we have explored the nature of what this means and how it impacts and influences our daily lives as a business community, people, family life and consumer mindset. Take a look at our insights paper here for more information.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
How to Boost Your Brand with MicrovideoElon iMedia
From Vine to .gifs, very short videos are a great way to get your customers to engage with your brand. Here are some best practices for using micro video.
Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15Peg Fitzpatrick
How do you know which social media platform is the right one for you? This social media boot camp presentation from the Blog Her 2015 conference by Peg Fitzpatrick looks at the demographics of the big social platforms so you can choose which fits with your brand or blog.
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
Our 60-minute power session covering the latest research, updates and case studies in social media. Find out what’s next for shopping on Instagram, the most recent data intelligence from Facebook on video and much more.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
What's it take to do smart social in 2018? Insights and key trends for brandsZeinaKhodr1
So what’s it take to do smart social? These days everyone’s a publisher creating daily random acts of content. The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. Some of the big social media conversations in 2017 centred around trust, health, political influence, privacy, regulation, and advertising. It was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what were the ‘right’ results, and what was required to grow their brands’ social presence
Meet the consumer power house MILLENNIAL by Brandnow.asia Sept 2016Pacharee Pantoomano
In 2020, Millennial or Generation Y will be the supreme consumer group. Find out what motivates them and how brands should talk with this new power house.
Social Media Wave OCT2010 (Universal Mc Cann)Sociatria.com
Quinta edición de este estudio que lleva desde 2006 midiendo el impacto de las redes sociales y su influencia en los hábitos de los consumidores de diferentes países, incluyendo España. (en inglés)
Social media is an incredibly dynamic environment. Terms like “friend” and “influencer” are no longer adequate.
A deeper understanding of consumer needs and motivations is the key to unlocking a real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s not just people that are connecting in the social media space.
There is huge demand for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved, driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
There are 2.5 billion Millennials globally, today in 2015.
Millennials are the biggest consumer group of all. They are also driving change in every industry, especially mobile. From Twitter usage data to smartphone ownership, use these 15 statistics about the Millennial mobile owner in your next presentation.
All these statistics come from my new Total Youth Mobile Report 2015. Get a sneak peak here...
In a world where we are surrounded by digital inclusivity in our lives, we are becoming more reliant on multitasking virtually as well as physically. Over at Laced, we have explored the nature of what this means and how it impacts and influences our daily lives as a business community, people, family life and consumer mindset. Take a look at our insights paper here for more information.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
How to Boost Your Brand with MicrovideoElon iMedia
From Vine to .gifs, very short videos are a great way to get your customers to engage with your brand. Here are some best practices for using micro video.
Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15Peg Fitzpatrick
How do you know which social media platform is the right one for you? This social media boot camp presentation from the Blog Her 2015 conference by Peg Fitzpatrick looks at the demographics of the big social platforms so you can choose which fits with your brand or blog.
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
Our 60-minute power session covering the latest research, updates and case studies in social media. Find out what’s next for shopping on Instagram, the most recent data intelligence from Facebook on video and much more.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
What's it take to do smart social in 2018? Insights and key trends for brandsZeinaKhodr1
So what’s it take to do smart social? These days everyone’s a publisher creating daily random acts of content. The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. Some of the big social media conversations in 2017 centred around trust, health, political influence, privacy, regulation, and advertising. It was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what were the ‘right’ results, and what was required to grow their brands’ social presence
Meet the consumer power house MILLENNIAL by Brandnow.asia Sept 2016Pacharee Pantoomano
In 2020, Millennial or Generation Y will be the supreme consumer group. Find out what motivates them and how brands should talk with this new power house.
