M&W-2011-1-of-2
•Download as PPTX, PDF•
1 like•563 views
This document discusses how social media is shifting organizational structures from top-down to bottom-up approaches and the importance of radical trust within organizations to effectively utilize social media. It advocates empowering social media experts and building influence through raising staff awareness, increasing skills, collaboration, and finding internal influencers. Radical trust begins with transparent internal culture and decision making that tolerates failure with reflection.
Report
Share
Report
Share
![Here are the things we think we know… ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
M&W-2011-2-of-2
The document discusses how social media is driving organizational change in museums from traditional hierarchical structures to more distributed models. It notes that many museums now have dedicated staff responsible for social media engagement and community outreach. Additionally, the document describes how organizations are shifting from top-down "classic hierarchy" models to "center-edge" structures that empower social media experts at the edges to engage communities under centralized policy guidance. This empowers employees and helps organizations better connect with communities in a growing digital landscape.
Social Media and Organizational Change, mw2011 (2 of 2)
Conference presentation given at Museums & the Web conference, 2011. The full paper accompanying this presentation is online at http://conference.archimuse.com/mw2011/programs/social_media_and_organizational_change
Redefining Friendship
The document discusses how social media is changing how people form and maintain relationships. It explores the differences between friends, followers, and connections on different platforms like Facebook, Twitter, and LinkedIn. It also discusses how social media allows people to connect with more people but risks overestimating intimacy. Loneliness and successes/failures on social media can also spread between connections. Overall, personal and professional identities online and offline are merging together.
7 things presentation 4.1.11 slideshare
The document summarizes 7 things about social media that are not typically learned in college. 1) People on social media are actual individuals, not just audiences or demographics. 2) The number of social media followers or likes does not define a person. 3) Having a career solely in social media is not realistic. 4) Not everyone is suited for social media management. 5) Innovative ideas are often not as groundbreaking as thought. 6) Everything posted can be public and permanent. 7) There will be rude people online, so avoid being rude yourself.
Social Media and Organizational Change, mw2011 (1of 2)
Conference presentation given at Museums & the Web conference, 2011. The full paper accompanying this presentation is online at http://conference.archimuse.com/mw2011/programs/social_media_and_organizational_change
Social media,the breath of life
Social media allowed a local story about a student denied permission to wear a tuxedo to prom with her female date to become a national issue over LGBT rights. As the story spread on social media, public opinion largely sided with the student against the school's administration. However, social media also resulted in some backlash against those involved, with some students' social media profiles and pictures from an alternative prom being shared widely online, potentially harming their reputations. The document warns that anything posted online can have unforeseen and long-lasting consequences, so it is important to avoid controversy and confrontation on social media.
Facebook for Business (Brief)
From a class on Facebook For Business - these slides are brief excerpts showing how Facebook can be put to use for Businesses, including events, groups, pages and ads.
Foraker nonprofit leadership-session
Beth Kanter gave a presentation on understanding the networked nonprofit. She covered three main themes: social culture, transparency, and simplicity. Regarding social culture, she discussed how nonprofits need to embrace social media and let go of some control. For transparency, she argued that nonprofits should consider everyone inside and outside the organization as resources and work in a more open manner. Finally, for simplicity, she said nonprofits should leverage their networks and do less by utilizing things like superfans to help spread their message. The overall message was that nonprofits need to adapt to the networked world by having more of a social culture, being more transparent, and keeping operations and messaging more simple.
Recommended
M&W-2011-2-of-2
The document discusses how social media is driving organizational change in museums from traditional hierarchical structures to more distributed models. It notes that many museums now have dedicated staff responsible for social media engagement and community outreach. Additionally, the document describes how organizations are shifting from top-down "classic hierarchy" models to "center-edge" structures that empower social media experts at the edges to engage communities under centralized policy guidance. This empowers employees and helps organizations better connect with communities in a growing digital landscape.
