11. BUSINESS PROMOTION ELEMENTS 4 Ps of Marketing, which are the controllable elements Product - The first element of the 4 Ps of marketing focuses on your individual goods and their product line. Product includes services Place [Distribution] - The next of the 4 Ps of marketing focuses on getting product to your customer. Promotion - This element of the 4 Ps of marketing focuses on communicating with your customer. Price - The successful producer of an article sells it for more than it costs him to produce - that's his profit. The customer buys it because it is worth more to him than he pays for it - that's his profit.
12. ATMOSPHERES OF BUSINESS AND RETAIL 1.Research & development. 2.Product Approval. 3.Marketing. 4.Industry Revenue:- For the first time ever, in 2006, global spending on prescription drugs topped $643 billion, even as growth slowed somewhat in Europe and North America. The United States accounts for almost half of the global pharmaceutical market, with $289 billion in annual sales followed by the EU and Japan Emerging markets such as China, Russia, South Korea and Mexico outpaced that market, growing a huge 81 percent. .
