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What is a
music video?
 Hannah Costello, Jacob Gould
      & Louis Cornwell
Definition
• A music video is a short film or video that is used
  to accompany a piece of music. Music videos are
  primarily used to market and promote the sale of
  music recordings, however some bands may
  choose to create one for purely artistic purposes.
• Although the origins of music videos date back
  much further, they came into prominence in the
  1980s, when MTV based their format around
  them.
Definition cont.
•Music videos use a wide range of styles of film
making techniques, including animation, live
action filming, documentaries, and non-narrative
approaches such as abstract film. Some music
videos blend different styles, such as animation
and live action. Other music videos may be
without a set concept, being merely a filmed
version of the song's live performance.
Style
Music videos can be categorized in terms of the
  style they use, these can include:
• Performance
• Narrative/story
• Mixed performance and narrative
• Cameo (artist features in the narrative nut does
  not perform)
• Animation – digital/stop-motion
Editing and Sound
Different techniques are used in the editing and
  sound of music videos, including:
• Editing to the beat of the song
• Split-screens
• CGI/Special effects
• Jump cuts
• Straight cuts
• Inclusion of diegetic sounds as well as the track
  itself
• Changes in the volume and levels of sound
Development of the Music Video
 • Due to the popularity of music videos, many of
   them are now made into collections and sold on
   DVD. Instead of watching the video to listen to
   the piece of music, some viewers now watch
   them purely for their aesthetic value.
 • Critics say that in the modern day, music
   managers have sought to focus on sex appeal in
   music videos, particularly in the case of female
   artists, rather than creating different narrative
   videos.

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What Is A Music Video?

  • 1. What is a music video? Hannah Costello, Jacob Gould & Louis Cornwell
  • 2. Definition • A music video is a short film or video that is used to accompany a piece of music. Music videos are primarily used to market and promote the sale of music recordings, however some bands may choose to create one for purely artistic purposes. • Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around them.
  • 3. Definition cont. •Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.
  • 4. Style Music videos can be categorized in terms of the style they use, these can include: • Performance • Narrative/story • Mixed performance and narrative • Cameo (artist features in the narrative nut does not perform) • Animation – digital/stop-motion
  • 5. Editing and Sound Different techniques are used in the editing and sound of music videos, including: • Editing to the beat of the song • Split-screens • CGI/Special effects • Jump cuts • Straight cuts • Inclusion of diegetic sounds as well as the track itself • Changes in the volume and levels of sound
  • 6. Development of the Music Video • Due to the popularity of music videos, many of them are now made into collections and sold on DVD. Instead of watching the video to listen to the piece of music, some viewers now watch them purely for their aesthetic value. • Critics say that in the modern day, music managers have sought to focus on sex appeal in music videos, particularly in the case of female artists, rather than creating different narrative videos.