Final Major ProjectTask 1
Briefs
Briefsare an importantaspectof everydaylife.Theygiveinformationaboutspecificthingsinorder
to explainitmore tothe public.Jobsare one of the commonthingsthat have briefs.Ina job
applicationitwill containabrief inwhichthe employerswill explaininmore detail whatthe jobis
aboutand what the employeewouldbe expectedtodo.Itis importanttohave a brief whenyouare
creatingsomethingyourself suchasa product.Thisis soyou can provide the customerswith
informationregardingthe productwhichwill thenconvince the customersmore intobuyingit.
NegotiatedBriefs
NegotiatedBriefsare reallyimportantespeciallywhencreatingavideo.NegotiatedBriefsrequire
talkingtothe clientand takingin considerationwhattheywantfortheirvideo.Thiscouldbe small
detailssuchas the colourstheywishtouse in theirvideowhichisthendiscussedinagroupand
where people will share theiropinionsandviewsonwhattheywouldimprove andkeepthe same
whencreatingthe video.Thishelpsboththe clientandotherpeople negotiatinganydifferences
theyhave and workingtogethertocreate a goodvideo.
“In August2012 a Californiajuryruledthat Samsungwouldhaveto pay Apple more than $ 1billion
in damagesfor patent violationsofApplesproductsparticularlyit’sIphones. The judgeeventually
reduced the payout to $600 million.InNovember 2013, anotherjury ruled that Samsungwould
have to pay Apple$290 millionofthe amount overruled by the judgein the 2012 case.”
https://prezi.com/s6w7vczkbbh6/negotiated-brief/
CompetitionBriefs
CompetitionBriefsare usedtogive informationtothe audience aboutthe competitionthatthe
companyisrunning.Inthe Brief informationaboutthe company itself will be includedtogive the
audience abetterideaaboutthe company.Theninformationaboutthe competitionitself willbe
includedaswell astimesanddatesof whenthe competitionclosessothe people know whatthe
rulesof the competitionare. Agesare usuallyaddedtothe competitionsaswell assome of the
competitionsonlypeople overthe age of 18 can enterthisisusuallyforcompetitionsinvolving
money.Some of the competitionsIfoundwere foundinaSainsbury’smagazine inwhichavarietyof
competitionsare advertisedandwhenyouclickoneachcompetitionabrief willappearoneachone
youclick . “Abrief whichis created in order to be accessibleto all the productioncompanieswhich
are participatingincreating a project/product.All ofthe finishedprojectsthat are created by
these companiesare judged andthe mostimpressiveone is crowned winner, andis taken into
publicationbythe client.”
Co-Operative Briefs
A co-operative brief isabrief thatis createdwiththe helpof someone else,agroupof people all
worktogetheranddiscusswhateach personthinksthatthe brief shouldhave inItand exchange
otherideasaboutthe brief.
“ Thisis where two or several productioncompaniesare employedto operate upon a set brief ,
whichthey completein unisonona team basis.”
http://www.slideshare.net/veggieburgers4lyf/different-types-of-brief-16919081
Formal Brief
Formal Briefsare verystrict whenitcomesto the client.The clientsmuststicktoeverythingthatis
inthe brief andnotmake any changesand the clienthasto follow all the instructionsthatare inthe
brief.Itisa goodthingto have a formal brief because thisisa waywhichthe clientwill mostlystick
to a brief.
“ A formal briefis a document that includes detailedinformationaboutwhat the clientwants the
companyto achieve”
Contractual
A contractual brief isa brief inwhichyouare toldwhatyou have to do. It isset up bythe clientand
youhave to stick to stickto the thingsthat are in the brief.Contractual Briefsinvolveworkbetween
the clientandyou , youhave to followwhatthe clientwantsyoutodo andtheyare usedfor
differentthingsaroundthe worldbutmostlytheyare usedforjobs.
“ It outlinesthe duties that will be required by the companyandhow the companyorganisestheir
work. It is a document whichstates the expectationsof the client, the prices they agree on , as
well as the paymentterms.”
Informal
Informal briefsare the complete oppositetoformal briefs, informal briefsare setoutmore as an
openconversationbetweenyouandthe clientwhereasthe formal briefsare more professionaland
strict to follow.Becauseof informal briefsbeinglike openconversationthatmeansthatthere is
more room fornegotiationbetweenyouandthe clientwhichmeansyoucanbothmake changesif
youwishtoo.
“ There isa discussionconductedbetween the client and the employer , where they will come to a
general agreement over the detailsofthe contract”
http://www.slideshare.net/veggieburgers4lyf/different-types-of-brief-16919081
Commission
A commissionbriefisthe processof beingcommissioned.Withinthe commissionbriefstheytell the
organisationwhattheyhave todo.Companiessuchas BBC offercommissionbriefsfortheirprojects
such as shortfilmsandTV programs by sendingthemdetailsaboutyourprojectsuchas the budget,
and deadlines.
“ It is Notablethat thistype ofbrief is negotiatedbetween two media companies,asopposedto
an external client, who may receive the productonce it has been established”
http://www.slideshare.net/veggieburgers4lyf/different-types-of-brief-16919081
Tender
A tenderbrief isabrief inwhichyouwouldgetif youwere goingto be a part of a new jobor
organisation.TenderBriefsare usedinbusinesswhere youandothermembersof ateamwill talk
aboutyour ideasaboutthe jobor organisationandthentheywill decide if theyare goingtowork
youor not.
“ A potential employer, suchas a productioncompanyinitiatesa brief, a budget, as well as a
proposal , whichis then pitchedto the clientin order to secure their chance of obtainingthework
that was previouslyadvertisedby the employer.”
