Music videos
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The document discusses the history and types of music videos. It notes that the first music video was created in the 1920s using a gramophone, but they became more prominent in the 1980s when MTV's format focused on them. There are different types of music video genres, including homage videos that pay tribute to past works, animation videos that use drawings to illustrate lyrics, and narrative videos that tell a story. The document also provides examples for each genre and discusses techniques used in music video production.
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Chase and status music video synergy
This document discusses the purposes and benefits of music videos for artists and their target audiences. Music videos promote the artist's new album and upcoming tours on their website and social media. Performing at festivals and on the radio also promotes the artist. Artists generate additional income through merchandise sold online and in stores. Producers help with album art and advertisements to promote ticket and merchandise sales that benefit both the artist and record label.
Music video - the purpose of music videos
This document provides an overview of a music video production unit. It will teach students about the purposes of music videos, the planning and production process, and have them create a music video for a local band. By the end of the unit, students will produce a written report on music video styles and a planned, filmed, and edited music video. Music video production is discussed as a way for aspiring filmmakers to gain skills and as a creative medium. Students will analyze example music videos to evaluate their purposes and promotion of albums, singles, and artists' brands. The document also explores how artists can make money from publishing videos online through platforms like YouTube.
Presentation on music video's and their importance
The document discusses the importance of music videos for artists and the music industry. It explains that music videos help artists promote themselves through their visual image and talents beyond just their vocals. The document also discusses how music videos help fans connect with songs and how early pioneers like MTV helped establish music videos as an important promotional tool that could drive sales and popularity.
Unit 29: Purpose of music videos LO1
This document provides guidance and tasks for students to learn about the purposes of music videos. It includes links to example music videos and student blogs. Students are asked to work in groups to create a mind map of music video purposes and post it to their blogs. The document outlines four learning objectives covering the purposes, styles/techniques, planning and production of music videos. Students are provided context as assistant producers needing to explain music video purposes to a record company. Suggested purposes include promotion, creating synergies between song and video, extending income sources and maintaining artist visibility. Groups are assigned hypothetical record label briefs to develop marketing strategies for different artists.
The purpose of music videos
The document discusses the purpose and importance of music videos for artists' careers. It provides examples of how music videos can help with artists' availability, promotion, creating a brand image, and extending their income. Music videos allow artists to reach audiences through various outlets and platforms. Major record labels and independent labels have different strategies for using music videos, such as partnering with platforms like YouTube and VEVO to gain profits from advertising. Self-produced artists may use YouTube to help launch their careers if a video goes viral.
Producers strategies
Producers strategies aim to encourage sales of singles, albums, tours, and merchandise. Music videos are constructed not just as a representation of the song but to further business goals. There are three types of producers: major labels with large budgets, independent labels with smaller budgets, and artists producing themselves due to budget limitations. Producers use various strategies like manipulating image, using provocative narratives, innovative production techniques, and courting controversy to generate discussion and promote the artist/song.
The Purpose of Music Videos
Here is a potential structure for your response:
1. Describe the key conventions of music videos such as illustrating/amplifying lyrics, relationship between music and visuals, close ups of artists, developing star iconography. Use two examples such as Robert Palmer's "Addicted to Love" and Beyoncรฉ's "Single Ladies" to illustrate.
2. Explain the techniques of intertextuality used in music videos such as parody, pastiche and homage. Provide an example of each such as Weird Al's parody of "White and Nerdy" or Joanna Newsom's homage to Van Gogh in "Sapokanikan." Discuss why artists use intertextuality to
The purpose of a music video
The main purposes of music videos are to promote the artist's song and increase sales of their music and CDs. Music videos help explain the artist's lyrics and get viewers to remember the song. They enhance the artist's public profile and increase streams and views of their music online. Major record labels use a variety of strategies like TV appearances, product placements, social media, and airplay on radio and MTV to promote their artists. Independent artists rely more on increasing interest in their music through low-budget music videos and social media buzz.
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Chase and status music video synergy
This document discusses the purposes and benefits of music videos for artists and their target audiences. Music videos promote the artist's new album and upcoming tours on their website and social media. Performing at festivals and on the radio also promotes the artist. Artists generate additional income through merchandise sold online and in stores. Producers help with album art and advertisements to promote ticket and merchandise sales that benefit both the artist and record label.
Music video - the purpose of music videos
This document provides an overview of a music video production unit. It will teach students about the purposes of music videos, the planning and production process, and have them create a music video for a local band. By the end of the unit, students will produce a written report on music video styles and a planned, filmed, and edited music video. Music video production is discussed as a way for aspiring filmmakers to gain skills and as a creative medium. Students will analyze example music videos to evaluate their purposes and promotion of albums, singles, and artists' brands. The document also explores how artists can make money from publishing videos online through platforms like YouTube.
Presentation on music video's and their importance
The document discusses the importance of music videos for artists and the music industry. It explains that music videos help artists promote themselves through their visual image and talents beyond just their vocals. The document also discusses how music videos help fans connect with songs and how early pioneers like MTV helped establish music videos as an important promotional tool that could drive sales and popularity.
