Lupin prasentation

1. BSSS Institute of Advanced
Studies
“Live Project – International Business”
Submitted By – Sejal Agrawal & Muskan Nagar
Class - MBA, sem- I “B”
2023-24

2. • Name - Lupin limited
• Sector - Pharmaceutical Company
• Country of origin – India
• Headquarters – Mumbai, Maharashtra
• Year established – 1968
• Network over 70 countries including US,
Brazil, Mexico.
• 15 Manufacturing sites.
• World’s largest manufacturers of Tuberculosis drug.
• Products by Lupin -
Introduction
Diagnostics
Contact lenses
Animal health
Pharmaceuticals
Generic drugs
Over-the-counter drugs

3. VISION
“To be An Innovation Led, Transnational Pharmaceutical Company“
MISSION
“To become a transnational pharmaceutical company through the development and
introduction of a wide portfolio of branded and generic products in key markets.”

6. INDIA
HOME COUNTRY
UNITED STATES
Lupin is present in the US
through manufacturing,
research and
development, and
commercial divisions.
UK
Subsidiary
BRAZIL
Subsidiary
CANADA
Subsidiary
SOUTH
AFRICA
Subsidiary
GERMANY
Subsidiary
PHILIPPINES
Subsidiary
AUSTRALIA
Subsidiary
MODE OF ENTRY

7. FINACIAL REPORT
Lupin Limited reported earnings for the second quarter,(ended September 30, 2023) the company
reported :
Sales was INR 49,392.3 million .
Revenue was INR 507,111.8 million .
Net income was INR 4,896.7 million.
Maximum revenue has been
generated from US

8. Legal Battles

10. Marketing Strategy - Lupin's strategy centers on new product development, spanning TB, cardiovascular, oral, pediatric,
and anti-infective segments. Key campaigns like AST and Shakti, featuring Mary Kom, address asthma and heart diseases. E-commerce
and LinkedIn-focused content marketing amplify digital reach, supporting over 1000 products.
Lupin Limited's key competitors includes Sun Pharma, Cipla, Dr. Reddy's, Aurobindo Pharma, Biocon, Glenmark,
Torrent Pharma, and Natco Pharma in the pharmaceutical industry.
Changes in India That influenced Lupin Limited international strategies -
Changes in India, such as regulatory reforms and increased healthcare awareness, have influenced Lupin Limited's international
strategies. The company leverages its expertise in new product development and preventive healthcare, aligning with global health
trends and expanding its footprint in international markets.
Facts and Findings based on questions

11. GALLERY