Social Media and Organizational Change, mw2011 (2 of 2)
Conference presentation given at Museums & the Web conference, 2011. The full paper accompanying this presentation is online at http://conference.archimuse.com/mw2011/programs/social_media_and_organizational_change
Redefining Friendship
The document discusses how social media is changing how people form and maintain relationships. It explores the differences between friends, followers, and connections on different platforms like Facebook, Twitter, and LinkedIn. It also discusses how social media allows people to connect with more people but risks overestimating intimacy. Loneliness and successes/failures on social media can also spread between connections. Overall, personal and professional identities online and offline are merging together.
7 things presentation 4.1.11 slideshare
The document summarizes 7 things about social media that are not typically learned in college. 1) People on social media are actual individuals, not just audiences or demographics. 2) The number of social media followers or likes does not define a person. 3) Having a career solely in social media is not realistic. 4) Not everyone is suited for social media management. 5) Innovative ideas are often not as groundbreaking as thought. 6) Everything posted can be public and permanent. 7) There will be rude people online, so avoid being rude yourself.
Social Media and Organizational Change, mw2011 (1of 2)
Conference presentation given at Museums & the Web conference, 2011. The full paper accompanying this presentation is online at http://conference.archimuse.com/mw2011/programs/social_media_and_organizational_change
Social media,the breath of life
Social media allowed a local story about a student denied permission to wear a tuxedo to prom with her female date to become a national issue over LGBT rights. As the story spread on social media, public opinion largely sided with the student against the school's administration. However, social media also resulted in some backlash against those involved, with some students' social media profiles and pictures from an alternative prom being shared widely online, potentially harming their reputations. The document warns that anything posted online can have unforeseen and long-lasting consequences, so it is important to avoid controversy and confrontation on social media.
Facebook for Business (Brief)
From a class on Facebook For Business - these slides are brief excerpts showing how Facebook can be put to use for Businesses, including events, groups, pages and ads.
Foraker nonprofit leadership-session
Beth Kanter gave a presentation on understanding the networked nonprofit. She covered three main themes: social culture, transparency, and simplicity. Regarding social culture, she discussed how nonprofits need to embrace social media and let go of some control. For transparency, she argued that nonprofits should consider everyone inside and outside the organization as resources and work in a more open manner. Finally, for simplicity, she said nonprofits should leverage their networks and do less by utilizing things like superfans to help spread their message. The overall message was that nonprofits need to adapt to the networked world by having more of a social culture, being more transparent, and keeping operations and messaging more simple.
The New Resume: Facebook & Google won't forget
This document provides biographical information about Melissa Cheater, a social web strategist and speaker. It lists her name variations that could be searched, a sample tweet image, and types of online content to avoid like inappropriate drinking/drug use, bad-mouthing others, lying, or sharing confidential information. Positive qualifications and attributes are also mentioned like creativity, solid communication skills, good references, and awards. The document concludes with tips for 16-21 year-olds on social media like thinking before posting, cleaning up past content, claiming your name carefully, keeping gripes offline, and joining professional groups. Contact details for Melissa Cheater are also provided.
Make your social networks word for you UN Women's Conference
The document provides tips for using social media effectively. It recommends building trust through peer recommendations rather than advertisements. It also suggests creating a sustainable social media plan by mastering tools, interacting, exploring and experimenting, and taking social media engagement offline. Finally, it emphasizes that social media is a conversation and encourages being real, engaging, and sharing stories.
Social Media #Fail(s)
This presentation focuses on social media fails and blunders. Twitter is the focus of the presentation including inappropriate business tweets and failures to communicate effectively with community members and a larger audience. Failures are important to understand so that social marketers and managers can use crisis communications to respond correctly to fix mistakes.
Ways Social Media Can...
This document discusses how social media can help or hinder getting a job. It advises avoiding profanity, vulgarity, unfiltered political views, gossip, and personal rants on social media profiles. Instead, it suggests advertising qualifications and interests to potential employers and following leaders in one's field. The document also recommends carefully crafting tweets to generate a targeted following.
Fostering a Stakeholder Model in Online Learning to Promote Informed Social E...
