Andrew Goodwin's Theory
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Andrew Goodwin identifies 5 key aspects of music videos: 1) Through Beats Seeing the Sound, where cuts in the video correlate with the rhythm and lyrics of the song. 2) Narrative and performance, where the video can tell a story or focus on the artist's performance. 3) The Star Image, where the video focuses attention on the artist. 4) Relation of visuals to song, where the images shown relate to the lyrics or mood of the song. 5) Technical Aspects of Music Video, such as camerawork and mise-en-scene, which are important for a professional look.
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Andrew goodwin’s theory
Andrew Goodwin identified 5 key areas to analyze in music videos: 1) Thought beats-seeing the sound, which examines the structure and voice of the song, 2) Narrative and performance, where the artist acts as both narrator and participant, 3) The star image and how well-known artists perform more to show their importance, 4) The relation of visuals to the song through illustration, amplification, or disjunction of the song's meaning, and 5) Technical aspects like camera work, editing, lighting, and mise-en-scene that hold the video together and set moods.
Andrew goodwin (1992)
Andrew Goodwin proposed 6 key features and 5 ways to analyze music videos in his book Dancing in the Distraction Family. The 6 features are: 1) relationship between lyrics and visuals, 2) relationship between music and visuals, 3) demands of record labels for close-ups of artists, 4) references to looking/voyeurism, and 5) intertextual references. The 5 analysis methods are: 1) examining the music's structure, artist's voice, and point of address, 2) considering narrative and performance, and 3) analyzing the construction of the star image and use of meta-narratives. Justin Bieber's "What Do You Mean" video follows many of Goodwin's proposed
The Andrew Goodwin Theory
The document outlines 5 key aspects of music videos:
1) Beats - how the structure of the music video relates to the song's structure and vocals.
2) Narrative & performance - most videos feature narrative and live performance to engage audiences.
3) The star's image - videos help develop and showcase an artist's unique public persona over time.
4) Relation of visuals to the song - videos can illustrate, amplify, or disregard the song's meaning.
5) Technical aspects - elements like camerawork, editing, sound, and effects that produce the video.
Question 1 in what ways does your media
The document discusses the genre, conventions, and examples of indie pop and dream pop music videos. It analyzes the song "Hold on Me" by Cadence Kid, which falls under the genres of indie pop and dream pop. These genres typically feature lyrics about teenage experiences and coming of age. Music videos in these genres often use bright colors, close-ups of the artist, and intertextual references. They aim to connect the visuals to the lyrics and music. The document provides examples of indie pop bands and analyzes shots from the created music video that depict the protagonist with his date, linking the imagery to the lyrics. Handheld camera footage was used to add calculated shakiness.
Andrew Goodwin Theroy
The document discusses five aspects of music videos: seeing the sound through beats, narrative and performance, the star's image, the relation of visuals to the song, and technical aspects. It outlines how each aspect works, specifically that beats must match the song structure, narrative and performance increase authenticity, an image develops over time, visuals can illustrate, amplify, or disregard the song's meaning, and technical elements hold it all together through camerawork, editing, sound, and effects.
Andrew goodwin
This document outlines Andrew Goodwin's analysis of conventions in music videos from his 1992 work "Dancing in the Distraction Factory". It identifies five key conventions: 1) Genre-specific characteristics, 2) Relationships between lyrics/music and visuals, 3) Developing style/genre motifs and close-ups for star image, 4) Voyeuristic treatment of the female body, and 5) Intertextual references. Students are assigned to research music videos that exemplify these conventions and include examples and screenshots in their analysis.
Lesson 1 analysing using goodwin
The document outlines requirements for two questions on a music video analysis assignment. Question 1 asks students to analyze their own music videos by describing skills development and discussing at least two productions. Question 2 requires students to evaluate their work in relation to concepts of genre, narrative, representation, audience or media language. The document also discusses Andrew Goodwin's six key aspects of music videos, which include genre characteristics, relationships between visuals/lyrics and visuals/music, star power, notions of looking, and intertextual references.
Goodwin’s theory
Andrew Goodwin proposes a theory of 6 key aspects of music videos: 1) Genre characteristics are presented, 2) Relationship between lyrics and visuals, 3) Relationship between music and visuals, 4) Focus on the artist/vocalist, 5) Element of voyeurism. Goodwin also outlines a 5 stage process for analyzing music videos: 1) Examining the music and voice, 2) Exploring narrative and performance, 3) Developing the star image, 4) Relating visuals to the song through illustration, amplification or disjuncture, 5) Employing technical aspects like camerawork, editing and lighting.
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Andrew goodwin’s theory
Andrew Goodwin identified 5 key areas to analyze in music videos: 1) Thought beats-seeing the sound, which examines the structure and voice of the song, 2) Narrative and performance, where the artist acts as both narrator and participant, 3) The star image and how well-known artists perform more to show their importance, 4) The relation of visuals to the song through illustration, amplification, or disjunction of the song's meaning, and 5) Technical aspects like camera work, editing, lighting, and mise-en-scene that hold the video together and set moods.
