Powerpoint on Price Tag

2. Shot type and movement:
Static shot showing teddy bear in centre, Jessie J
in right hand third. Extreme long shot of Jessie J,
shows her whole body.
Music/ Lyrics:
Start of the song, electric guitar plays and a drum
beat.
Analysis:
The extreme long shot of Jessie J shows what she is wearing and also shows the setting of the
video. All of this connotes that the genre of music is Pop. The pale pink colouring and bright pink
heels shows that the video is intended to be fun, reflecting on the upbeat song. The huge
teddy bear in the middle of the shot also shows the fun Pop genre. However, its arm is ripped off
and it has a stitched eye. This gives anchorage to the music video, maybe showing that the
meaning of the lyrics is something to do with corruption. This juxtaposes with the Pop genre yet
the video still remains loyal to the genre through mise-en-scene.
Edit:
Cuts as she walks to make her seem jumpy. Cuts along with the beat to make it seem more fun
and fast paced.

3. Shot type and movement:
Static shot, head close up. Focuses on
her face.
Music/ Lyrics:
‘Got a price’
Analysis:
The close up of Jessie J’s face highlights how she appears. She has heavily made up
eyes with jet black hair and a black top on. However, these dark colours do not depict
her as sombre. The lilac background connotes that this is a Pop video, and her facial
expression is not sad. She looks like she is having fun and is not taking herself too
seriously, showing that the dark colours do not portray the usual image that they
normally would.
Edit:
Cuts to the next shot quickly to keep the music video fast paced and energetic. Still cuts
to the beat.

4. Shot type and movement:
Static, extreme long shot of Jessie J.
Music/Lyrics:
‘Time, everybody’
Analysis:
The extreme long shot of the singer allows the audience to take in the
setting and Jessie J herself. She is dressed in dark colours and the
background is pale which makes her stand out. It is obvious that the
music video is intended to be fun from her yellow heels and the
colouring in the background. She is also dancing in the shot which
connotes happiness and energy.
Edit:
The shot is extremely shot, just allowing a glimpse of her before moving
onto the next one.

5. Shot type and movement:
Static, extreme long shot.
Music/ Lyrics:
‘Money’
Analysis:
The extreme long shot shows Jessie J in a very powerful stance, showing
that she is confident. This connotes that the music video is intended to
be fun but also have a meaning to it. In this case, it is about people
being too concerned about money. The prop of a money tree in the
background juxtaposes with the main message of the music video and
therefore shows that the music video is not intended to be too serious.
Edit:
The shot is extremely short and cuts to the next shot after one word
(‘money’). This goes along with the rhythm and makes it seem upbeat.

6. Shot type and movement:
Static shot, medium shot.
Music/ Lyrics:
‘Price’
Analysis:
In this shot, Jessie J appears as though she is having fun and seems
carefree. The pale blue background connotes that the shot is relaxed
and fun. Again, her black clothing contrasts with the pale background,
highlighting her importance in the video. This could also connote that
although the music video is portrayed as carefree, there is an
important underlying message which is represented by Jessie J. The
unnatural lighting of the music video presents Jessie J as something
supernatural and heightens her importance. This could attract new
audiences to idolise her.
Edit:
The shot is short and cuts to the next shot after the word ‘Price’.

7. Shot type and movement:
Static, extreme long shot.
Music/ Lyrics:
‘And the video hoes’
Analysis:
This shot is supposed to be humourous, connoting the Pop genre. The
visuals show coherence with the lyrics as Jessie J is dressed in a way
which represents ‘video hoes’. Her stance in this video connotes that
she is confident and having fun.
Edit:
Short shot, cuts to the next shot quickly.

8. Shot type and movement:
Static, medium shot.
Music/ Lyrics:
‘Price’
Analysis:
This medium shot focuses on Jessie J in the centre and allows the
audience to see her attire. She is dressed in a puppet costume which
links in with the rest of the toy box theme of the video. She is dressed in
a non-conventional way which makes her appear fun and different
(Pop genre). Although this shot may seem light-hearted and fun, it
could also add anchorage to the music video by implying that we are
puppets of society.
Edit:
Extremely short shot. Cuts onto a shot afterwards of a long shot of
Jessie J in the puppet costume. Makes it seem juddery and upbeat.

9. Shot type and movement:
Long shot, zoom.
Music/ Lyrics:
‘It’s not about the’
Analysis:
This shot stays loyal to the toy box theme of the music video. It
connotes youth and energy and shows Jessie J as someone having
fun. The pale colours used in this shot show that it is intended to be
happy. It is an unusual position for Jessie J to be in which would make
the music video memorable as it stands out from other music videos.
Edit:
Short shot, cuts to the next frame quickly.

10. Shot type and movement:
Static, extreme close up.
Music/ Lyrics:
‘Dance’
Analysis:
This shot is stereotypical of the Pop genre. This also shows brand identity
as Jessie J has had sparkly lips in a few of her other videos. This shot is
also meant to stand out and become memorable. It is an extremely
short clip which shows that the audience is meant to only glimpse at it,
which would stick in the memory more in the fast-paced video. Jessie J
appears as though she is having fun and not taking herself seriously
which shows continuity with the rest of the video. The lips also appear
glamorous, highlighting her celebrity status and encouraging the
audience to idolise her.
Edit:
The shot is extremely short and cuts to the next frame with the beat.

11. Shot type and movement:
Static, extreme long shot.
Music/ Lyrics:
‘Price tag’
‘Forget about the price tag’
Analysis:
Throughout the video the extreme long shot has been used most. This
connotes that Jessie J is a powerful figure and also allows the
audience to see her whole body and what she is wearing. In this shot,
she rips a large price tag which underlies the fun, carefree music video
with the message she is trying to exude through the lyrics in the song.
She rips the tag just as the lyrics ‘forget about the price tag’ play,
which reiterates the message. This is juxtaposed with the pale pink,
calm background which still has the childish aura to it.
Edit:
Finishes cut after ‘forget about the price tag’, along with the beat.