Presentation at European Distance and E-Learning Network (EDEN) Annual Conference in Oslo, Norway, June 2013. Co-Presenter: Dennis Deery, Irish Rose Consulting
Alaska PRSA
The document discusses the concept of a "networked nonprofit" and how nonprofits can use social media to collaborate more effectively. It advocates that nonprofits work less independently and more by connecting with outside partners and stakeholders through social platforms. The American Red Cross is presented as an example of a large nonprofit making this transition by listening to stakeholders online and addressing issues transparently. Nonprofits are encouraged to share control and view outsiders as resources, rather than keeping information and decisions confined within organizational "fortresses."
W Robert Schultz III personal brand
This document provides contact information for W. Robert Schultz III, J.D., who offers services in campaign management, public policy impact, and high-profile event management. He has experience engaging youth on contemporary issues and leading a multiyear statewide campaign to repeal the death penalty. His contact information is provided for potential employment, project collaboration, or other inquiries.
Being There Museums And Social Media
Presentation made by Rose Sherman on 9/28/09 to the Association of Midwest Museums and Minnesota Association of Museums #AMM09
Celebrities, Politicians and Social Media
I gave this presentation on February 29, 2012 for my fourth year eBranding seminar at Queen's University Film and Media Department. In this presentation I look at how celebrities are using social media to manage their personal brand and connect with fans. I broke my presentation up into three parts: celebrity branding, promoting social causes and a case study on President Barack Obama. Enjoy!
Online dating
Online dating has grown significantly in popularity, with some sites having over 20 million members. However, psychologists note some weaknesses in relying solely on online profiles to find matches and point out that developing a lasting relationship takes ongoing work, not just finding the perfect match through algorithms. While online dating allows for more connections, it also enables greater deception, as studies found people often lie about physical attributes and life details in their profiles. Overall, online dating provides more opportunities for meeting people but developing a committed relationship takes effort regardless of how the couple met initially.
Jacob Wilder
Jacob Wilder is the Communications Coordinator at BOMA-Atlanta who manages their social media presence on Facebook and LinkedIn. He also oversees BOMA-Atlanta's newsletter and magazine publications as well as their website and e-newsletter.
Jacob wilder
Jacob Wilder is the Communications Coordinator at BOMA-Atlanta who manages their social media presence on Facebook and LinkedIn. He also oversees BOMA-Atlanta's newsletter and magazine publications as well as their website and e-newsletter.
Online Personal Brand Management
This document discusses the importance of having an online personal brand and authority in your field. It notes that people increasingly search online for information on others and find individual experts most credible. Having an online presence can drive business results through new clients, referrals, and repeat business. However, simply having a website is not enough - one must have a strategic plan to define their expertise, create content, control their online platform, and monitor results. The document recommends business owners ask themselves four questions about their online presence and authority, and to partner with an expert to help them start developing their personal brand online.
Social Networking Reference Guide
This document provides a quick reference guide for social media. It lists several large social networking sites that have experienced membership growth and challenges for business leaders in understanding how to engage on these sites. It then provides links to resources on social networking in general, top social networking websites, fundamentals of social media marketing, tagging and social interfaces. It also defines some key aspects of social networking like relationship building, content development, outreach and communications planning.
Public Relations final
The document provides an overview of the field of public relations, including its history and evolution. It discusses how PR practitioners serve as intermediaries between organizations and their stakeholders. Early PR tactics were used in important historical events like the Boston Tea Party and American Revolution. The document also outlines best practices and ethics for PR professionals, including giving proper credit and avoiding plagiarism. It notes the importance of representing companies accurately to maintain positive public opinion.
Social Media 'Celebrities'
This document discusses the rise of online celebrities and how social media has changed celebrity culture. It notes that many celebrities are now finding fame through social media platforms like YouTube and Twitter, citing examples like Chris Crocker and Justin Bieber. Celebrities increasingly use social media to directly connect with fans and shape their public image. While social media allows more interaction, it also subjects celebrities to more scrutiny, as even minor controversies can now spread widely online. The document concludes that social media serves as a powerful communication tool for celebrities to connect with audiences.