Andrew goodwin (1992)
Andrew Goodwin proposed 6 key features and 5 ways to analyze music videos in his book Dancing in the Distraction Family. The 6 features are: 1) relationship between lyrics and visuals, 2) relationship between music and visuals, 3) demands of record labels for close-ups of artists, 4) references to looking/voyeurism, and 5) intertextual references. The 5 analysis methods are: 1) examining the music's structure, artist's voice, and point of address, 2) considering narrative and performance, and 3) analyzing the construction of the star image and use of meta-narratives. Justin Bieber's "What Do You Mean" video follows many of Goodwin's proposed
The Andrew Goodwin Theory
The document outlines 5 key aspects of music videos:
1) Beats - how the structure of the music video relates to the song's structure and vocals.
2) Narrative & performance - most videos feature narrative and live performance to engage audiences.
3) The star's image - videos help develop and showcase an artist's unique public persona over time.
4) Relation of visuals to the song - videos can illustrate, amplify, or disregard the song's meaning.
5) Technical aspects - elements like camerawork, editing, sound, and effects that produce the video.
Question 1 in what ways does your media
The document discusses the genre, conventions, and examples of indie pop and dream pop music videos. It analyzes the song "Hold on Me" by Cadence Kid, which falls under the genres of indie pop and dream pop. These genres typically feature lyrics about teenage experiences and coming of age. Music videos in these genres often use bright colors, close-ups of the artist, and intertextual references. They aim to connect the visuals to the lyrics and music. The document provides examples of indie pop bands and analyzes shots from the created music video that depict the protagonist with his date, linking the imagery to the lyrics. Handheld camera footage was used to add calculated shakiness.
Andrew Goodwin Theroy
The document discusses five aspects of music videos: seeing the sound through beats, narrative and performance, the star's image, the relation of visuals to the song, and technical aspects. It outlines how each aspect works, specifically that beats must match the song structure, narrative and performance increase authenticity, an image develops over time, visuals can illustrate, amplify, or disregard the song's meaning, and technical elements hold it all together through camerawork, editing, sound, and effects.
Andrew goodwin
This document outlines Andrew Goodwin's analysis of conventions in music videos from his 1992 work "Dancing in the Distraction Factory". It identifies five key conventions: 1) Genre-specific characteristics, 2) Relationships between lyrics/music and visuals, 3) Developing style/genre motifs and close-ups for star image, 4) Voyeuristic treatment of the female body, and 5) Intertextual references. Students are assigned to research music videos that exemplify these conventions and include examples and screenshots in their analysis.
Lesson 1 analysing using goodwin
The document outlines requirements for two questions on a music video analysis assignment. Question 1 asks students to analyze their own music videos by describing skills development and discussing at least two productions. Question 2 requires students to evaluate their work in relation to concepts of genre, narrative, representation, audience or media language. The document also discusses Andrew Goodwin's six key aspects of music videos, which include genre characteristics, relationships between visuals/lyrics and visuals/music, star power, notions of looking, and intertextual references.
Goodwin’s theory
Andrew Goodwin proposes a theory of 6 key aspects of music videos: 1) Genre characteristics are presented, 2) Relationship between lyrics and visuals, 3) Relationship between music and visuals, 4) Focus on the artist/vocalist, 5) Element of voyeurism. Goodwin also outlines a 5 stage process for analyzing music videos: 1) Examining the music and voice, 2) Exploring narrative and performance, 3) Developing the star image, 4) Relating visuals to the song through illustration, amplification or disjuncture, 5) Employing technical aspects like camerawork, editing and lighting.
Andrew goodwin
The document summarizes a book that identifies 6 key features and 5 ways to analyze music videos. The 6 features are: 1) Genre characteristics, 2) Relationship between lyrics and visuals, 3) Relationship between music and visuals, 4) Record label demands, 5) References to looking/voyeurism, and 6) Intertextual references. The 5 ways to analyze are: 1) Thought beats, 2) Narrative and performance, 3) The star image, 4) Relationship of visuals to song, and 5) Technical aspects. Each feature and analysis method is then briefly explained in 1-2 sentences.
OK GO
OK GO is a rock band known for their unique and inspiring music videos. Their early videos for "Here It Goes Again" and "A Million Ways" featured choreographed dance sequences throughout the entire song and are examples of conceptual music videos. Their video for "Get Over It" showed the band performing with their instruments and is considered a performance style video. More recent videos like "The One Moment" and "Upside Down & Inside Out" feature the band performing but also tell a narrative story, blending performance and narrative styles. Over time, OK GO's increasingly popular videos have become more creative and impressive as their larger following generates more income and views.