11 Myths About Driving Traffic in a Mobile, Social World: A Deck-Form Debunki...David Godsall
If you're a digital editor, a content strategist, or really anyone whose job is to drive traffic, you've probably heard a lot of tired advice. This deck lists some of these debunkable ideas, hopefully as a way to start a conversation about better ways to build audiences.
special thanks for:
Alexandra Sharina,
Asya Kulikova & #arg_team,
Anna Kasimovskaya for this todo.
credits:
blog.kissmetrics.com/7-social-media-trends/
blog.bufferapp.com/social-media-trends-2018/
sproutsocial.com/insights/marketing-trends/
sproutsocial.com/insights/social-media-trends/
inc.com/zoe-henry/social-media-fails-2017.html/
inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html
socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/
forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/
adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Similar to Fluid Communication Channels and the Marketing and Communications 'Ideas Boom' (20)
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'
1. The recent ‘ideas boom’ in marketing and
communications in Australia highlights the need
to revolutionize communications, moving beyond
traditional channels to more fluid ones to suit the
intended audience.
3. 1
2
3
Presentation
outline Social Media
The platforms change quickly and often but
audiences use social media more than any
other communication tool.
Gaming
Partnerships between big brands and big
games and the gamification of marketing
The future of digital
Augmented reality and virtual reality
have moved beyond a niche product to a
mainstream media.
5. Social
media’s
dominance
Growth remains steady.
Social media usage is
increasing in people of all
ages.
Social media growth
The spread of social media is unabating. Teenagers and
young people continue to lead the way, but statistics show
increasing usage across all age groups, including adults
and seniors, where usage has increased tenfold in the past
decade.
6. Usage is increasing
across all age
groups, including
adults and
seniors, where
usage has increased
tenfold in the past • 65% of adults used social
media in 2015, up from 7%
in 2005.
• Seniors are also joining:
35% of all those 65 and
older report using social
media, compared with
just 2% in 2005.
Source: PEW Social Media Usage: 2005-2015
7. Usage
across
platforms
Instagram and Snapchat have both seen strong growth, but Facebook
is still the social media platform that dominates the web.
• Facebook has on average 1.13 billion daily active users
• 100 million users spend 30 minutes on Snapchat every day. Over 10
billion videos are viewed daily, which is more than a 350% increase in
the last year alone.
• Instagram has 400 million active users, 300 million are active daily us-
ers. More than 95 million photos or videos are shared on the platform
every day
• For all platforms, usage is greatest in the 18-34 age group. Facebook
eclipses Instagram, Snapchat, Twitter, Tumble, Vine, LinkedIn and
Pintrest in terms of reach and time spent on the platform
8. Think
mobile
Engaging with your
audience online
increasingly means
engaging via smartphone
The average smartphone user spends 4 hours on
her device every day.
• She has 33 apps, 12 of which she uses daily.
• 3 of those apps account for 80% of her usage time:
Facebook, Whatsapp and Chrome.
The Asia-Pacific region accounts for the majority
of global smartphone users
9. Social media
best
practice
Increase audience
engagement by following
basic principles: be visual
and engage.
Be visual
• Images
• Videos
• Gifs
• Infographics
Engage
• Join conversations
• Repost content
• Ask questions
• Reward and incentivise
• Be funny
10. The power
of pictures
Engaging visuals
People’s connection with
images is instant and
emotional. The human brain
can process entire images
in as little as 13 milliseconds,
according to MIT researchers.
Using pictures well is
fundamental to successful
social media.
• Images on social media
increase user engagement
by up to 94%
• Images are
40 times more likely to get
shared
• Tweets with images earned
150% more retweets and
18% more clicks in a study
by Buffer
Images on social
media increase user
engagement by up
to 94%
11. The evolution of
video consumption
1 2 3Live (traditional)
TELEVISION
• Tune in or miss out
• Mass concurrent audience
• Free and paid options
On Demand
DIGITAL VIDEO RECORDER/STREAMING
• Watch on your own terms
• Disparate audience
• Pay for convenience
‘Real’ Live
FACEBOOK LIVE/PERISCOPE
• Tune-in/watch on your own terms
• Mass audience but also personal
• Free to broadcast and watch
12. The rise of video
As with images, the connection with video is instant
and emotional, but for video, this response is
prolonged
Billions of videos are viewed on social
media every day. YouTube has lost
its supremacy as the video platform,
video is now integral to social media
networks.