Final major project task 1

Final major project task 1

  • 1.
    Final Major ProjectTask1 Briefs Briefsare an importantaspectof everydaylife.Theygiveinformationaboutspecificthingsinorder to explainitmore tothe public.Jobsare one of the commonthingsthat have briefs.Ina job applicationitwill containabrief inwhichthe employerswill explaininmore detail whatthe jobis aboutand what the employeewouldbe expectedtodo.Itis importanttohave a brief whenyouare creatingsomethingyourself suchasa product.Thisis soyou can provide the customerswith informationregardingthe productwhichwill thenconvince the customersmore intobuyingit. NegotiatedBriefs NegotiatedBriefsare reallyimportantespeciallywhencreatingavideo.NegotiatedBriefsrequire talkingtothe clientand takingin considerationwhattheywantfortheirvideo.Thiscouldbe small detailssuchas the colourstheywishtouse in theirvideowhichisthendiscussedinagroupand where people will share theiropinionsandviewsonwhattheywouldimprove andkeepthe same whencreatingthe video.Thishelpsboththe clientandotherpeople negotiatinganydifferences theyhave and workingtogethertocreate a goodvideo. “In August2012 a Californiajuryruledthat Samsungwouldhaveto pay Apple more than $ 1billion in damagesfor patent violationsofApplesproductsparticularlyit’sIphones. The judgeeventually reduced the payout to $600 million.InNovember 2013, anotherjury ruled that Samsungwould have to pay Apple$290 millionofthe amount overruled by the judgein the 2012 case.” https://prezi.com/s6w7vczkbbh6/negotiated-brief/ CompetitionBriefs CompetitionBriefsare usedtogive informationtothe audience aboutthe competitionthatthe companyisrunning.Inthe Brief informationaboutthe company itself will be includedtogive the audience abetterideaaboutthe company.Theninformationaboutthe competitionitself willbe includedaswell astimesanddatesof whenthe competitionclosessothe people know whatthe rulesof the competitionare. Agesare usuallyaddedtothe competitionsaswell assome of the competitionsonlypeople overthe age of 18 can enterthisisusuallyforcompetitionsinvolving money.Some of the competitionsIfoundwere foundinaSainsbury’smagazine inwhichavarietyof competitionsare advertisedandwhenyouclickoneachcompetitionabrief willappearoneachone youclick . “Abrief whichis created in order to be accessibleto all the productioncompanieswhich are participatingincreating a project/product.All ofthe finishedprojectsthat are created by these companiesare judged andthe mostimpressiveone is crowned winner, andis taken into publicationbythe client.”
  • 2.
    Co-Operative Briefs A co-operativebrief isabrief thatis createdwiththe helpof someone else,agroupof people all worktogetheranddiscusswhateach personthinksthatthe brief shouldhave inItand exchange otherideasaboutthe brief. “ Thisis where two or several productioncompaniesare employedto operate upon a set brief , whichthey completein unisonona team basis.” http://www.slideshare.net/veggieburgers4lyf/different-types-of-brief-16919081 Formal Brief Formal Briefsare verystrict whenitcomesto the client.The clientsmuststicktoeverythingthatis inthe brief andnotmake any changesand the clienthasto follow all the instructionsthatare inthe
  • 3.
    brief.Itisa goodthingto havea formal brief because thisisa waywhichthe clientwill mostlystick to a brief. “ A formal briefis a document that includes detailedinformationaboutwhat the clientwants the companyto achieve” Contractual A contractual brief isa brief inwhichyouare toldwhatyou have to do. It isset up bythe clientand youhave to stick to stickto the thingsthat are in the brief.Contractual Briefsinvolveworkbetween the clientandyou , youhave to followwhatthe clientwantsyoutodo andtheyare usedfor differentthingsaroundthe worldbutmostlytheyare usedforjobs. “ It outlinesthe duties that will be required by the companyandhow the companyorganisestheir work. It is a document whichstates the expectationsof the client, the prices they agree on , as well as the paymentterms.” Informal Informal briefsare the complete oppositetoformal briefs, informal briefsare setoutmore as an openconversationbetweenyouandthe clientwhereasthe formal briefsare more professionaland strict to follow.Becauseof informal briefsbeinglike openconversationthatmeansthatthere is more room fornegotiationbetweenyouandthe clientwhichmeansyoucanbothmake changesif youwishtoo. “ There isa discussionconductedbetween the client and the employer , where they will come to a general agreement over the detailsofthe contract” http://www.slideshare.net/veggieburgers4lyf/different-types-of-brief-16919081 Commission A commissionbriefisthe processof beingcommissioned.Withinthe commissionbriefstheytell the organisationwhattheyhave todo.Companiessuchas BBC offercommissionbriefsfortheirprojects such as shortfilmsandTV programs by sendingthemdetailsaboutyourprojectsuchas the budget, and deadlines. “ It is Notablethat thistype ofbrief is negotiatedbetween two media companies,asopposedto an external client, who may receive the productonce it has been established” http://www.slideshare.net/veggieburgers4lyf/different-types-of-brief-16919081 Tender A tenderbrief isabrief inwhichyouwouldgetif youwere goingto be a part of a new jobor organisation.TenderBriefsare usedinbusinesswhere youandothermembersof ateamwill talk
  • 4.
    aboutyour ideasaboutthe jobororganisationandthentheywill decide if theyare goingtowork youor not. “ A potential employer, suchas a productioncompanyinitiatesa brief, a budget, as well as a proposal , whichis then pitchedto the clientin order to secure their chance of obtainingthework that was previouslyadvertisedby the employer.”