Andrew Goodwin's music video theory
According to Andrew Goodwin, there are 5 key aspects to an effective music video: 1) The relationship between the song and visuals, 2) The narrative and performance, 3) Technical aspects, 4) Analyzing the meaning of the lyrics, and 5) Developing the star image. Goodwin believes the artist's involvement is important to help audiences connect to the song's meaning. Technical elements like camerawork, effects, and mise-en-scene contribute to illustrating the genre and artist's intentions. Developing a strong star image through repeated camera shots can help give artists publicity and further their careers.
Task 8 website content
This webpage will feature content about an artist including titles, subtitles, links, photos, and an audio/visual aspect. The titles will include the artist's name and information about his record label and tour. The subtitles will label sections for the homepage, about, and contact pages. Links will connect to a music video, record label page, and behind the scenes video. Photos of the artist from school and performing will be included. An overlayed behind the scenes video interview will provide the audio/visual aspect.
Question 2 – how effective is the combination
The document discusses the synergy between a main product (music video) and ancillary texts (CD cover, etc.). The genres of both are indie/pop based on questionnaire results. There is consistency in style across products with the same fonts, images, and dark colors associated with indie music. The finished products compare to real media as the video is edited like a professional music video and ancillary images relate to those in the video through matching settings and clothing. Difficulties arose from not knowing what the final video would be, requiring ancillary re-edits, and from different house styles chosen initially making it hard to find cohesive music.
Andrew goodwin’s theory on music video’s
According to Andrew Goodwin's theory of music videos, there are five key aspects that audiences look for: 1) thought beats which involve interpreting the song's chorus, verses, and artist's voice; 2) a balance of narrative and performance; 3) the star image and how the artist presents themselves; 4) how the visuals illustrate, amplify, or ignore the meaning of the song; and 5) technical aspects like camera work, editing, lighting, and how they relate to the song's sound.
Music Video Proposal
The document is a proposal for a music video for the song "Gravity" by the artist EDEN. It outlines plans to create a 3-4 minute video that stays true to EDEN's style using ideas, artists, locations and props. The video will tell the meaningful story behind the lyrics through various camera shots and lighting, featuring a male teenager lip syncing to the song. The target audience is fans of indie and pop music, and similar artists include James Bay and videos that were inspirations include "Come and Goes" by Covey and "Holocene" by Bon Iver.
Indie pop Conventions
Indie music videos typically include both a narrative storyline and shots of band members performing their instruments. This combination of narrative and performance elements makes indie music videos more entertaining than only including one or the other. Additionally, indie music videos generally adhere to the concepts of amplification and disjuncture in promoting the music. Amplification involves expanding on a lyrical theme visually, while disjuncture means the video has no connection to the song's lyrics or sound.
Proposal
Grace Arnell proposes to create a music video for the song "Hey There Delilah" by the alternative rock band The Plain White T's. The video will feature fast cuts between shots that keep time with the lyrics and beat of the song. It will show personal experiences of the artist to make the audience feel a connection. The performance will be in black and white while the narrative parts will be in color. The target audience is male alternative rock fans ages 16-25, as the band performs smaller, more expensive concerts appealing to that demographic.
Evaluation Question 1
The document discusses conventions of indie rock music videos. It notes that typical conventions include performance-focused videos with simple settings, close-ups of the singer, lack of emotion, and urban locations. The document discusses how the student's music video for Lorde's "Tennis Court" followed conventions by focusing on the singer's performance but challenged conventions by not showing the full band or instruments and using just the singer on the album cover.
Evaluation question 2
- The document discusses how ancillary texts like a digipak and magazine advert are used to promote an artist's music and attract fans and a wider audience.
- Research showed that indie rock album covers often do not feature the artist, creating mystery. Magazine ads in the genre are typically simplistic with dark images reflecting the music.
- The author aimed to clearly promote information like single songs while maintaining continuity with the album art through consistent fonts and symbols.
- While the ancillary texts followed conventions, their themes did not fully link to the expressed emotions in the main music video product.
Genre
This document discusses genre theory and its application to music videos. It provides definitions of genre and codes/conventions. Two theorists, Goodwin and Vernallis, are summarized regarding their views on music video conventions - Goodwin discusses intertextuality and expectations, while Vernallis notes that music videos often break editing continuity rules and use jumps cuts. The document asks the student to consider how genre theories of Chandler and Neale could apply to their own music video analysis. It instructs spending 30 minutes applying genre concepts to one of their coursework productions.
Proposal
Lauren Wilson proposes to create an indie/rock music video that tells a creative narrative through the song. She intends for the video to engage her target audience of students and young adults. While the exact song is undecided, she has taken inspiration from videos like Coldplay's "Paradise" and Jason Mraz's "I Won't Give Up". Wilson plans to film the video using a Canon 550 DSLR, tripod, and other equipment over a carefully planned production day.
Evaluation Task 1
This document analyzes how the media product (a music video) uses, develops, or challenges conventions of the singer/songwriter genre. It discusses several conventions used in the music video's album covers, website design, camera techniques, editing, lighting, props, and sets/locations. For example, it notes the use of close-up shots on the artist's face, slow pacing to match the song, natural lighting, inclusion of the artist's instrument, and filming in typical house locations. It also challenges a few conventions, such as hanging a piano from the ceiling and vertically flipping scenes. The analysis demonstrates an understanding of genre conventions and how the media product conforms to or innovates beyond expectations.