Unit 29: Purpose of music videos LO1
This document provides guidance and tasks for students to learn about the purposes of music videos. It includes links to example music videos and student blogs. Students are asked to work in groups to create a mind map of music video purposes and post it to their blogs. The document outlines four learning objectives covering the purposes, styles/techniques, planning and production of music videos. Students are provided context as assistant producers needing to explain music video purposes to a record company. Suggested purposes include promotion, creating synergies between song and video, extending income sources and maintaining artist visibility. Groups are assigned hypothetical record label briefs to develop marketing strategies for different artists.
The purpose of music videos
The document discusses the purpose and importance of music videos for artists' careers. It provides examples of how music videos can help with artists' availability, promotion, creating a brand image, and extending their income. Music videos allow artists to reach audiences through various outlets and platforms. Major record labels and independent labels have different strategies for using music videos, such as partnering with platforms like YouTube and VEVO to gain profits from advertising. Self-produced artists may use YouTube to help launch their careers if a video goes viral.
Producers strategies
Producers strategies aim to encourage sales of singles, albums, tours, and merchandise. Music videos are constructed not just as a representation of the song but to further business goals. There are three types of producers: major labels with large budgets, independent labels with smaller budgets, and artists producing themselves due to budget limitations. Producers use various strategies like manipulating image, using provocative narratives, innovative production techniques, and courting controversy to generate discussion and promote the artist/song.
The Purpose of Music Videos
Here is a potential structure for your response:
1. Describe the key conventions of music videos such as illustrating/amplifying lyrics, relationship between music and visuals, close ups of artists, developing star iconography. Use two examples such as Robert Palmer's "Addicted to Love" and Beyoncรฉ's "Single Ladies" to illustrate.
2. Explain the techniques of intertextuality used in music videos such as parody, pastiche and homage. Provide an example of each such as Weird Al's parody of "White and Nerdy" or Joanna Newsom's homage to Van Gogh in "Sapokanikan." Discuss why artists use intertextuality to
The purpose of a music video
The main purposes of music videos are to promote the artist's song and increase sales of their music and CDs. Music videos help explain the artist's lyrics and get viewers to remember the song. They enhance the artist's public profile and increase streams and views of their music online. Major record labels use a variety of strategies like TV appearances, product placements, social media, and airplay on radio and MTV to promote their artists. Independent artists rely more on increasing interest in their music through low-budget music videos and social media buzz.
Purpose of music videos
Music videos serve several purposes: to make money for the record company, provide a visual to accompany the song to help audiences remember it, introduce artists, and give context to the song's meaning. Part of promoting an artist involves crafting an image through their videos. For example, Miley Cyrus' videos portray a rebellious teenager persona. Music videos also extend the life of songs and income for artists by promoting them long after albums are released. Rihanna's "Umbrella" video contributed to the song's commercial success. New outlets like YouTube have expanded how labels can distribute videos to promote artists. Videos can also promote other media like movies through product placement. The number of YouTube views a video gets now impacts
Purpose of Music Videos
The document discusses the various purposes of music videos, including promotion, image, reinvention of artists, and generating income. It provides examples of how music videos can promote artists through increased awareness, understanding of songs, and memorable content. Music videos also allow artists to change their image to influence success. Producers may encourage certain styles to appeal to fans and sell singles. The document also examines how music videos can be used by major labels, independent labels, and self-produced artists to different ends based on budgets and goals. Production techniques, controversy, remaking videos, and the role of platforms like YouTube are additionally covered.
The purpose of a music video finished
This document discusses the key elements involved in creating a music video. It explains that music videos originally served as a promotional tool when artists were unavailable for in-person appearances. It became regular practice for record companies to produce music videos to promote singles and air them on TV shows. The document outlines different strategies for major labels, independent labels, and self-produced artists. Major labels use large platforms like VEVO to promote videos online while independents use videos to help directors' careers. Self-produced artists rely heavily on videos to promote their early careers.
What Is A Music Video?
A music video is a short film that accompanies a piece of music to help market and promote music recordings. While music videos date back further, they became prominent in the 1980s with MTV's format centered around them. Music videos use various filmmaking techniques like animation, live action, documentaries, and non-narrative approaches. They can also blend styles or simply film a live performance. Music videos are categorized based on their style, such as performance, narrative, or animation, and use different editing and sound techniques.
Halfway evaluation
The band is called "can't sleep" and consists of Bee (Lucy) as the main artist and Coco (Phoebe) as the music producer. Their genre is indie rock. They created a music video with dramatic imagery to match the atmospheric sound of their song. They met in high school and bonded over sharing different types of music. To promote their band image and single, they are using vintage-inspired costumes and effects like kaleidoscopes in their music video and branding. Their target audience is teens and young adults who like similar indie rock.
