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The Greatest Social Media Adventure in the World

The Greatest Social Media Adventure in the World- In depth New Media Plan.

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The Greatest Social Media Adventure in the World,[object Object],An Active, Compelling, Authentic World Wide Conversation,[object Object]
The Challenge,[object Object],Re-enforce Cunard as the go to premium luxury cruise line amidst… ,[object Object],An ever increasing social media dependent consumer.,[object Object],The social web is increasingly where consumers turn to make their purchasing decisions.,[object Object],Consumers are looking for authentic recommendations from people just like them.,[object Object],A glut of new cruise ships. ,[object Object],A struggling global economy.,[object Object],TheGreatestSocialMediaAdventure.com,[object Object]
The Solution…,[object Object],TheGreatestSocialMediaAdventure.com,[object Object]
Launch Cunard’s Social Media Adventure with a Bang,[object Object],The Greatest Social Media Adventure in the World,[object Object]
What is The Greatest Social Media Adventure in the World?,[object Object],The Greatest Social Media Adventure in the World is the passion and brain child of Guiesseppe and Kathryn Jones.,[object Object],Intrepid cruisers, new media experts, actors and producers, the Joneses are prepared to travel the world creating everything from gorgeous internet ready videos to Flickr photos to blog posts to Twitter conversations, building a strong, impassioned group of followers along the way.  ,[object Object],Following in the footsteps of some of the most successful social media campaigns to date, among them Ford Fiesta and “The Best Job in The World” - The Greatest Social Media Adventure in the World is poised to  evangelize the Cunard brand to both new passengers and Cunard loyalists far and wide.,[object Object],TheGreatestSocialMediaAdventure.com,[object Object]
Immediate Goals,[object Object],Establish an active, compelling, authentic worldwide conversation with potential travelers, cruise enthusiasts and Cunard loyalists.,[object Object],TheGreatestSocialMediaAdventure.com,[object Object]

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The Greatest Social Media Adventure in the World