Andrew Goodwin - Media Theorist
Andrew Goodwin is a media theorist who wrote about the key features and analysis of music videos. He identified six features of music videos, including demonstrating genre characteristics, relationships between lyrics/music and visuals, record label demands, references to looking, and intertextuality. Goodwin also proposed five ways to analyze music videos: examining thought beats, narrative and performance, the star image, the relationship of visuals to the song, and technical aspects like camera work, editing, and effects.
Media eval q2
The document discusses how effective it is to combine a main product like a music video with ancillary materials. It notes that when creating additional tasks, it's important to maintain consistency with how the artist is presented in the music video and the type of song. However, research showed that album covers don't usually directly link to a single music video, as albums contain too many songs. A music video for a single is more likely to be closely related to the cover art, as seen in a Taylor Swift example. Maintaining a consistent house style across materials is vital for building an artist's identity.
Heaven lesson 3
The document provides instructions for homework on the artist Emeli Sande and her song "Heaven". Students are asked to:
1. Research Emeli Sande's background and her first album "Our Version of Events" as well as the song "Heaven".
2. Research the year 2011 and key events in the UK around the August 12th release date of "Heaven" to see if any events are linked to the song.
3. Answer questions about how the "Heaven" music video promotes Emeli Sande in both positive and negative lights.
Evaluation Task 1
The document analyzes how the media product (a music video) uses, develops, and challenges conventions of the singer-songwriter genre. It discusses several conventions used in the music video related to album covers, websites, camera techniques, editing, lighting, props, and sets/locations. It provides examples from other artist's works to justify how the media product fits conventions, such as using close-ups during lip syncing, slow pacing to match the song, and including the artist's main instrument. It also discusses some ways conventions were challenged, like having a piano hanging from the ceiling.
Andrew Goodwin
Andrew Godwin identifies five key aspects to analyze in music videos: thought beats, narrative and performance, star image, relation of visuals to song, and technical aspects. Specifically, he notes that thought beats focus on the music structure and artist's voice. Narrative and performance should work together to keep the audience engaged. Star image builds a connection through unique traits. Visuals can illustrate, amplify, or create disjuncture from the song's meaning. Technical aspects like lighting, color, editing impact the mood.
Focus group interview for music video
The focus group interview provided valuable feedback for creating an indie rock music video. Participants liked the variety of indie rock styles and favored The Killers as their favorite band. They enjoyed music videos that told a story behind the song and provided insight into the band. Participants also preferred videos that included a musical performance. Finally, a music video for "Somebody Told Me" by The Killers would appeal to the interviewee as long as it featured a big performance and storyline connecting to the lyrics.
Pure michigan digital strategy
This presentation is prepared as a requirement for the fulfillment of the course ADV 892 Section 701 - New Media Driver's License.
Pure michigan digital strategy
Pure Michigan's Digital Strategy presentation outlines a $10.3 million digital marketing campaign for Michigan tourism from August 1st, 2013 to July 31st, 2014. The presentation highlights that Michigan offers attractions and activities that appeal to people of all ages, making it a unique tourism destination. The digital strategy aims to promote Michigan's diverse offerings through targeted online advertising and content.
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Andrew goodwin
The document summarizes a book that identifies 6 key features and 5 ways to analyze music videos. The 6 features are: 1) Genre characteristics, 2) Relationship between lyrics and visuals, 3) Relationship between music and visuals, 4) Record label demands, 5) References to looking/voyeurism, and 6) Intertextual references. The 5 ways to analyze are: 1) Thought beats, 2) Narrative and performance, 3) The star image, 4) Relationship of visuals to song, and 5) Technical aspects. Each feature and analysis method is then briefly explained in 1-2 sentences.
OK GO
OK GO is a rock band known for their unique and inspiring music videos. Their early videos for "Here It Goes Again" and "A Million Ways" featured choreographed dance sequences throughout the entire song and are examples of conceptual music videos. Their video for "Get Over It" showed the band performing with their instruments and is considered a performance style video. More recent videos like "The One Moment" and "Upside Down & Inside Out" feature the band performing but also tell a narrative story, blending performance and narrative styles. Over time, OK GO's increasingly popular videos have become more creative and impressive as their larger following generates more income and views.
Andrew Goodwin's music video theory
According to Andrew Goodwin, there are 5 key aspects to an effective music video: 1) The relationship between the song and visuals, 2) The narrative and performance, 3) Technical aspects, 4) Analyzing the meaning of the lyrics, and 5) Developing the star image. Goodwin believes the artist's involvement is important to help audiences connect to the song's meaning. Technical elements like camerawork, effects, and mise-en-scene contribute to illustrating the genre and artist's intentions. Developing a strong star image through repeated camera shots can help give artists publicity and further their careers.