Institutions// Record Labels
- Record labels are companies that market, distribute, and manage music recordings and videos, as well as collect royalties and copyrights. The three major record labels are Universal Music Group, Sony Music Entertainment, and Warner Music Group.
- Major labels have large budgets for production and promotion, often funding highly produced performance-based music videos. Independent labels have smaller budgets, so videos tend to be simpler narratives or performances.
- The document discusses several major and independent labels as examples, including their signed artists and typical video styles. It concludes by suggesting creating an independent label inspired by Domino Recording Company for a planned indie/indie rock music video project.
How Are Music Videos Made
There are three main stages to making a music video: pre-production, production, and post-production. In pre-production, the artist and director come up with an idea and storyboard for the video. During production, the planned scenes are filmed. In post-production, the footage is edited together and promoted on social media. Music videos promote the artist's music and label. They are usually funded by the artist's record label, with more popular artists receiving higher budgets, though some cost-effective videos can still find success.
Research into the Music Video industry
The document discusses research into the music video industry. It provides information on the purposes of music videos, which include promotion and marketing. Famous music video directors like Spike Jonze, Michael Gondry, and Mark Romanek are profiled for their unique styles. The average music video costs between $200,000-$500,000 to produce. Examples of large and small budget music videos are given. Finally, the document discusses how audiences most commonly access music videos through websites like YouTube, Vevo, and Vimeo.
History of music videos
1) A music video is a short film that accompanies a song and can take the form of a narrative, concept, or performance video.
2) The Beatles are considered by some to have produced the first modern music videos in 1964 with short films promoting their songs.
3) In 1981, MTV was launched as the first 24-hour music channel and helped establish the popularity of music videos by playing them alongside songs.
4) The 1990s saw music video directors like Mark Romanek and Michael Gondry gain recognition for their work, with Romanek directing the most expensive video ever, Michael and Janet Jackson's "Scream."
Advanced Production Powerpoint
This document provides information about music videos, including their history and conventions. Some key points:
- Music videos have been around since the 1920s but became more prominent in the 1970s/80s with the rise of MTV.
- Andrew Goodwin's theory identifies characteristics of music videos like demonstrating genre traits, relating lyrics/music to visuals, and referencing notions of looking.
- Intertextuality, or borrowing from other media, is common in music videos, with references to cinema, television, photography, and video games.
- Technical codes like camerawork, editing, and effects are analyzed to understand how they impact meaning.
- Directors like David Fincher and Spike Jonze got their start
Avant garde music videos
Michel Gondry and Chris Cunningham are renowned music video directors known for their unconventional styles. Gondry is noted for collaborating with artists like Bjรถrk and Daft Punk, creating surreal videos that complement the artists' eccentric styles. Cunningham is influential in music videos for Aphex Twin and Madonna for using special effects. While their unique visions appeal to sophisticated audiences, their niche styles have a limited target audience and may not help artists connect with mainstream fans expecting more conventional content.
The purpose of music videos
Music videos first emerged in 1975 with Queen's "Bohemian Rhapsody" and helped promote the band as innovative. Since then, music videos have become popular as a way for musicians to promote their music and brand themselves in the industry. This document discusses how music videos are used for promotion of both artists and directors, how different types of artists market themselves through music videos, and the revenue generated from music video views on various media outlets.
Music industry Analysis
There are three main stages to making a music video: pre-production, production, and post-production. In pre-production, the artist develops musical ideas and records a demo. During production, the scenes planned in pre-production are filmed. In post-production, the video is edited, visual effects are added, and the soundtrack is produced. Music videos are accessed by audiences on websites like YouTube and television channels like MTV. They serve to promote the artist's single and allow creative expression and product placement. The top three record labels are Universal Music Group, Sony Music Entertainment, and Warner Music Group.
Research into the Music Video Industry.docx
The document summarizes the process of making a music video. It begins with planning, which involves storyboarding, researching lyrics and themes. Then filming takes place over several days at various locations. Extensive editing turns the raw footage into a finished video. Promotion follows, with teasers and an official release. Music videos aim to promote songs and gain popularity for artists. They can cost anywhere from $20,000 to over $500,000, with some exceeding $7 million. Audiences now primarily access music videos through YouTube and other online platforms.
Music video - Intro and intertextuality
This document discusses the technical codes and conventions of music videos. It covers the early history of music videos from the 1920s through the 1970s. It then analyzes elements like camerawork, editing, effects, and intertextuality. Common techniques discussed include fast cuts, split screens, references to other works, and the increasing use of film elements. Directors are also noted as drawing from cinema and other media in their music video work.
Why videos essay
The document discusses the importance of music videos for artists and the music industry. It provides examples of how music videos can help relatively unknown artists gain widespread popularity and recognition, as in the case of Psy's "Gangnam Style" which went viral after its music video was released. Even famous artists can miss out on recognition if they do not release a music video for a song. The document also discusses how music videos help promote artists and sell more songs, as well as how television music channels and synergistic partnerships with films and advertisements can further boost a song's publicity.
