This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
January 2022 - Monthly Social Media Update Andy Lambert
There's not a single platform that's not experiencing significant growth right now, get the latest on all of the social media trends, changes, and updates you need to know for this month.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Friend2 friend how to boost engagement with a social app finalAlice Lankester
This White Paper highlights three overarching principles for boosting brand engagement on Facebook, drilling down to 10 specific best practices. It uses specific examples, with concrete and actionable ideas, that have been taken from Social Engagement Apps built and deployed for Friend2Friend clients.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
January 2022 - Monthly Social Media Update Andy Lambert
There's not a single platform that's not experiencing significant growth right now, get the latest on all of the social media trends, changes, and updates you need to know for this month.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Friend2 friend how to boost engagement with a social app finalAlice Lankester
This White Paper highlights three overarching principles for boosting brand engagement on Facebook, drilling down to 10 specific best practices. It uses specific examples, with concrete and actionable ideas, that have been taken from Social Engagement Apps built and deployed for Friend2Friend clients.
Introduction: What is Social Selling?
There has been a paradigm shift in the way selling is done today compared to just a few short years ago. Some of us might remember back in 1993 when America Online (AOL) sent discs in the mail to get people on the internet. They ended up sending 660 million discs and spending over $300 million to get to a peak of about 30 million users in 2002. In 2005, the nation’s newspapers had peak ad revenues of $49.435 billion. By 2012, total newspaper ad revenues plummeted to $22.314, a drop of 55%. In July of 2013, the New York Times announced it was selling the Boston Globe for $70 million, after buying it in 1993 for $1.1 billion. Direct mail and print advertising used to be the most effective way to reach potential customers. Today, these businesses are on life support.
Two small companies were founded between the peak of AOL in 2002 and the peak of newspaper ad revenue in 2005. Those companies, LinkedIn and Facebook, spawned a new way of networking and selling. The former was founded in May 2003 and is the king of business social networking, with 332 million members. The latter was founded in February 2004 and is the de facto standard in social networking, with 1.35 billion members today. A third game-changing company was founded in March 2006 and currently gives over 284 million users the ability to send out 140 characters. The Big 3 in social networking and selling are LinkedIn (May 2003), Facebook (February 2004) and Twitter (March 2006).
These social networking and selling mediums are not going anywhere and new sites pop up all the time. 15 of the top social networking sites are Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest, Google+, Tumblr., Instagram, Flickr, MySpace, Tagged, Meetup, Ask.fm and MeetMe.
Social Selling Overview
Social selling is a technique whereby products and services are sold via social networks. Social selling is more than just using tools like LinkedIn, Facebook and Twitter. Social selling is about salespeople, marketers, business owners and entrepreneurs using written and visual content to build a strong, personal brand and business community. These sites give you the potential to find business advocates that can spread the message of your content, products and services to others across the social web.
What the Analysts Are Saying about Social Selling
The use of social media for sales is finally making a dent on the internet, according to Gartner Analyst Patrick Stackenas. He mentioned that some vendors use Big Data to rapidly sort through large quantities of social data internally, and externally, to help you find optimal buyers. B2B tech buyers “find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% sent by sales,” according to Forrester Research. These prospects go to search engines and social networks first.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
China Social Media Marketing: How to get started!Rogier Bikker
How to get started with social media marketing in China. Presented at the BenCham event in Shanghai on November 2, 2010. Tags: advertising, asia, branding, brands, china, "china sns", "china social media", "china social media marketing" ,"chinese media landscape", "chinese social media", "digital marketing", "getting started", "how to", internet, marketing, miffy, "online marketing", "online marketing china", "social media", "social media marketing"
Building a WordPress website is not like building the Field of Dreams. Just because you build it, does not necessarily mean that “they” will come. In order to build a following for your brand or business, you must engage your audience or target market. This stands true across the board for the average WordPress user as well as the developer. We’ll take a look at the importance of proper and timely engagement, as well as what the average WordPress user can utilize in order to create seamless and streamlined avenues for engagement, right now. We’ll also take it a step further and discuss what the average developer can implement in order to make engagement much easier for the users having the websites developed.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Making your mobile app more popular through social isn’t as easy as adding a Facebook share or like button. When designing around a social dynamic, you must understand the user - what, when, and how they want to share.
EACD 2nd Coaching Day Lisbon which will be about "On Lobby & Public Affairs | A transparent added-value strategic manner of managing political communication and Issues Management". This event will be held on November 11th in partnership with EDP.
