The document analyzes the contents page of the Kerrang! magazine. It summarizes that the main image dominates the page to highlight its importance. It shows the band "Hit the Deck" looking directly at the camera to establish a relationship with the reader. The band is looking down to portray power and their rock music genre. Text and layout elements on the page develop ideas of rebellion through references to violence, imprisonment, and dark clothing. Overall, the contents page style is consistent with the magazine's masculine tone and targeted at its audience.

1. The main image dominates the contents page. It is larger than everything else to highlight its
Daniella Johnston importance. A low angle shot of the band ‘Hit the Deck’ has been used. It uses direct mode of
address as all band members are looking at the camera to establish a relationship with the
Contents Page Analysis
reader. In terms of body language, the band is looking down on the reader to portray their
power and dominance and represent their genre of music – rock. They are manipulating the
The same style of text from audience into reading the article featuring them. The wide show allows us to see they are
the cover has been continued standing within close proximity to each other, representing the unity of the band. The mise-en-
onto the contents as Kerrang! scene in the image (grey stone wall) creates a sense of imprisonment, which we can associate
has lines going through it to with the rock music stereotype of rebellion. Finally, all of them are wearing black clothes which
give it a smashed and connote violence and death and the lead singers t-shirt says ‘blood’ on it. This also develops
shattered look giving the idea of the band being rebellious, like a typical rock band.
connotations to the rock
music stereotype of rebellion
(violence and vandalism). The
Kerrang! has a consistent
tattered edges represent the
house style used throughout
type of clothes we would
the magazine. Masculine
expect a reader of the
colours make it more
magazine to wear.
appealing to its audience.
Moreover, Kerrang is
Moreover, colours red,
onomatopoeia for the
yellow and black have
strumming noise a guitar
connotations to danger,
makes therefore the word
blood, cautions, violence and
instantly informs the reader
death which we can associate
of the genre of music within
with rock music. The use of
the magazine.
primary colours makes the
page look more exciting and
busy. This attracts the
The recurring theme of
audience as they feel like
male artists featured
they are getting a lot for a
throughout the
little.
magazine make it more
appealing to its target
audience.
Mainly upper case letters
are used to make the
The language aims to contents look more bold
engage the reader. It is and engaging. The use of
direct and uses words sans serif fonts give the
like ‘you’ and ‘your’ to magazine a more
give the reader a sense masculine and
of involvement in the informative approach
magazine making it
making it more appealing
more appealing.
to its target audience.
The editorial letter is a convention used in every
issue the magazine. The use of conversational
The layout is organised and divided into language and the signature of the editor adds a
three main sections: the main image and personal feel and makes the reader feel more
article, a text strip down the side and the appreciated for buying the magazine.
section across the bottom consisting of
advertisements and the editorial letter.
Different types of articles are categorised
This page also follows the Guttenberg Design Principle and
under headings e.g. NEWS so the reader can
uses the rule of thirds as the masthead and main image are
easily navigate their way through the
placed within the primary optical area showing they are the
magazine to find the stories they are more
main focuses. The terminal area consists of the text strip
interested in.
and other information, whilst features that are not as
important such as the issue number and cover date, are in
the dead corners.