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The document provides a shot list for the film "Fatal Encounter" directed by Naomi Haveliwala on February 12, 2015. It details 14 shots ranging from establishing shots, mid shots, close ups, and long shots filmed at a house, restaurant and on a road involving characters Bryan and Leena meeting at a restaurant, Bryan arguing with his mom at home, and Bryan subsequently getting into a car accident after texting while driving.
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The document provides a shot division list for scenes in a film about a character named Jamal. Scene 1 establishes Jamal's home life with his struggling family. Scene 2 shows Jamal unsuccessfully interviewing for a job. In scene 3 he returns home disappointed. Scenes 4-9 continue showing Jamal's attempts to find work through more interviews and other jobs. Scenes 10-13 depict Jamal finally getting a job and calling his wife. Scenes 14-15 show Jamal shopping for his family but then getting hit by a car on the way home. The final scene has Jamal's wife receiving a call about the accident.
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This document discusses automatic copyrights for photos and music. All photos and music featured have copyrights that belong to the original creators. No photos or music should be used without permission from the copyright holders.
Codes & Conventions Of Music Videos
Music videos accompany songs and represent an important part of the music industry. They allow artists to impress audiences with their looks, moves, and performances in addition to their musical talent. This helps attract wider audiences and boost artists' careers. Music videos use various techniques like editing, camerawork, and visuals to represent the artist and genre of music. Over time, music videos have grown in importance and influence the success of songs and artists. They are now considered a new art form by some.
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Purpose of music videos
Music videos serve several purposes: to make money for the record company, provide a visual to accompany the song to help audiences remember it, introduce artists, and give context to the song's meaning. Part of promoting an artist involves crafting an image through their videos. For example, Miley Cyrus' videos portray a rebellious teenager persona. Music videos also extend the life of songs and income for artists by promoting them long after albums are released. Rihanna's "Umbrella" video contributed to the song's commercial success. New outlets like YouTube have expanded how labels can distribute videos to promote artists. Videos can also promote other media like movies through product placement. The number of YouTube views a video gets now impacts
Purpose of Music Videos
The document discusses the various purposes of music videos, including promotion, image, reinvention of artists, and generating income. It provides examples of how music videos can promote artists through increased awareness, understanding of songs, and memorable content. Music videos also allow artists to change their image to influence success. Producers may encourage certain styles to appeal to fans and sell singles. The document also examines how music videos can be used by major labels, independent labels, and self-produced artists to different ends based on budgets and goals. Production techniques, controversy, remaking videos, and the role of platforms like YouTube are additionally covered.
The purpose of a music video finished
This document discusses the key elements involved in creating a music video. It explains that music videos originally served as a promotional tool when artists were unavailable for in-person appearances. It became regular practice for record companies to produce music videos to promote singles and air them on TV shows. The document outlines different strategies for major labels, independent labels, and self-produced artists. Major labels use large platforms like VEVO to promote videos online while independents use videos to help directors' careers. Self-produced artists rely heavily on videos to promote their early careers.
What Is A Music Video?
A music video is a short film that accompanies a piece of music to help market and promote music recordings. While music videos date back further, they became prominent in the 1980s with MTV's format centered around them. Music videos use various filmmaking techniques like animation, live action, documentaries, and non-narrative approaches. They can also blend styles or simply film a live performance. Music videos are categorized based on their style, such as performance, narrative, or animation, and use different editing and sound techniques.
Halfway evaluation
The band is called "can't sleep" and consists of Bee (Lucy) as the main artist and Coco (Phoebe) as the music producer. Their genre is indie rock. They created a music video with dramatic imagery to match the atmospheric sound of their song. They met in high school and bonded over sharing different types of music. To promote their band image and single, they are using vintage-inspired costumes and effects like kaleidoscopes in their music video and branding. Their target audience is teens and young adults who like similar indie rock.
Institutions// Record Labels
- Record labels are companies that market, distribute, and manage music recordings and videos, as well as collect royalties and copyrights. The three major record labels are Universal Music Group, Sony Music Entertainment, and Warner Music Group.
- Major labels have large budgets for production and promotion, often funding highly produced performance-based music videos. Independent labels have smaller budgets, so videos tend to be simpler narratives or performances.
- The document discusses several major and independent labels as examples, including their signed artists and typical video styles. It concludes by suggesting creating an independent label inspired by Domino Recording Company for a planned indie/indie rock music video project.
How Are Music Videos Made
There are three main stages to making a music video: pre-production, production, and post-production. In pre-production, the artist and director come up with an idea and storyboard for the video. During production, the planned scenes are filmed. In post-production, the footage is edited together and promoted on social media. Music videos promote the artist's music and label. They are usually funded by the artist's record label, with more popular artists receiving higher budgets, though some cost-effective videos can still find success.