• The average video post generates 135% greater
organic reach compared to photo posts
• Facebook alone generates 8 billion video views
per day. Snapchat eclipsed this in 2016, reaching
10 billion
• The number of video posts per person on Face-
book increased 75% in 2015
• Video is predicted to account for 82% of global
internet traffic by 2020, according to Cisco
13. The advent of live
streaming video is the
latest development in the
dominance of video.
• Live stream videos are raw, authentic
and accessible to both creators and
consumers
• Facebook live videos are prioritised
in the feed and watched on average
Chewbacca Mom
Live stream videos are raw, authentic and
accessible to both creators and consumers
• May 19, 2016: 37-year-old Texas mother Candace
Payne posted a live video showing her delight
with a Star Wars Chewbacca mask she purchased
for her son
• The video quickly went viral, propelling Payne into
viral stardom and prompting the mask to sell out
across America
• The video has been viewed more than 160 million
times and shared 3.3 million times
Link: https://www.facebook.com/candaceSpayne/
videos/10209653193067040/
14. GIFs
Strange but remarkably
popular
What is a GIF
A GIF (Graphics Interchange Format) is a widely supported and portable file that
appears as a very shot video (usually three seconds or less). It could be described
as a cross between a picture and a video.
• The format was first invented in 1987 but its popularity has skyrocketed in
recent years due to its shareability on social media
• The creators of the format pronounced GIF with a soft g - “jif”- but pronunci-
ation with a hard G is widespread
Link: http://gph.is/24GRaaP
15. GIFs make content
stand out by making it
appear as if it is almost
jumping off the page.
GIFs are an important feature
of trending conversations on
Twitter and brands insert their
profile into these conversations
if they can use GIFs well. See
this example from GoPro and
this example from American
pancake restaurant IHOP, who
took part in the buzz around
#GIFparty as well as this from
the NT News in response to
#CensusFail
Link: https://twitter.com/TheNTNews/status/763133836871905281
16. Where to
start
Use GIFS to
• tell a story
• animate data
• show personality
• explain a process
• show off a product
• thank someone publicly
• play an ad (and it’s free)
• create a tiny presentation
• offer a sneak peek or preview
• highlight your company culture
17. Infographics
Present numerical data
and increase engagement
Numerical data is
best presented in
an infographic.
Several free, easy to use
online tools are available
to create infographics:
• Pikochart
• Info.gram
• Easel.ly
• Visme
18. Go beyond broadcasting
on social media
Engage with your specific audience
on social mediasupport, intelligence
19. Engage
Join conversations, don’t just start
your own. Look at what is happening
in the world and be a part of the
conversation about it on social media.
Watch trending hashtags and think
about if and how your brand is
relevant or simply showcase your
brand’s humour and culture to an
audience of millions.
20. • For example, Antarctic Ocean Alliance
made the most of #Rio2016 with this
post showing orcas bobbing in and out
of the water, comparing them to syn-
chronised swimming.
• Greenpeace Brazil responded when the
internet went crazy over #Pokemon-
Go with several tweets using Pokemon
Go characters to illustrate the need to
protect endangered animals in the Am-
azon
• Amazon.com capitalised on #Pokemon-
Go to sell battery packs
Link: https://www.facebook.com/AntarcticOceanAlliance/
posts/1192226690834583
21. Engage
Make your audience part of the story by
reposting their content. This adds variety to
your feed, puts your audience in the spotlight
and improves trust.
• Around one-third of the photos posted on the @Starbucks
Instagram account are “regrams”. This showcases Star-
bucks global reach and motivates customers to upload
shots of their orders to Instagram, in the hopes they’ll be
shared.
• Regramming is especially effective for small organisations
who are likely to have repeated interactions with a small-
er follower base.
22. Run competitions (with good prizes)
• MySwitzerland.com asked people to post their favour-
ite shots of Switzerland to Instagram with the hashtag
#LoveSwitzerlandContest. The winner received a 10-day
National Geographic Expedition to Switzerland.
