Music Video Proposal
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The document is a proposal for a music video for the song "Gravity" by the artist EDEN. It outlines plans to create a 3-4 minute video that stays true to EDEN's style using ideas, artists, locations and props. The video will tell the meaningful story behind the lyrics through various camera shots and lighting, featuring a male teenager lip syncing to the song. The target audience is fans of indie and pop music, and similar artists include James Bay and videos that were inspirations include "Come and Goes" by Covey and "Holocene" by Bon Iver.
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Question 2 – how effective is the combination
The document discusses the synergy between a main product (music video) and ancillary texts (CD cover, etc.). The genres of both are indie/pop based on questionnaire results. There is consistency in style across products with the same fonts, images, and dark colors associated with indie music. The finished products compare to real media as the video is edited like a professional music video and ancillary images relate to those in the video through matching settings and clothing. Difficulties arose from not knowing what the final video would be, requiring ancillary re-edits, and from different house styles chosen initially making it hard to find cohesive music.
Proposal
The proposal is for a music video, magazine advert, and digipak for the song "Dinosaur" by AKMU. The music video will tell a narrative story through split screens of the same character at different ages, following the folk music genre conventions. Filming locations will be indoor and outdoor in London. The target audience is young adults who listen to K-pop for both entertainment and identity. Inspiration was drawn from other music videos in terms of split screens, use of old footage, and camera angles.
Evaluation Task 1
This document analyzes how the media product (a music video) uses, develops, or challenges conventions of the singer/songwriter genre. It discusses several conventions used in the music video's album covers, website design, camera techniques, editing, lighting, props, and sets/locations. For example, it notes the use of close-up shots on the artist's face, slow pacing to match the song, natural lighting, inclusion of the artist's instrument, and filming in typical house locations. It also challenges a few conventions, such as hanging a piano from the ceiling and vertically flipping scenes. The analysis demonstrates an understanding of genre conventions and how the media product conforms to or innovates beyond expectations.
Evaluation emily smith
1. The document describes a music video created for the song "Our Life" that was inspired by Ed Sheeran's music video for "A Team" and the film "Fishtank".
2. Equipment like cameras, computers, and phones were used to film different angles and settings, and edit effects, brightness, and pictures for the cd cover and magazine poster.
3. Black and white was used throughout to represent the dull and hopeless feelings of the characters, and pictures were taken in town to depict social realism for the cd cover and magazine poster featuring the artist.
Evaluation Task 1
The document analyzes how the media product (a music video) uses, develops, and challenges conventions of the singer-songwriter genre. It discusses several conventions used in the music video related to album covers, websites, camera techniques, editing, lighting, props, and sets/locations. It provides examples from other artist's works to justify how the media product fits conventions, such as using close-ups during lip syncing, slow pacing to match the song, and including the artist's main instrument. It also discusses some ways conventions were challenged, like having a piano hanging from the ceiling.
Cd cover project
Maddie Le Riche created a CD cover project that went through multiple designs. The initial design featured Ellie Goulding faded into the background with glitter overlay. A second design used a casual long shot of the artist to suit an indie-pop genre. The final cover was edited in Photoshop and InDesign based on the second design, changing the genre from pop to indie-pop to match the casual photograph.
Evaluation question 2
- The document discusses how ancillary texts like a digipak and magazine advert are used to promote an artist's music and attract fans and a wider audience.
- Research showed that indie rock album covers often do not feature the artist, creating mystery. Magazine ads in the genre are typically simplistic with dark images reflecting the music.
- The author aimed to clearly promote information like single songs while maintaining continuity with the album art through consistent fonts and symbols.
- While the ancillary texts followed conventions, their themes did not fully link to the expressed emotions in the main music video product.
Proposal document blank for unit 21
The music video will tell a narrative story through outdoor activities like skiing and skydiving set to the pop song. It will use colorful props, lights, paint, and powder to depict a journey of life experiences and love. Performances and lip syncing by the filmmaker's sister will be included to make it feel more like a traditional music video rather than a documentary.
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Question 2 – how effective is the combination
The document discusses the synergy between a main product (music video) and ancillary texts (CD cover, etc.). The genres of both are indie/pop based on questionnaire results. There is consistency in style across products with the same fonts, images, and dark colors associated with indie music. The finished products compare to real media as the video is edited like a professional music video and ancillary images relate to those in the video through matching settings and clothing. Difficulties arose from not knowing what the final video would be, requiring ancillary re-edits, and from different house styles chosen initially making it hard to find cohesive music.
Proposal
The proposal is for a music video, magazine advert, and digipak for the song "Dinosaur" by AKMU. The music video will tell a narrative story through split screens of the same character at different ages, following the folk music genre conventions. Filming locations will be indoor and outdoor in London. The target audience is young adults who listen to K-pop for both entertainment and identity. Inspiration was drawn from other music videos in terms of split screens, use of old footage, and camera angles.