Research into the Music Video industry
The document discusses research into the music video industry. It provides information on the purposes of music videos, which include promotion and marketing. Famous music video directors like Spike Jonze, Michael Gondry, and Mark Romanek are profiled for their unique styles. The average music video costs between $200,000-$500,000 to produce. Examples of large and small budget music videos are given. Finally, the document discusses how audiences most commonly access music videos through websites like YouTube, Vevo, and Vimeo.
History of music videos
1) A music video is a short film that accompanies a song and can take the form of a narrative, concept, or performance video.
2) The Beatles are considered by some to have produced the first modern music videos in 1964 with short films promoting their songs.
3) In 1981, MTV was launched as the first 24-hour music channel and helped establish the popularity of music videos by playing them alongside songs.
4) The 1990s saw music video directors like Mark Romanek and Michael Gondry gain recognition for their work, with Romanek directing the most expensive video ever, Michael and Janet Jackson's "Scream."
Advanced Production Powerpoint
This document provides information about music videos, including their history and conventions. Some key points:
- Music videos have been around since the 1920s but became more prominent in the 1970s/80s with the rise of MTV.
- Andrew Goodwin's theory identifies characteristics of music videos like demonstrating genre traits, relating lyrics/music to visuals, and referencing notions of looking.
- Intertextuality, or borrowing from other media, is common in music videos, with references to cinema, television, photography, and video games.
- Technical codes like camerawork, editing, and effects are analyzed to understand how they impact meaning.
- Directors like David Fincher and Spike Jonze got their start
Avant garde music videos
Michel Gondry and Chris Cunningham are renowned music video directors known for their unconventional styles. Gondry is noted for collaborating with artists like Bjรถrk and Daft Punk, creating surreal videos that complement the artists' eccentric styles. Cunningham is influential in music videos for Aphex Twin and Madonna for using special effects. While their unique visions appeal to sophisticated audiences, their niche styles have a limited target audience and may not help artists connect with mainstream fans expecting more conventional content.
The purpose of music videos
Music videos first emerged in 1975 with Queen's "Bohemian Rhapsody" and helped promote the band as innovative. Since then, music videos have become popular as a way for musicians to promote their music and brand themselves in the industry. This document discusses how music videos are used for promotion of both artists and directors, how different types of artists market themselves through music videos, and the revenue generated from music video views on various media outlets.
Music industry Analysis
There are three main stages to making a music video: pre-production, production, and post-production. In pre-production, the artist develops musical ideas and records a demo. During production, the scenes planned in pre-production are filmed. In post-production, the video is edited, visual effects are added, and the soundtrack is produced. Music videos are accessed by audiences on websites like YouTube and television channels like MTV. They serve to promote the artist's single and allow creative expression and product placement. The top three record labels are Universal Music Group, Sony Music Entertainment, and Warner Music Group.
Research into the Music Video Industry.docx
The document summarizes the process of making a music video. It begins with planning, which involves storyboarding, researching lyrics and themes. Then filming takes place over several days at various locations. Extensive editing turns the raw footage into a finished video. Promotion follows, with teasers and an official release. Music videos aim to promote songs and gain popularity for artists. They can cost anywhere from $20,000 to over $500,000, with some exceeding $7 million. Audiences now primarily access music videos through YouTube and other online platforms.
Music video - Intro and intertextuality
This document discusses the technical codes and conventions of music videos. It covers the early history of music videos from the 1920s through the 1970s. It then analyzes elements like camerawork, editing, effects, and intertextuality. Common techniques discussed include fast cuts, split screens, references to other works, and the increasing use of film elements. Directors are also noted as drawing from cinema and other media in their music video work.
Why videos essay
The document discusses the importance of music videos for artists and the music industry. It provides examples of how music videos can help relatively unknown artists gain widespread popularity and recognition, as in the case of Psy's "Gangnam Style" which went viral after its music video was released. Even famous artists can miss out on recognition if they do not release a music video for a song. The document also discusses how music videos help promote artists and sell more songs, as well as how television music channels and synergistic partnerships with films and advertisements can further boost a song's publicity.
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The document discusses examples of love and bonding behaviors observed between animals in the wild and in care facilities. It shares photographs of swans who mate for life and care for offspring together, flamingos forming a heart shape with their bodies, and a sea lion bonding closely with its human caretaker. The examples suggest love and social bonding exists beyond humans in the animal kingdom as well.
Shot division list
The document provides a shot list for the film "Fatal Encounter" directed by Naomi Haveliwala on February 12, 2015. It details 14 shots ranging from establishing shots, mid shots, close ups, and long shots filmed at a house, restaurant and on a road involving characters Bryan and Leena meeting at a restaurant, Bryan arguing with his mom at home, and Bryan subsequently getting into a car accident after texting while driving.
Shot Division List
The document provides a shot division list for scenes in a film about a character named Jamal. Scene 1 establishes Jamal's home life with his struggling family. Scene 2 shows Jamal unsuccessfully interviewing for a job. In scene 3 he returns home disappointed. Scenes 4-9 continue showing Jamal's attempts to find work through more interviews and other jobs. Scenes 10-13 depict Jamal finally getting a job and calling his wife. Scenes 14-15 show Jamal shopping for his family but then getting hit by a car on the way home. The final scene has Jamal's wife receiving a call about the accident.