Task 8 website content
This webpage will feature content about an artist including titles, subtitles, links, photos, and an audio/visual aspect. The titles will include the artist's name and information about his record label and tour. The subtitles will label sections for the homepage, about, and contact pages. Links will connect to a music video, record label page, and behind the scenes video. Photos of the artist from school and performing will be included. An overlayed behind the scenes video interview will provide the audio/visual aspect.
Question 2 – how effective is the combination
The document discusses the synergy between a main product (music video) and ancillary texts (CD cover, etc.). The genres of both are indie/pop based on questionnaire results. There is consistency in style across products with the same fonts, images, and dark colors associated with indie music. The finished products compare to real media as the video is edited like a professional music video and ancillary images relate to those in the video through matching settings and clothing. Difficulties arose from not knowing what the final video would be, requiring ancillary re-edits, and from different house styles chosen initially making it hard to find cohesive music.
Andrew goodwin’s theory on music video’s
According to Andrew Goodwin's theory of music videos, there are five key aspects that audiences look for: 1) thought beats which involve interpreting the song's chorus, verses, and artist's voice; 2) a balance of narrative and performance; 3) the star image and how the artist presents themselves; 4) how the visuals illustrate, amplify, or ignore the meaning of the song; and 5) technical aspects like camera work, editing, lighting, and how they relate to the song's sound.
Music Video Proposal
The document is a proposal for a music video for the song "Gravity" by the artist EDEN. It outlines plans to create a 3-4 minute video that stays true to EDEN's style using ideas, artists, locations and props. The video will tell the meaningful story behind the lyrics through various camera shots and lighting, featuring a male teenager lip syncing to the song. The target audience is fans of indie and pop music, and similar artists include James Bay and videos that were inspirations include "Come and Goes" by Covey and "Holocene" by Bon Iver.
Indie pop Conventions
Indie music videos typically include both a narrative storyline and shots of band members performing their instruments. This combination of narrative and performance elements makes indie music videos more entertaining than only including one or the other. Additionally, indie music videos generally adhere to the concepts of amplification and disjuncture in promoting the music. Amplification involves expanding on a lyrical theme visually, while disjuncture means the video has no connection to the song's lyrics or sound.
Proposal
Grace Arnell proposes to create a music video for the song "Hey There Delilah" by the alternative rock band The Plain White T's. The video will feature fast cuts between shots that keep time with the lyrics and beat of the song. It will show personal experiences of the artist to make the audience feel a connection. The performance will be in black and white while the narrative parts will be in color. The target audience is male alternative rock fans ages 16-25, as the band performs smaller, more expensive concerts appealing to that demographic.
Evaluation Question 1
The document discusses conventions of indie rock music videos. It notes that typical conventions include performance-focused videos with simple settings, close-ups of the singer, lack of emotion, and urban locations. The document discusses how the student's music video for Lorde's "Tennis Court" followed conventions by focusing on the singer's performance but challenged conventions by not showing the full band or instruments and using just the singer on the album cover.
Evaluation question 2
- The document discusses how ancillary texts like a digipak and magazine advert are used to promote an artist's music and attract fans and a wider audience.
- Research showed that indie rock album covers often do not feature the artist, creating mystery. Magazine ads in the genre are typically simplistic with dark images reflecting the music.
- The author aimed to clearly promote information like single songs while maintaining continuity with the album art through consistent fonts and symbols.
- While the ancillary texts followed conventions, their themes did not fully link to the expressed emotions in the main music video product.
Genre
This document discusses genre theory and its application to music videos. It provides definitions of genre and codes/conventions. Two theorists, Goodwin and Vernallis, are summarized regarding their views on music video conventions - Goodwin discusses intertextuality and expectations, while Vernallis notes that music videos often break editing continuity rules and use jumps cuts. The document asks the student to consider how genre theories of Chandler and Neale could apply to their own music video analysis. It instructs spending 30 minutes applying genre concepts to one of their coursework productions.
Proposal
Lauren Wilson proposes to create an indie/rock music video that tells a creative narrative through the song. She intends for the video to engage her target audience of students and young adults. While the exact song is undecided, she has taken inspiration from videos like Coldplay's "Paradise" and Jason Mraz's "I Won't Give Up". Wilson plans to film the video using a Canon 550 DSLR, tripod, and other equipment over a carefully planned production day.
Evaluation Task 1
This document analyzes how the media product (a music video) uses, develops, or challenges conventions of the singer/songwriter genre. It discusses several conventions used in the music video's album covers, website design, camera techniques, editing, lighting, props, and sets/locations. For example, it notes the use of close-up shots on the artist's face, slow pacing to match the song, natural lighting, inclusion of the artist's instrument, and filming in typical house locations. It also challenges a few conventions, such as hanging a piano from the ceiling and vertically flipping scenes. The analysis demonstrates an understanding of genre conventions and how the media product conforms to or innovates beyond expectations.