We look forward to welcoming our speakers:
- Yolanda Ramon, Director AGENDA Public Affairs, Inforpress
- Jorge Pinto, EU Consultant and Programme Expert and Accredited Lobbyist at EC
- Maria Ashiqin, Managing Director of Ethic Construction and Trading S/B and Director of Lubri Oil Corporation (M) Sdn Bhd.
How can Social Media be used in a integrated communication strategy? What are the main benefits of using these new media tools? How to leverage social networks on goals' behalf? These are some of the questions that Philippe Borremans answered in our latest 2009 EXIT issue "Fundraising: Ethics and Transparency"
The 8th edition of Mocktails took place between 16th and 21st of May in Torres Vedras. During the week in School envirenoment, a Prevention Team of Dianova Portugal went to schools in the municipality to raise awareness among students, an especially vulnerable group, for the responsible consumption of alcohol. The initiative ended on Saturday in Community environment in the city restaurants, bars and night clubs with Health Ambassadors approaching the locals prompting a civically responsible attitude towards alcohol consumption, aiming to diminish risky behaviours such as driving under the influence.
Mocktails 2016 reached 3.686 youngsters and young adults in a yet again successful edition of this Health Promotion action engaging 40 partners: 8 schools, 16 restaurants, bars and night clubs, 10 sponsors, 4 institutional partners, and 2 media partners. This edition also had the collaboration of 2 representatives of Protecção Civil of Torres Vedras, 4 PSP officers and 16 GNR officers. Mocktails is since 2012 recognised as Best Practice in the United Nations in the area of Health Prevention and Promotion.
Since 2009 this action engaged a total of 272 partners, reaching 34.659 people.
Introduction: What is Social Selling?
There has been a paradigm shift in the way selling is done today compared to just a few short years ago. Some of us might remember back in 1993 when America Online (AOL) sent discs in the mail to get people on the internet. They ended up sending 660 million discs and spending over $300 million to get to a peak of about 30 million users in 2002. In 2005, the nation’s newspapers had peak ad revenues of $49.435 billion. By 2012, total newspaper ad revenues plummeted to $22.314, a drop of 55%. In July of 2013, the New York Times announced it was selling the Boston Globe for $70 million, after buying it in 1993 for $1.1 billion. Direct mail and print advertising used to be the most effective way to reach potential customers. Today, these businesses are on life support.
Two small companies were founded between the peak of AOL in 2002 and the peak of newspaper ad revenue in 2005. Those companies, LinkedIn and Facebook, spawned a new way of networking and selling. The former was founded in May 2003 and is the king of business social networking, with 332 million members. The latter was founded in February 2004 and is the de facto standard in social networking, with 1.35 billion members today. A third game-changing company was founded in March 2006 and currently gives over 284 million users the ability to send out 140 characters. The Big 3 in social networking and selling are LinkedIn (May 2003), Facebook (February 2004) and Twitter (March 2006).
These social networking and selling mediums are not going anywhere and new sites pop up all the time. 15 of the top social networking sites are Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest, Google+, Tumblr., Instagram, Flickr, MySpace, Tagged, Meetup, Ask.fm and MeetMe.
Social Selling Overview
Social selling is a technique whereby products and services are sold via social networks. Social selling is more than just using tools like LinkedIn, Facebook and Twitter. Social selling is about salespeople, marketers, business owners and entrepreneurs using written and visual content to build a strong, personal brand and business community. These sites give you the potential to find business advocates that can spread the message of your content, products and services to others across the social web.
What the Analysts Are Saying about Social Selling
The use of social media for sales is finally making a dent on the internet, according to Gartner Analyst Patrick Stackenas. He mentioned that some vendors use Big Data to rapidly sort through large quantities of social data internally, and externally, to help you find optimal buyers. B2B tech buyers “find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% sent by sales,” according to Forrester Research. These prospects go to search engines and social networks first.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
China Social Media Marketing: How to get started!Rogier Bikker
How to get started with social media marketing in China. Presented at the BenCham event in Shanghai on November 2, 2010. Tags: advertising, asia, branding, brands, china, "china sns", "china social media", "china social media marketing" ,"chinese media landscape", "chinese social media", "digital marketing", "getting started", "how to", internet, marketing, miffy, "online marketing", "online marketing china", "social media", "social media marketing"
Building a WordPress website is not like building the Field of Dreams. Just because you build it, does not necessarily mean that “they” will come. In order to build a following for your brand or business, you must engage your audience or target market. This stands true across the board for the average WordPress user as well as the developer. We’ll take a look at the importance of proper and timely engagement, as well as what the average WordPress user can utilize in order to create seamless and streamlined avenues for engagement, right now. We’ll also take it a step further and discuss what the average developer can implement in order to make engagement much easier for the users having the websites developed.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Making your mobile app more popular through social isn’t as easy as adding a Facebook share or like button. When designing around a social dynamic, you must understand the user - what, when, and how they want to share.