Facebook Advertising Basics
Ceci Dadisman provides tips for using Facebook advertising effectively in 4 steps: 1) Plan the campaign goals and content, 2) Target the right audiences through location, demographics, interests and custom audiences, 3) Create engaging ad content with copy, images and videos, 4) Set up ads such as sponsored posts and sidebar ads. She offers to help with any Facebook advertising questions.
"Social Media and the Business Imperative" Part 1: MKMC 5102
Month 1 slides from my "Social Media and the Business Imperative" class at Manhattanville College (MKMC 5102)
Delaware Social Media Matters
Community Coalitions are finding their way in social media and discovering it really does matter to the success of their communications. Handout: https://www.dropbox.com/s/aqy7fwb0v6fgpxs/DE-SoMe%20Communications%20Matter%20Handout.pdf?dl=0 Delaware Division of Substance Abuse and Mental Health
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Joanne Jacobs: Influence is a skill
What are influencers, how can they be used, and when should you refrain from using influencers? That was the subject for Joanne Jacobs' much appreciated presentation at Mynewsday in Sweden, October 12-14th 2011. You can check out a video of Joanne's presentation on this link: http://www.mynewsdesk.com/se/pressroom/mynewsday/video/view/joanne-jacob-interest-is-a-skill-solving-problems-with-influencers-6784
Developing your social media culture
The document discusses developing a social media culture within organizations. It addresses how social media can be used internally for collaboration, learning, and knowledge sharing. The document emphasizes that social media issues are about people and culture, not just technology, and organizations need to understand how to engage with their audiences and join conversations online. It provides strategies for organizations to consider how social media can align with their values and build on existing practices.
More Related Content
What's hot
The New Resume: Facebook & Google won't forget
This document provides biographical information about Melissa Cheater, a social web strategist and speaker. It lists her name variations that could be searched, a sample tweet image, and types of online content to avoid like inappropriate drinking/drug use, bad-mouthing others, lying, or sharing confidential information. Positive qualifications and attributes are also mentioned like creativity, solid communication skills, good references, and awards. The document concludes with tips for 16-21 year-olds on social media like thinking before posting, cleaning up past content, claiming your name carefully, keeping gripes offline, and joining professional groups. Contact details for Melissa Cheater are also provided.
Make your social networks word for you UN Women's Conference
The document provides tips for using social media effectively. It recommends building trust through peer recommendations rather than advertisements. It also suggests creating a sustainable social media plan by mastering tools, interacting, exploring and experimenting, and taking social media engagement offline. Finally, it emphasizes that social media is a conversation and encourages being real, engaging, and sharing stories.
Social Media #Fail(s)
This presentation focuses on social media fails and blunders. Twitter is the focus of the presentation including inappropriate business tweets and failures to communicate effectively with community members and a larger audience. Failures are important to understand so that social marketers and managers can use crisis communications to respond correctly to fix mistakes.
Ways Social Media Can...
This document discusses how social media can help or hinder getting a job. It advises avoiding profanity, vulgarity, unfiltered political views, gossip, and personal rants on social media profiles. Instead, it suggests advertising qualifications and interests to potential employers and following leaders in one's field. The document also recommends carefully crafting tweets to generate a targeted following.
Fostering a Stakeholder Model in Online Learning to Promote Informed Social E...
Presentation at European Distance and E-Learning Network (EDEN) Annual Conference in Oslo, Norway, June 2013. Co-Presenter: Dennis Deery, Irish Rose Consulting
Alaska PRSA
The document discusses the concept of a "networked nonprofit" and how nonprofits can use social media to collaborate more effectively. It advocates that nonprofits work less independently and more by connecting with outside partners and stakeholders through social platforms. The American Red Cross is presented as an example of a large nonprofit making this transition by listening to stakeholders online and addressing issues transparently. Nonprofits are encouraged to share control and view outsiders as resources, rather than keeping information and decisions confined within organizational "fortresses."