Evaluation Task 1
This document analyzes how the media product (a music video) uses, develops, or challenges conventions of the singer/songwriter genre. It discusses several conventions used in the music video's album covers, website design, camera techniques, editing, lighting, props, and sets/locations. For example, it notes the use of close-up shots on the artist's face, slow pacing to match the song, natural lighting, inclusion of the artist's instrument, and filming in typical house locations. It also challenges a few conventions, such as hanging a piano from the ceiling and vertically flipping scenes. The analysis demonstrates an understanding of genre conventions and how the media product conforms to or innovates beyond expectations.
Evaluation emily smith
1. The document describes a music video created for the song "Our Life" that was inspired by Ed Sheeran's music video for "A Team" and the film "Fishtank".
2. Equipment like cameras, computers, and phones were used to film different angles and settings, and edit effects, brightness, and pictures for the cd cover and magazine poster.
3. Black and white was used throughout to represent the dull and hopeless feelings of the characters, and pictures were taken in town to depict social realism for the cd cover and magazine poster featuring the artist.
Evaluation Task 1
The document analyzes how the media product (a music video) uses, develops, and challenges conventions of the singer-songwriter genre. It discusses several conventions used in the music video related to album covers, websites, camera techniques, editing, lighting, props, and sets/locations. It provides examples from other artist's works to justify how the media product fits conventions, such as using close-ups during lip syncing, slow pacing to match the song, and including the artist's main instrument. It also discusses some ways conventions were challenged, like having a piano hanging from the ceiling.
Cd cover project
Maddie Le Riche created a CD cover project that went through multiple designs. The initial design featured Ellie Goulding faded into the background with glitter overlay. A second design used a casual long shot of the artist to suit an indie-pop genre. The final cover was edited in Photoshop and InDesign based on the second design, changing the genre from pop to indie-pop to match the casual photograph.
Evaluation question 2
- The document discusses how ancillary texts like a digipak and magazine advert are used to promote an artist's music and attract fans and a wider audience.
- Research showed that indie rock album covers often do not feature the artist, creating mystery. Magazine ads in the genre are typically simplistic with dark images reflecting the music.
- The author aimed to clearly promote information like single songs while maintaining continuity with the album art through consistent fonts and symbols.
- While the ancillary texts followed conventions, their themes did not fully link to the expressed emotions in the main music video product.
Proposal document blank for unit 21
The music video will tell a narrative story through outdoor activities like skiing and skydiving set to the pop song. It will use colorful props, lights, paint, and powder to depict a journey of life experiences and love. Performances and lip syncing by the filmmaker's sister will be included to make it feel more like a traditional music video rather than a documentary.
Heaven lesson 3
The document provides instructions for homework on the artist Emeli Sande and her song "Heaven". Students are asked to:
1. Research Emeli Sande's background and her first album "Our Version of Events" as well as the song "Heaven".
2. Research the year 2011 and key events in the UK around the August 12th release date of "Heaven" to see if any events are linked to the song.
3. Answer questions about how the "Heaven" music video promotes Emeli Sande in both positive and negative lights.
Proposal
Grace Arnell proposes to create a music video for the song "Hey There Delilah" by the alternative rock band The Plain White T's. The video will feature fast cuts between shots that keep time with the lyrics and beat of the song. It will show personal experiences of the artist to make the audience feel a connection. The performance will be in black and white while the narrative parts will be in color. The target audience is male alternative rock fans ages 16-25, as the band performs smaller, more expensive concerts appealing to that demographic.
Evaluation Question 1
The document discusses conventions of indie rock music videos. It notes that typical conventions include performance-focused videos with simple settings, close-ups of the singer, lack of emotion, and urban locations. The document discusses how the student's music video for Lorde's "Tennis Court" followed conventions by focusing on the singer's performance but challenged conventions by not showing the full band or instruments and using just the singer on the album cover.
Andrew Goodwin's Theory
Andrew Goodwin identifies 5 key aspects of music videos: 1) Through Beats Seeing the Sound, where cuts in the video correlate with the rhythm and lyrics of the song. 2) Narrative and performance, where the video can tell a story or focus on the artist's performance. 3) The Star Image, where the video focuses attention on the artist. 4) Relation of visuals to song, where the images shown relate to the lyrics or mood of the song. 5) Technical Aspects of Music Video, such as camerawork and mise-en-scene, which are important for a professional look.
Andrew Goodwin's Theory
Andrew Goodwin identifies 5 key aspects of music videos: 1) Through Beats Seeing the Sound, where cuts in the video correlate with the rhythm and lyrics of the song. 2) Narrative and performance, where the video can tell a story or focus on the artist's performance. 3) The Star Image, where the video focuses attention on the artist. 4) Relation of visuals to song, where the images shown relate to the lyrics or mood of the song. 5) Technical Aspects of Music Video, such as camerawork and mise-en-scene, which are important for a professional look.