EACD 2nd Coaching Day Lisbon which will be about "On Lobby & Public Affairs | A transparent added-value strategic manner of managing political communication and Issues Management". This event will be held on November 11th in partnership with EDP.
We look forward to welcoming our speakers:
- Yolanda Ramon, Director AGENDA Public Affairs, Inforpress
- Jorge Pinto, EU Consultant and Programme Expert and Accredited Lobbyist at EC
- Maria Ashiqin, Managing Director of Ethic Construction and Trading S/B and Director of Lubri Oil Corporation (M) Sdn Bhd.
How can Social Media be used in a integrated communication strategy? What are the main benefits of using these new media tools? How to leverage social networks on goals' behalf? These are some of the questions that Philippe Borremans answered in our latest 2009 EXIT issue "Fundraising: Ethics and Transparency"
The 8th edition of Mocktails took place between 16th and 21st of May in Torres Vedras. During the week in School envirenoment, a Prevention Team of Dianova Portugal went to schools in the municipality to raise awareness among students, an especially vulnerable group, for the responsible consumption of alcohol. The initiative ended on Saturday in Community environment in the city restaurants, bars and night clubs with Health Ambassadors approaching the locals prompting a civically responsible attitude towards alcohol consumption, aiming to diminish risky behaviours such as driving under the influence.
Mocktails 2016 reached 3.686 youngsters and young adults in a yet again successful edition of this Health Promotion action engaging 40 partners: 8 schools, 16 restaurants, bars and night clubs, 10 sponsors, 4 institutional partners, and 2 media partners. This edition also had the collaboration of 2 representatives of Protecção Civil of Torres Vedras, 4 PSP officers and 16 GNR officers. Mocktails is since 2012 recognised as Best Practice in the United Nations in the area of Health Prevention and Promotion.
Since 2009 this action engaged a total of 272 partners, reaching 34.659 people.
Evaluation and ROI Impact REACT Campaign Dianova Portugal 2014Dianova
REAGE | REACT multimedia campaign was developed for the Dianova Network (3 continents, 11 countries) by Externa Comunicación and Bloodymary Films (Barcelona) aiming to promote Health and raise awareness on drug addictions on 3 main environments: labour, school and family.
In Portugal, the campaign has been supported by 4 graphic themes and 2 spot videos, from January to June 2014.
Here’s the wrap up ROI and Social Impact results: 1.574 social advertising materials have been promoted nationwide, 5 events were held, 80 Partners and 442.423€ in Sponsorships have been raise in a close relationship, 31 in depth news were release on TV, Radio, Printed and Online Media ranging an audience of 4.7 million people, and globally 16 million People were impacted through REACT messages, materials and channels.
Globally, in 5 countries of the International Dianova Network (Canada, Chile, Spain, Italy and Portugal), the campaign outreached more than 46 million People and a ROI of 3,4 million Euro.
Dianova Portugal thanks once more to all Partners and Sponsors that have contributed to this successful campaign.
Collaborate with us… inspiring change!
Presentation Jorge Cerveira Pinto Iii Debate Lisbon 2009Dianova
The Use of Cultural and Artistic Events and Contexts in Companies’ Communication Strategies, by Jorge Cerveira Pinto, Managing Director at Agência Inova, at the III Regional Debate EACD Lisbon, 19th may 2009, under the theme "The Art of Cultural Communications"
As Communication Director at Dianova & Regional Coordinator for Portugal at EACD, I’m pleased to share the presentations held at the EACD Lisbon Debate, October 28th from 16:00 to 19:00 at Auditório Montepio, under topic of "Doing Good, Doing Great: Creating long term value through Corporate Citizenship and CSR.".
Attended by 17 top communication professionals from multiple industries, 4 case studies have been presented and discussed: Nobre Alimentação, Rui Silva, CEO; Montepio, Carlos Pires, Corporate Communications; Microsoft, Vânia Neto, CSR and Corporate Citizenship Director; and Fundação EDP, Sérgio Figueiredo, CEO.
