This magazine cover features singer Lily Allen. The red background makes the white letter "Q" stand out to draw attention to the magazine's name. Lily Allen makes direct eye contact with readers, looking innocent yet mischievous. Bold black writing highlights featured articles to engage the target audience. A simple color scheme and long shot image of the artist keeps the focus on Lily Allen.

2. This style of mast head is printed the same on every issue. This long/over the shoulder shot Lily Allen is giving the readers direct
The red background makes the white ‘Q’ look very dominant demonstrates a sense of secretary seeing mode of address (eye contact)
when on the cover. In turn this would draw reader’s as Lily Allen is shyly looking over her making the cover story seem more
attention, making them more aware of the magazines name. shoulder. This could leave the readers personal and directed towards the
wanting to find out why she looks so reader.
Discourse markers are used effectively on this innocent yet mischievous.
cover to help breakup the text and make it more Quite plain and simple facial
appealing and easier to read. expression is on Lily’s face which could
The use of repetition of the work ‘wicked’ represent similarities to the genre of
helps to reinforce ideas that there are the magazine in the sense of the kind
reasons behind why Lily Allen has ‘wicked, of lyrics indie/punk artists sing about.
wicked ways’ which is also supported by
The use of big bold black writing highlights
alliteration; this may leave the reader
the key areas what are featured in the
wanting to know why Lily is so ‘wicked’.
magazine and is most likely the content of
The sell line used allows the read to know what the target audience would prefer to
who the main artist is within the magazine read about.
and helps to engage them into wanting the The use of serif sans font of the word
buy the magazine. These are normally in a ‘Exclusive!’ makes the article come across
large font so they stand out and grab as a bit more formal, suggesting that this
attention when they are on the self. ‘exclusive’ article has meaning or it is really
The use of ellipsis gives the article line a worth reading. The serif font of the words
sense of uncertainty leaving the readers ‘wicked’ also suggests similar meanings.
wanting to know what else there is to find The mix behind sans serif and serif adds
out, hopefully tempting them into buying variation to the cover making it look more
the magazine. adventurous while setting a distinct feeling
The 3 colour scheme of black, which could reflect from the magazine
white, grey and snippets of genre.
red/blue has been used to create a This puff used simply supplies the readers
simple and plain atmosphere and with more ideas on what to expect when
feeling towards the cover. The reading the magazine and lure them into
organisation of only using these buying it. The enhanced size font of ‘rock’
colours allows more attention to makes it clear on what genre is being
the artist being shown in the main advertised and should match the preferred
opinions of the target audience.
image.
The menu bar used gives an insight on what there is The barcode/issue/date/price is
White on black (WOB) has been used to make
to come in the magazine. If it lists the latest printed on every copy in order to
the text seem more powerful while enhancing the
news/gossip it will most likely gain more interest allow the readers to know the price
chance to captures the reader’s attention. This
from the readers. If the information appeals to the of the magazine and the barcode for
designer could have used this effect on the menu
target audience, it is more likely that they will the retailers use.
bar as it gives the reader’s more insight on what
purchase the magazine.
is included in the magazine.