Heaven lesson 1
The document provides background information on Emeli Sande's song "Heaven" and its music video. It discusses the themes of guilt and regret in the lyrics and Sande's intention to portray trying to be good. The music video was filmed in London and features scenes of Sande singing as well as shots of a cathedral and the Virgin Mary to represent religious themes prominent in the song.
Proposal
Lauren Wilson proposes to create an indie/rock music video that tells a creative narrative through the song. She intends for the video to engage her target audience of students and young adults. While the exact song is undecided, she has taken inspiration from videos like Coldplay's "Paradise" and Jason Mraz's "I Won't Give Up". Wilson plans to film the video using a Canon 550 DSLR, tripod, and other equipment over a carefully planned production day.
Evaluation
This document discusses the evaluation of a student media project creating a music video. It addresses how the video used or challenged conventions of real music videos through its camera shots, editing, sound, and more. Feedback on the video was also positive, praising the shot variation, lighting, split screens, and storytelling. In planning and construction, the students used Adobe Premier to add text and change the video to black and white. They also created a storyboard and schedule in PowerPoint and a proposal and shot list in Publisher.
Evaluation Question 3
The group collected feedback from their audience on the music video they created. They received positive responses about the fast editing style matching the song. However, some viewers were confused about whether the hooded figure was meant to be a stalker or abusive boyfriend. Due to time constraints, the group was not able to re-shoot and clarify this narrative element. Overall, the audience still enjoyed the video despite some elements of ambiguity.
Evaluation Question 2
The document discusses the process of creating a digipack for a music video release. Key points:
- Research was conducted on other indie pop artists to identify common visual qualities to maintain genre consistency, such as not prominently featuring the artist's face and using neutral colors.
- Photography for the digipack was done on the same day as filming to ensure continuity of appearance, lighting and weather.
- Editing of digipack images used warming filters and muted natural colors consistent with the indie pop style.
- A custom font was created to serve as a unique logo for the artist's name and maintain recognition across products.
Evaluation question 1
Our music video follows conventions of indie music videos by focusing on the song and artist, having minimal costume changes, and telling a narrative story that reflects the lyrics. It also follows broader music video conventions by entertaining viewers, promoting the song and artist, and providing a better understanding of the song by visually depicting the narrative and lyrics.
Evaluation: Question 1
1. The document discusses how a media project uses conventions from Goodwin's analysis of real media products in a music video. It shows how the video incorporates relationships between lyrics and visuals, different genres, artist close-ups, voyeurism, and other conventions.
2. It also discusses how the project's digipak and advertisement follow conventions of real digipaks and ads, such as including track listings, logos, titles, and formats. The goal was to stick closely to typical media forms and conventions.
1
1. The document discusses how a media project uses conventions from Goodwin's analysis of real media products in a music video, digipak, and advertisement. Key points covered include relationships between lyrics and visuals, genres, artist close-ups, voyeurism, and intertextuality.
2. Examples are provided from clips of the music video showing how it incorporates points from Goodwin's analysis, such as matching locations in lyrics and visuals.
3. The digipak and advertisement designs aim to match conventions of real products, including typical front/back cover information and elements featured in advertisements.
Heaven lesson 2
The document provides instructions for a lesson asking students to analyze representations of social groups in the music video for Emeli Sande's song "Heaven". Students will be split into groups, with each group analyzing a different social representation - religion, street life, class, or ethnicity. They will consider how these groups are depicted through mise-en-scène, camerawork, editing, narrative, and themes. Each group will then create a PowerPoint presentation analyzing their assigned representation and how Emeli Sande is depicted, to present to the class. The document includes a marking scheme for evaluating students' work.
Evaluation Question 1
This document summarizes the design process for a digi-pak album cover for an indie rock band. Key elements included a large band name in black letters on a white background to grab attention, vintage color tones and film effects to evoke an "old film camera" look. Photos of the band members were included in indie locations wearing indie styles to match the genre of music. Ideas like adding lyrics or changing to black and white photos were tried but did not fit the aesthetic. The final design incorporated a montage of photos and a new graffiti-style font behind the band members.
Chosen track
The document discusses three potential song choices for a music video:
1) "Electric Love" by BORNS, which varies in tempo and genre, allowing for varied editing and suitable locations.
2) "Isombard" by Declan McKenna, which also varies in tempo and genre, making it interesting to edit and easy to find fitting locations.
3) A cover of "Something Just Like This" by Coldplay, which is well-known but the cover is unique. The acoustic style fits the planned calm locations.
Overall, "Something Just Like This" was chosen because it offers the most variety for locations and video style out of the options.
Proposal
This proposal is for a music video for the song "On my mind" by Jorja Smith. It will be a performance-based video that follows the conventions of the alternative genre. Various shots and editing techniques will be used to keep the video engaging while also giving it an old school look through grain manipulation. The narrative and performances will portray real teenage love and breakup emotions in an original way through the use of neon lights, props, and believable acting. The cuts will sync with the lyrics to make the video look professional. Green screen will be used to add an original element. The target audience is the alternative fan base but other genres featured in the song may also be attracted. Similar successful videos from other artists are
Music video formal assessment feedback
This document provides feedback on a music video formal assessment. It includes the following:
- Average grades received were mostly E/D with a lowest of U/E and highest of C2.