Visit us at www.eacd-online.eu
What is fundraising? How to become a successful fundraiser? What must be observed into a fundraising campaign? What role plays ethics and accountability in a fundraising strategy? Lindsay Boswell answers these questions in the last 2009 issue of EXIT's "Fundraising: Ethics and Transparency"
Dianova is a NGDO with Special Consultative Status at the Economic and Social Council of the United Nations for the Education, Youth and Drug Addiction areas & in Operational Relationships with UNESCO. Passion. Trust. Cooperation: Inspiring the Change!
European Action On Drugs Lisbon 2011, 15 march, final Media Clipping Report 2 by Inforpress regarding media activities to promote EAD national event coordinated by Dianova (national coordinator) with the European Coordination in partenrsip with National Representation of European Commission.
Change 3.0 is about Employee Engagement (not
leadership directive and management implementation).
Change 3.0 builds on the lessons learned from the first two generations of change and recognizes that unless employees see, believe and experience the totality of their business reality and assimilate it into their individual reality, it doesn’t matter if an organization’s strategy and processes are improved. Simply put, the company will not achieve the change it wants or needs.
Change 3.0 recognizes that the basis for successful change resides at the outset of an initiative. Successful change is a direct function
of how the change is defined and plotted initially, and it requires the involvement of key people up and down the company hierarchy to provide insight, focus, content, context, cadence and definitions of success. It reflects and helps shape the prevailing employee worldview to accomplish strategic objectives, using a variety of tools that work in harmony.
VIII Lisbon Debate Comunicaçao Maria Antonia SaldanhaDianova
VIII Lisbon EACD Debate focused on "Financial communications: rebuilding trust and confidence", sponsored by Hotel Altis and Optimus, 9th november, 2011
Dianova Portugal INCB visit meeting 20_06_2012_external_stakeholdersDianova
Side Visit to Dianova Portugal of INCB´s President (International Narcotics Control Board) Mr. Raymond Yans, and Deputy Secretary of the Board, Mr. Pavel Pachta, during INCB Mission Portugal 2012, during which Dianova as a Social Civic Society organization has had the opportunity to share its Results & Social Impact on 3 main areas of intervention: Prevention and Health promotion, Drug Treatment and Social Reintegration.
This is the 1st episode of Digital Trends.
It records the latest digital trends that both brands and consumers are currently engaging.
Below is the layout:
1. #EndSARS #SARSMUSTEND
2. Topical Trends
3. Tech Trends
4. Social Media Marketing Trends
Welcome to the first episode of Digital Trends.
Find out the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* #EndSARS #SARSMUSTEND
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
A look at the top digital trends from the first few months of 2011, including group messaging, the evolution of game mechanics, and the humanization of brands.
Business Case #3 Social Media Marketing Between 2004 a.docxRAHUL126667
Business Case #3
Social Media Marketing
Between 2004 and 2014, more than 2 billion people around the world became Internet users.
During that period, mobile applications (apps) became increasingly important as phone and tablet
usage grew. The Google Play store for Android devices and Apple’s iTunes store each offer more
than 1 million apps. In June of 2015, cumulative app downloads from the Apple store totaled 100
billion, compared to just 5 billion app downloads five years earlier. By 2017, more than one-third
of world’s population will own a smartphone. At the same time, companies are facing a more
difficult globally competitive environment and seek opportunities to increase sales or decrease
costs. As a result, companies are exploring how to connect with customers online and through apps
at an increasing rate. Companies using these platforms to connect with customers, potential
customers, and fans has led to the rise of social media marketing.
Social Media Marketing
Social media is “forms of electronic communication (as web sites for social networking and
microblogging) through which users create online communities to share information, ideas,
personal messages, and other content (as videos).” When companies engage in social media to
connect with users and communicate about their brand, they are engaging in social media
marketing.
Social media marketing differs from traditional marketing in many ways, three specifically. First,
social media marketing exists completely online, whether via website or app. This technical no te
will provide further details on numerous popular social media marketing platforms. Second, social
media is available in real time and 24/7. Companies can initiate or respond to live events as soon
as they happen. Third, social media marketing is constantly evolving with technology.