Andrew Goodwin - Media Theorist
Andrew Goodwin is a media theorist who wrote about the key features and analysis of music videos. He identified six features of music videos, including demonstrating genre characteristics, relationships between lyrics/music and visuals, record label demands, references to looking, and intertextuality. Goodwin also proposed five ways to analyze music videos: examining thought beats, narrative and performance, the star image, the relationship of visuals to the song, and technical aspects like camera work, editing, and effects.
Media eval q2
The document discusses how effective it is to combine a main product like a music video with ancillary materials. It notes that when creating additional tasks, it's important to maintain consistency with how the artist is presented in the music video and the type of song. However, research showed that album covers don't usually directly link to a single music video, as albums contain too many songs. A music video for a single is more likely to be closely related to the cover art, as seen in a Taylor Swift example. Maintaining a consistent house style across materials is vital for building an artist's identity.
Heaven lesson 3
The document provides instructions for homework on the artist Emeli Sande and her song "Heaven". Students are asked to:
1. Research Emeli Sande's background and her first album "Our Version of Events" as well as the song "Heaven".
2. Research the year 2011 and key events in the UK around the August 12th release date of "Heaven" to see if any events are linked to the song.
3. Answer questions about how the "Heaven" music video promotes Emeli Sande in both positive and negative lights.
Evaluation Task 1
The document analyzes how the media product (a music video) uses, develops, and challenges conventions of the singer-songwriter genre. It discusses several conventions used in the music video related to album covers, websites, camera techniques, editing, lighting, props, and sets/locations. It provides examples from other artist's works to justify how the media product fits conventions, such as using close-ups during lip syncing, slow pacing to match the song, and including the artist's main instrument. It also discusses some ways conventions were challenged, like having a piano hanging from the ceiling.
Andrew Goodwin
Andrew Godwin identifies five key aspects to analyze in music videos: thought beats, narrative and performance, star image, relation of visuals to song, and technical aspects. Specifically, he notes that thought beats focus on the music structure and artist's voice. Narrative and performance should work together to keep the audience engaged. Star image builds a connection through unique traits. Visuals can illustrate, amplify, or create disjuncture from the song's meaning. Technical aspects like lighting, color, editing impact the mood.
Focus group interview for music video
The focus group interview provided valuable feedback for creating an indie rock music video. Participants liked the variety of indie rock styles and favored The Killers as their favorite band. They enjoyed music videos that told a story behind the song and provided insight into the band. Participants also preferred videos that included a musical performance. Finally, a music video for "Somebody Told Me" by The Killers would appeal to the interviewee as long as it featured a big performance and storyline connecting to the lyrics.
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This presentation is prepared as a requirement for the fulfillment of the course ADV 892 Section 701 - New Media Driver's License.
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Pure Michigan's Digital Strategy presentation outlines a $10.3 million digital marketing campaign for Michigan tourism from August 1st, 2013 to July 31st, 2014. The presentation highlights that Michigan offers attractions and activities that appeal to people of all ages, making it a unique tourism destination. The digital strategy aims to promote Michigan's diverse offerings through targeted online advertising and content.
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This game analysis discusses the Electrocardiogram learning game. It examines whether the game is effective for its target audience of radiologists and if it provides any fun for players. While the game gives insight into developing educational games for specific fields, its interface seems basic without sounds or music, which may limit how engaging it is for players.
Andrew Goodwin's Theory
Andrew Goodwin identifies 5 key aspects of music videos: 1) Through Beats Seeing the Sound, where cuts in the video correlate with the rhythm and lyrics of the song. 2) Narrative and performance, where the video can tell a story or focus on the artist's performance. 3) The Star Image, where the video focuses attention on the artist. 4) Relation of visuals to song, where the images shown relate to the lyrics or mood of the song. 5) Technical Aspects of Music Video, such as camerawork and mise-en-scene, which are important for a professional look.
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Andrew Goodwin’s Theory
Andrew Goodwin identified 5 key aspects of music videos that audiences should analyze: 1) Thought beats, which involves analyzing the structure and voice of the song; 2) Narrative and performance, where the artist acts in the video to engage audiences; 3) The star image, which promotes the artist's unique style; 4) The relation of visuals to the song lyrics, which can illustrate, contrast, or amplify the meaning; and 5) Technical aspects like editing, effects, and sound design that engage audiences and hold the video together. Goodwin argued that considering these elements leads to more popular and successful music videos.
Question 1 evaluation
The document summarizes the ways in which the student's media product uses, develops, or challenges conventions of real music videos. The student created a music video for the song "Endorphins" by Sub Focus. To develop conventions, the video included dancing, surrealism, and a narrative intertwined with lyrics. However, it also challenged conventions by including repeated shots that did not advance the narrative and not showing the artist. The student analyzed their video using Andrew Goodwin's music video theories on genre characteristics, key conventions of narrative, performance and concept, as well as other conventions like editing, special effects, and mise-en-scene elements. The accompanying digipak similarly developed conventions through imagery from the video
Andrew goodwins music video theory
Andrew Goodwin's music video theory identifies five key aspects for audiences to notice when watching a music video: 1) Thought beats which match the song's structure and vocals, 2) Narrative and performance which keep audiences engaged, 3) The star image built through costumes, 4) The visual relationship to the song through illustration, amplification, or disjuncture of meaning, and 5) Technical aspects like camera angles, sound, editing, and effects that hold the video together. Goodwin believes thought beats showcase artists' uniqueness, narrative and miming add authenticity, and star images attract through surprise and shock.