W Robert Schultz III personal brand
This document provides contact information for W. Robert Schultz III, J.D., who offers services in campaign management, public policy impact, and high-profile event management. He has experience engaging youth on contemporary issues and leading a multiyear statewide campaign to repeal the death penalty. His contact information is provided for potential employment, project collaboration, or other inquiries.
Being There Museums And Social Media
Presentation made by Rose Sherman on 9/28/09 to the Association of Midwest Museums and Minnesota Association of Museums #AMM09
Celebrities, Politicians and Social Media
I gave this presentation on February 29, 2012 for my fourth year eBranding seminar at Queen's University Film and Media Department. In this presentation I look at how celebrities are using social media to manage their personal brand and connect with fans. I broke my presentation up into three parts: celebrity branding, promoting social causes and a case study on President Barack Obama. Enjoy!
Online dating
Online dating has grown significantly in popularity, with some sites having over 20 million members. However, psychologists note some weaknesses in relying solely on online profiles to find matches and point out that developing a lasting relationship takes ongoing work, not just finding the perfect match through algorithms. While online dating allows for more connections, it also enables greater deception, as studies found people often lie about physical attributes and life details in their profiles. Overall, online dating provides more opportunities for meeting people but developing a committed relationship takes effort regardless of how the couple met initially.
Jacob Wilder
Jacob Wilder is the Communications Coordinator at BOMA-Atlanta who manages their social media presence on Facebook and LinkedIn. He also oversees BOMA-Atlanta's newsletter and magazine publications as well as their website and e-newsletter.
Jacob wilder
Jacob Wilder is the Communications Coordinator at BOMA-Atlanta who manages their social media presence on Facebook and LinkedIn. He also oversees BOMA-Atlanta's newsletter and magazine publications as well as their website and e-newsletter.
Online Personal Brand Management
This document discusses the importance of having an online personal brand and authority in your field. It notes that people increasingly search online for information on others and find individual experts most credible. Having an online presence can drive business results through new clients, referrals, and repeat business. However, simply having a website is not enough - one must have a strategic plan to define their expertise, create content, control their online platform, and monitor results. The document recommends business owners ask themselves four questions about their online presence and authority, and to partner with an expert to help them start developing their personal brand online.
Social Networking Reference Guide
This document provides a quick reference guide for social media. It lists several large social networking sites that have experienced membership growth and challenges for business leaders in understanding how to engage on these sites. It then provides links to resources on social networking in general, top social networking websites, fundamentals of social media marketing, tagging and social interfaces. It also defines some key aspects of social networking like relationship building, content development, outreach and communications planning.
Public Relations final
The document provides an overview of the field of public relations, including its history and evolution. It discusses how PR practitioners serve as intermediaries between organizations and their stakeholders. Early PR tactics were used in important historical events like the Boston Tea Party and American Revolution. The document also outlines best practices and ethics for PR professionals, including giving proper credit and avoiding plagiarism. It notes the importance of representing companies accurately to maintain positive public opinion.
Social Media 'Celebrities'
This document discusses the rise of online celebrities and how social media has changed celebrity culture. It notes that many celebrities are now finding fame through social media platforms like YouTube and Twitter, citing examples like Chris Crocker and Justin Bieber. Celebrities increasingly use social media to directly connect with fans and shape their public image. While social media allows more interaction, it also subjects celebrities to more scrutiny, as even minor controversies can now spread widely online. The document concludes that social media serves as a powerful communication tool for celebrities to connect with audiences.
Facebook Advertising Basics
Ceci Dadisman provides tips for using Facebook advertising effectively in 4 steps: 1) Plan the campaign goals and content, 2) Target the right audiences through location, demographics, interests and custom audiences, 3) Create engaging ad content with copy, images and videos, 4) Set up ads such as sponsored posts and sidebar ads. She offers to help with any Facebook advertising questions.