These key differences in the nature of social media marketing provide multiple benefits for
companies and explain why the marketing method has grown so rapidly. Social media marketing
provides companies the opportunity to present more marketing content to more consumers at a
lower cost. Social media’s CPM (advertising dollars needed to reach 1,000 people) is only $2.50
compared to $57 for direct mail, $28 for broadcast TV, $16 for magazine and newspaper, $10 for
radio, and $5 for billboards Most of the apps and websites companies are using are free to start an
account. This places more emphasis on the quality of the content and levels the playing field for
companies. Start-ups with small marketing budgets have the opportunity to gain users and potential
customers for free if they can gain traction with social media marketing. Large companies can also
save money on the free platforms, but face increased pressure to develop content that contends
with the many other brands that have opportunities to market via social media.
Social media marketing also provides opportunitie ...
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
Youth alcohol prevention multi annual initiative mocktails dianova portugalDianova
A school and community based health promotion community that care strategic multi-annual initiative held from 2009 to 2017 in Torres Vedras municipality, Lisbon district, Portugal, focused on raising awareness among young adults on the effects and risks oh alcohol abuse like low academic performance, school drop out, violence and delinquency, and road crashes injuries or deaths, becoming a United Nations Prevention Best Practice in 2012.
A Comunidade Terapêutica Quinta das Lapas é uma unidade residencial, profissional e especializada em tratamentos individualizados de curta e de longa duração das toxicodependências e alcoolismo, licenciada e protocolada pelo SICAD, Ministério da Saúde, registada na Entidade Reguladora de Saúde e certificada em Gestão da Qualidade ISO 9001:2008.
A abordagem terapêutica que oferecemos aos nossos Clientes está orientada à melhoria integral da sua qualidade de vida.
Na auditoria de Renovação da Certificação de 2013 (para o período de 2014-2017) a CTQL manteve os 100% a nível da Satisfação Geral dos Clientes e 100% da Recomendação do Serviço.
Consulte-nos em http://dianova.pt
Dianova Portugal - Brochura Institucional 2018Dianova
Na nossa Responsabilidade Social assumimos o compromisso em contribuir para o desenvolvimento social e económico
sustentado, assente numa abordagem cooperativa e inclusiva
multi-stakeholders, com o objectivo de melhorar a qualidade de
vida das Pessoas e Organizações que beneficiam dos nossos
distintos programas de educação para a saúde, tratamento das
dependências, desenvolvimento comunitário, inclusão
social e formação e capacitação.
Dedicated to “Mental Healthcare: Benefits of Addiction Treatment for Individuals, Communities and Governments”, Dianova’s corporate external EXIT® Magazine 2018 is now available for readers online. “Offering treatments based on the scientific evidence is now helping millions of affected individuals to regain control over their lives.”
The Declaration of Mallorca has been adopted the 3rd of December 2016 in the city of Palma de Mallorca, Spain, within the celebration of the 5th Institute of the World Federation of Therapeutic Communities (WFTC), organized by Projecte Home Balears and the Asociación Proyecto Hombre. More than 150 experts in addiction and Therapeutic Communities from 26 countries have participated.
The Declaration of Mallorca is based on a group of actions, recommendations and agreements in terms of primary care, treatment, recovery and social re-integration of drug-dependent population, include drug prevention, with the goal of implementing them over the following ten years, until 2026.
The Declaration of Mallorca recognizes the Therapeutic Community as one of the most effective approaches for the rehabilitation and recovery of addicted people and their families worldwide.
The recognized and globally accepted United Nations' lnternational Standards for the Treatment of Drug Use Disorders2 recommend comprehensive and balanced approaches to drug demand reduction, suggesting evidence-based and human rights interventions, such as outreach programs and outpatient and residential treatments. Therapeutic Communities are one of the most common and widely available approaches.
Therapeutic Communities are based on a model of learning communities where the objective, from a biopsychosocial approach, is not only abstinence, but, through a process of continuous and multidimensional change, transiting to a better functionality and quality of life in various leveis such as physical and mental health, housing, employment, social participation or caring for their environment. They also prevent the intergenerational transmission of addictive behaviors.
Listen First Global Outreach CND UNODC 2018Dianova
To be effective, drug prevention efforts should bring together the maximum number of participants possible. In line with this, the Dianova network has joined efforts to participate in this campaign in 14 countries (Europe, Americas, Africa and Asia) adapting the campaign to their different socio-political environments.
The Goal of the #ListenFirst by Dianova campaign was to raise awareness about listening to children and young people as the first step to help them grow up healthy and safe.
This effort is aimed at parents, teachers, policy makers, health and prevention workers, highlighting how to recognize and prevent, high-risk behaviours and substance abuse.
The central message of the campaign is "Listen to children and young people with empathy and care can help prevent risk behaviours and drug use".