Andrew goodwins music video theory
Andrew Goodwin's music video theory identifies five key aspects for audiences to notice when watching a music video: 1) Thought beats which focus on understanding the structure and message of a song, 2) Narrative and performance which keep audiences interested through miming and casting singers as actors, 3) The star image which is built over time through unique costumes and presentation, 4) The relation of visuals to a song through illustrating, amplifying, or disjuncting the song's meaning, and 5) Technical aspects like camera angles, sound, editing, and lighting that hold a music video together.
Andrew goodwin’s theory
Andrew Goodwin identified 5 key areas to analyze in music videos: thought beats (seeing the sound), narrative and performance, the star image, the relation of visuals to the song, and technical aspects. Goodwin's theory examines how the music video portrays the structure and voice of the song, the artist's role as narrator, how the video promotes the artist's image and the song's meaning, and the technical elements like camerawork, editing, and effects that bring the video together.
Andrew goodwin’s music video theory
Andrew Goodwin's music video theory outlines 5 key aspects of an effective music video: 1) Thought through beat, which analyzes the music structure and lyrics; 2) Relationship between the visuals and song, using images to illustrate, contradict, or amplify the lyrics; 3) Narrative and performance, with the artist playing a central role; 4) Technical aspects of filming and editing; 5) Star image, with frequent camera shots focusing on the protagonist to promote their public image.
Andrew goodwin's music video theory.
Andrew Goodwin's theory outlines 5 key aspects of music videos:
1) Thought Beats - seeing the sound through elements like choruses, verses, and the singer's voice.
2) Narrative and performance - music videos need a coherent narrative and performance to work properly.
3) The star image - how the artist presents themselves visually to build their persona and brand.
4) Relation of visuals to song - visuals can illustrate, amplify, or create disjuncture from the song's meaning.
5) Technical aspects - including sound, editing, mise-en-scene, and camera work.
Andrew Goodwin
Andrew Goodwin identified 5 main aspects of music videos that audiences should analyze: 1) Narrative and performance, 2) "Thought beats" of seeing the sound, 3) The star image, 4) Relations of visuals to the song, and 5) Technical aspects. Goodwin suggests combining narrative and performance in a music video makes it easier to watch repeatedly. A star image conveys another vital aspect through developing a "meta narrative" over time. Technical aspects, like camera work, editing, lighting, and special effects are important for holding the music together and setting moods.
Music Video Theory
Goodwin's music video theory outlines 5 key features of successful music videos: 1) A strong relationship between lyrics and visuals, 2) Thought through beat, 3) Narrative and song performance, 4) Technical aspects like editing and effects, 5) Developing the star image. Visuals can illustrate, disjuncture from, or amplify the song's meaning. Technical elements like lighting create mood. The artist's involvement and unique star image engage audiences.
Goodwin’s 6 parts and 5 key things in a music video
This document discusses the different types of music videos and key aspects to analyze in music videos. The main types are performance, narrative, and conceptual videos. Most videos include elements of all three. Performance videos focus on the artist performing, narrative videos tell a story, and conceptual videos center around an idea. When analyzing videos, it's important to examine the relationship between the visuals and lyrics, visuals and music, the artist's image, and references to other works. Technical elements like camerawork, editing, and lighting are also key to pulling a music video together effectively.
Andrew goodwin’s mjusic video theory
Andrew Goodwin defines a music video as a clip that responds to and visualizes the pleasures of music. His music video theory outlines 5 key aspects: 1) interpreting the lyrics through the beat, 2) the relationship between visuals and music, 3) narrative and artist performance, 4) technical elements, and 5) establishing the star image through focused camera shots. Goodwin believes the artist should be actively involved and that narrative, performance, and technical elements work together to engage audiences.
Andrew goodwin’s theory
Andrew Goodwin identified key features of music videos including thought beats, narrative and performance, star image, and technical aspects. Thought beats refer to interpreting the music and seeing the story or message within. Narrative and performance involve the singer directly engaging with the audience through looks at the camera or realistic mime performances. Star image is vital for artists to develop a unique look to stay current. Technical aspects like camerawork, lighting, editing, and special effects are important for holding the music together and setting the desired mood.
Music video analysis
The music video being analyzed is Avicii's "Waiting for Love". It tells the narrative story of an elderly man going on a journey on his mobility scooter to find his wife who disappeared. The visuals are edited to match the pace and tone of the music. However, some parts of the narrative are unclear and elements like being chased by an ostrich are unrealistic. The video aims to amplify the song's theme of love but some scenes do not closely relate to the lyrics. Technically, the video uses fast pacing, lighting, and effects to create an authentic feel matching the genre of the electronic music.