- Annotations on specific parts of student answers including things to expand on, awkward wordings, incorrect terms, spelling errors etc.
- Explanations of concepts like denotation vs connotation and technical codes and meanings in music videos.
- Suggestions to look at screenshots and examples together to analyze techniques.
- A model paragraph using the PEA (Point, Evidence, Analysis) structure to analyze a shot in a music video.
- Tips for providing detailed and specific
How effective is the combination of your main
The document discusses the effectiveness of combining a main music product with ancillary materials like a music video, album cover, and advert. Pink was used consistently across materials to tie them together and represent the artist Nicki Minaj. Different images and poses from the music video were also featured on the album cover and in different angles to create recognition and involvement from the audience. Elements like outfits, movements, and the word "Candy" were kept similar to reinforce the fun, colorful theme between the video and album materials.
Analysis of emalkay
The document discusses the music video "Emalkay - Fabrication". It begins with a man walking into a building to establish the setting. Dark colors and strobe lights are used to focus on the character and elements of the narrative. The video tells a story through visuals that sync with the song lyrics. It is classified as a "non-performance piece" by Joe Gow's genres of music video since it does not contain a performance of the song but instead uses narrative. Viewer comments on YouTube have been generally positive, with some using metaphorical language to describe enjoying the video. The target audience seems to be young fans of genres like dubstep and drum and bass based on the vocabulary used and content referenced.
Call Sheet
The call sheet is for a music video shoot on October 27th at Eastcote House Gardens. Ella Grey will direct and operate camera equipment. Andrei Danca will perform by lip syncing while walking around locations, and Emily Allen will be filmed for narrative purposes. The shoot aims to film performance shots using different camera angles. Equipment needed includes a Canon SLR 550D, Steadicam, tripod, and LED light. The studio must be booked in advance if used, and the camera battery charged before filming.
Location Recce
The document provides details of a location recce for a music video shoot at Eastcote House Gardens in Pinner. The location offers advantages like a large outdoor area allowing varied filming locations and the potential to use natural lighting. Considerations include ensuring filming is completed before 7pm due to the reliance on natural sunlight, and avoiding capturing members of the public who may be in the background.
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Heaven lesson 3
The document provides instructions for homework on the artist Emeli Sande and her song "Heaven". Students are asked to:
1. Research Emeli Sande's background and her first album "Our Version of Events" as well as the song "Heaven".
2. Research the year 2011 and key events in the UK around the August 12th release date of "Heaven" to see if any events are linked to the song.
3. Answer questions about how the "Heaven" music video promotes Emeli Sande in both positive and negative lights.
Proposal
Grace Arnell proposes to create a music video for the song "Hey There Delilah" by the alternative rock band The Plain White T's. The video will feature fast cuts between shots that keep time with the lyrics and beat of the song. It will show personal experiences of the artist to make the audience feel a connection. The performance will be in black and white while the narrative parts will be in color. The target audience is male alternative rock fans ages 16-25, as the band performs smaller, more expensive concerts appealing to that demographic.
Evaluation Question 1
The document discusses conventions of indie rock music videos. It notes that typical conventions include performance-focused videos with simple settings, close-ups of the singer, lack of emotion, and urban locations. The document discusses how the student's music video for Lorde's "Tennis Court" followed conventions by focusing on the singer's performance but challenged conventions by not showing the full band or instruments and using just the singer on the album cover.
Andrew Goodwin's Theory
Andrew Goodwin identifies 5 key aspects of music videos: 1) Through Beats Seeing the Sound, where cuts in the video correlate with the rhythm and lyrics of the song. 2) Narrative and performance, where the video can tell a story or focus on the artist's performance. 3) The Star Image, where the video focuses attention on the artist. 4) Relation of visuals to song, where the images shown relate to the lyrics or mood of the song. 5) Technical Aspects of Music Video, such as camerawork and mise-en-scene, which are important for a professional look.
Andrew Goodwin's Theory
Andrew Goodwin identifies 5 key aspects of music videos: 1) Through Beats Seeing the Sound, where cuts in the video correlate with the rhythm and lyrics of the song. 2) Narrative and performance, where the video can tell a story or focus on the artist's performance. 3) The Star Image, where the video focuses attention on the artist. 4) Relation of visuals to song, where the images shown relate to the lyrics or mood of the song. 5) Technical Aspects of Music Video, such as camerawork and mise-en-scene, which are important for a professional look.
Heaven lesson 1
The document provides background information on Emeli Sande's song "Heaven" and its music video. It discusses the themes of guilt and regret in the lyrics and Sande's intention to portray trying to be good. The music video was filmed in London and features scenes of Sande singing as well as shots of a cathedral and the Virgin Mary to represent religious themes prominent in the song.