Dianova Listen First International Campaign CND UNODC 2018Dianova
15/03: Special Event organized by Government of Norway and UNODC. “The new Standards, the materials of the Listen First campaign, the UNODC programme on families”. Speaking presentation on the results of the #ListenFirst drug addiction prevention campaign implemented by Dianova in 14 countries of Europe, Americas, Africa and Asia.
Listen First campaign by Dianova International Network: Relevance of prevention work, international cooperation & alignment with Sustainable Development Goals.
Special Event Therapeutic Communities CND UNODC 2018Dianova
13/03: Special Side Event on therapeutic communities organized by UNODC. “Shedding Ligth on the Science of Therapeutic Communities”. Dianova and EFTC as co-sponsors.
12/03: Side Event organized by San Patrignano. “40 years of drugs, drug addiction and recovery: an assessment of the drug situation and its evolution since 1978”. Speaking presentation on Dianova International global outcomes and addiction treatment results (Portugal, Italy, Spain and Chile) and co-sponsor.
Dianova Listen First Brief Intervention Prevention CND UNODC 2018Dianova
PREVENTION Dianova International Network joined the efforts of UNODC and WHO Listen First campaign, implementing in 2017 its customized version in 14 countries of Europe, Africa, Asia and Americas, reaching out more than 1,3 million people.
Dianova network global outcomes and addiction treatment results particularly focused on Portugal, Italy, Spain and Chile programmes, presentation held at the 61st CND UNODC Side Event 12 march 2018
Dianova Listen First Campaign CND UNODC 2018Dianova
PREVENTION Dianova International Network joined the efforts of UNODC and WHO Listen First campaign, implementing in 2017 its customized version in 14 countries of Europe, Africa, Asia and Americas, reaching out more than 1,3 million people.
Livro Comunicacao OSC Conhecimento ReconhecimentoDianova
Livro Comunicação e Organizações da Sociedade Civil: conhecimento e reconhecimento.
Projecto de investigação "Conhecimento (e reconhecimento) sobre as ONGD em Portugal: necessidades ao nível da comunicação" 2017, em que a Dianova foi um dos estudos de caso.
Realizado pela Escola Superior de Comunicação Social – Instituto Politécnico de Lisboa.
Estatuto da Comunicação nas OSC em PortugalDianova
"O Estatuto da “Comunicação” nas OSC em Portugal: um primeiro retrato" apresentado no 40º Congresso Intercom.
Projecto de investigação "Conhecimento (e reconhecimento) sobre as ONGD em Portugal: necessidades ao nível da comunicação" 2017
Realizado pela Escola Superior de Comunicação Social – Instituto Politécnico de Lisboa.
Title: “Benefits of Quality in Addiction Treatment Program”, presented at the 27th World Conference IFNGO, 6-8 november 2017, Macau, China
Synopsis: Pioneer in the field of health and social reintegration in Portugal, Dianova Portugal is since 2005 certified in the area of addiction treatment and rehabilitation under ISO 9001.
Resulting from its Quality Management System, there has been an increase in efficiency and service effectiveness over these past twelve years. Among these benefits, there is a better and faster appropriation of the internal procedures; a greater motivation and commitment of the team of professionals and staff; enhancement of recognition by the health authorities, the scientific community (a scientific follow-up study has been carried out in 2013 for a five years period focused on the social reintegration trajectories of users who completed the program until 2009, one of the most recent at the international level) and society in general; and a continuous improvement that has reflections on user satisfaction, having achieve and maintained in the past five years 100% of Client Satisfaction and Service Recommendation.
Listen First Global Outcomes EFTC Dublin 2017Dianova
Dianova International Network social awareness campaign in association with United Nations UNODC "Listen First", launched the 26th June 2017 to celebrate the International Day Against Drug Abuse. It also shows a best practice on prevention and health education throughout the relevance of Advocacy work, international cooperation & alignment with Sustainable Development Goals!
#Mocktails Iniciativa anual de Promoção de Saúde visando aumentar a percepção social do risco associado ao consumo abusivo de álcool e seus efeitos nefastos: aumento deficit atenção, diminuição coordenação motora, drop out escolar, aumento acidentes rodoviários, entre outros. Desenvolvida pela Dianova em colaboração com mais de 35 Parceiros anualmente desde 2009, em 2017 impactou directamente 5.404 Pessoas e ao longo destas 9 edições / anos um total de 40.063 Adolescentes, Jovens-adultos e Adultos na cidade de Torres Vedras.