"Social Media and the Business Imperative" Part 1: MKMC 5102
Month 1 slides from my "Social Media and the Business Imperative" class at Manhattanville College (MKMC 5102)
Delaware Social Media Matters
Community Coalitions are finding their way in social media and discovering it really does matter to the success of their communications. Handout: https://www.dropbox.com/s/aqy7fwb0v6fgpxs/DE-SoMe%20Communications%20Matter%20Handout.pdf?dl=0 Delaware Division of Substance Abuse and Mental Health
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
What's hot (20)
Make your social networks word for you UN Women's Conference
Make your social networks word for you UN Women's Conference
Fostering a Stakeholder Model in Online Learning to Promote Informed Social E...
Fostering a Stakeholder Model in Online Learning to Promote Informed Social E...
"Social Media and the Business Imperative" Part 1: MKMC 5102
"Social Media and the Business Imperative" Part 1: MKMC 5102
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
Similar to M&W-2011-1-of-2
Joanne Jacobs: Influence is a skill
What are influencers, how can they be used, and when should you refrain from using influencers? That was the subject for Joanne Jacobs' much appreciated presentation at Mynewsday in Sweden, October 12-14th 2011. You can check out a video of Joanne's presentation on this link: http://www.mynewsdesk.com/se/pressroom/mynewsday/video/view/joanne-jacob-interest-is-a-skill-solving-problems-with-influencers-6784
Developing your social media culture
The document discusses developing a social media culture within organizations. It addresses how social media can be used internally for collaboration, learning, and knowledge sharing. The document emphasizes that social media issues are about people and culture, not just technology, and organizations need to understand how to engage with their audiences and join conversations online. It provides strategies for organizations to consider how social media can align with their values and build on existing practices.
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
(march 2010) Presentation at the 2010 Illinois Senior Corps Conference. Introduced the various non-profit channels along with examples of how social media can help in the various complex subtleties related to volunteer management: from recruiting to engaging long-term relationships.
Advanced Community Engagement - Nonprofit Social Media
This document provides tips for nonprofits to maximize their use of social media for community engagement. It emphasizes that social media should complement an existing outreach strategy and lists potential outcomes like increasing awareness, attitudes, behaviors, and conditions. It recommends targeting key audiences, listening to stakeholders, building relationships through authentic engagement, positioning the nonprofit as an expert, advocating for issues, and using social media to drive traffic and donations.
Techniques to Monitor & Measure Social Media For Managing Brand Reputation – ...
Techniques to Monitor & Measure Social Media For Managing Brand Reputation; Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the PRSA St. Louis Tech Day on November 5, 2010
Let's Tweet Up - 18 April Workshop
This document provides an overview of using social media to build an academic digital identity. It discusses how platforms like Twitter can have a major impact if used effectively for timely communication, engagement, relationships and conversation related to academic activities. While academic work aims to engage people and spark debates, social media allows insiders to share their work more widely and outsiders to learn about organizations, creating more meaningful relationships between academics and their work/communities. Resources are listed on personal learning networks, hashtags, academic tweeters and using blogs to share research.
Intro to social media
The document introduces social media tools and provides guidance on developing an effective social media strategy for nonprofits. It discusses creating a strategy map, listening to audiences, engaging on platforms like Facebook and Twitter, addressing common fears around social media, and measuring results. Recommendations are provided for specific tools like blogs, photo sharing, and LinkedIn to help nonprofits strengthen communications.
Learning, influence and trust through social media
This document discusses how social media can facilitate organizational learning. It identifies different learning styles supported by social media platforms and notes the importance of trust and stories from influencers. Specifically, it describes how influencers serve as both a channel for sharing knowledge and a location for facilitating discussions. The document recommends that organizations utilize new intermediaries to help connect expertise from influencers to organizational priorities and processes to maximize learning through social media.
Social Media for Nonprofits
This document discusses how nonprofits can use social media to engage supporters and increase involvement. It explores current popular social media tools like Facebook, Twitter, LinkedIn, blogs and Flickr. It emphasizes listening to audiences, engaging in conversations, building relationships and making it easy for content to be shared. Nonprofits are encouraged to have clear goals for each tool and assess what advances their mission. The basics of website, email and storytelling are also important foundations before utilizing various social media platforms.