Proposal
Lauren Wilson proposes to create an indie/rock music video that tells a creative narrative through the song. She intends for the video to engage her target audience of students and young adults. While the exact song is undecided, she has taken inspiration from videos like Coldplay's "Paradise" and Jason Mraz's "I Won't Give Up". Wilson plans to film the video using a Canon 550 DSLR, tripod, and other equipment over a carefully planned production day.
Evaluation
This document discusses the evaluation of a student media project creating a music video. It addresses how the video used or challenged conventions of real music videos through its camera shots, editing, sound, and more. Feedback on the video was also positive, praising the shot variation, lighting, split screens, and storytelling. In planning and construction, the students used Adobe Premier to add text and change the video to black and white. They also created a storyboard and schedule in PowerPoint and a proposal and shot list in Publisher.
Evaluation Question 3
The group collected feedback from their audience on the music video they created. They received positive responses about the fast editing style matching the song. However, some viewers were confused about whether the hooded figure was meant to be a stalker or abusive boyfriend. Due to time constraints, the group was not able to re-shoot and clarify this narrative element. Overall, the audience still enjoyed the video despite some elements of ambiguity.
Evaluation Question 2
The document discusses the process of creating a digipack for a music video release. Key points:
- Research was conducted on other indie pop artists to identify common visual qualities to maintain genre consistency, such as not prominently featuring the artist's face and using neutral colors.
- Photography for the digipack was done on the same day as filming to ensure continuity of appearance, lighting and weather.
- Editing of digipack images used warming filters and muted natural colors consistent with the indie pop style.
- A custom font was created to serve as a unique logo for the artist's name and maintain recognition across products.
Evaluation question 1
Our music video follows conventions of indie music videos by focusing on the song and artist, having minimal costume changes, and telling a narrative story that reflects the lyrics. It also follows broader music video conventions by entertaining viewers, promoting the song and artist, and providing a better understanding of the song by visually depicting the narrative and lyrics.
Evaluation: Question 1
1. The document discusses how a media project uses conventions from Goodwin's analysis of real media products in a music video. It shows how the video incorporates relationships between lyrics and visuals, different genres, artist close-ups, voyeurism, and other conventions.
2. It also discusses how the project's digipak and advertisement follow conventions of real digipaks and ads, such as including track listings, logos, titles, and formats. The goal was to stick closely to typical media forms and conventions.
1
1. The document discusses how a media project uses conventions from Goodwin's analysis of real media products in a music video, digipak, and advertisement. Key points covered include relationships between lyrics and visuals, genres, artist close-ups, voyeurism, and intertextuality.
2. Examples are provided from clips of the music video showing how it incorporates points from Goodwin's analysis, such as matching locations in lyrics and visuals.
3. The digipak and advertisement designs aim to match conventions of real products, including typical front/back cover information and elements featured in advertisements.
Heaven lesson 2
The document provides instructions for a lesson asking students to analyze representations of social groups in the music video for Emeli Sande's song "Heaven". Students will be split into groups, with each group analyzing a different social representation - religion, street life, class, or ethnicity. They will consider how these groups are depicted through mise-en-scène, camerawork, editing, narrative, and themes. Each group will then create a PowerPoint presentation analyzing their assigned representation and how Emeli Sande is depicted, to present to the class. The document includes a marking scheme for evaluating students' work.
Evaluation Question 1
This document summarizes the design process for a digi-pak album cover for an indie rock band. Key elements included a large band name in black letters on a white background to grab attention, vintage color tones and film effects to evoke an "old film camera" look. Photos of the band members were included in indie locations wearing indie styles to match the genre of music. Ideas like adding lyrics or changing to black and white photos were tried but did not fit the aesthetic. The final design incorporated a montage of photos and a new graffiti-style font behind the band members.
Chosen track
The document discusses three potential song choices for a music video:
1) "Electric Love" by BORNS, which varies in tempo and genre, allowing for varied editing and suitable locations.
2) "Isombard" by Declan McKenna, which also varies in tempo and genre, making it interesting to edit and easy to find fitting locations.
3) A cover of "Something Just Like This" by Coldplay, which is well-known but the cover is unique. The acoustic style fits the planned calm locations.
Overall, "Something Just Like This" was chosen because it offers the most variety for locations and video style out of the options.
Proposal
This proposal is for a music video for the song "On my mind" by Jorja Smith. It will be a performance-based video that follows the conventions of the alternative genre. Various shots and editing techniques will be used to keep the video engaging while also giving it an old school look through grain manipulation. The narrative and performances will portray real teenage love and breakup emotions in an original way through the use of neon lights, props, and believable acting. The cuts will sync with the lyrics to make the video look professional. Green screen will be used to add an original element. The target audience is the alternative fan base but other genres featured in the song may also be attracted. Similar successful videos from other artists are
Music video formal assessment feedback
This document provides feedback on a music video formal assessment. It includes the following:
- Average grades received were mostly E/D with a lowest of U/E and highest of C2.
