1. White Paper
On
Multimedia And Web 2.0
Prepared by: Group 7 (V4)
Jatin Grover (09BM8022)
Shweta Jain (09BM8031)
Piyush Anadani (09BM8035)
Pratish Yadav (09BM8071)

2. Multimedia and Web 2.0 What is Multimedia?
Multimedia is media and content that uses a
What is Web2.0? combination of different content forms. It
includes a combination of continuous media
Web 2.0 associated with web applications type like audio, video and discrete media
that facilitate interactive information like still images, animation, text. In other
sharing, interoperability, user-centred words multimedia can be defined as
design. integrated creation, manipulation,
presentation, storage, and communication of
media-encoded information.
Given the strong focus on media in many
Web 2.0 applications, from a multimedia
perspective the question arises what
multimedia and Web 2.0 have in common,
where the two fields meet, and how they can
benefit each other. There are basically two
questions let us take it one by one.
What can web 2.0 give to multimedia?
 Better participation, better
communication.
 Describe mood, time, place , date ,
the company one had and social
Key components of WEB 2.0 context of the media creator for
better description.
How is web 2.0 different from web 1.0?
 Should use tags, automatic
 The way in which the data is annotation.
formatted.  Social network of media.
 Flexible combination of multimedia
 Web 2.0 has better communication
system. eg:- Alkemis
and sharing data among websites.
 Data that is both easier to find and What can multimedia give to web 2.0?
more thoroughly categorized.  Small bookmarks for each video.
 In web 2.0 users are allowed to edit/  Speaker recognition search.
create/ manage information.  Video shot comparison
 Ex:- Online Encyclopaedia is an  Video content classification.
example of web 1.0 application  Automatic summaries and speech-to-
where as Wikipedia i.e. where users text transcripts from the audio.
 Face recognition to automatically tag
are the writers is an example of Web
photos. Eg:-Retrivr
2.0

3. Key Players acquired Picasa and began offering it as a
free download.
Photography and Art Sharing
Photobucket:
Flickr:
Photobucket is an image hosting, video
Flickr is an image and video hosting website
hosting, slideshow creation and photo
acquired by Yahoo in 2005.
sharing website. It was founded in 2003 by
Features
Alex Welch and Darren Crystal and received
 More than 4 billion photographs
funding from Trinity Ventures. It was
uploaded on its servers.
acquired by Fox Interactive Media in
 Offers 2 types of accounts to its
2007.In December 2009, Fox's parent
users - free and pro.
company; News Corp sold Photobucket to
 Photos uploaded can be used by
Seattle mobile imaging startup Ontela.
users to embed it in their blogs.
Photobucket is usually used for personal
 Flickr has partnered with picnic to photographic albums, remote storage of
provide basic photo edition tools. avatars displayed on internet forums, and
 Privacy settings available storage of videos.
Picnic: Video Sharing
Picnik was acquired by Google in March
2010. Picnik is a fast, fun, easy to use and Youtube:
powerful set of photo editing tools for YouTube is a video sharing website on
editing, sharing and printing images using which users can upload and share videos. In
any internet browser on any computer November 2006, YouTube, LLC was bought
platform. by Google Inc. for $1.65 billion, and is now
Features operated as a subsidiary of Google.
 Easily integrate with a wide variety Features
of websites like Picasa Web Albums,  Uses Adobe Flash Video technology
Facebook, Flickr, Photobucket etc. to display a wide variety of user-
 Many of Picnik's basic photo editing generated video content
tools are free to use.  Most of the content on YouTube has
 Picnik Premium includes additional been uploaded by individuals,
photo editing features and is offered although media corporations
for a monthly, 6-month, or annual including CBS, the BBC
subscription cost.  Unregistered users can watch the
videos, while registered users are
Picasa: permitted to upload an unlimited
Picasa is a software application for number of videos .
organizing and editing digital photos,
originally created by Idealab and owned by
Google since 2004. In July 2004, Google