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This document discusses automatic copyrights for photos and music. All photos and music featured have copyrights that belong to the original creators. No photos or music should be used without permission from the copyright holders.
Codes & Conventions Of Music Videos
Music videos accompany songs and represent an important part of the music industry. They allow artists to impress audiences with their looks, moves, and performances in addition to their musical talent. This helps attract wider audiences and boost artists' careers. Music videos use various techniques like editing, camerawork, and visuals to represent the artist and genre of music. Over time, music videos have grown in importance and influence the success of songs and artists. They are now considered a new art form by some.
Conventions Of Music Videos
Music videos employ various camera techniques, editing styles, and mise-en-scene elements to represent the mood and themes of songs. Common shots include long shots, close-ups, and mid shots to emphasize artists, locations, and emotions. Jump cuts are frequently used to transition between scenes. Mise-en-scene arranges performers and props to reflect elements of the song through settings, costumes, and lighting. Different genres also have distinguishing conventions - for example, indie videos often use black and white with dark locations while hip hop features expensive displays of wealth and pop emphasizes bright colors and upbeat emotions.
Styles conventions and techniques
This document provides examples and descriptions of various styles, conventions, and techniques used in music videos. It discusses genres like indie music and live footage. It also covers animation, narrative, surrealism, pastiche, parody, referencing, homage, interpretation, impressionism, influence of commercials, lyrical interpretation, extension of meaning, allusion, links to other artists, and technical techniques like cutting to the beat, effects, miming, use of multiple images, camera work, green screen, and lighting. Examples are given for each category to illustrate common music video styles and approaches.
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Similar to Music videos
Music video
The document defines a music video as a short video used to market and promote an artist's music and merchandise. It discusses the origins of music videos in the 1980s and purposes such as selling songs, entertaining audiences, and marketing artists. The history section outlines early forms like musical films from the 1930s and Soundies in the 1940s. It then covers the rise of television and how MTV launched in 1981 as a 24-hour music channel, helping popularize the format. Finally, common elements of music videos are defined like performance, narrative, thematic, symbolic, and cameo appearances.
Music video style
This document discusses different styles and genres of music videos. It identifies and provides examples of homage, animation, narrative, performance, inspiration, parody, pastiche, and surreal styles. Homage acknowledges past works, animation replaces live action with animation techniques, and narrative tells a story matched to lyrics. Performance features artists performing, inspiration references other media, and parody comedically mocks original works. Pastiche imitates other works in a tongue-in-cheek style, and surreal videos use dream-like elements disconnected from lyrics.
Music video genres
The document discusses different genres and techniques used in music videos. It provides examples of different types of music videos including animated, narrative, live performance, homage, parody, and surreal. It also outlines several music video conventions like lyrical interpretation and techniques such as cutting to the beat, special effects, lip syncing, and camera shots/angles. Overall, the document serves as a guide to understanding various approaches to creating music videos.
Styles, Conventions and Techniques
This document discusses various styles, conventions and techniques used in music videos, including:
1) In-concert footage shows bands performing live on stage or at events, while "as live" videos depict studio performances made to look live. Cutting shots to the beat of the music is also discussed.
2) Narrative videos tell a story that relates to the song's lyrics, often following a lead singer. Surrealist videos use unusual visuals and effects with little narrative connection to the lyrics.
3) Other techniques mentioned include synergy between a video and another media property, allusions to real events, pastiches mimicking other styles, and homages paying respect to other artists. Impressionist videos
Music hisory
This document discusses the history and evolution of music videos and their conventions. It outlines some of the earliest music videos from the 1930s and 1940s, including Len Lye's 1935 video considered the first. In the 1940s and 1950s, "soundies" introduced performance shots and narratives. Popular 1960s videos established conventions like montage editing, sexualization of women, and illustrating lyrics visually. Iconic 1970s videos from Queen and Bob Dylan sometimes broke conventions. The 1980s MTV generation welcomed more quirky styles. Michael Jackson's "Thriller" was a breakthrough that was more like a short film. Core conventions of performance shots and illustrating the music persist despite some experimental indie videos.
Music video-style
This document discusses various technical codes used in music videos, including camerawork, editing, and use of color. Regarding camerawork, it notes that close-ups are commonly used to create intimacy and emphasize the artist. It also discusses different editing techniques like fast cutting montages. In terms of color, it explains that black and white is sometimes used to create mood or authenticity, and that changes in color can propel the narrative, as seen in the Michael Jackson video for "Captain EO".
Styles and Conventions
1. Music videos use various styles, conventions, and techniques to convey meaning and tell stories. These include using live concert footage, narratives, surrealism, impressionism, and animation.
2. Common techniques in music videos are lip syncing, editing with jump cuts and cutting to the beat, using post-production effects, split screens, chroma keying, camera movements, varied camera angles/shots, and mise-en-scene.
