Group7: Multimedia and Web2.0 Convergence
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Web 2.0 allows for more interactive sharing of information compared to Web 1.0 through features like social media, user-generated content, and easier categorization and finding of data. Multimedia integrates different media types like audio, video, images and text. Web 2.0 and multimedia can benefit each other, with multimedia providing better descriptions through tags and annotations on Web 2.0 platforms, and Web 2.0 allowing for better participation and communication around multimedia. Popular multimedia sharing sites like YouTube, Flickr, and others face challenges in managing copyright, bandwidth costs, and monetizing through ads and subscriptions.
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Web 2.0 applications:
Social Networks
Wikis
Blogs
Web Feeding (RSS)
Video Sharing
Photo Sharing
Slide Sharing
Byond Web 2.0: Web 3.0
Shuen Ch1
This document discusses business models for Web 2.0 companies. It notes that Web 2.0 allows companies to sell a large number of unique items in small quantities, known as the "long tail" business model. Examples like Flickr and YouTube are cited as being able to monetize through advertising, fees, licensing or syndication of user-generated content. The key is reducing costs through open APIs, user-generated content and network effects to build large user bases with low customer acquisition costs.
Web 2.0 & Social Computing
Web 2.0 is a buzz, which is gaining momentum. It's time for all online enterprise to lay serious thought on social media for niche target audiences.
Change of Pace. Answer 2 of the 3 questions posed below. Your choice.pdf
Change of Pace. Answer 2 of the 3 questions posed below. Your choice.
1. During the 1990,s, DVD players became widely available and the rental DVD market took off.
NetFlix (www.netflix.com) initiated online DVD rental service creating a new market. Examine
the NetFlix site and determine the firms basic strategy. What are the challenges to its strategy?
Consider timing of the initiation of NetFlix: was it too early or right on time? How have Wal-
Mart, Amazon, and Apple attempted to differentiate their online services from NetFlix?
2. Podcasting, blogging, on line photo sharing, on line video and twittering are five technologies
that are enabling a much broader set of content publishers and content users. Describe the nature
of these industries and analyze the competitive situation of each using all six forces in Figure 4.3.
3. Compare the business models for Google and Yahoo using the Table 3.8. Make sure to
identify how they are different . How do you see their business models evolving over the next
five years?
Note. Comments and feedback will be proved wiyh annotations to the essay and comment in the
student grade center.
Solution
1. Netflix isn\'t just disseminating indicates delivered for U.S. groups of onlookers. It
additionally creates unique arrangement for supporters in non-U.S. markets that are additionally
accessible to U.S. supporters – for instance, \"Marseille,\" a French political dramatization; or
\"Hibana,\" a Japanese show about the nation\'s aggressive parody scene.
2. Netflix conveys programming \"on request\" by means of the web, watchers can pick what and
when to watch as opposed to watching \"what\'s on.\" So where a customary channel\'s
assignment is to build up a calendar, the key errand of an entrance is developing a library of
projects.
3. Netflix adopted niche strategy where they develop a program for different audiences as per
their interest. Their they show case serial dramas, actions series, horror series and exclusive
films.
2. A). Podcasting- The expression \"Podcasting\" is gotten from the iPod (Apple Computer\'s
prevalent gadget for playing packed sound documents) and \"broadcasting.\" Podcasting takes
into consideration sound records that would have been already downloaded and played on a PC
to be consequently downloaded and tuned in to on convenient music playing gadgets, (for
example, the iPod and other MP3 players). Podcasting has turned out to be prevalent as it enables
audience members to time– move content, i.e., to listen — when it suits them — to radio– like
programming on compact MP3 and related gadgets. Disappointment with customary radio —
which has excessively promoting and is seen to have nonexclusive programming — is powering
enthusiasm for programming that better meets the individual needs and interests of purchasers.
Podcasting speaks to a move from mass telecom to on– request customized media.
1. Podcasting enables audience members to take part in time– moving, while at the same time
giving .
Social media for premium brands linked in vers 2
Polestar Communications look at the world of Social Media with some specific thoughts around premium brands, especially spirits brands
How to leverage social media at IT organizations
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
How to leverage B2B social networking with standard users seattle 2010
1. The document discusses how social media is becoming a standard marketing tactic for B2B companies, with 87% agreeing it will be standard like email. It provides examples of how companies can leverage social media through online communities, videos, and virtual events.
2. The document also outlines Cisco's use of social media, including their Cisco Live Virtual platform which extends their conferences online with videos, presentations, blogs and networking tools.
3. The conclusion emphasizes positioning social media as a marketing standard, including it in marketing plans, continuously investing and tracking key metrics to measure engagement and ROI.
How to leverage B2B social networking with standard seattle 2010
Describes why adopting social media in B2B marketing is a must in today's markets. Provides examples of how leading companies like:Cisco, Dell, Intel and IBM are leveraging social media to generate new business, cultivate relationship with existing customers and increase share -of -voice in their industries
Social Media and Inclusion
The document discusses using social media to recruit individuals with disabilities for national service programs. It provides an overview of social media platforms like blogs, Twitter, YouTube and Facebook and considerations for making them accessible. The key benefits mentioned are reaching a wider audience, sharing updates and stories, and encouraging participation in an inclusive community.
Web 2.0
Web 2.0 refers to a second generation of the World Wide Web that focuses on enabling users to collaborate and share information online through more dynamic and interactive websites. Key aspects of Web 2.0 include allowing users to interact with websites beyond just retrieving information, providing users with more tools and storage through their browsers, and encouraging users to contribute content and value to websites. Examples of Web 2.0 include blogs, wikis, social networking sites, user-generated content sites, tagging, and social bookmarking.
Web 2.0
Web 2.0 refers to a second generation of the World Wide Web that focuses on enabling users to collaborate and share information online through more dynamic and interactive websites. Key aspects of Web 2.0 include allowing users to interact with each other and contribute user-generated content through blogs, wikis, and other online communities. While initially a computer science term, Web 2.0 is now more commonly used as a marketing term to describe websites that facilitate participation, openness, and networking.
Final presentation
The document discusses the evolution of the web and tourism industry from Web 1.0 to 2.0. Web 1.0 referred to static, proprietary websites while Web 2.0 enables user participation through features like blogs, social networks, reviews, and user-generated content. This has transformed how companies operate and how tourists plan and provide feedback on trips through social media interactions. Tourism has similarly evolved from standardized offline offerings to individualized online experiences through Travel 2.0 applications and services.
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Chapter 7Social Networking,Engagement, andSocial Metrics.docx
Chapter 7Social Networking,Engagement, andSocial Metrics.docx
Chapter 7Social Networking,Engagement, andSocial Metrics.docx
Chapter 7Social Networking,Engagement, andSocial Metrics.docx
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How to leverage B2B social networking with standard users seattle 2010
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- 1. Multimedia and Web 2.0
- 10. Video sharing
- 11. Livecasting
- 12. Music and audio sharing
- 13. Revenue Model
Editor's Notes
- (user can get information while uploading same video)
- ( Not only the time and location of a media element plays an important role but also the mood of the user when she or he captured it, the company she had, and the social context of the media creator. When Web 2.0 looks at social networks, we might as well look at the social network of media. ) Alkemis (see http://local.alkemis. com) provides a Web site that includes information and multimedia content from different sites and merges them into localized information about traffic, construction, weather, and more in New York.