The music video for "Tears on Tape" by the band HIM helped promote the band and extend their income in several ways. It gained over 1.4 million views, exposing more fans to their music and merchandise. This increased sales of their new album and tickets to their concerts. Releasing music videos and performing live gave fans more ways to connect with the band beyond just their music. The label and producers benefited through increased merchandise and music sales. Overall, the video was an effective promotional strategy that helped the band build a larger fanbase and increase their income.