3. Examples described include videos by Robots in Disguise, Alice Cooper, Slaves, Kings of Leon, Pussy Riot, Kasabian, Dead Pretties, Adore Delano, Cabbage, KISS, Lady Bird,
Video History
This document provides summaries of 20 iconic music videos from 2012 back to the pre-1980s. Some of the videos summarized include Gangnam Style (2012), Somebody That I Used To Know (2011), Bad Romance (2009), Single Ladies (2008), Here It Goes Again (2006), Feel Good Inc. (2005), Toxic (2004), Hey Ya (2003), and Bohemian Rhapsody (1975). The summaries highlight things like the videos' visual styles, narratives, popularity, cultural impacts, and in some cases whether the video or song was more influential.
Video history
This document provides summaries for 20 iconic music videos ranging from 2012 to the pre-1980s. Some of the videos summarized include Gangnam Style (2012), Somebody That I Used to Know (2011), Bad Romance (2009), Single Ladies (2008), Here It Goes Again (2006), Feel Good Inc. (2005), Toxic (2004), and Bohemian Rhapsody (1975). The summaries analyze elements like visuals, choreography, popularity, cultural impact, and whether the video enhanced or drove the success of the song.
The Purpose of Music Videos
Music videos initially emerged in the 1940s as a way to promote songs and artists through visuals synced to music. They gained popularity with the rise of music television channels like MTV in the 1980s. Today, music videos are widely used to market songs, albums, artists, directors, and record labels through various online and social media platforms. They provide additional revenue streams beyond music sales and help cross-promote films, TV shows, and other entertainment properties through collaborative partnerships.
Lo2 part 2
Michael Jackson's "Thriller" music video was directed by John Landis and drew inspiration from Landis' horror films. The video uses horror film-esque camera techniques and editing to help tell the narrative story and build suspense. It also synchronizes the music's changing tempo with faster camera movements and cuts. While portraying a character, the video still features elements unique to Michael Jackson like his zombie dance moves and signature red jacket.
Music video slide show
Music videos have been around since the 1920s but became more prominent in the 1970s with the rise of music television shows. Early music videos were short promotional clips of artists performing their songs. The 1975 video for Bohemian Rhapsody by Queen was groundbreaking for using visual effects and setting conventions for modern music videos. Effective music videos illustrate, amplify, or contradict the song's lyrics and music through techniques like cinematography, editing, intertextual references, and relationships between audio and visuals. Intertextual referencing is common and can be stylistic, through narrative or themes, or incorporate content from other works to enhance meaning and sell the artist.
Music Video Analysis
The music video for The Weeknd's "Starboy" depicts him destroying symbols of his past success and image to represent the launch of a new musical era. Over the course of the video, The Weeknd is shown suffocating his past self, trashing his lavish home, and smashing awards to signify that "Starboy" marks a departure from his previous work and persona. Visuals throughout the video amplify lyrics or depict themes mentioned in the song, such as shots of The Weeknd destroying awards when lyrics refer to "look what you've done." However, the video is not a literal narrative of the song's lyrics and also features symbolic imagery like The Weeknd dragging a neon cross to represent his new
Music Video Work
Music videos can be categorized into three main types: performance videos that feature the artist performing the song, narrative videos that tell a story, and concept videos based around an idea. They often include conventions like relating the visuals to the lyrics, promoting the artist, and different forms of voyeurism. Effective music videos consider how elements like genre conventions, narrative, representation, and audience impact the relationship between the video and the music.
Research into music videos
The document discusses the history and purpose of music videos. Originally intended to promote new songs and boost sales, music videos have evolved over time. One of the earliest forms was "illustrated songs" in 1894, while promotional videos became common in the 1960s after The Beatles' film A Hard Day's Night. The launch of MTV in 1981 established 24-hour music television. Today, music videos are typically produced through a process involving preliminary planning, pre-production, production, and editing stages to promote artists visually. Budgets for standard music videos now range from $125,000 to $300,000.
Styles of music video
The document discusses different styles of music videos, including narrative, performance, homage, animation, inspiration, parody, pastiche, and surreal styles. Narrative videos tell a story through visuals connected to the lyrics, like Justin Timberlake's "Cry Me a River". Performance videos commonly show the artist performing, like U2's "With Or Without You". Homage videos acknowledge something from the past, like Tupac Shakur's "Ghetto Gospel". Animation replaces live action, seen in Gorillaz's "Feel Good Inc". Inspiration references other media, like Ashanti's "Foolish" referencing "Goodfellas". Parodies mock the original work comed
Media video analasis
The video for Michael Jackson's "Thriller" established itself as one of the greatest music videos of all time through its 14-minute runtime and emphasis on visuals that matched the song's lyrics about horror. The video for Christina Aguilera's "Dirrty" generated controversy by presenting a more sexualized image of the artist and eliminating her previous wholesome persona through provocative choreography and costumes that reinforced the track's suggestive lyrics. Both videos effectively used close-up shots, choreography, and visuals to strengthen the narrative and musical elements of the songs.