- Annotations on specific parts of student answers including things to expand on, awkward wordings, incorrect terms, spelling errors etc.
- Explanations of concepts like denotation vs connotation and technical codes and meanings in music videos.
- Suggestions to look at screenshots and examples together to analyze techniques.
- A model paragraph using the PEA (Point, Evidence, Analysis) structure to analyze a shot in a music video.
- Tips for providing detailed and specific
How effective is the combination of your main
The document discusses the effectiveness of combining a main music product with ancillary materials like a music video, album cover, and advert. Pink was used consistently across materials to tie them together and represent the artist Nicki Minaj. Different images and poses from the music video were also featured on the album cover and in different angles to create recognition and involvement from the audience. Elements like outfits, movements, and the word "Candy" were kept similar to reinforce the fun, colorful theme between the video and album materials.
Analysis of emalkay
The document discusses the music video "Emalkay - Fabrication". It begins with a man walking into a building to establish the setting. Dark colors and strobe lights are used to focus on the character and elements of the narrative. The video tells a story through visuals that sync with the song lyrics. It is classified as a "non-performance piece" by Joe Gow's genres of music video since it does not contain a performance of the song but instead uses narrative. Viewer comments on YouTube have been generally positive, with some using metaphorical language to describe enjoying the video. The target audience seems to be young fans of genres like dubstep and drum and bass based on the vocabulary used and content referenced.
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Call Sheet
The call sheet is for a music video shoot on October 27th at Eastcote House Gardens. Ella Grey will direct and operate camera equipment. Andrei Danca will perform by lip syncing while walking around locations, and Emily Allen will be filmed for narrative purposes. The shoot aims to film performance shots using different camera angles. Equipment needed includes a Canon SLR 550D, Steadicam, tripod, and LED light. The studio must be booked in advance if used, and the camera battery charged before filming.
Location Recce
The document provides details of a location recce for a music video shoot at Eastcote House Gardens in Pinner. The location offers advantages like a large outdoor area allowing varied filming locations and the potential to use natural lighting. Considerations include ensuring filming is completed before 7pm due to the reliance on natural sunlight, and avoiding capturing members of the public who may be in the background.
Location Mise-En-Scene
The document discusses the color scheme and setting for a music video. It will show two main characters - Andrei wearing darker colors like black, grey, maroon and navy blue to portray sadness, while Emily wears brighter colors like white, blue and pink to appear more joyful. The entire video will take place in different areas of the same location, the Rickmansworth Aquadrome, which has forests, a lake, trees and old buildings that fit the song lyrics, artistic vision, and story being portrayed.
Chosen Location
Eastcote House Gardens is chosen as the main location for the music video. The gardens are described as mysterious, scenic, and suiting the style and theme of the song, which is about a character's loneliness after a breakup. The secluded nature of the gardens makes it a perfect place for the artist to walk alone. Rickmansworth Aquadrome is selected as a secondary location for its large lake, which would provide a broader visual effect and pleasing scenery to film around. Ruislip Woods/The Lido is also considered as a secondary location due to its picturesque nature and proximity to the author's home.
Shot List
This shot list provides the timing, music, lyrics, and visuals planned for a music video. It consists of an introduction and 5 verses. Static shots, close ups, and tracking shots of the singer are planned to match the lyrics. Scenes include the singer miming lyrics while holding a cigarette and torn photo, running with his head in his hands, and dropping cigarette boxes and torn ticket pieces. The video ends with the singer reunited with a girl, hugging as the song discusses fighting and defying gravity.
Personal Details
The document lists the roles and responsibilities of a producer, director, editor, camera operator, and two performers for a film project. Ella Grey will handle pre-production, direction, editing in Premiere Pro, and camera operation with a Canon 550D and other equipment. Andrei Danca and Emily Allen are performers who will lip sync and move around a location on camera.
Risk Assessment
Ella Grey is producing a film called "EDEN - Gravity" and has identified some risks:
1) Tripping over wires or cabling on the floor during filming could cause personal injury. She will tape all wires to the floor with brightly colored tape to make them more visible and reduce movement.
2) Leaving lights on could cause an electrical fire if they overheat. Lights will only be on when in use and switched off when unattended.
3) Using expensive equipment off school premises risks damage. Everyone will be reminded to handle equipment carefully and regular checks will ensure it stays in good condition.
4) Faulty equipment could prevent proper filming. All equipment will be checked before filming and
Equipment List
This equipment list details the gear needed for the music video production of "Eden" by Gravity. It includes cameras like a Canon 550D and lenses, lighting such as portable LEDs, stabilization equipment like a Steadicam, tripods for different movements, a Macbook Pro for editing, and wide angle and zoom lenses.
