This document outlines plans for a new music magazine. The magazine will focus on the genres of deep house and alternative R&B. It will feature artist interviews, festival coverage, and social media content. The magazine aims to empower female readers and showcase strong female artists. The primary target audience is female teenagers aged 16-19, with a secondary audience of male teenagers. It also introduces a character, Lola Novelle, who is presented as embodying the magazine's ideals of female empowerment and achieving one's ambitions through hard work.

1. Music Magazine Planning
Jacqueline Kwofie

2. • The genre of my magazine is going to be a hybrid-genre of ‘Deep-House’, and ‘Alternative R&B’.
• The potential contents that will feature in my magazine are ‘Featured Artists’. The potential articles
that may feature in my magazine are ‘Artist Interviews’, ‘Latest Festival Articles’, ‘Social Media
‘images’ page’ and other featured articles of other new upcoming artists’.
• The ideologies that my magazine will follow are “Always have ambitions”. My female cover artist
will represent a sense of ‘Female Empowerment’ and will be seen as a role-model to the female
target audience.
• The primary target audience for my magazine is female teenagers ranging from the ages of 16-19.
The secondary target audience for my magazine is also male teenagers ranging from the ages of
16-19. My target audience will fall under the UK Tribes category of Alternative and Urban (Trendies
& Stylers).

3. Character Music Profile.
Name: Lola Novelle
Age: 17
Occupation: Education; student in Sixth Form studying Media Studies,
Graphic Design and English Language & Literature.
UK Tribes Category: Stylers & Trendies
Interests: Fashion is the Trendies first love, but music is next in line –
especially picking up the latest mixes online to flaunt on social media or
their blog, interests in finding new mixes on Soundcloud, also enjoy
going to Festivals, excessive blogging (Tumblr) and fashion blogging.
Stylers will aspire to have the latest tech, from Samsung smart TVs to
tablets. It’s also about tapping into what’s hot just before it hits the
mainstream and picking it up online or on the high street, with key
pieces nabbed from vintage, charity shops, or the ultimate Trendie
pilgrimage – shopping in Brick Lane in London.
The ideology/motto that Lola follows is to be able to “Achieve your
ambitions no matter how hard the climb”.