Social Funding - Nonprofit Social Media Fundraising
This document discusses how non-profits can leverage social media to connect with donors and raise funds. It emphasizes storytelling to build emotional connections and tap into human motivations. Various social media platforms are described that non-profits can use to engage supporters and donors, including blogs, Facebook, Twitter, Flickr, and YouTube. Online fundraising tools like ChipIn, Facebook Causes, and FirstGiving are also mentioned for collecting donations through social media efforts. The overall message is that non-profits should focus on strategy over any single media tool and use storytelling to motivate donors through material, social, and ideological motivations.
Social Media for PR 2010
This document provides an overview of social media and public relations. It discusses how social media has changed PR from a one-way broadcast model to a two-way conversation. It then provides tips and best practices for using various social media platforms like blogs, Twitter, Facebook, and LinkedIn for PR purposes. Case studies of how companies have effectively used social media for PR in times of crisis are also presented.
10 skills webinar final
Gave this "Future of Work" (and the skills you'll need) webinar this morning to a group of Canadian/stateside economic development professionals. They were great sports and asked thoughtful questions. Thanks to Whittaker & Associates for hosting.
Challenges to Cultural Change
Challenges to Cultural Change, Velocity 2012. For more on the DICE framework, see "The Hard Side of Change Management" in HBR's 10 Must-Reads in Change Management. http://hbr.org/product/hbr-s-10-must-reads-on-change-management-with-feat/an/12599-PBK-ENG?Ntt=change%2520the%2520hard%2520way
Social Media for Fun and Profit
This document discusses using social media for marketing purposes. It begins by introducing the author and their background. It then discusses developing personas to identify target audiences, setting goals for social media campaigns, and defining social media. Several major social media platforms like Facebook, Twitter, Google+, and blogs are explained. The document provides tips for creating content, setting a budget, and measuring the results of social media marketing efforts. It emphasizes starting with a strategy rather than just using social media and telling remarkable stories to engage audiences.
Slides
This document provides an introduction to social media and its uses for non-profit organizations. It discusses how social media can be used to listen to stakeholders, engage with supporters, build relationships, mobilize people, and scale efforts. The document outlines key principles for an effective social media strategy, including community building, generating buzz, and engaging listeners. It also presents a case study of how one non-profit used social media and provides some easy ways for organizations to get started with social media.
Council on Foundations
Networked nonprofits are using social media to engage stakeholders, continuously learn and improve programs, and amplify their social impact. They share control over branding and accept negative feedback in order to build trust through transparency. To scale social media efforts, organizations need strategies, policies, tools and training to integrate social media into their work while managing risks like information overload or privacy issues. Learning from mistakes is important, as is collaborating with outside partners and measuring results.
Best Practices in Social Media: Part I
Communicating with prospective students, current students, and alumni has become a full-time, multi-media job, and your current web site is one-dimensional for ongoing conversations. Facebook, twitter, flickr and YouTube are the places your audience goes to learn about everything, including you. Haven’t become an active participant in social media yet? During this two-part series, we will look at the right way to get started, using examples in admissions, student services, alumni relations, and individual academic departments.
CIL-NET Intro to Social Media Webinar
1. The document is an introduction to social media presented by Michele Martin and Carol Voss.
2. It discusses the rise in popularity of various social media platforms like Facebook, Twitter, and Flickr. It also highlights statistics on how people with disabilities use social media.
3. The presentation covers how social media can help individuals, organizations, and communities by facilitating communication, sharing information, and building connections.
Social Media: Taking It to the Next Level - Business application
This document discusses taking social media to the next level. It provides statistics on the growth and influence of major social media platforms like Facebook, Twitter, and LinkedIn. It then discusses developing a social media strategy with goals for outreach, engagement and promotion. It emphasizes authenticity, engagement, and thought leadership. Finally, it discusses best practices, resources, and tools for measuring social media effectiveness.
