Social Media and Organizational Change, mw2011 (2 of 2)
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Conference presentation given at Museums & the Web conference, 2011. The full paper accompanying this presentation is online at http://conference.archimuse.com/mw2011/programs/social_media_and_organizational_change
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Social Media and Organizational Change, mw2011 (2 of 2)
- 1. Social Media and Organizational Change Dana Allen-Greil, National Museum of American History, Smithsonian Institution, USA http://americanhistory.si.edu Susan Edwards and Jack Ludden, J. Paul Getty Trust, USA http://www.getty.edu Eric Johnson, Monticello, USA http://www.monticello.org
- 2. What function in your organization is primarily responsible for actively using social media tools to engage communities? Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009
- 3. What function(s) in your organization has staff assigned to use social media tools to engage communities? Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009
- 7. Center-Edge Center-Edge organizations create a Center, a small group of experts that ratify, communicate, and commit decisions. This Center sets policy that the Edges activate. http://www.flickr.com/photos/familymwr/4921300936/
- 8. Center-Edge
- 13. Pressure is mounting There is a growing disconnect
- 14. Trust your colleagues Distribute the work Empowered social media experts
- 15. Shine a big bright light on your social media experts!
- 16. Then, empower your social media experts!
- 17. “I know nothing about the subject, but I’m happy to give you my expert opinion.”