Mulan is a 19-year-old alternative R&B singer signed to Island Records. Her debut album "Surreal" will appeal to males and females aged 16-23 and features collaborations with artists like Childish Gambino and Jessie Ware. Mulan grew up in East London and was discovered performing at local venues by a record executive who helped sign her to Island Records, known for supporting new alternative R&B talent.
Presentation for ACTION PLAN
to implement the competitiveness enhancement program of the Federal state budget-funded educational institution
of higher professional education “Lobachevsky State University of Nizhni Novgorod” among the world's research and education centers for 2013-2020
The delegation of Lobachevsky State University of Nizhni Novgorod (UNN) gave a report of the implementation of 5/100 Initiative at the university during the session of the Council on Competitiveness Enhancement of Russian Universities chaired by Dmitry V. Livanov, Minister of Education and Science of the Russian Federation, which was held from October 17 to 18 in Saint Petersburg, Russia
Presentation for ACTION PLAN
to implement the competitiveness enhancement program of the Federal state budget-funded educational institution
of higher professional education “Lobachevsky State University of Nizhni Novgorod” among the world's research and education centers for 2013-2020
The delegation of Lobachevsky State University of Nizhni Novgorod (UNN) gave a report of the implementation of 5/100 Initiative at the university during the session of the Council on Competitiveness Enhancement of Russian Universities chaired by Dmitry V. Livanov, Minister of Education and Science of the Russian Federation, which was held from October 17 to 18 in Saint Petersburg, Russia
Problem Statement:
Asian American music artists lack media exposure and have difficulty standing out in the mainstream music industry.
Purpose Statement:
This study was done to design a product showcasing Asian American music artists in a positive and empowering light – breaking preconceived stereotypes and adding diversity to the current music industry.
Target Audience:
People ages 15-30
Asian American youth
People with interest in the music industry
People seeking to find new music artists
Impact Statement:
This project will impact Asian American music artists, the Asian American community, and the music industry in terms of creativity, innovation, and diversity.
Creative/Innovation Impact – This project will have a creative impact in the music industry by offering a unique blend of music that is rarely seen in mainstream music
Economic Impact – By adding diversity into the music market and providing people with new music, this will generate more sales. In addition, this will be targeting Asian Americans, who hold strong and often untapped economic power.
Cultural Impact – Since this project will be focused on showcasing talented Asian American music artists, the public will be exposed to a more diverse group of musicians. We seldom see Asian American artists in mainstream media, so this exposure can break stereotypes and empower people to follow their dreams.
Societal Impact – The more the general public is exposed to Asian Americans as part of our society and mainstream music, the more people will be accepting of them and not view them as “foreign”.
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2. GENR
E
The music genre that my
artist supports is
Alternative R&B, artists
similar to this is Jhene
Aiko, Sza, Frank Ocean.
TARGET
AUDIENC
E
The Target Audience
that my music artist will
appeal to is females and
males ranging from 16-
23 years of age .
RECORD
LABEL
The Record Label that my music
artist would be signed to is Island
Records as the record
predominantly appeals to artists
whom fall under the category of
Alternative R&B. I also think that
this record label is ideal in sporting
new artists.
ALBUM
SYNOPSIS
ALBUM NAME:
‘SURREAL’ – Songs:
1. Therapeutic ft Childish Gam
2. Juice
3. Only you ft Jessie Ware
3. Brief Biography
Monique Kappiah, known as ‘Mulan’ is an 19 year old Alternative R&B singer who grew up in the
centre of
East London. Before she hit the TV Screens and was partying on stage for Wireless and Itunes
Festivals she was always at Shoreditch Box Park where under the cool summers and crisp
winters she would be getting the crowd excited for her new set.
Before this though, Mulan attended SFX where she studied Media, English and Photography,
however her love for music always shone throughout her which was seemingly evident as
Miguel’s PR found her at a gig and used his connections to sign her up for Island Records.
Mulan’s ideologies follow “Creativity and Individuality of youth being key”
Promotion of Artist
Promotion of my artist will include features with upcoming alternative R&B artists such as
Childish Gambino, Jhene Aiko and Tink, as well as the usual promotions through festivals
and magazines.