Location mise en-scene
This document discusses two potential outdoor locations for filming a music video: Ruislip Lido and Wakehams Hill. Both locations are described as aesthetically pleasing with open space and scenery that will allow for variety in shots. They will also make it seem like the protagonist moves more than she actually does. Additionally, the document discusses using contrasting color schemes between light and dark shots to convey different moods, as well as keeping the protagonist in neutral colors. Props will not be used in outdoor locations to let the scenery and mood speak for themselves, but studio lighting will be used indoors to control the footage.
Research into equipment
The document discusses the equipment that will be used to film a music video, including several cameras, lenses, and accessories. The Canon 550D DSLR camera will be used for most of the filming and photography, and will be equipped with different lenses - a zoom lens for photos and an aperture lens for video. Additional footage will be captured with a GoPro Hero4 Black for its slow motion and underwater capabilities. A steadicam will be used to smoothly follow movements, while a tripod and camera slide will allow for stable shots and smooth camera movements from various angles. This variety of high quality equipment is expected to produce successful footage for the music video project.
Analysis of previous student’s blog
Ellie's blog provides extensive details in her research, planning, and evaluation sections. She embedded a variety of media that demonstrated her progression and inspiration. Her planning section includes forms, floor plans, techniques, risks, and a clear schedule. Her evaluation uses a detailed video and structured written responses to thoroughly answer questions. The extensive details, organization, and use of multiple media formats kept the reader engaged and demonstrated Ellie's skills as a media student.
Analysis of camera shots
This document analyzes and summarizes various camera shots from popular music videos. It discusses mid shots from Tove Lo's "Habits" that portray the protagonist's dismay and a opening shot from Kiesza's "Hideaway" that sets the scene. It also examines a two shot from Gotye's "Somebody That I Used To Know" that reflects the protagonists' emotions and an aerial shot from Naughty Boy's "La La La" that adds mystery. The document discusses close ups in Ed Sheeran's "Shape of You" that show emotion and focus pulls in James Arthur's "Say You Won't Let Go" that create variation. It concludes by noting an effective close up in The
Analysis of lyrics
The document analyzes the lyrics of the song "Shelter" by Birdy. It discusses several lines from the song and what their subtextual meanings may be. The first line discussed implies the singer is experiencing a new emotion and wants reassurance that others can relate. Another set of lyrics questions if she said something wrong and wants to "fix the parts that are broken" in her life. A third discusses feeling like she would drown without her loved one and needing him to gently teach her how to breathe when apart. The analysis aims to understand the deep meanings and emotions conveyed in the song lyrics.
Artist mise en-scene
Birdy is an English singer-songwriter who gained fame at a young age. She won a talent competition called Open Mic UK at age 12. Her breakthrough hit was a cover of "Skinny Love" by Bon Iver. Her self-titled debut album reached number 1 in several countries. Birdy learned to play piano at age 7 and began writing her own songs at age 8. She takes her stage name from the nickname her parents gave her as a baby because of the way she opened her mouth to be fed.
Rushes Log
This document provides a log of video rushes for the production "EDEN - Gravity" including filename, duration, description, and comments on the usefulness and potential edits needed for each video clip. There are over 30 video clips ranging from close-ups of the artist's eyes, mouth, and hands to longer shots of them walking, sitting, and interacting in various outdoor locations. While most of the clips are deemed useful, some need adjustments like speed/exposure edits, stabilization, or shortening for optimal use in the music video.
Camera Shot Analysis.
This document analyzes the camera shots used in popular music videos and discusses why each shot was an effective choice. It examines shots including a reverse mid shot in "Cherry Wine" that sets the scene mysteriously, an extreme wide shot in "Roses" that uses lighting to silhouette the dancer, and a close up in "Lost Boy" that powerfully displays the artist's facial expressions. Overall, the document discusses how different camera shots like close ups, wide shots and establishing shots can be used strategically to set mood, highlight important details, and draw in the audience.
Party invite
The document discusses mise-en-scene considerations for a music video, including color scheme, setting, and props. For color, the female character will be depicted in dark colors like maroon, grey, and black to show her feelings, while the male ex will be in brighter colors to seem more joyful. The settings will vary between outdoor, kitchen, bedroom, and a black box room to provide visual interest. Props will be minimal outside but studio lights will be used indoors as props, with the artist serving as the main prop.
A2 proposal
The proposal is for a music video for the song "Technicolor Beat" by indie duo Oh Wonder. The video will feature various shots with props that tell a narrative story synchronized to the lyrics over 4 minutes. Both indoor studio shots and outdoor natural lighting shots will be included to look professional. The target audience is fans of pop/indie music and young adults who can relate to the meaningful lyrics that may reference alcohol. Similar artists whose styles inspired the proposal include Oh Wonder, The Neighbourhood, and The 1975, and music videos that were influences include Adele's "Turning Tables" and The Neighbourhood's "Sweater Weather".
