Max Bupa Health Insurance Company Ltd. is a joint venture between Max India Limited and UK-based Bupa. It was established in 2000 and has its registered office in New Delhi. The research presented is descriptive in nature and aims to describe Max Bupa's products and services and explore solutions to its objectives, which include becoming the most trusted health insurance company in India. The presentation outlines Max Bupa's challenges, products, promotion strategies, and market analysis. It provides recommendations such as tapping into the large untapped urban market and having a diversified product category.

1. Presented By:
Kaushal singh
Niraj singh

2. INTRODUCTION
Max Bupa Health Insurance Company Ltd. (Max Bupa)
is a joint venture between Max India Limited and the
UK based healthcare services expert, Bupa.
Establishment;- 2000
CEO;- AMIT KAPOOR
MD;- Mr. ANALJIT SINGH

3. Max Bupa Health Insurance
Max Bupa Health Insurance Company Ltd. Has its
Registered Office at:
Max House, 1 Dr. Jha Marg,
Okhla, New Delhi - 110020

4. NATURE OF STUDY
 The Research is of Descriptive type
 Descriptive Research
 : When the study is done to describe and explore the
problem and prospective solutions.

5. OBJECTIVES
To become the most respected & trusted heath insurance company in India.
 To build their brand over the web and deliver on brand promise so as to convert
the market from a push to pull driven market.
 To create a distinct identity that is stronger on consumer relevance & can deliver
strong customer preference at point of purchase & consumer satisfaction at point
of claim.
To create distinction not based on product innovation but instead by building
relevance for the Max Bupa brand & the service experience around it based on
consumer insight.

6. CHALLENGES:-
 Rising costs
 Access to service in rural areas
 Overuse of procedures and technology

7. PRODUCT AND SERVICES
 Caring for life through Health Insurance
 Improving life through Clinical Research

8. Family
First
Up to 13 persons
Insured through:
Same amount
Or
According to age

9. Family Floater

10. International
Medical
Emergency
Policy
World wide med. claim
facility

11. PROMOTION
 Press Release
 Electronic Media( TVC)
 Novelty Items
 Internet
 Brochure

12. Research Method:
1.SOURCES OF DATA:A sample size of 50 people has been considered for the collection of
the primary data. The sample size included members within different salary slabs of
10,000 to more than 50,000.It included people who has insurance or would like to get
one.
Secondary data collected from quarterly public disclosures from government websites.
2.PROCESS OF INTERPRETATION OF DATA:The respondents included mostly of those
people who are already using a health insurance product and most correspondents falls
within pay package of 20,000 to 50,000

13. MARKET ANALYSIS:-
The Market share Factor-
Market share of Max Bupa-0.3865%
Market share of National Insurance-14%
Market Share of United India-14.78%
Market share of ICICI Lombard-11%
Market share of Bajaj Allianz-3%
Market share of Hdfc-3.37%

14. RECOMMENDATIONS:-
The psu companies has an incredible market share,
mainly because of
reasons like
1.Well known product
2.Easily affordable premium rates
3.High penetration capacity
Scope of improvement for Max bupa-
1.A large untapped market(mainly in urban areas or in
metro cities)
2.A well diversified product category.
3.No hassles of Third Party handling.

15. Bibliography
Links OF Public Disclosure:-
http://www.bajajallianz.com/Corp/aboutus/financial-info.jsp
http://www.bharti-axagi.co.in/public_disclosures/public_disclosures.aspx
http://cholainsurance.com/aboutus.aspx#15
http://www.futuregenerali.in/GeneralInsurance/GeneralOther/GeneralOtherPag
http://www.hdfcergo.com/AboutUs/PublicDisclosure.html
http://www.icicilombard.com/app/ilom-en/AnnualReport/publicdisclosures.aspx
http://www.iffcotokio.co.in/public-disclosure.html
http://www.rahejaqbe.com/Home/PublicDisclosures/Insurance.html
http://www.reliancegeneral.co.in/Pages/Public%20Disclosure.aspx
https://www.royalsundaram.in/aboutus/annualreportss.aspx
http://www.sbigeneral.in/Internet/jsp/publicdisclosures.jsp
http://www.shriramgi.com/
http://www.tataaiginsurance.in/taig/taig/tata_aig/about_us/about_tata_aig/financials.html
http://universalsompo.com/financial-information.html
http://www.nationalinsuranceindia.com/nicWeb/nic/fnclInfo.jsp
http://www.newindia.co.in/publicdisclosures.asp
http://www.orientalinsurance.org.in/OICLStatic/OICLStaticServlet?pagesource=publicDisc&loggedIn=
anonymousoicl
http://www.uiic.co.in/publicdisclosure.jsp
http://www.aicofindia.com/AICEng/Pages/Stat_Info_home.aspx
Jornals:
Insurance Industry Ahead-A study by Ernst and Young
Quarterly Supplementary feeds published by IRDA
Indian Insurance Industry-Challenges and future prospects-A report by Datta Sai