Video History
This document provides summaries of 20 iconic music videos from 2012 back to the pre-1980s era. Some of the videos summarized include Gangnam Style (2012) by Psy, Somebody That I Used To Know (2011) by Gotye, Bad Romance (2009) by Lady Gaga, Single Ladies (2008) by Beyoncรฉ, Here It Goes Again (2006) by OK Go, Feel Good Inc. (2005) by Gorillaz, Toxic (2004) by Britney Spears, Hey Ya (2003) by Outkast, Weapon of Choice (2000) by Fatboy Slim, and Bohemian Rhapsody (1975) by Queen. The summaries highlight what made each
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Spike Jonze is an American director known for his unique visual storytelling style that mixes live-action, animation, and puppetry. Some of his most famous music videos include "Buddy Holly" by Weezer, which was shot on the set of Happy Days to feel like an episode of the show, and "Sabotage" by Beastie Boys, which portrayed the band as characters in a 1970s police series. Jonze's videos are considered off-beat but creative in their blending of genres and exaggerated humor.
Analysis of Vato Gonzalez ft. Foreign Beggars 'Badman Riddim (Jump) Music Video
1) The document analyzes the music video for "Badman Riddim (Jump)" focusing on its creative use of costumes and editing style.
2) The video uses a narrative format intercut with performance footage, reflecting dance/hip hop genre conventions. It depicts a comic book style world with characters like a dinosaur-suited man destroying a cardboard city.
3) Various shots are discussed in terms of how they advance the narrative and musical elements, drawing on theories about narrative structure and creating continuity between scenes. Effects, costumes, and locations integrate intertextual references to create an upbeat, stylized video.
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Music videos
- 1. By Jade Kershaw MUSIC VIDEOS
- 2. The first ever music video was made using a gramophone by the band โBatcatโ who where famous for their experiments with electromagnetism , geodesic instruments and low frequency subliminal recordings. THE FIRST EVER MUSIC VIDEO first ever music video
- 3. A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic to purposes. Modern music videos are primarily made to be used a marketing device and are intended to promote the sale of music recordings. Even though the origins of music videos date back to musical short films first appearing back in the 1920s. They became more prominent in the 1980s when MTV based their format around the medium. Before the 1980s โmusic videosโ where called โillustrated songโ, โfilmed insertโ , โpromotional filmโ and even โsong clipโ. HISTORY OF MUSIC VIDEOS
- 4. All music videos are made by some sort of an institution or brand label here are some examples of some popular institutions and brand labels: Sony Music , MTV, billboard , apple music and Universal Music Group MUSIC VIDEO INTUITIONS AND LABELS
- 5. There are many types of music video genre such as: Homage (an acknowledgment to something from the past) Animation (use of drawings to illustrate lyrics and meanings) Narrative (Sometimes there is an extended version of the music video in order to help develop characters or the plot. It tells a story throughout the video) Interpretive (It is a visual interpretation of the lyrics) TYPES OF MUSIC VIDEO
- 6. HOMAGE (AN ACKNOWLEDGMENT TO SOMETHING FROM THE PAST) HERE IS AN EXAMPLE OF A, ''HOMAGE'' MUSIC VIDEO: homage example video This video is a homage video as it is seen as a tribute to Tupac Shakur, this song was released ten years after his death. It features an actor playing the part of Tupac. It is basically a tribute towards the artist as his legend and his music is from the past. The video and song is acknowledging his death.
- 7. This is an Animation video as the video is animated. In their videos, Daft Punk use an animated style which tells a story and illustrates the song. This video contains scenes from the 2003 released Japanese anime film Interstellar 5555: The 5tory of the 5ecret 5tar 5ystem. When not using animation in their videos, the band usually hide their appearance by wearing masks. ANIMATION (USE OF DRAWINGS TO ILLUSTRATE LYRICS AND MEANINGS) animation example video
- 8. narrative example video NARRATIVE (IT TELLS A STORY THROUGHOUT THE VIDEO) This is an Narrative video Taylor swift uses an narrative style which tells a love story this video contains romantic scenes which collaborate with the song โLove Storyโ going in and out of reality through the video where the two locations are outside her school and in a castle.
- 9. The video to, ''Walk'' by the Foo Fighters is a pastiche, it is quite similar to Parody and referencing, but Pastiche mixes the two together. This video is influenced by the 1993 film, ''Falling Down''. The video follows Dave Grohl picking up troubles along his journey. INTERPRETIVE (IT IS A VISUAL INTERPRETATION OF THE LYRICS) interpretive example video
- 10. Music videos use a large range of styles of video making techniques, such as animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, like animation, music, and live action. Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach. Other music videos may be without a set concept, being merely a filmed version of the song's live performance. Bands such as bowling for soup use references to other bands in most of there music videos in a funny way to joke about them in a clever way that the audience can understand. VIDEO MAKING TECHNIQUES