• The competition generated 9,400 posts. 70% of the
visitors to the contest hub page clicked the CTA for
more trip ideas.
Online surveys
• Find out more about your audience by asking them
23. ✚✚ Stay on top of updates in social
media and be early adopters
e.g. Instagram stories, Snapchat
memories
✚✚ Think creatively, be brave, take risks
and learn from your mistakes
✚✚ Experiment: if you fail, the web has
a short memory
26. The interaction of gaming and marketing/
communications has at least two forms:
• Partnership between big brands and big games:
e.g. MacDonald’s big win with Pokemon Go – there are
now 3000 MacDonald’s restaurants within the most
popular mobile game ever.
The CEO of Pokemon Go is looking to move to a spon-
sorship model and this is likely to be mimicked by other
major players in the game.
• The gamification of marketing
Think of loyalty programs as a very basic kind of gami-
fication and consider the possibilities to improve o this
when paired with technology.
27. Case Study
Gamification of
marketing
Coca Cola Chok Chok, Hong Kong
• Chok is a slang word in Cantonese meaning rapid
motion.
• Coca cola built an app that worked interactively
with a television commercial. Users shook their
phone at the screen while the commercial was
playing in order to catch coke bottle caps for
prizes. The commercial was also played in cine-
mas and on outdoor screens.
• The app reached the top of the local app down-
loads for iOS in a single day, reached 380,000
downloads in one month, and the television com-
mercial received over 9 million total views.
• Video: https://www.youtube.com/watch?v=pED-
sERv-rFA
28. Magnum Pleasure Hunt
• A campaign for the launch of their new icecream
bar, Magnum Temptation.
• Magnum created a online platform game in
the style of Super Mario in which an avatar ran
through pages of the internet collecting bonbons.
Magnum teamed up with several major brands to
create interactivity with their sites. The bonbons
could be redeemed for a virtual temptation ice-
cream bar at the main Magnum website.
• Social media integration allowed players to chal-
lenge friends and share their results in the game.
• The game was the most tweeted URL on the day
of its launched. 7 million players spent an aver-
age of five minutes each on the game
• Video: https://www.youtube.com/
watch?v=LD4uiqejOLg
Case
Study
30. Augmented
Reality
Digital communications
in real life.
The success of Pokemon Go has proved that
people are ready for Augmented Reality. AR
offers a new way to engage with an audience
within their own frame of reference
• Norwegian People’s Aid used augmented reality to create a
virtual minefield inside a shopping centre to illustrate the
dangerous threat of stepping on a landmine at any time.
• Museum of London created the ‘StreetMuseum’ app using
their extensive photo, painting and illustration collections.
The app would identify a user’s location and overlay images
so they could see what the place used to look like.
• They were aiming for 5000 downloads, they exceeded
125,000 downloads. Visitors to the museum tripled.
31. Virtual
Reality
More specialised and
more expensive than AR
but an offers intensive
form of engagement if
done well VR technology offers fully immersive
experience that transports a viewer to
another reality. While it is still realitively
niche, it is a powerful way to tell a story
32. • The New York Times distributed more than 1 million
Google Cardboard viewers to home delivery subscrib-
ers in 2015.
• Over 600,000 downloaded the accompanying app
making it the company’s most successful app launch
• They appointed a VR editor, Jenna Pirog, who oversees
the NYTVR team which produces films that are de-
signed not as one-offs but evergreen content to drive
engagement.
• Projects include a virtual tour of the surface of Pluto,
VR coverage of the Rio Olympics, a VR experience of
the fighting in Falluja and the pilgrimage to Mecca
• They have also experimented with a series of medita-
tive “single cut” calming nature scenes.
Case
Study
33. Customer
Intelligence
Digital technologies and
communications will continue to
improve our audience insight
• The more you know about your customer or clients, the
better you can communicate with them and service
their needs
• Improvements in communications technology, data
storage, connectivity and analytics will continue to de-
velop the relationship between an organisation and its
audience