3. Continuous use of the logo, evokes ideas that it WOB (white on black) has been used again The issue number and date has been included
has been done purposely in order for readers to to make it more suited for the magazine so readers know what issue it is if they are a
familiarise themselves with it. genre, seeing of rock/indie music is quite collector and see which magazine comes first.
plain. It could have also been used to make It is also WOB therefore stands out on the
Sub headings have been included in the
the ‘contents’ look important and dominant. page, however is tucked away considering it
text boxes to inform the readers on what
is not a main feature.
the contents main topic is within the
magazine. Overall this makes the
The main image is a long shot which clearly
magazine look more appealing, while
shows the band and the environment they are
making it easier for readers to find what
in. Seeing as they are standing on a hill in the
they are looking for.
country side to could reinforce their
individuality and unique ways. The plain, casual
In the sub heading boxes, the background clothing could help represent their genre of
has been printed red and the writing in music seeing as it comes across as
white. This shows clear similarities with ‘unorganised’.
the style of the logo ‘Q’ printed on the
cover of the magazine. The majority of the band members are giving
direct mode of address (eye contact) to the
Each page number has been equipped with readers making it seem as if they are only
what seems a title and then a puff of focused on the readers. Alongside this their
information on what to expect on that page. facial expressions are quite relaxed also
This gives the readers more details on what supporting the style of their music.
is in the magazine and hopefully leaves
them wanting to buy it. Teasers of direct quotes have been used
on the contents page to tempt the reader
This ‘OASIS SPECIAL!’ section has been into becoming more interested in what the
printed in a gold colour signifying ideas of magazine includes.
importance and something rare as it is in a
section of its own. This may interest
Text boxes have been used throughout the
readers more as they will want to know
contents to separate the different areas,
what has to be said within it.
making it easier to find certain articles while
making it look more structured, and
Serif font has been used for this area of organised.
text seeing as the information has a level of
formality in it considering that it is a
Most of the text on the contents pages is sans
‘special’ section of the magazine.
serif font suggesting ideas that it’s relatively
The colours are kept plain and simple. Red, black and The use of red page numbers modern and up to date. This may be done to
white seems to be the magazines colour scheme as they makes the layout and theme of suit the target audience and also make the
can be expected to be seen in each issue. These colours the page look more style of magazine look more informal and
match the style of music that the magazine is based on sophisticated seeing as it is fitted on the music genre is publishes about.
well as the red shows the daring side to it, while the part of the colour scheme.
black and white show more of the modest side of things.

4. The large mid shot of Lady Gaga is The large serif ‘L’ has dominated the page The red colour of the serif ‘L’ matches the colour
the only image of her in this article to connote ideas that Lady Gaga is powerful. scheme of the rest of the magazine, while suggesting
and takes up a whole page suggesting The idea of the first letter of the artists over ideas. These could be from the connotations of the
ideas that she is very dominating and name in large red print is a typical house colour red suggesting either anger or danger or love
likes to make a scene. style for Q magazine seeing as it has been and passion. This could intrigue the reader into finding
done in each issue. out the purpose of it being red.
Lady Gaga is giving
direct mode of address however blends in with the rest of the text ‘GAGA’ may have been
(eye contact) to the printed in capitals as that’s
readers in order to what a lot of people
make them feel more recognise her as, while
drawn in and in touch creating over ideas that it’s
with her. It could also in capitals to show her
portray ideas that she large, cheerful personality.
is inviting the reader in
to the scene with her. The use of the word ‘lady’
Her facial expression being italic could suggest
seems to be ironic thoughts’ seeing as
reasonably Lady Gaga isn’t a
intimidating seeing as stereotypical posh lady
her eyes are smoky considering her music videos
and is wearing some are quite exposed and
kind of chains around sexual.
her neck. This ‘bad
girl’ image could Drop caps have been
suggest she is included in the article,
mischievous, which which is a conventional
could leave the feature that most likely
readers wanting to appears in every
read about her ‘story’. magazine. This technique
is very beneficial for the
reader as it indicates
where the start of the
Paragraphs are used In the article serif font has been paragraph is. To
throughout to make the text At the bottom of the page the
used continuously which heightens maintain the formality
easier to read and follow, while magazines logo has been printed,
ideas that she has a sense of the same serif font has
it sections it up into particular however in a smaller size compared
formality about her. However this is been used and for it to
topics. If paragraphs were not to what it is on the front cover. The
quite contradicting as her music stay professional. The
used, the article wouldn’t page number has also been printed
videos could say otherwise. The use of the drop cap
appeal to readers as the next to it so readers are aware what
serif font used could also show page they’re on. Seeing as this is on always makes the layout
probably wouldn’t be bothered
signs that the magazine has quality every page, this is a typical house more attractive and not
to read the large quantity of
and a sense of professionalism. style of the magazine. a plain and simple.
text.