4. Metacafe: based user account system. Skype has also
Metacafe is a community based video become popular for their additional features
sharing web site, that specializes in short- which include instant messaging, file
form original entertainment, where users transfer and video conferencing.
upload, view and share video clips.The
company is headquartered in Palo Alto, Ustream:
California, with offices in Tel Aviv and New Established March 2007, is a website which
York. consists of network of diverse channels
Features providing a platform for lifecasting and live
 Duplication elimination, a different video streaming of events online. The
type of Adult content filtering, website has over 2,000,000 registered users
 Community member reviewer panel, who generate 1,500,000+ hours of live
VideoRank, and Wiki-editing of streamed content per month with over ten
metadata. million unique hits per month.
 Original content is uploaded to the
site by independent video creators, Stickam :
small to mid-sized production Is a website devoted to live-streaming video,
groups, and major media companies. featuring both professional and user-
generated content. The site launched in
Viddler: 2005, making it the pioneer among the live
Viddler is an interactive online video streaming sites. Stickam features user-
platform for uploading, sharing, enhancing, submitted pictures, audio, video, and most
tagging, commenting on, and forming prominently, live streaming video chat.
groups around videos.
Features Music and Audio Sharing
 Provides a free service for non-
Imeem:
commercial users, the paid Viddler
Social media service where users interacted
business service includes support, a
with each other by streaming, uploading and
customizable player.
sharing music and music videos. However, it
 There is also an opt-in advertising has since been shut down now that MySpace
option where revenue is shared. has acquired the service.
Livecasting
Skype: Last.fm:
Skype is a software application that allows Is a popular Internet radio site for music,
users to make voice calls over the Internet. founded in the United Kingdom in 2002. It
Calls to other users within the Skype service claims over 30 million active users based in
are free, while calls to both traditional more than 200 countries. On 30 May 2007,
landline telephones and mobile phones can CBS Interactive acquired Last.fm for £140m
be made for a nominal fee using a debit- ($280m USD).

5. Revenue Model The core competencies of successful web2.0
companies are
Strategic – Overall Value
 Services, not packaged software,
Below flow chart emphasis on strategy for with cost-effective scalability
driving overall value and monetizing future  Control over unique, hard-to-recreate
generation web2.0 applications data sources that get richer as more
people use them
 Trusting users as co-developers
 Harnessing collective intelligence
 Leveraging the long tail through
customer self-service
 Software above the level of a single
device
Tactical – Direct Revenue
Revenue is mainly generated from three
means
1) Subscriptions
2) Advertisements
3) Transactional Commissions
The Long Tail
Leverage customer-self service and
algorithmic data management to reach out to
the entire web, to the edges and not just the
center, to the long tail and not just the head.
Data is the Next Intel Inside
Applications are increasingly data-driven.
For competitive advantage, seek to own a
unique, hard-to-recreate source of data.
Users Add Value
Key to competitive advantage in internet
applications is the extent to which users add
their own data to that which you provide.
Thus involve users both implicitly and
explicitly in adding value to application.

6. Case Analysis 70.2 million page views in the U.S. last
month.
YouTube: Harnessing the Power of
Video 2) If we now take Henry Blodget’s 25X
revenue formula; Flickr is worth$1.5-billion
 Mode for P2P file or video sharing to $3-billion.
 Advertising and Learning
Revenue Challenges faced by Multimedia
 Advertisement  Media ownership
 Service fee from premium account  Dependability of multimedia 2.0
Issues  Secure sharing of media
 Risks of media sharing
 Copyright worm
 Social influences and impacts of new
 Quickly approaching bandwidth forms of media presentation and
charges up to $1 million a month delivery
The cost at hand as compared to the
Future of Multimedia
advertising revenue generated cannot be
 Face-recognition results to
ignored. Despite all this it’s still growing. automatically label photos
Google agreed to acquire YouTube about a  Using images and videos for content-
year and a half after it was founded for based retrieval
$1.65 billion.  Automatic and semiautomatic
annotation and tagging of images
Is Flickr Worth $4-Billion?  Speaker recognition and a video shot
comparison might help users find
 Allows users to upload, organize, similar or even the same videos in
and share digital photos on the Web the database and group them on the
 Beyond photo tagging content level, instead of just finding
Revenue them based on keywords.
 Flickr Pro memberships for
$24.95/year Conclusion
With Web 2.0 and multimedia we should
 E-commerce services
talk about communication and not about
 In terms of advertising, it’s minimal
media. This supports the shift from the
at best
medium serving as the center of information
conveyance to the medium being just a
Despite Flickr’s popularity, it is arguably
means for conveying the story, the event, or
under-monetized the message.
1) Flickr attracts more than 44 million
Hence, we might look for a Multimedia 2.0
unique visitors a month, according to that enables communication, applies the
Comscore, while Compete.com reports techniques researched in multimedia to
Flickr had 30 million unique visitors and commercially relevant applications.

7. References
1. T.O’Reilly, “What Is Web 2.0?
Design Patterns and Business
Models for the Next Generation of
Software,”30 Sept. 2005;
2. P. Schmitz, “Inducing Ontology
from Flickr Tags,”Proc. 15th Int’l
World Wide Web Conf., ACM
Press,2006;
3. A.W. Smeulders et al., “Content-
Based Image Retrieval at the End of
the Early Years,” IEEE Trans.
Pattern Analysis and Machine
Intelligence, vol. 22, no. 12, 2000,
pp. 1349-1380.
4. http://wikipedia.org/