Being social jjacobs
The document provides guidance on developing an effective social media strategy. It recommends defining objectives aligned with business goals, determining which platforms are most appropriate, and creating a strategic plan with analyses, timelines, and responsibilities. It also stresses the importance of defining success metrics and regularly reviewing performance to ensure the strategy continues to meet its objectives.
Similar to M&W-2011-1-of-2 (20)
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
Advanced Community Engagement - Nonprofit Social Media
Advanced Community Engagement - Nonprofit Social Media
Techniques to Monitor & Measure Social Media For Managing Brand Reputation – ...
Techniques to Monitor & Measure Social Media For Managing Brand Reputation – ...
Learning, influence and trust through social media
Learning, influence and trust through social media
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media Fundraising
Social Media: Taking It to the Next Level - Business application
Social Media: Taking It to the Next Level - Business application
Recently uploaded
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
20 Comprehensive Checklist of Designing and Developing a Website
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
20240605 QFM017 Machine Intelligence Reading List May 2024
Everything I found interesting about machines behaving intelligently during May 2024
Microsoft - Power Platform_G.Aspiotis.pdf
Revolutionizing Application Development
with AI-powered low-code, presentation by George Aspiotis, Sr. Partner Development Manager, Microsoft
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentationsMind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Recently uploaded (20)
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
M&W-2011-1-of-2
- 1. Social Media and Organizational Change Dana Allen-Greil, National Museum of American History, Smithsonian Institution, USA http://americanhistory.si.edu Susan Edwards and Jack Ludden, J. Paul Getty Trust, USA http://www.getty.edu Eric Johnson, Monticello, USA http://www.monticello.org
- 3. The Center-Edge approach is a useful organizational model
- 5. Radical Trust BeginswithYOU http://www.loc.gov/exhibits/treasures/images/tlc0090.jpgv
- 6. Radical Trust “A notion that influence, rather than control, is more effective at guiding culture, commerce and communities.” Radical Trust http://www.radicaltrust.ca/about/A marketer's guide to social media, brand democratization and corporate transparency. Emphasis added
- 7. Without an internal culture of influence and trust, it is difficult to build radical trust with our audiences. Klodiana Alia on Flickr http://www.flickr.com/photos/nuvole/486402163/
- 9. Social Media is Shifting the Balance Organized Structure Clear and consistent procedure on all levels Creation Thorough analysis of risks and benefits Failure is undesirable Organized Chaos Procedures fluid and constantly changing Enablement Experimentation ethos Failure is ok(with reflection!)
- 10. Social Media is Shifting the Balance Top-Down Layers of review ensure management oversight Staff accountable to management Bottom-Up Decision-making by frontline staff Staff accountable to visitor, and each otherv
- 11. Radical Trust from Within Benefits Higher tolerance for change Increased confidence Collaboration Challenges Lack of clarity can be stressful How to manage the chaos? Sara. Nel on Flickr http://www.flickr.com/photos/saranv/3521287388/
- 12. This is whytrust becomes essential notsogoodphotography on Flickr http://www.flickr.com/photos/notsogoodphotography/3434414425/
- 14. Clarify connection to the mission
- 15. Write down policies, goals & make them public
- 17. Share Evaluations How would you describe yourself? (Check all that apply)
- 18. Increased face-to-faceconversations amongst staff tmfotki on Flickr http://www.flickr.com/photos/tmfotki/97025124/
- 19. Influence through Building Skills Technical skills Procedure & Policy Content Expertise Editing & Writing Outreach And more…. s.o.f.t. on Flickr http://www.flickr.com/photos/soft/2340756122/
- 20. Staff learn from one another Pesky Library on Flickr http://www.flickr.com/photos/peskylibrary/2166053845/
- 21. @Monticello 1 day event Introduced curators to social media interaction with public Web staff did the tweeting
- 24. Social Media Task Force Support group | Team | Community
- 25. Testing, rapid prototyping, and experimenting Smithsonian Institution on Flickr http://www.flickr.com/photos/smithsonian/3378207391/
- 26. Find the influencers on theinsideof your organization