Music video analysis
The music video being analyzed is Avicii's "Waiting for Love". It tells the narrative story of an elderly man going on a journey on his mobility scooter to find his wife who disappeared. The visuals in the video are edited to match the pace and lyrics of the song. While some aspects of the video amplify the song's theme of love, other parts do not directly relate to the lyrics. The video demonstrates genre characteristics of electronica like fast pacing and cuts, though it does not feature the artist as many of Avicii's other videos do.
Andrew goodwin’s theory
Goodwin identifies 5 key aspects of successful music videos: 1) thought beats or visualizing the sound, 2) narrative and performance to engage viewers, 3) developing the star image, 4) relating visuals to the song, and 5) technical production elements. He notes music videos should analyze the music, highlight the artist's unique voice to build their image over time, and use narrative and performance together to keep viewers interested. Technical aspects like camerawork, lighting, editing, and mise-en-scene are also important to consider.
Production diary 3
The document summarizes the analysis of two music videos that were reviewed to help inform the production of the student's own music video. The Pharrell Williams "Happy" video was chosen because it is also in the dance genre. Key elements noted were bright colors, dancing, and smiling people. The Clean Bandit and Jess Glynne "Real Love" video featured a female artist, and the student wants to portray their artist similarly, showing her enjoying the music and looking nicely dressed with bold hair. These elements may be incorporated into their own music video to suit the genre and artist portrayal.
Andrew Goodwin’s Theory
Andrew Goodwin's theory outlines five main aspects that should be present in a music video: thoughts and beats, narrative and performance, star image, relation of visual to song, and technical codes. Specifically, it states that the music, lyrics, and beat should influence the video's cuts and shots. It also asserts that the video should focus on promoting the artist rather than following a complex narrative. Finally, it emphasizes that technical elements like camerawork, lighting, editing, and mise-en-scene are crucial to completing a professional, entertaining music video.
Question 1
The document discusses the conventions of music videos and how the media product challenges some conventions while adhering to others. It outlines conventions for different music genres and analyzes how the media product incorporates conventions for alternative/acoustic genres, such as a metaphorical match between lyrics and visuals and dull colors. However, it also challenges some conventions, such as having no clear relationship between lyrics and visuals or close-ups of the artist. The document evaluates how the media product meets music video theorist Stephen Goodwin's criteria for a good music video.
Andrew goodwin’s theory on how to analyse music
Andrew Goodwin identifies 5 key aspects of music videos that audiences notice: the star's image, the relationship between visuals and song, technical aspects, narrative and performance, and seeing sound through beats. The star's image focuses on close-ups and shots that showcase the artist. Narrative and performance work together to engage audiences over multiple viewings. Technical aspects like camerawork, editing, and lighting set the mood and emphasize parts of the song.
Andrew Goodwin
Andrew Goodwin identifies 5 key aspects of music videos: 1) Thought beats which show the sound visually through the song's structure, artist's unique voice, and storytelling nature. 2) Narrative and performance which use storytelling and the artist as both performer and narrator to engage audiences. 3) Star image which promotes the artist through increased screen time. 4) Technical aspects like lighting, color, editing, and camera work which hold the video together visually. 5) The relation of visuals to the song which commonly illustrates the song's meaning through corresponding images.
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Goodwin’s 6 parts and 5 key things in a music video
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如果您处于以下几种情况：
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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Andrew Goodwin's Theory
- 1. Andrew Goodwin's Theory The relation Of his Theory to my Music Video
- 2. ANALYSING MUSIC VIDEOS • Andrew Goodwin identifies 5 key aspects of Music Videos, that we as the audience should look out for. 1.Through Beats Seeing the Sound 2.Narrative and performance
- 3. Through Beats Seeing the Sound • First step- The speed and frequency of cuts within my music video correlates with the rhythm of the song/lyrics. During the lyrics the cuts tend to be quicker, whilst instrumental sections of the song, bring less frequent cuts. • Secondly- The somewhat unique style of Alex Trimbles voice meant I was able to put my own style on the video and not have to go for a certain style, that some voices may require.
- 4. Narrative and performance • With the track I have selected the lyrics to me don’t make sense, therefore I felt I had a bit more free reign with how my video could play out. It also meant it didn’t need to
- 5. The Star Image • This will be important within in my own music video, as the two artists (the male and female) are the only two people that feature in the video. Therefore all the focus will be
- 6. Relation of visuals to song • With the track I have selected the lyrics to me don’t make sense, therefore I felt I had a bit more free reign with how my video could play out. As a result although my video essentially a performance video, the relation of the visuals shown to the song, will
- 7. Technical Aspects of Music Video • The camera will be the main technical aspect of my music video. It will dictate everything else. • Meanwhile the mise en scene I create will also be vital to making my music video both professional and authentic. For example an out of place prop