The Sims and postmodernism
The Sims is a strategic life simulation computer game where players control virtual characters called Sims in a suburban household. It allows for role playing as different versions of oneself or other created characters, representing postmodern concepts of simulacrum and hyperreality. The game also exhibits instantaneity through ways to instantly gain wealth instead of earning it gradually, as well as intertextuality by incorporating elements from TV and literature into its simulated world. It demonstrates self-reflexivity both through Sims playing The Sims game within the game itself, and Sims addressing the player for needs in a way that acknowledges being controlled.
Media lyrics xx
The document provides a detailed breakdown of a music video's structure and content, section by section. It describes the music, lyrics, and visuals/shots used in each distinct part of the video. The video follows a girl as she drinks wine alone in her home, applies and removes makeup, and looks at photos from a past relationship while listening and relating to the song. It uses various camera shots and angles to show her actions and changing emotional state throughout the breakup anthem.
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Media evaluation
Here are the key ways I used new media technologies in the construction and research, planning and evaluation stages of my project:
Construction:
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Research:
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Planning:
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Evaluation:
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The document provides an analysis of a student's music video project. It discusses the key elements included in the video such as close-ups of the artist, relationships between lyrics/music and visuals, and editing to match the music's tempo. Feedback from audiences on YouTube and surveys praised the editing but suggested adding more action shots and speeding up slow parts. The student learned new skills in researching techniques, filming, and editing with software like Adobe Premiere.
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Evalques1pdf
The document discusses how the creator of a music video product followed conventions of the genre to make the video appealing and familiar to the target audience, while also experimenting with some unconventional elements. Specifically, the creator shot portions of the indie/acoustic music video in natural, rustic locations commonly used in other videos in the genre. While mostly adhering to conventions like matching cuts to the song's pace, the creator uniquely edited the entire video in black and white to emphasize emotion. The creator also ambiguously challenged romance-focused narrative conventions to match the song's theme of loss. Websites and packaging for the song were designed with brand identity in mind by following exemplars while also experimenting somewhat with color schemes.
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The document discusses Farzana Begum's short film project for her A2 media course, including how she used forms and conventions of real media to both challenge and develop genres. She drew inspiration from music videos like Raxstar's "Jaaneman" in incorporating flashbacks and filming in her home. Through audience feedback, she learned that her narrative was clear but could have benefited from more varied camera angles and additional scenes of the main character's boyfriend.
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The document summarizes the process of creating a music video for the song "Clown" by Emeli Sande. Key points:
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Q1 1
Our music video uses conventions of real music videos by illustrating the song lyrics visually and matching shots to the music. Binary oppositions of light/dark and ugly/beautiful represent the main character's inner turmoil. Shots alternate between composed and messy appearances. The video also features locations mentioned in the lyrics like a tennis court. Overall the video draws inspiration from real artists like Lorde to develop the style and image of our fictional artist Dakota.
Question 1
This document discusses how the student's music video project develops and follows conventions of real music videos. It analyzes elements like themes, characters, artists' representation, locations, theory, editing, cinematography, lighting, costumes, and sound. Conventions from the R&B genre are examined in other artists' music videos and applied, such as themes of drinking and smoking, close-ups of the artist, and pacing editing to the song. Overall, the document aims to show how researching conventions allowed the student to create an authentic music video that will appeal to audiences.
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Music Video Proposal
- 1. HAYDON MEDIA Proposal Producer(s): Ella Grey Production Title: EDEN - Gravity Music Video Brief: To be able to create a fully successful music video (that lasts for around 3 to 4 minutes long), using all of our own ideas, artists, locations and props that follow the typical codes and conventions of my chosen music genre (indie pop.) Aim: To create a successful music video for the song ‘Gravity’ by EDEN, and artist who has acquired quite a small following in his music career so far. Description of your intentions: The song has a duration of around 4 minutes. It has quite a dramatic and meaningful story behind the lyrics, and I would like to use a variety of different camera shots, with the use of different lighting features and props in order to exemplify the narrative. I want to keep my video in coordanance with EDEN and his style of work, so I have chosen to use a male teenager in my video as the main artist. I am going to have my main artist lip sync to some of the lyrics adding in a performance element to my video, this also links to Goodwin’s theory of music videos. I plan to use multiple cuts as the song continue to play, some cuts will be in time with the beats you can hear within the song as I believe this will make the video look a whole lot more professional by tying both the song and video together. Target Audience: My target audience will be made up of the indie/pop fan base. This will allow my target audience to be of a very large quantity, as indie and pop are two of the widest genres within the music industry as they do not really have to follow particular rules and have no real limits, whereas rock music would typically strictly stick to the rock conventions. Similar Products: Other songs by EDEN such as ‘Wake Up’ and ‘XO’. James Bay songs such as ‘Let It Go’ and ‘Move Together’ are also very similar to my song choice as they are from the same type of genre. Videos that have inspired me are videos such as ‘Come and Goes’ by Covey and ‘Holocene’ by Bon Iver, as they are both set outside in large woodland areas and use similar styles and themes that I am hoping to use in my own music video.