UNODC - United Nations Office on Drugs and Crime 60th CND Session, 12-17 March, Vienna
We are pleased to share that Dianova Portugal has been a speaker at the Side Event, the 16th march at 2.20-3:10pm, “DRUG AWARENESS ON ADULTS: A FIVE-STEP APPROACH TO PREVENTION" co-organized by the Yeşilay Türkiye Turkish Green Crescent, Dianova Portugal, EURAD, and NTAKK”, under the topic “DAWA 2015-2016: Health Communication Learning Lessons and Achievements from the Portuguese Perspective”, presenting the conclusions and achievements of the DAWA 2015-2016 transnational project on the Portuguese perspective!
Vienna NGO Committee on Drugs (VNGOC) Programme for CND 2017 http://www.unodc.org/unodc/en/commissions/CND/
Empresa Inserção Floricultura Dianova ISUP A3S 2016Dianova
A Dianova marcou presença como co-Oradora no 1º Colóquio Nacional de Horticultura Social e Terapêutica que se realiza a 20 e 21 de Outubro na Escola de Hotelaria e Turismo do Estoril.
Numa apresentação conjunta com a A3S e o IS-UP, a Dianova apresenta o estudo de caso da ex-empresa de inserção Viveiros de Floricultura da Dianova como exemplo de sucesso no âmbito da integração social pelo trabalho, nomeadamente entre pessoas com trajectórias de dependências e/ou desempregados de longa duração.
Saiba que ao comprar plantas da Viveiros Dianova está a contribuir para a inclusão social de pessoas em situação de vulnerabilidade.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
2. Intuit’s Turbo Tax: Turning Customers into Marketers
The Challenge
TurboTax is a key property for
Intuit - it’s a billion dollar business
in the 15-week period following
Jan. 1st every year. Customers
are very passionate, but they
need to be re-won annually.
Intuit's TurboTax product has had
over 20 million customers, over
50% of them are using Facebook
and they have, on average, 150
friends. They obviously like to
share, and most certainly have
an opinion about their tax
reparation experience. But how
to turn those opinions and
networks into action?
Turning Customers into Salespeople
What to do next was obvious, says Seth Greenberg, director of national media buying and digital marketing.
―They can become our biggest salesforce.‖
To do so, this year the Mountain View, CA-based company began using Gigya's social sharing platform to
share customer reviews on sites like Facebook.
This winter, Intuit launched the ―Friend Like You‖ area of the TurboTax site, where users can narrow down the
various selects of dozens of profile types to find others in their particular tax situation — new homeowner, new
parent, etc. — or find people they know on social networks, also powered by the Gigya Platform. As folks leave
reviews on the site after finishing their own taxes, they're encouraged to share that through Facebook or Twitter,
which is then promoted through the newsfeeds.
Driving Results
Over 50,000 people shared reviews. The review sharing has worked more as a prospecting tool for TurboTax, as
over 75% of people who viewed the reviews and clicked through were new customers.
―We're learning that people are four times more likely to click on a shared review than a banner ad,‖ he says,
noting reviews are filtered by recency, rather than as good or bad. ―You can sort by lowest rated, which I like
because it shows we're transparent.‖
The next step will be looking at other ways to share — say, perhaps taking a group of reviews from people who
recently sold a house and promoting that bucket of reviews via a real estate site, says Greenberg. ―It would be
great to let the customers sell our product and get the heck out of the way.‖
Case Studies: How 5 Brands Are Making Their Sites Social Page 1
3. Fox News Insider: Using Identity to Power Real,
Connected Community
The Challenge: Creating Credible Community
Fox News, knows that sharing opinions and comments is an important element of any vibrant news community.
They also understand that enabling readers to discuss and share content using established online identities
gives credibility to those opinions, credibility that is necessary for optimal sharing and participation.
FoxNewsInsider.com wanted their readership to be able to participate with their identity of choice – whether
that identity was established on a social network, webmail, or OpenID provider.
Optimizing Connectivity
The Fox News Insider team recognized that Gigya’s technology would enable them to optimally implement
and manage the large and growing number of identity options they needed to provide their user base.
Through the Gigya Social Optimization Platform, Fox News Insider enables users to register with their choice of
Facebook, Twitter, MySpace, Yahoo, Google, or AOL identity. Registered users can then contribute comments
and share content with friends from the Fox News Insider community and beyond.
Maximizing Participation
Fox News Insider is driving social participation by not only offering their readership choice, but also by helping
them to understand the value or registering. Site statistics tell the story: after adding Gigya’s social optimization
platform for social registration and sharing, page views increased in the month of July by 20% and global reach
increased by 40%.
Case Studies: How 5 Brands Are Making Their Sites Social Page 2
4. TNT Overtime Extra on NBA.COM: Making Online
Viewing Social
The Challenge: Engaging NBA Fans on TNT.tv Online
Sports fans are social. Whether they are watching a game at a stadium or a bar, fans chat about players and
stats, high-five each other and cheer together when the momentum swings. To bring these ―real-world‖
activities online, Turner Sports implemented Gigya’s Live Chat Plugin to make it easy for fans to engage with
friends from the top three social networks while watching the NBA Eastern Conference Finals on TNT.tv.
Driving Engagement, Viral Promotion through Social Activity
Using Gigya’s Live Chat Plugin, Turner became the first TV network to take an agnostic approach, letting users
sign into any or all of the top three social networks: Facebook, MySpace and Twitter. "We were going to allow
the Facebook guy to chat with the MySpace guy to chat with the Twitter guy," said Matthew Hong, VP-general
manager of digital at Turner Sports. Fan messages about the game drove engagement on the TNT.tv site, and
were also published to the newsfeeds of Facebook, MySpace and Twitter users, effectively promoting the event
real-time to their networks of friends and driving traffic back to TNT.com.
Demonstrable Fan Engagement
Participation stats:
The results clearly demonstrate the value of making Unique Users by Network Messages by Network
social features accessible to a broad spectrum of users. MySpace: 40% MySpace: 53%
According to Turner, ‖We were pleased with the better Facebook: 48% Facebook: 35%
user experience and higher engagement. The early Twitter: 12% Twitter: 12%
return is it gives people an opportunity to participate in
our content.”
Case Studies: How 5 Brands Are Making Their Sites Social Page 3
5. American Eagle Style Shop: Using Viral Tools to Drive
New Customers
The Challenge: Creating a Social Retail Experience
AE Style Shop, built by Lemonade, enables American Eagle shoppers to create their own AE storefront to show
off their favorite AE styles, and to participate in AEREWARD$, a loyalty program that gives points to customers
each time a friend purchases something through their shop. What the shop needed were viral tools that would
fuel word-of-mouth growth and distribution for the AE Style Shops and provide the opportunity for American
Eagle Outfitters fans to share their passion for fashion with friends.
Turning Shoppers into Evangelists
The Gigya Share Plugin turns shoppers into marketers by giving them tools to share their favorite items of
clothing and opinions with friends. Each item in the shop has a large ―Share‖ button below the photo that
makes it easy to shoppers to share with friends on multiple social networks in a single click.
Driving Social Referrals and Participation
AE Style Shop users have shared their favorite items with friends on multiple social networks, including
Facebook, Twitter, Google, Yahoo, LinkedIn and MySpace, driving socially-referred shoppers back to AE Style
Shop from those social networks.
Case Studies: How 5 Brands Are Making Their Sites Social Page 4
6. SnagFilms: Adding Social Context in Just One Day
The Challenge
SnagFilms.com compiles the world’s most compelling documentaries from both professional and first-time
filmmakers and makes them available to a widespread audience.
The SnagFilms.com viewers are a fanatical community who are always looking for ways to find new films and
interact with others that share the same interests. Snag Films was looking for way to create a social community
feel on their site to entice users to watch and share more of their extensive library, without a major investment in
development.
Highlighting An Active Community
SnagFilms launched the Gigya Activitiy Feed Plugin on their homepage, enabling visitors who sign in to the site
with a Facebook, Google, Twitter, MySpace, Yahoo, LinkedIn, AOL or Windows Live identity to see what films
their friends on any of those social networks are watching on snagfilms.com, and to let any visitor to the site see
what the community is watching right now. As the Activity Feed continuously updates in real-time, people stay
engaged with the site longer and the social context encourages them to interact with the content.
High Impact for Low Investment
The activity feed was the perfect solution for adding social context from and for snagfilms.com users across
multiple social networks, with virtually no development effort. As Jeff Douglas, Sr. Product Manager for
SnagFilms.com says:
―Gigya's activity feed is a great way to add a sense of community and activity to our site, highlighting on our
home page the documentaries the other fans are watching right now. Just as important, we had the activity
feed live in only a day.‖
Case Studies: How 5 Brands Are Making Their Sites Social Page 5
